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Lead Generation Specialist Average Salary in Brazil 2024

How much money does a person working as Lead Generation Specialist make in Brazil?

Average Monthly Salary
10,800 BRL
( 130,000 BRL yearly)

All salary figures displayed here are per month except when noted otherwise.
All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.

A person working as Lead Generation Specialist in Brazil typically earns around 10,800 BRL. Salaries range from 5,310 BRL (lowest) to 16,900 BRL (highest).

Salary Variance

This is the average salary including housing, transport, and other benefits. Lead Generation Specialist salaries in Brazil vary drastically based on experience, skills, gender, or location. Below you will find a detailed breakdown based on many different criteria.

Lead Generation Specialist Pay Scale and Salaries in Brazil

Median and salary distribution Brazil Lead Generation Specialist monthly
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Salary Structure and Pay Scale Comparison

5% of people earn
10,000 BRL or more
10% of people earn
8,870 to 10,000 BRL
20% of people earn
6,300 BRL or less
65% of people earn
6,300 to 8,870 BRL
Minimum Salary
5,310 BRL
10,100 BRL
16,900 BRL

Median Salary, maximum and minimum salary, minimum wage, starting salary, and the salary range

All salary figures displayed here are per month except when noted otherwise.
  • Salary Range, Minimum Wage, and Starting Salary

    Salaries for the position Lead Generation Specialist in Brazil range from 5,310 BRL (starting salary) to 16,900 BRL (maximum salary). It should be noted that the given figure is not the legally mandated minimum wage; rather, it represents the lowest figure reported in a salary survey that included thousands of participants and professionals from all regions of the country.

  • Median Salary

    With a median salary of 10,100 BRL, half of the professionals who work as Lead Generation Specialist in Brazil earn less than this amount, and the other half earn more. The median salary denotes the middle value of salaries. Ideally, you would want to belong to the group earning more than the median salary, located on the right side of the salary distribution graph.

  • Percentiles and Salary Scale

    The median is closely associated with two other values known as the 25th and 75th percentiles. By examining the salary distribution chart, it can be determined that 25% of professionals employed as Lead Generation Specialist in Brazil earn less than 8,260 BRL, while 75% earn more. Similarly, the chart shows that 75% earn less than 11,600 BRL while 25% earn more.

  • Pay Scale Structure

    To provide a better understanding of expected salaries, we categorized the frequently occurring salaries into different ranges. This approach provides a more precise representation of salary distribution for the job title Lead Generation Specialist in Brazil compared to simply calculating the average. The majority of reported salaries, approximately 65%, fall within the range of 6,300 BRL to 8,870 BRL. About 20% of salaries are below the 6,300 BRL mark, while 10% fall within the range of 8,870 BRL to 10,000 BRL. Only 5% of individuals have salaries exceeding 10,000 BRL.

Salary Comparison by Years of Experience / Lead Generation Specialist / Brazil

How do experience and age affect pay?

0 - 2 Years
6,290 BRL
2 - 5 Years+29%
8,090 BRL
5 - 10 Years+38%
11,200 BRL
10 - 15 Years+24%
13,800 BRL
15 - 20 Years+7%
14,800 BRL
20+ Years+7%
15,800 BRL
Percentage increase and decrease are relative to the previous value
Salary comparison by years of experience monthly Brazil Lead Generation Specialist
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The experience level is the most important factor in determining the salary. Naturally, the more years of experience the higher the wage. We broke down salaries by experience level for people working as Lead Generation Specialist and this is what we found.

All salary figures displayed here are per month except when noted otherwise.

Employees with less than two years of experience earn approximately 6,290 BRL.

While someone with an experience level between two and five years is expected to earn 8,090 BRL, 29% more than someone with less than two year's experience.

Moving forward, an experience level between five and ten years lands a salary of 11,200 BRL, 38% more than someone with two to five years of experience.

Additionally, professionals whose expertise span anywhere between ten and fifteen years get a salary equivalent to 13,800 BRL, 24% more than someone with five to ten years of experience.

If the experience level is between fifteen and twenty years, then the expected wage is 14,800 BRL, 7% more than someone with ten to fifteen years of experience.

Lastly, employees with more than twenty years of professional experience get a salary of 15,800 BRL, 7% more than people with fifteen to twenty years of experience.

On average, a person's salary doubles their starting salary by the time they cross the 10 years* experience mark.
* Based on the average change in salary over time. Salary variations differ from person to person.

Typical Salary Progress for Most Careers

Salary Comparison By Experience Level
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Salary Comparison By Education / Lead Generation Specialist / Brazil

How do education levels affect salaries?

Displayed below is the average salary variance between different education levels of professionals working as Lead Generation Specialist.

High School
7,860 BRL
Certificate or Diploma+15%
9,020 BRL
Bachelor's Degree+35%
12,100 BRL
Master's Degree+26%
15,300 BRL
Percentage increase and decrease are relative to the previous value
Salary comparison by education level monthly Brazil Lead Generation Specialist
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We all know that higher education equals a bigger salary, but how much more money can a degree add to your income? We broke down salaries by education level for the position Lead Generation Specialist in order to make a comparison.

Level 1: High School

Employees at this education level have an average salary of 7,860 BRL.

Level 2: Certificate or Diploma

At this level, the average salary becomes 9,020 BRL, 15% more than the previous level.

Level 3: Bachelor's Degree

At this level, the average salary becomes 12,100 BRL, 35% more than the previous level.

Level 4: Master's Degree

At this level, the average salary becomes 15,300 BRL, 26% more than the previous level.

Is a Master's degree or an MBA worth it? Should you pursue higher education?

A Master's degree program or any post-graduate program in Brazil costs anywhere from 43,000 BRL to 129,000 BRL and lasts approximately two years. That is quite an investment.

You can't really expect any salary increases during the study period, assuming you already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.

Many people pursue higher education as a tactic to switch to a higher-paying job. The numbers seem to support the theory. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.

If you can afford the costs of higher education, the return on investment is definitely worth it. You should be able to recover the costs in roughly a year or so.

Typical Salary Difference by Education for Most Careers

Salary Comparison By Education Level
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Salary and Compensation Comparison By Gender / Lead Generation Specialist / Brazil

Salary comparison by gender Brazil Lead Generation Specialist monthly
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Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? For the people who work as Lead Generation Specialist in Brazil, the average difference between the salary of male and female employees is 10%.

11,200 BRL
10,200 BRL
Percentage increase and decrease are relative to the previous value

Salary Comparison By Gender in Brazil for all Careers

Salary comparison by gender monthly Brazil
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Average Annual Salary Increment Percentage / Lead Generation Specialist / Brazil

How much are annual salary increments in Brazil for individuals working as Lead Generation Specialist? How often do employees get salary raises?

Individuals working as Lead Generation Specialist in Brazil are likely to observe a salary increase of approximately 12% every 17 months. The national average annual increment for all professions combined is 9% granted to employees every 16 months.

Annual Salary Increment Rate Brazil Lead Generation Specialist
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The figures provided here are averages of numbers. Those figures should be taken as general guidelines. Salary increments will vary from person to person and depend on many factors, but your performance and contribution to the success of the organization remain the most important factors in determining how much and how often you will be granted a raise.

Brazil / All Professions

Annual Salary Increment Rate Brazil
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The term Annual Salary Increase usually refers to the increase in 12 calendar month period, but because it is rare that people get their salaries reviewed exactly on the one-year mark, it is more meaningful to know the frequency and the rate at the time of the increase.

How to calculate the salary increment percentage?

The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 / Increase Frequency

The average salary increase in one year (12 months) in Brazil is 7%.

Worldwide Salary Raises: All Countries and All Jobs

World Average Annual Salary Increment
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Salary Packages and Schemes

Not all compensation increases are reflected directly in the salary. Some companies offer upgraded packages to their staff instead of cash money. The figures displayed here account only for direct increments to the base salary.

Bonus and Incentive Rates / Lead Generation Specialist / Brazil

How much and how often are bonuses being awarded?Annual Salary Bonus Rate Brazil Lead Generation Specialist
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18% of surveyed staff reported that they haven't received any bonuses or incentives in the previous year while 82% said that they received at least one form of monetary bonus.

Those who got bonuses reported rates ranging from 5% to 9% of their annual salary.

Received Bonus
No Bonus

Types of Bonuses Considered

Individual Performance-Based Bonuses

The most standard form of bonus, where the employee is awarded based on their exceptional performance.

Company Performance Bonuses

Occasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.

Goal-Based Bonuses

Granted upon achieving an important goal or milestone.

Holiday / End of Year Bonuses

These types of bonuses are given without a reason and usually resemble an appreciation token.

Bonuses Are Not Commissions!

People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.

What makes a position worthy of good bonuses and a high salary?

The main two types of jobs

Revenue GeneratorsSupporting Cast

Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business.

Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations.

A graphics designer working for a graphics designing company.

A graphic designer in the marketing department of a hospital.

Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.

Try to work for companies where your skills can generate revenue. We can't all generate revenue and that's perfectly fine.

Bonus Comparison by Seniority Level

Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.

Average Hourly Wage / Lead Generation Specialist / Brazil

62 BRL per hour

The average hourly wage (pay per hour) for individuals working as Lead Generation Specialist in Brazil is 62 BRL.This is the rate they get paid for every worked hour.

Hourly Wage = Annual Salary / ( 52 x 5 x 8 )

About The Hourly Pay Rate

The hourly wage is the salary paid in one worked hour. Usually, jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fixed amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.

What is the minimum hourly rate of pay?

The minimum pay rate per hour for people working as Lead Generation Specialist in Brazil is 31 BRL. This is the minimum as per the gathered data in the salary survey not the minimum hourly rate mandated by law.

Salary comparison with similar jobs

Job TitleAverage Salary
Advertising / Graphic Design / Events-100%
Advertisement Fraud Analyst8,920 BRL-18%
Advertising Account Executive9,810 BRL-9%
Advertising Account Manager10,700 BRL-1%
Advertising Account Planner5,330 BRL-51%
Advertising and Promotions Manager13,600 BRL+26%
Advertising Coordinator6,820 BRL-37%
Advertising Data Analyst9,390 BRL-13%
Advertising Manager14,200 BRL+31%
Advertising Operations Manager14,000 BRL+29%
Advertising Sales Director14,200 BRL+31%
Advertising Strategic Planner9,140 BRL-16%
Advertising Team Leader8,520 BRL-21%
Animation Director11,400 BRL+5%
Animator6,120 BRL-44%
Art Director8,670 BRL-20%
Art Manager8,320 BRL-23%
Artificial Intelligence Advertising Analyst9,020 BRL-17%
Artist7,150 BRL-34%
Artworker5,150 BRL-52%
Assistant Art Director7,030 BRL-35%
Audio and Video Equipment Technician5,170 BRL-52%
Audio Engineer6,170 BRL-43%
Audiosual Technician5,220 BRL-52%
Branding Consultant11,200 BRL+3%
Broadcast Administrator8,740 BRL-19%
Catering Sales5,480 BRL-49%
Catering Trainer6,570 BRL-39%
Color Consultant5,480 BRL-49%
Commercial and Industrial Designer4,940 BRL-54%
Conference Organiser6,420 BRL-41%
Content and Media Production Lead10,200 BRL-6%
CopyWriter5,790 BRL-47%
Creative Content Strategist10,100 BRL-7%
Creative Designer6,700 BRL-38%
Creative Director8,750 BRL-19%
Creative Technologist10,400 BRL-4%
Crowd Management Specialist8,310 BRL-23%
Design Strategist9,230 BRL-15%
Designer 4,740 BRL-56%
Desktop Publisher4,080 BRL-62%
Digital Campaign Manager9,280 BRL-14%
Digital Media Manager11,100 BRL+2%
Digital Media Strategist10,200 BRL-6%
Director of Events13,800 BRL+27%
Director of Graphic Design7,780 BRL-28%
Director of Social Media Marketing10,900 BRL+1%
Event Experience Designer9,300 BRL-14%
Event Security Specialist8,270 BRL-24%
Event Technology Consultant8,790 BRL-19%
Event Technology Integration Specialist7,690 BRL-29%
Events and Promotions Manager13,800 BRL+27%
Events Director13,800 BRL+27%
Exhibit Designer7,160 BRL-34%
Exhibit Display Coordinator6,700 BRL-38%
Exhibit Display Manager9,190 BRL-15%
Experiential Designer7,780 BRL-28%
Finisher4,580 BRL-58%
Gamification Specialist9,010 BRL-17%
Graphic Artist5,620 BRL-48%
Graphic Design Specialist6,310 BRL-42%
Graphic Designer5,300 BRL-51%
Graphics Artist5,240 BRL-52%
Graphics Design Supervisor7,160 BRL-34%
Group Creative Director9,590 BRL-11%
Imagery Analyst4,870 BRL-55%
Imaging Technologist5,020 BRL-54%
Immersive Storyteller7,690 BRL-29%
Interaction Designer4,240 BRL-61%
Lead Generation Specialist10,800 BRL-0%
Media Analyst7,100 BRL-34%
Media Executive8,610 BRL-21%
Media Planner7,150 BRL-34%
Media Production Coordinator6,630 BRL-39%
Media Production Manager11,100 BRL+2%
Media Project Manager12,200 BRL+13%
Media Relations Representative9,750 BRL-10%
Media Sales Executive11,400 BRL+5%
Meeting and Event Planner6,700 BRL-38%
Mobile Advertising Specialist10,100 BRL-7%
Motion Graphic Artist7,260 BRL-33%
Motion Graphics Designer6,760 BRL-38%
Multimedia Artist5,310 BRL-51%
Multimedia Specialist5,020 BRL-54%
NFT Designer6,280 BRL-42%
NFT Specialist6,960 BRL-36%
Photographer4,950 BRL-54%
PPC Campaign Manager8,930 BRL-18%
Print Production Manager9,110 BRL-16%
Product and Brand Manager13,500 BRL+25%
Sales Promotion Manager13,300 BRL+23%
Search Engine Optimization Specialist (SEO)6,100 BRL-44%
Sketch Artist6,230 BRL-42%
Social Media Event Strategist7,820 BRL-28%
Social Media Executive11,200 BRL+3%
Social Media Graphic Designer6,310 BRL-42%
Social Media Manager11,500 BRL+6%
Social Media Marketing Manager11,200 BRL+3%
Social Media Strategist11,100 BRL+2%
Special Events Supervisor8,370 BRL-23%
Technical Typist3,820 BRL-65%
User Experience UX Designer6,160 BRL-43%
UX Designer4,940 BRL-54%
Virtual / Augmented Reality Advertiser8,050 BRL-26%
Virtual / Augmented Reality Event Producer7,230 BRL-33%
Virtual / Augmented Reality Showroom Designer6,760 BRL-38%
Virtual Events Planner7,500 BRL-31%
Virtual Trade Show Manager6,780 BRL-37%
Voice Search Optimization Specialist8,420 BRL-22%
Web Accessibility Designer6,740 BRL-38%
Web3 Designer6,420 BRL-41%
Webinar Designer7,130 BRL-34%

Salary Comparison By City

CityAverage Salary
Brasilia11,400 BRL
Rio de Janeiro11,800 BRL
Sao Paulo11,800 BRL

Government vs Private Sector Salary Comparison

Where can you get paid more, working in a private company or the government? The difference between the public or government sector salaries and the private sector salaries in Brazil is 6% on average across all career fields.

Private Sector
8,360 BRL
Public Sector+6%
8,880 BRL
Percentage increase and decrease are relative to the previous value

Salary Statistics and Calculation Guide

What is considered to be a good and competitive salary for the job title Lead Generation Specialist in Brazil?

A good and competitive compensation would range anywhere between 10,100 BRL and 11,600 BRL. This is a very rough estimate. Experience and education play a very huge part in the final earnings.

Gross Salary (before tax) and Net Salary (after tax)

All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.

Base / Basic Salary

The base salary for a careers like Lead Generation Specialist in Brazil ranges from 5,310 BRL to 8,260 BRL. The base salary depends on many factors including experience and education. It is not easy to provide a figure with very little information, so take this range with a grain of salt.

What is the difference between the median and the average salary?

Both are indicators. If your salary is higher than both the average and the median then you are doing very well. If your salary is lower than both, then many people earn more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary

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