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Social Media Manager Average Salary in Austria 2024

How much money does a person working as Social Media Manager make in Austria?

Average Monthly Salary
4,730 EUR
( 56,800 EUR yearly)

All salary figures displayed here are per month except when noted otherwise.
All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.

A person working as Social Media Manager in Austria typically earns around 4,730 EUR. Salaries range from 2,560 EUR (lowest) to 7,140 EUR (highest).

Salary Variance

This is the average salary including housing, transport, and other benefits. Social Media Manager salaries in Austria vary drastically based on experience, skills, gender, or location. Below you will find a detailed breakdown based on many different criteria.

Social Media Manager Pay Scale and Salaries in Austria

Median and salary distribution Austria Social Media Manager monthly
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Salary Structure and Pay Scale Comparison

5% of people earn
4,220 EUR or more
10% of people earn
3,770 to 4,220 EUR
20% of people earn
2,810 EUR or less
65% of people earn
2,810 to 3,770 EUR
Minimum Salary
2,560 EUR
4,230 EUR
7,140 EUR

Median Salary, maximum and minimum salary, minimum wage, starting salary, and the salary range

All salary figures displayed here are per month except when noted otherwise.
  • Salary Range, Minimum Wage, and Starting Salary

    Salaries for the position Social Media Manager in Austria range from 2,560 EUR (starting salary) to 7,140 EUR (maximum salary). It should be noted that the given figure is not the legally mandated minimum wage; rather, it represents the lowest figure reported in a salary survey that included thousands of participants and professionals from all regions of the country.

  • Median Salary

    With a median salary of 4,230 EUR, half of the professionals who work as Social Media Manager in Austria earn less than this amount, and the other half earn more. The median salary denotes the middle value of salaries. Ideally, you would want to belong to the group earning more than the median salary, located on the right side of the salary distribution graph.

  • Percentiles and Salary Scale

    The median is closely associated with two other values known as the 25th and 75th percentiles. By examining the salary distribution chart, it can be determined that 25% of professionals employed as Social Media Manager in Austria earn less than 3,540 EUR, while 75% earn more. Similarly, the chart shows that 75% earn less than 4,770 EUR while 25% earn more.

  • Pay Scale Structure

    To provide a better understanding of expected salaries, we categorized the frequently occurring salaries into different ranges. This approach provides a more precise representation of salary distribution for the job title Social Media Manager in Austria compared to simply calculating the average. The majority of reported salaries, approximately 65%, fall within the range of 2,810 EUR to 3,770 EUR. About 20% of salaries are below the 2,810 EUR mark, while 10% fall within the range of 3,770 EUR to 4,220 EUR. Only 5% of individuals have salaries exceeding 4,220 EUR.

Salary Comparison by Years of Experience / Social Media Manager / Austria

How do experience and age affect pay?

0 - 2 Years
2,970 EUR
2 - 5 Years+26%
3,750 EUR
5 - 10 Years+32%
4,940 EUR
10 - 15 Years+18%
5,810 EUR
15 - 20 Years+11%
6,430 EUR
20+ Years+6%
6,850 EUR
Percentage increase and decrease are relative to the previous value
Salary comparison by years of experience monthly Austria Social Media Manager
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The experience level is the most important factor in determining the salary. Naturally, the more years of experience the higher the wage. We broke down salaries by experience level for people working as Social Media Manager and this is what we found.

All salary figures displayed here are per month except when noted otherwise.

Employees with less than two years of experience earn approximately 2,970 EUR.

While someone with an experience level between two and five years is expected to earn 3,750 EUR, 26% more than someone with less than two year's experience.

Moving forward, an experience level between five and ten years lands a salary of 4,940 EUR, 32% more than someone with two to five years of experience.

Additionally, professionals whose expertise span anywhere between ten and fifteen years get a salary equivalent to 5,810 EUR, 18% more than someone with five to ten years of experience.

If the experience level is between fifteen and twenty years, then the expected wage is 6,430 EUR, 11% more than someone with ten to fifteen years of experience.

Lastly, employees with more than twenty years of professional experience get a salary of 6,850 EUR, 6% more than people with fifteen to twenty years of experience.

On average, a person's salary doubles their starting salary by the time they cross the 10 years* experience mark.
* Based on the average change in salary over time. Salary variations differ from person to person.

Typical Salary Progress for Most Careers

Salary Comparison By Experience Level
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Salary Comparison By Education / Social Media Manager / Austria

How do education levels affect salaries?

Displayed below is the average salary variance between different education levels of professionals working as Social Media Manager.

High School
3,610 EUR
Certificate or Diploma+13%
4,070 EUR
Bachelor's Degree+32%
5,350 EUR
Master's Degree+24%
6,640 EUR
Percentage increase and decrease are relative to the previous value
Salary comparison by education level monthly Austria Social Media Manager
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We all know that higher education equals a bigger salary, but how much more money can a degree add to your income? We broke down salaries by education level for the position Social Media Manager in order to make a comparison.

Level 1: High School

Employees at this education level have an average salary of 3,610 EUR.

Level 2: Certificate or Diploma

At this level, the average salary becomes 4,070 EUR, 13% more than the previous level.

Level 3: Bachelor's Degree

At this level, the average salary becomes 5,350 EUR, 32% more than the previous level.

Level 4: Master's Degree

At this level, the average salary becomes 6,640 EUR, 24% more than the previous level.

Is a Master's degree or an MBA worth it? Should you pursue higher education?

A Master's degree program or any post-graduate program in Austria costs anywhere from 19,000 EUR to 57,000 EUR and lasts approximately two years. That is quite an investment.

You can't really expect any salary increases during the study period, assuming you already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.

Many people pursue higher education as a tactic to switch to a higher-paying job. The numbers seem to support the theory. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.

If you can afford the costs of higher education, the return on investment is definitely worth it. You should be able to recover the costs in roughly a year or so.

Typical Salary Difference by Education for Most Careers

Salary Comparison By Education Level
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Salary and Compensation Comparison By Gender / Social Media Manager / Austria

Salary comparison by gender Austria Social Media Manager monthly
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Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? For the people who work as Social Media Manager in Austria, the average difference between the salary of male and female employees is 4%.

4,830 EUR
4,630 EUR
Percentage increase and decrease are relative to the previous value

Salary Comparison By Gender in Austria for all Careers

Salary comparison by gender monthly Austria
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Average Annual Salary Increment Percentage / Social Media Manager / Austria

How much are annual salary increments in Austria for individuals working as Social Media Manager? How often do employees get salary raises?

Individuals working as Social Media Manager in Austria are likely to observe a salary increase of approximately 8% every 29 months. The national average annual increment for all professions combined is 5% granted to employees every 28 months.

Annual Salary Increment Rate Austria Social Media Manager
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The figures provided here are averages of numbers. Those figures should be taken as general guidelines. Salary increments will vary from person to person and depend on many factors, but your performance and contribution to the success of the organization remain the most important factors in determining how much and how often you will be granted a raise.

Austria / All Professions

Annual Salary Increment Rate Austria
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The term Annual Salary Increase usually refers to the increase in 12 calendar month period, but because it is rare that people get their salaries reviewed exactly on the one-year mark, it is more meaningful to know the frequency and the rate at the time of the increase.

How to calculate the salary increment percentage?

The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 / Increase Frequency

The average salary increase in one year (12 months) in Austria is 2%.

Worldwide Salary Raises: All Countries and All Jobs

World Average Annual Salary Increment
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Salary Packages and Schemes

Not all compensation increases are reflected directly in the salary. Some companies offer upgraded packages to their staff instead of cash money. The figures displayed here account only for direct increments to the base salary.

Bonus and Incentive Rates / Social Media Manager / Austria

How much and how often are bonuses being awarded?Annual Salary Bonus Rate Austria Social Media Manager
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41% of surveyed staff reported that they haven't received any bonuses or incentives in the previous year while 59% said that they received at least one form of monetary bonus.

Those who got bonuses reported rates ranging from 6% to 7% of their annual salary.

Received Bonus
No Bonus

Types of Bonuses Considered

Individual Performance-Based Bonuses

The most standard form of bonus, where the employee is awarded based on their exceptional performance.

Company Performance Bonuses

Occasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.

Goal-Based Bonuses

Granted upon achieving an important goal or milestone.

Holiday / End of Year Bonuses

These types of bonuses are given without a reason and usually resemble an appreciation token.

Bonuses Are Not Commissions!

People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.

What makes a position worthy of good bonuses and a high salary?

The main two types of jobs

Revenue GeneratorsSupporting Cast

Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business.

Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations.

A graphics designer working for a graphics designing company.

A graphic designer in the marketing department of a hospital.

Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.

Try to work for companies where your skills can generate revenue. We can't all generate revenue and that's perfectly fine.

Bonus Comparison by Seniority Level

Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.

Average Hourly Wage / Social Media Manager / Austria

27 EUR per hour

The average hourly wage (pay per hour) for individuals working as Social Media Manager in Austria is 27 EUR.This is the rate they get paid for every worked hour.

Hourly Wage = Annual Salary / ( 52 x 5 x 8 )

About The Hourly Pay Rate

The hourly wage is the salary paid in one worked hour. Usually, jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fixed amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.

What is the minimum hourly rate of pay?

The minimum pay rate per hour for people working as Social Media Manager in Austria is 15 EUR. This is the minimum as per the gathered data in the salary survey not the minimum hourly rate mandated by law.

Salary comparison with similar jobs

Job TitleAverage Salary
Advertising / Graphic Design / Events-100%
Advertisement Fraud Analyst3,950 EUR-17%
Advertising Account Executive4,480 EUR-5%
Advertising Account Manager4,800 EUR+1%
Advertising Account Planner2,450 EUR-48%
Advertising and Promotions Manager6,420 EUR+36%
Advertising Coordinator3,040 EUR-36%
Advertising Data Analyst4,090 EUR-14%
Advertising Manager6,230 EUR+32%
Advertising Operations Manager6,720 EUR+42%
Advertising Sales Director6,790 EUR+44%
Advertising Strategic Planner4,330 EUR-8%
Advertising Team Leader3,730 EUR-21%
Animation Director4,850 EUR+3%
Animator2,870 EUR-39%
Art Director4,010 EUR-15%
Art Manager3,730 EUR-21%
Artificial Intelligence Advertising Analyst4,310 EUR-9%
Artist3,150 EUR-33%
Artworker2,250 EUR-52%
Assistant Art Director2,900 EUR-39%
Audio and Video Equipment Technician2,230 EUR-53%
Audio Engineer2,820 EUR-40%
Audiosual Technician2,270 EUR-52%
Branding Consultant4,930 EUR+4%
Broadcast Administrator4,130 EUR-13%
Catering Sales2,580 EUR-45%
Catering Trainer3,040 EUR-36%
Color Consultant2,470 EUR-48%
Commercial and Industrial Designer2,410 EUR-49%
Conference Organiser2,890 EUR-39%
Content and Media Production Lead4,240 EUR-10%
CopyWriter2,690 EUR-43%
Creative Content Strategist4,960 EUR+5%
Creative Designer3,020 EUR-36%
Creative Director4,000 EUR-15%
Creative Technologist4,560 EUR-4%
Crowd Management Specialist3,850 EUR-19%
Design Strategist4,170 EUR-12%
Designer 2,150 EUR-55%
Desktop Publisher1,840 EUR-61%
Digital Campaign Manager4,080 EUR-14%
Digital Media Manager4,560 EUR-4%
Digital Media Strategist4,640 EUR-2%
Director of Events6,350 EUR+34%
Director of Graphic Design3,500 EUR-26%
Director of Social Media Marketing4,880 EUR+3%
Event Experience Designer4,200 EUR-11%
Event Security Specialist3,680 EUR-22%
Event Technology Consultant3,850 EUR-19%
Event Technology Integration Specialist3,660 EUR-23%
Events and Promotions Manager6,090 EUR+29%
Events Director6,750 EUR+43%
Exhibit Designer2,980 EUR-37%
Exhibit Display Coordinator2,920 EUR-38%
Exhibit Display Manager3,940 EUR-17%
Experiential Designer3,720 EUR-21%
Finisher1,970 EUR-58%
Gamification Specialist4,020 EUR-15%
Graphic Artist2,440 EUR-48%
Graphic Design Specialist2,990 EUR-37%
Graphic Designer2,470 EUR-48%
Graphics Artist2,480 EUR-48%
Graphics Design Supervisor3,290 EUR-30%
Group Creative Director4,260 EUR-10%
Imagery Analyst2,340 EUR-51%
Imaging Technologist2,380 EUR-50%
Immersive Storyteller3,310 EUR-30%
Interaction Designer2,080 EUR-56%
Lead Generation Specialist4,910 EUR+4%
Media Analyst3,080 EUR-35%
Media Executive4,070 EUR-14%
Media Planner3,280 EUR-31%
Media Production Coordinator2,850 EUR-40%
Media Production Manager5,210 EUR+10%
Media Project Manager5,120 EUR+8%
Media Relations Representative4,210 EUR-11%
Media Sales Executive5,210 EUR+10%
Meeting and Event Planner3,040 EUR-36%
Mobile Advertising Specialist4,920 EUR+4%
Motion Graphic Artist3,210 EUR-32%
Motion Graphics Designer3,260 EUR-31%
Multimedia Artist2,440 EUR-48%
Multimedia Specialist2,380 EUR-50%
NFT Designer2,900 EUR-39%
NFT Specialist2,870 EUR-39%
Photographer2,240 EUR-53%
PPC Campaign Manager4,130 EUR-13%
Print Production Manager4,470 EUR-6%
Product and Brand Manager5,910 EUR+25%
Sales Promotion Manager6,110 EUR+29%
Search Engine Optimization Specialist (SEO)2,630 EUR-44%
Sketch Artist2,790 EUR-41%
Social Media Event Strategist3,290 EUR-30%
Social Media Executive5,160 EUR+9%
Social Media Graphic Designer2,880 EUR-39%
Social Media Manager4,730 EUR-0%
Social Media Marketing Manager4,760 EUR+1%
Social Media Strategist4,870 EUR+3%
Special Events Supervisor3,660 EUR-23%
Technical Typist1,690 EUR-64%
User Experience UX Designer2,780 EUR-41%
UX Designer2,320 EUR-51%
Virtual / Augmented Reality Advertiser3,650 EUR-23%
Virtual / Augmented Reality Event Producer3,140 EUR-34%
Virtual / Augmented Reality Showroom Designer3,100 EUR-34%
Virtual Events Planner3,190 EUR-33%
Virtual Trade Show Manager2,890 EUR-39%
Voice Search Optimization Specialist4,060 EUR-14%
Web Accessibility Designer3,060 EUR-35%
Web3 Designer3,070 EUR-35%
Webinar Designer3,350 EUR-29%

Salary Comparison By City

CityAverage Salary
Vienna5,270 EUR

Government vs Private Sector Salary Comparison

Where can you get paid more, working in a private company or the government? The difference between the public or government sector salaries and the private sector salaries in Austria is 7% on average across all career fields.

Private Sector
3,650 EUR
Public Sector+7%
3,920 EUR
Percentage increase and decrease are relative to the previous value

Salary Statistics and Calculation Guide

What is considered to be a good and competitive salary for the job title Social Media Manager in Austria?

A good and competitive compensation would range anywhere between 4,230 EUR and 4,770 EUR. This is a very rough estimate. Experience and education play a very huge part in the final earnings.

Gross Salary (before tax) and Net Salary (after tax)

All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.

Base / Basic Salary

The base salary for a careers like Social Media Manager in Austria ranges from 2,560 EUR to 3,540 EUR. The base salary depends on many factors including experience and education. It is not easy to provide a figure with very little information, so take this range with a grain of salt.

What is the difference between the median and the average salary?

Both are indicators. If your salary is higher than both the average and the median then you are doing very well. If your salary is lower than both, then many people earn more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary

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