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Marketing Average Salaries in Bulgaria 2024

How much money does a person working in Marketing make in Bulgaria?

Average Monthly Salary
3,720 BGN
( 44,700 BGN yearly)

All salary figures displayed here are per month except when noted otherwise.
All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.

A person working in Marketing in Bulgaria typically earns around 3,720 BGN. Salaries range from 1,720 BGN (lowest average) to 6,140 BGN (highest average, actual maximum salary is higher).

Salary Variance

The provided figure represents the median compensation that encompasses housing, transportation, and other perks. The salaries within the Marketing domain in Bulgaria exhibit significant discrepancies across various professions. In case you seek information about the remuneration of a specific position, please refer to the salaries listed below for respective job titles.

Salaries for specific jobs

Job TitleAverage Salary
Account Handler2,870 BGN
Affiliate Manager3,700 BGN
Affiliate Marketing Manager5,000 BGN
Affiliate Marketing Specialist3,350 BGN
Analytics Specialist2,540 BGN
Assistant Brand Manager3,840 BGN
Assistant Product Manager4,280 BGN
Associate Marketing Manager4,390 BGN
Associate Product Manager4,240 BGN
Blockchain Marketing Specialist3,810 BGN
Brand Ambassador4,910 BGN
Brand Director6,160 BGN
Brand Executive5,610 BGN
Brand Manager5,370 BGN
Business Analytics Specialist2,650 BGN
Business Channel Manager3,760 BGN
Business Intelligence Team Leader3,840 BGN
Campaign Specialist3,440 BGN
Chief Content Officer4,560 BGN
Chief Digital Marketing Officer5,690 BGN
Chief Marketing Officer 6,260 BGN
Chief Product Officer5,160 BGN
Communications Officer1,750 BGN
Content Manager3,200 BGN
Content Marketing Strategist3,600 BGN
Copy Editer2,350 BGN
Copy Writer2,190 BGN
Creative Marketing Lead3,500 BGN
Creative Writer2,250 BGN
Digital Marketer3,250 BGN
Digital Marketing Manager4,580 BGN
Digital Marketing Specialist3,190 BGN
Digital Marketing Strategist 4,360 BGN
Digital Media Specialist3,920 BGN
Director of Marketing6,190 BGN
Director of Research4,520 BGN
Email Marketing Specialist3,090 BGN
eMarketing Manager4,480 BGN
Event Marketing4,490 BGN
Experiential Marketing Manager5,370 BGN
Gamification Marketer2,760 BGN
Head of Executive Search5,160 BGN
Internet Marketer3,080 BGN
Key Affiliate Manager4,220 BGN
Localization Manager4,070 BGN
Market Development Executive4,720 BGN
Market Development Manager4,950 BGN
Market Research Analyst3,770 BGN
Market Research Manager4,240 BGN
Market Segmentation Director4,410 BGN
Marketing Account Supervisor3,420 BGN
Marketing Administrator3,030 BGN
Marketing Advisor3,610 BGN
Marketing Analyst3,680 BGN
Marketing and Communications Officer2,090 BGN
Marketing and Sales Head6,160 BGN
Marketing Assistant1,900 BGN
Marketing Associate1,950 BGN
Marketing Automation Specialist3,800 BGN
Marketing Communications Manager3,980 BGN
Marketing Consultant4,230 BGN
Marketing Coordinator1,890 BGN
Marketing Data Analyst3,620 BGN
Marketing Director6,260 BGN
Marketing Distribution Executive4,830 BGN
Marketing Executive4,610 BGN
Marketing Manager6,040 BGN
Marketing Officer1,980 BGN
Marketing Segment Manager4,110 BGN
Marketing Specialist3,010 BGN
Marketing Supervisor3,510 BGN
Marketing Vice President4,860 BGN
Marketing Writer2,240 BGN
Mobile Marketing Specialist3,840 BGN
Online Marketing Analyst3,130 BGN
Online Marketing Manager4,030 BGN
Optimization Manager3,750 BGN
Outbound Sales2,620 BGN
Outreach Coordinator2,400 BGN
Outreach Specialist3,220 BGN
Podcast Specialist3,480 BGN
Product Development4,050 BGN
Product Manager4,870 BGN
Product Marketing Engineer2,450 BGN
Product Marketing Executive4,340 BGN
Product Marketing Manager4,520 BGN
Product Researcher2,350 BGN
Product Strategist3,700 BGN
Product Strategy Researcher3,260 BGN
Product Training Specialist2,780 BGN
Project Manager3,460 BGN
Publications Coordinator2,030 BGN
Research Executive4,030 BGN
Sales and Marketing Assistant1,910 BGN
Sales and Marketing Coordinator2,060 BGN
Sales and Marketing Director6,200 BGN
Sales Director5,450 BGN
Sales Management Support1,990 BGN
Sales Manager5,870 BGN
Search Marketing Strategist4,720 BGN
Social Media Administrator3,150 BGN
Social Media Specialist3,260 BGN
Spaceman Analyst1,780 BGN
Sponsorship Consultant3,190 BGN
Team Leader3,400 BGN
Telemarketer1,780 BGN
TikTok marketer3,810 BGN
Trade Marketing Executive4,610 BGN
Trade Marketing Manager4,600 BGN
Trade Marketing Professional3,590 BGN
Trade Marketing Specialist2,490 BGN
Video Marketing Specialist4,050 BGN
Web Analytics Manager3,860 BGN
Web Content Manager3,570 BGN
Webinar Marketing Specialist3,890 BGN

Marketing Jobs Pay Scale and Salaries in Bulgaria

Median and salary distribution Bulgaria Marketing monthly
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Salary Structure and Pay Scale Comparison

5% of people earn
3,630 BGN or more
10% of people earn
3,170 to 3,630 BGN
20% of people earn
2,160 BGN or less
65% of people earn
2,160 to 3,170 BGN
Minimum Salary
1,720 BGN
3,560 BGN
6,140 BGN

Median Salary, maximum and minimum salary, minimum wage, starting salary, and the salary range

All salary figures displayed here are per month except when noted otherwise.
  • Salary Range, Minimum Wage, and Starting Salary

    Salaries in Marketing in Bulgaria range from 1,720 BGN (starting average salary) to 6,140 BGN (maximum average salary, actual maximum is higher). To clarify, the number presented is not the legally mandated minimum wage. Rather, it represents the lowest figure reported in a salary survey that involved thousands of participants and professionals from across the entire country.

  • Median Salary

    The median income in the field of Marketing is 3,560 BGN, implying that half of the workforce in Bulgaria earns less than this figure, and the other half earns more. It represents the central value of salaries. As a rule of thumb, you would prefer to be part of the group earning above the median wage, situated on the right-hand side of the salary distribution chart.

  • Percentiles and Salary Scale

    Two values that are highly correlated with the median are the 25th and 75th percentiles. By examining the salary distribution diagram, it is possible to determine that 25% of individuals employed in Marketing in Bulgaria earn less than 2,870 BGN, while 75% of them earn more. Additionally, the diagram reveals that 75% of individuals earn less than 4,120 BGN, while 25% earn more than that.

  • Pay Scale Structure

    Data was regrouped into brackets to provide a better understanding of what salaries can be expected. This approach was deemed more accurate than relying solely on the average salary, as it offers greater insights into the distribution of salaries in the field of Marketing in Bulgaria. The analysis revealed that roughly 65% of all reported salaries fell within the range of 2,160 BGN to 3,170 BGN. Approximately 20% of salaries were below the 2,160 BGN mark, while 10% ranged from 3,170 BGN to 3,630 BGN. Only 5% of individuals earned a gross salary of 3,630 BGN or higher.

Salary Comparison by Years of Experience

How does a person's salary progress over time?

Salary Comparison By Experience Level
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The experience level is the most important factor in determining the salary. Naturally, the more years of experience the higher the wage.

Generally speaking, employees in Marketing in Bulgaria having experience from two to five years earn on average 32% more than freshers and juniors across all industries and disciplines.

Professionals with experience of more than five years tend to earn on average 36% more than those with five years or less of work experience.

As you hit the ten years mark, the salary increases by 21% and an additional 14% for those who have crossed the 15 years mark.

Those figures are presented as guidelines only. The numbers become more significant if you consider one job title at a time.

Change in salary based on experience varies drastically from one location to another and depends hugely on the career field as well. The data displayed here is the combined average of many different jobs. To view accurate figures, choose a specific job title.
On average, a person's salary doubles their starting salary by the time they cross the 10 years* experience mark.
* Based on the average change in salary over time. Salary variations differ from person to person.

Salary Comparison By Education

How does the education level affect your salary?

Salary Comparison By Education
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Change in salary based on education varies drastically from one location to another and depends hugely on the career field as well. The data displayed here is the combined average of multiple jobs. To view accurate figures, choose a specific job title.

It is well known that higher education equals a bigger salary, but how much more money can a degree add to your income?

We compared the salaries of professionals at the same level but with different college degree levels across many jobs in Marketing in Bulgaria, below are our findings.

Workers with a certificate or diploma earn on average 17% more than their peers who only reached the high school level.

Employees who earned a Bachelor's Degree earn 24% more than those who only managed to attain a certificate or diploma.

Professionals who attained a Master's Degree are awarded salaries that are 29% more than those with a Bachelor's Degree.

Finally, PhD holders earn 23% more than Master's Degree holders on average while doing the same job.

Is a Master's degree or an MBA worth it? Should you pursue higher education?

A Master's degree program or any post-graduate program in Bulgaria costs anywhere from 16,600 BGN to 49,700 BGN and lasts approximately two years. That is quite an investment.

Employees can't expect any salary increases during the study period, assuming they already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.

Many people pursue higher education as a tactic to switch to a higher-paying job. The numbers seem to support this tactic. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.

The decision really depends on the situation and experience among many other factors. Putting all variables aside, if a person can afford the costs of higher education then the return on investment is definitely worth it. Degree costs can be recovered roughly in a year or so.

Salary and Compensation Comparison By Gender / Marketing / Bulgaria

Salary comparison by gender Bulgaria Marketing monthly
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Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? In the field of Marketing in Bulgaria, the average difference between the salary of male and female employees is 9%.

3,880 BGN
3,570 BGN
Percentage increase and decrease are relative to the previous value

Salary Comparison By Gender in Bulgaria for all Careers

Salary comparison by gender monthly Bulgaria
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Average Annual Salary Increment Percentage / Marketing / Bulgaria

How much are annual salary increments in Bulgaria for individuals working in Marketing? How often do employees get salary raises?

Professionals working in Marketing in Bulgaria are likely to observe a salary increase of approximately 9% every 18 months. The national average annual increment for all professions combined is 7% granted to employees every 20 months.

Annual Salary Increment Rate Bulgaria Marketing
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The figures provided here are averages of numbers. Those figures should be taken as general guidelines. Salary increments will vary from person to person and depend on many factors, but your performance and contribution to the success of the organization remain the most important factors in determining how much and how often you will be granted a raise.

Bulgaria / All Professions

Annual Salary Increment Rate Bulgaria
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The term Annual Salary Increase usually refers to the increase in 12 calendar month period, but because it is rare that people get their salaries reviewed exactly on the one-year mark, it is more meaningful to know the frequency and the rate at the time of the increase.

How to calculate the salary increment percentage?

The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 / Increase Frequency

The average salary increase in one year (12 months) in Bulgaria is 4%.

Worldwide Salary Raises: All Countries and All Jobs

World Average Annual Salary Increment
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Salary Packages and Schemes

Not all compensation increases are reflected directly in the salary. Some companies offer upgraded packages to their staff instead of cash money. The figures displayed here account only for direct increments to the base salary.

Bonus and Incentive Rates / Marketing / Bulgaria

How much and how often are bonuses being awarded?Annual Salary Bonus Rate Bulgaria Marketing
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21% of surveyed staff in Marketing reported that they haven't received any bonuses or incentives in the previous year while 79% said that they received at least one form of monetary bonus.

Those who got bonuses reported rates ranging from 5% to 9% of their annual salary.

Received Bonus
No Bonus

Types of Bonuses Considered

Individual Performance-Based Bonuses

The most standard form of bonus, where the employee is awarded based on their exceptional performance.

Company Performance Bonuses

Occasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.

Goal-Based Bonuses

Granted upon achieving an important goal or milestone.

Holiday / End of Year Bonuses

These types of bonuses are given without a reason and usually resemble an appreciation token.

Bonuses Are Not Commissions!

People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.

What makes a position worthy of good bonuses and a high salary?

The main two types of jobs

Revenue GeneratorsSupporting Cast

Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business.

Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations.

A graphics designer working for a graphics designing company.

A graphic designer in the marketing department of a hospital.

Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.

Try to work for companies where your skills can generate revenue. We can't all generate revenue and that's perfectly fine.

Bonus Comparison by Seniority Level

Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.

Hourly Average Wage / Marketing / Bulgaria

21 BGN per hour

The average hourly wage (pay per hour) in Marketing in Bulgaria is 21 BGN.This is the rate they get paid for every worked hour.

Hourly Wage = Annual Salary / ( 52 x 5 x 8 )

About The Hourly Pay Rate

The hourly wage is the salary paid in one worked hour. Usually, jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fixed amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.

What is the minimum hourly rate of pay?

The minimum pay rate per hour for people working in Marketing in Bulgaria is 10 BGN. This is the minimum as per the gathered data in the salary survey not the minimum hourly rate mandated by law.

Salary Comparison By City

CityAverage Salary
Burgas3,880 BGN
Plovdiv4,190 BGN
Rousse3,810 BGN
Sofia4,350 BGN
Stara Zagora3,650 BGN
Varna4,040 BGN

Government vs Private Sector Salary Comparison

Where can you get paid more, working in a private company or the government? The difference between the public or government sector salaries and the private sector salaries in Bulgaria is 9% on average across all career fields.

Private Sector
3,140 BGN
Public Sector+9%
3,440 BGN
Percentage increase and decrease are relative to the previous value

Salary Statistics and Calculation Guide

What is considered to be a good and competitive salary in Marketing in Bulgaria?

A good and competitive compensation would range anywhere between 3,560 BGN and 4,120 BGN. This is a very rough estimate. Experience and education play a very huge part in the final earnings.

Gross Salary (before tax) and Net Salary (after tax)

All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.

Base / Basic Salary

The base salary for jobs in Marketing in Bulgaria ranges from 1,720 BGN to 2,870 BGN. The base salary depends on many factors including experience and education. It is not easy to provide a figure with very little information, so take this range with a grain of salt.

What is the difference between the median and the average salary?

Both are indicators. If your salary is higher than both the average and the median then you are doing very well. If your salary is lower than both, then many people earn more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary

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