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Digital Marketing Manager Average Salary in Iceland 2024

How much money does a person working as Digital Marketing Manager make in Iceland?


Average Monthly Salary
893,000 ISK
( 10,700,000 ISK yearly)

LOW
411,000
ISK
AVERAGE
893,000
ISK
HIGH
1,420,000
ISK
All salary figures displayed here are per month except when noted otherwise.
All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.

A person working as Digital Marketing Manager in Iceland typically earns around 893,000 ISK. Salaries range from 411,000 ISK (lowest) to 1,420,000 ISK (highest).


Salary Variance

This is the average salary including housing, transport, and other benefits. Digital Marketing Manager salaries in Iceland vary drastically based on experience, skills, gender, or location. Below you will find a detailed breakdown based on many different criteria.



Digital Marketing Manager Pay Scale and Salaries in Iceland

Median and salary distribution Iceland Digital Marketing Manager monthly
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Salary Structure and Pay Scale Comparison

5% of people earn
847,000 ISK or more
10% of people earn
742,000 to 847,000 ISK
20% of people earn
511,000 ISK or less
65% of people earn
511,000 to 742,000 ISK
Minimum Salary
411,000
ISK
Median
854,000
ISK
Maximum
1,420,000
ISK




Median Salary, maximum and minimum salary, minimum wage, starting salary, and the salary range

All salary figures displayed here are per month except when noted otherwise.
  • Salary Range, Minimum Wage, and Starting Salary

    Salaries for the position Digital Marketing Manager in Iceland range from 411,000 ISK (starting salary) to 1,420,000 ISK (maximum salary). It should be noted that the given figure is not the legally mandated minimum wage; rather, it represents the lowest figure reported in a salary survey that included thousands of participants and professionals from all regions of the country.

  • Median Salary

    With a median salary of 854,000 ISK, half of the professionals who work as Digital Marketing Manager in Iceland earn less than this amount, and the other half earn more. The median salary denotes the middle value of salaries. Ideally, you would want to belong to the group earning more than the median salary, located on the right side of the salary distribution graph.

  • Percentiles and Salary Scale

    The median is closely associated with two other values known as the 25th and 75th percentiles. By examining the salary distribution chart, it can be determined that 25% of professionals employed as Digital Marketing Manager in Iceland earn less than 688,000 ISK, while 75% earn more. Similarly, the chart shows that 75% earn less than 984,000 ISK while 25% earn more.

  • Pay Scale Structure

    To provide a better understanding of expected salaries, we categorized the frequently occurring salaries into different ranges. This approach provides a more precise representation of salary distribution for the job title Digital Marketing Manager in Iceland compared to simply calculating the average. The majority of reported salaries, approximately 65%, fall within the range of 511,000 ISK to 742,000 ISK. About 20% of salaries are below the 511,000 ISK mark, while 10% fall within the range of 742,000 ISK to 847,000 ISK. Only 5% of individuals have salaries exceeding 847,000 ISK.

Salary Comparison by Years of Experience / Digital Marketing Manager / Iceland

How do experience and age affect pay?

0 - 2 Years
466,000 ISK
2 - 5 Years+34%
623,000 ISK
5 - 10 Years+48%
921,000 ISK
10 - 15 Years+22%
1,120,000 ISK
15 - 20 Years+9%
1,220,000 ISK
20+ Years+8%
1,320,000 ISK
Percentage increase and decrease are relative to the previous value
Salary comparison by years of experience monthly Iceland Digital Marketing Manager
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The experience level is the most important factor in determining the salary. Naturally, the more years of experience the higher the wage. We broke down salaries by experience level for people working as Digital Marketing Manager and this is what we found.


All salary figures displayed here are per month except when noted otherwise.

Employees with less than two years of experience earn approximately 466,000 ISK.

While someone with an experience level between two and five years is expected to earn 623,000 ISK, 34% more than someone with less than two year's experience.

Moving forward, an experience level between five and ten years lands a salary of 921,000 ISK, 48% more than someone with two to five years of experience.

Additionally, professionals whose expertise span anywhere between ten and fifteen years get a salary equivalent to 1,120,000 ISK, 22% more than someone with five to ten years of experience.

If the experience level is between fifteen and twenty years, then the expected wage is 1,220,000 ISK, 9% more than someone with ten to fifteen years of experience.

Lastly, employees with more than twenty years of professional experience get a salary of 1,320,000 ISK, 8% more than people with fifteen to twenty years of experience.

On average, a person's salary doubles their starting salary by the time they cross the 10 years* experience mark.
* Based on the average change in salary over time. Salary variations differ from person to person.

Typical Salary Progress for Most Careers

Salary Comparison By Experience Level
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Salary Comparison By Education / Digital Marketing Manager / Iceland

How do education levels affect salaries?

Displayed below is the average salary variance between different education levels of professionals working as Digital Marketing Manager.

High School
572,000 ISK
Certificate or Diploma+18%
673,000 ISK
Bachelor's Degree+45%
976,000 ISK
Master's Degree+31%
1,280,000 ISK
Percentage increase and decrease are relative to the previous value
Salary comparison by education level monthly Iceland Digital Marketing Manager
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We all know that higher education equals a bigger salary, but how much more money can a degree add to your income? We broke down salaries by education level for the position Digital Marketing Manager in order to make a comparison.


Level 1: High School

Employees at this education level have an average salary of 572,000 ISK.


Level 2: Certificate or Diploma

At this level, the average salary becomes 673,000 ISK, 18% more than the previous level.


Level 3: Bachelor's Degree

At this level, the average salary becomes 976,000 ISK, 45% more than the previous level.


Level 4: Master's Degree

At this level, the average salary becomes 1,280,000 ISK, 31% more than the previous level.



Is a Master's degree or an MBA worth it? Should you pursue higher education?

A Master's degree program or any post-graduate program in Iceland costs anywhere from 3,450,000 ISK to 10,300,000 ISK and lasts approximately two years. That is quite an investment.

You can't really expect any salary increases during the study period, assuming you already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.

Many people pursue higher education as a tactic to switch to a higher-paying job. The numbers seem to support the theory. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.

If you can afford the costs of higher education, the return on investment is definitely worth it. You should be able to recover the costs in roughly a year or so.


Typical Salary Difference by Education for Most Careers

Salary Comparison By Education Level
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Salary and Compensation Comparison By Gender / Digital Marketing Manager / Iceland

Salary comparison by gender Iceland Digital Marketing Manager monthly
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Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? For the people who work as Digital Marketing Manager in Iceland, the average difference between the salary of male and female employees is 5%.

Male
914,000 ISK
Female-4%
873,000 ISK
Percentage increase and decrease are relative to the previous value

Salary Comparison By Gender in Iceland for all Careers

Salary comparison by gender monthly Iceland
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Average Annual Salary Increment Percentage / Digital Marketing Manager / Iceland

How much are annual salary increments in Iceland for individuals working as Digital Marketing Manager? How often do employees get salary raises?

Individuals working as Digital Marketing Manager in Iceland are likely to observe a salary increase of approximately 8% every 29 months. The national average annual increment for all professions combined is 4% granted to employees every 29 months.

Annual Salary Increment Rate Iceland Digital Marketing Manager
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The figures provided here are averages of numbers. Those figures should be taken as general guidelines. Salary increments will vary from person to person and depend on many factors, but your performance and contribution to the success of the organization remain the most important factors in determining how much and how often you will be granted a raise.

Iceland / All Professions

Annual Salary Increment Rate Iceland
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The term Annual Salary Increase usually refers to the increase in 12 calendar month period, but because it is rare that people get their salaries reviewed exactly on the one-year mark, it is more meaningful to know the frequency and the rate at the time of the increase.

How to calculate the salary increment percentage?

The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 / Increase Frequency

The average salary increase in one year (12 months) in Iceland is 2%.

Worldwide Salary Raises: All Countries and All Jobs

World Average Annual Salary Increment
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Salary Packages and Schemes

Not all compensation increases are reflected directly in the salary. Some companies offer upgraded packages to their staff instead of cash money. The figures displayed here account only for direct increments to the base salary.



Bonus and Incentive Rates / Digital Marketing Manager / Iceland

How much and how often are bonuses being awarded?Annual Salary Bonus Rate Iceland Digital Marketing Manager
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33% of surveyed staff reported that they haven't received any bonuses or incentives in the previous year while 67% said that they received at least one form of monetary bonus.

Those who got bonuses reported rates ranging from 5% to 9% of their annual salary.

Received Bonus
67%
No Bonus
33%

Types of Bonuses Considered

Individual Performance-Based Bonuses

The most standard form of bonus, where the employee is awarded based on their exceptional performance.

Company Performance Bonuses

Occasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.

Goal-Based Bonuses

Granted upon achieving an important goal or milestone.

Holiday / End of Year Bonuses

These types of bonuses are given without a reason and usually resemble an appreciation token.

Bonuses Are Not Commissions!

People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.


What makes a position worthy of good bonuses and a high salary?

The main two types of jobs

Revenue GeneratorsSupporting Cast

Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business.

Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations.

Example:
A graphics designer working for a graphics designing company.

Example:
A graphic designer in the marketing department of a hospital.


Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.

Try to work for companies where your skills can generate revenue. We can't all generate revenue and that's perfectly fine.

Bonus Comparison by Seniority Level

Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.

Average Hourly Wage / Digital Marketing Manager / Iceland


5,150 ISK per hour

The average hourly wage (pay per hour) for individuals working as Digital Marketing Manager in Iceland is 5,150 ISK.This is the rate they get paid for every worked hour.


Hourly Wage = Annual Salary / ( 52 x 5 x 8 )

About The Hourly Pay Rate

The hourly wage is the salary paid in one worked hour. Usually, jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fixed amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.

What is the minimum hourly rate of pay?

The minimum pay rate per hour for people working as Digital Marketing Manager in Iceland is 2,370 ISK. This is the minimum as per the gathered data in the salary survey not the minimum hourly rate mandated by law.

Salary comparison with similar jobs

Job TitleAverage Salary
Marketing-100%
Account Handler553,000 ISK-38%
Affiliate Manager698,000 ISK-22%
Affiliate Marketing Manager972,000 ISK+9%
Affiliate Marketing Specialist631,000 ISK-29%
Analytics Specialist502,000 ISK-44%
Assistant Brand Manager766,000 ISK-14%
Assistant Product Manager813,000 ISK-9%
Associate Marketing Manager825,000 ISK-8%
Associate Product Manager821,000 ISK-8%
Blockchain Marketing Specialist747,000 ISK-16%
Brand Ambassador1,020,000 ISK+14%
Brand Director1,170,000 ISK+31%
Brand Executive1,030,000 ISK+15%
Brand Manager1,100,000 ISK+23%
Business Analytics Specialist515,000 ISK-42%
Business Channel Manager733,000 ISK-18%
Business Intelligence Team Leader796,000 ISK-11%
Campaign Specialist664,000 ISK-26%
Chief Content Officer843,000 ISK-6%
Chief Digital Marketing Officer1,080,000 ISK+21%
Chief Marketing Officer 1,210,000 ISK+35%
Chief Product Officer1,020,000 ISK+14%
Communications Officer357,000 ISK-60%
Content Manager611,000 ISK-32%
Content Marketing Strategist707,000 ISK-21%
Copy Editer450,000 ISK-50%
Copy Writer449,000 ISK-50%
Creative Marketing Lead705,000 ISK-21%
Creative Writer437,000 ISK-51%
Digital Marketer618,000 ISK-31%
Digital Marketing Manager893,000 ISK-0%
Digital Marketing Specialist652,000 ISK-27%
Digital Marketing Strategist 896,000 ISK+0%
Digital Media Specialist768,000 ISK-14%
Director of Marketing1,160,000 ISK+30%
Director of Research849,000 ISK-5%
Email Marketing Specialist619,000 ISK-31%
eMarketing Manager875,000 ISK-2%
Event Marketing890,000 ISK-0%
Experiential Marketing Manager1,050,000 ISK+18%
Gamification Marketer507,000 ISK-43%
Head of Executive Search1,010,000 ISK+13%
Internet Marketer583,000 ISK-35%
Key Affiliate Manager796,000 ISK-11%
Localization Manager804,000 ISK-10%
Market Development Executive909,000 ISK+2%
Market Development Manager947,000 ISK+6%
Market Research Analyst772,000 ISK-14%
Market Research Manager837,000 ISK-6%
Market Segmentation Director910,000 ISK+2%
Marketing Account Supervisor687,000 ISK-23%
Marketing Administrator564,000 ISK-37%
Marketing Advisor694,000 ISK-22%
Marketing Analyst704,000 ISK-21%
Marketing and Communications Officer401,000 ISK-55%
Marketing and Sales Head1,140,000 ISK+28%
Marketing Assistant387,000 ISK-57%
Marketing Associate373,000 ISK-58%
Marketing Automation Specialist741,000 ISK-17%
Marketing Communications Manager785,000 ISK-12%
Marketing Consultant854,000 ISK-4%
Marketing Coordinator364,000 ISK-59%
Marketing Data Analyst681,000 ISK-24%
Marketing Director1,200,000 ISK+34%
Marketing Distribution Executive895,000 ISK+0%
Marketing Executive938,000 ISK+5%
Marketing Manager1,190,000 ISK+33%
Marketing Officer378,000 ISK-58%
Marketing Segment Manager815,000 ISK-9%
Marketing Specialist575,000 ISK-36%
Marketing Supervisor672,000 ISK-25%
Marketing Vice President900,000 ISK+1%
Marketing Writer432,000 ISK-52%
Mobile Marketing Specialist762,000 ISK-15%
Online Marketing Analyst626,000 ISK-30%
Online Marketing Manager778,000 ISK-13%
Optimization Manager715,000 ISK-20%
Outbound Sales539,000 ISK-40%
Outreach Coordinator475,000 ISK-47%
Outreach Specialist616,000 ISK-31%
Podcast Specialist644,000 ISK-28%
Product Development825,000 ISK-8%
Product Manager905,000 ISK+1%
Product Marketing Engineer487,000 ISK-45%
Product Marketing Executive835,000 ISK-7%
Product Marketing Manager890,000 ISK-0%
Product Researcher486,000 ISK-46%
Product Strategist716,000 ISK-20%
Product Strategy Researcher674,000 ISK-25%
Product Training Specialist551,000 ISK-38%
Project Manager710,000 ISK-21%
Publications Coordinator411,000 ISK-54%
Research Executive810,000 ISK-9%
Sales and Marketing Assistant367,000 ISK-59%
Sales and Marketing Coordinator388,000 ISK-57%
Sales and Marketing Director1,170,000 ISK+31%
Sales Director1,100,000 ISK+23%
Sales Management Support396,000 ISK-56%
Sales Manager1,120,000 ISK+25%
Search Marketing Strategist945,000 ISK+6%
Social Media Administrator636,000 ISK-29%
Social Media Specialist637,000 ISK-29%
Spaceman Analyst365,000 ISK-59%
Sponsorship Consultant598,000 ISK-33%
Team Leader693,000 ISK-22%
Telemarketer357,000 ISK-60%
TikTok marketer766,000 ISK-14%
Trade Marketing Executive852,000 ISK-5%
Trade Marketing Manager850,000 ISK-5%
Trade Marketing Professional685,000 ISK-23%
Trade Marketing Specialist492,000 ISK-45%
Video Marketing Specialist770,000 ISK-14%
Web Analytics Manager737,000 ISK-17%
Web Content Manager728,000 ISK-19%
Webinar Marketing Specialist737,000 ISK-17%

Government vs Private Sector Salary Comparison

Where can you get paid more, working in a private company or the government? The difference between the public or government sector salaries and the private sector salaries in Iceland is 25% on average across all career fields.

Private Sector
614,000 ISK
Public Sector+25%
765,000 ISK
Percentage increase and decrease are relative to the previous value

Salary Statistics and Calculation Guide

What is considered to be a good and competitive salary for the job title Digital Marketing Manager in Iceland?

A good and competitive compensation would range anywhere between 854,000 ISK and 984,000 ISK. This is a very rough estimate. Experience and education play a very huge part in the final earnings.

Gross Salary (before tax) and Net Salary (after tax)

All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.

Base / Basic Salary

The base salary for a careers like Digital Marketing Manager in Iceland ranges from 411,000 ISK to 688,000 ISK. The base salary depends on many factors including experience and education. It is not easy to provide a figure with very little information, so take this range with a grain of salt.


What is the difference between the median and the average salary?

Both are indicators. If your salary is higher than both the average and the median then you are doing very well. If your salary is lower than both, then many people earn more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary


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