Social Media Manager Average Salary in Bulgaria 2024
How much money does a person working as Social Media Manager make in Bulgaria?
LOW
2,140
BGN AVERAGE
4,120
BGN HIGH
6,300
BGN
A person working as Social Media Manager in Bulgaria typically earns around 4,120 BGN. Salaries range from 2,140 BGN (lowest) to 6,300 BGN (highest).
Salary Variance
This is the average salary including housing, transport, and other benefits. Social Media Manager salaries in Bulgaria vary drastically based on experience, skills, gender, or location. Below you will find a detailed breakdown based on many different criteria.
Social Media Manager Pay Scale and Salaries in Bulgaria
Salary Structure and Pay Scale Comparison
3,730 BGN or more
3,320 to 3,730 BGN
2,420 BGN or less
2,420 to 3,320 BGN
 2,140 BGN |
3,750 BGN |
6,300 BGN |
Median Salary, maximum and minimum salary, minimum wage, starting salary, and the salary range
Salary Range, Minimum Wage, and Starting Salary
Salaries for the position Social Media Manager in Bulgaria range from 2,140 BGN (starting salary) to 6,300 BGN (maximum salary). It should be noted that the given figure is not the legally mandated minimum wage; rather, it represents the lowest figure reported in a salary survey that included thousands of participants and professionals from all regions of the country.
Median Salary
With a median salary of 3,750 BGN, half of the professionals who work as Social Media Manager in Bulgaria earn less than this amount, and the other half earn more. The median salary denotes the middle value of salaries. Ideally, you would want to belong to the group earning more than the median salary, located on the right side of the salary distribution graph.
Percentiles and Salary Scale
The median is closely associated with two other values known as the 25th and 75th percentiles. By examining the salary distribution chart, it can be determined that 25% of professionals employed as Social Media Manager in Bulgaria earn less than 3,110 BGN, while 75% earn more. Similarly, the chart shows that 75% earn less than 4,250 BGN while 25% earn more.
Pay Scale Structure
To provide a better understanding of expected salaries, we categorized the frequently occurring salaries into different ranges. This approach provides a more precise representation of salary distribution for the job title Social Media Manager in Bulgaria compared to simply calculating the average. The majority of reported salaries, approximately 65%, fall within the range of 2,420 BGN to 3,320 BGN. About 20% of salaries are below the 2,420 BGN mark, while 10% fall within the range of 3,320 BGN to 3,730 BGN. Only 5% of individuals have salaries exceeding 3,730 BGN.
Salary Comparison by Years of Experience / Social Media Manager / Bulgaria
How do experience and age affect pay?
| 0 - 2 Years | 2,430 BGN | |
| 2 - 5 Years | +34% | 3,260 BGN |
| 5 - 10 Years | +30% | 4,240 BGN |
| 10 - 15 Years | +21% | 5,140 BGN |
| 15 - 20 Years | +9% | 5,620 BGN |
| 20+ Years | +5% | 5,910 BGN |
The experience level is the most important factor in determining the salary. Naturally, the more years of experience the higher the wage. We broke down salaries by experience level for people working as Social Media Manager and this is what we found.
Employees with less than two years of experience earn approximately 2,430 BGN.
While someone with an experience level between two and five years is expected to earn 3,260 BGN, 34% more than someone with less than two year's experience.
Moving forward, an experience level between five and ten years lands a salary of 4,240 BGN, 30% more than someone with two to five years of experience.
Additionally, professionals whose expertise span anywhere between ten and fifteen years get a salary equivalent to 5,140 BGN, 21% more than someone with five to ten years of experience.
If the experience level is between fifteen and twenty years, then the expected wage is 5,620 BGN, 9% more than someone with ten to fifteen years of experience.
Lastly, employees with more than twenty years of professional experience get a salary of 5,910 BGN, 5% more than people with fifteen to twenty years of experience.
Typical Salary Progress for Most Careers
Salary Comparison By Education / Social Media Manager / Bulgaria
How do education levels affect salaries?
Displayed below is the average salary variance between different education levels of professionals working as Social Media Manager.
| High School | 2,930 BGN | |
| Certificate or Diploma | +14% | 3,350 BGN |
| Bachelor's Degree | +41% | 4,720 BGN |
| Master's Degree | +21% | 5,720 BGN |
We all know that higher education equals a bigger salary, but how much more money can a degree add to your income? We broke down salaries by education level for the position Social Media Manager in order to make a comparison.
Level 1: High School
Employees at this education level have an average salary of 2,930 BGN.
Level 2: Certificate or Diploma
At this level, the average salary becomes 3,350 BGN, 14% more than the previous level.
Level 3: Bachelor's Degree
At this level, the average salary becomes 4,720 BGN, 41% more than the previous level.
Level 4: Master's Degree
At this level, the average salary becomes 5,720 BGN, 21% more than the previous level.
Is a Master's degree or an MBA worth it? Should you pursue higher education?
A Master's degree program or any post-graduate program in Bulgaria costs anywhere from 16,600 BGN to 49,700 BGN and lasts approximately two years. That is quite an investment.
You can't really expect any salary increases during the study period, assuming you already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.
Many people pursue higher education as a tactic to switch to a higher-paying job. The numbers seem to support the theory. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.
If you can afford the costs of higher education, the return on investment is definitely worth it. You should be able to recover the costs in roughly a year or so.
Typical Salary Difference by Education for Most Careers
Salary and Compensation Comparison By Gender / Social Media Manager / Bulgaria
Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? For the people who work as Social Media Manager in Bulgaria, the average difference between the salary of male and female employees is 6%.
| Male | 4,260 BGN | |
| Female | -6% | 4,010 BGN |
Salary Comparison By Gender in Bulgaria for all Careers
Average Annual Salary Increment Percentage / Social Media Manager / Bulgaria
How much are annual salary increments in Bulgaria for individuals working as Social Media Manager? How often do employees get salary raises?
Individuals working as Social Media Manager in Bulgaria are likely to observe a salary increase of approximately 10% every 21 months. The national average annual increment for all professions combined is 7% granted to employees every 20 months.
Bulgaria / All Professions
The term Annual Salary Increase usually refers to the increase in 12 calendar month period, but because it is rare that people get their salaries reviewed exactly on the one-year mark, it is more meaningful to know the frequency and the rate at the time of the increase.
How to calculate the salary increment percentage?
The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 / Increase Frequency
Worldwide Salary Raises: All Countries and All Jobs
Salary Packages and Schemes
Not all compensation increases are reflected directly in the salary. Some companies offer upgraded packages to their staff instead of cash money. The figures displayed here account only for direct increments to the base salary.
Bonus and Incentive Rates / Social Media Manager / Bulgaria
How much and how often are bonuses being awarded?
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24% of surveyed staff reported that they haven't received any bonuses or incentives in the previous year while 76% said that they received at least one form of monetary bonus.
Those who got bonuses reported rates ranging from 6% to 8% of their annual salary.
| Received Bonus | 76% | |
| No Bonus | 24% |
Types of Bonuses Considered
Individual Performance-Based BonusesThe most standard form of bonus, where the employee is awarded based on their exceptional performance.
Company Performance BonusesOccasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.
Goal-Based BonusesGranted upon achieving an important goal or milestone.
Holiday / End of Year BonusesThese types of bonuses are given without a reason and usually resemble an appreciation token.
Bonuses Are Not Commissions!
People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.
What makes a position worthy of good bonuses and a high salary?
The main two types of jobs | |
| Revenue Generators | Supporting Cast |
Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business. | Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations. |
Example: | Example: |
Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.
Bonus Comparison by Seniority Level
Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.
Average Hourly Wage / Social Media Manager / Bulgaria
24 BGN per hourThe average hourly wage (pay per hour) for individuals working as Social Media Manager in Bulgaria is 24 BGN.This is the rate they get paid for every worked hour.
About The Hourly Pay Rate
The hourly wage is the salary paid in one worked hour. Usually, jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fixed amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.
What is the minimum hourly rate of pay?
The minimum pay rate per hour for people working as Social Media Manager in Bulgaria is 12 BGN. This is the minimum as per the gathered data in the salary survey not the minimum hourly rate mandated by law.
Salary comparison with similar jobs
| Job Title | Average Salary |
| Advertising / Graphic Design / Events |  -100% | |
| Advertisement Fraud Analyst | 3,620 BGN | -12% |
| Advertising Account Executive | 3,580 BGN | -13% |
| Advertising Account Manager | 4,000 BGN | -3% |
| Advertising Account Planner | 2,080 BGN | -49% |
| Advertising and Promotions Manager | 5,460 BGN |  +33% |
| Advertising Coordinator | 2,660 BGN | -35% |
| Advertising Data Analyst | 3,450 BGN | -16% |
| Advertising Manager | 5,550 BGN | +35% |
| Advertising Operations Manager | 5,460 BGN | +33% |
| Advertising Sales Director | 5,580 BGN | +36% |
| Advertising Strategic Planner | 3,640 BGN | -12% |
| Advertising Team Leader | 3,270 BGN | -21% |
| Animation Director | 4,440 BGN | +8% |
| Animator | 2,410 BGN | -41% |
| Art Director | 3,420 BGN | -17% |
| Art Manager | 3,310 BGN | -20% |
| Artificial Intelligence Advertising Analyst | 3,720 BGN | -10% |
| Artist | 2,850 BGN | -31% |
| Artworker | 2,030 BGN | -51% |
| Assistant Art Director | 2,520 BGN | -39% |
| Audio and Video Equipment Technician | 2,040 BGN | -50% |
| Audio Engineer | 2,370 BGN | -42% |
| Audiosual Technician | 1,890 BGN | -54% |
| Branding Consultant | 4,450 BGN | +8% |
| Broadcast Administrator | 3,500 BGN | -15% |
| Catering Sales | 2,160 BGN | -48% |
| Catering Trainer | 2,590 BGN | -37% |
| Color Consultant | 2,090 BGN | -49% |
| Commercial and Industrial Designer | 2,020 BGN | -51% |
| Conference Organiser | 2,470 BGN | -40% |
| Content and Media Production Lead | 3,940 BGN | -4% |
| CopyWriter | 2,330 BGN | -43% |
| Creative Content Strategist | 4,180 BGN | +2% |
| Creative Designer | 2,620 BGN | -36% |
| Creative Director | 3,190 BGN | -23% |
| Creative Technologist | 3,900 BGN | -5% |
| Crowd Management Specialist | 3,200 BGN | -22% |
| Design Strategist | 3,610 BGN | -12% |
| Designer | 1,940 BGN | -53% |
| Desktop Publisher | 1,560 BGN | -62% |
| Digital Campaign Manager | 3,630 BGN | -12% |
| Digital Media Manager | 3,970 BGN | -4% |
| Digital Media Strategist | 4,190 BGN | +2% |
| Director of Events | 5,540 BGN | +35% |
| Director of Graphic Design | 3,150 BGN | -24% |
| Director of Social Media Marketing | 4,060 BGN | -1% |
| Event Experience Designer | 3,550 BGN | -14% |
| Event Security Specialist | 3,170 BGN | -23% |
| Event Technology Consultant | 3,380 BGN | -18% |
| Event Technology Integration Specialist | 2,970 BGN | -28% |
| Events and Promotions Manager | 5,580 BGN | +36% |
| Events Director | 5,660 BGN | +37% |
| Exhibit Designer | 2,780 BGN | -32% |
| Exhibit Display Coordinator | 2,460 BGN | -40% |
| Exhibit Display Manager | 3,400 BGN | -17% |
| Experiential Designer | 3,060 BGN | -26% |
| Finisher | 1,720 BGN | -58% |
| Gamification Specialist | 3,340 BGN | -19% |
| Graphic Artist | 2,030 BGN | -51% |
| Graphic Design Specialist | 2,390 BGN | -42% |
| Graphic Designer | 2,170 BGN | -47% |
| Graphics Artist | 2,000 BGN | -51% |
| Graphics Design Supervisor | 3,020 BGN | -27% |
| Group Creative Director | 3,670 BGN | -11% |
| Imagery Analyst | 2,030 BGN | -51% |
| Imaging Technologist | 1,900 BGN | -54% |
| Immersive Storyteller | 2,890 BGN | -30% |
| Interaction Designer | 1,670 BGN | -59% |
| Lead Generation Specialist | 4,320 BGN | +5% |
| Media Analyst | 2,700 BGN | -34% |
| Media Executive | 3,280 BGN | -20% |
| Media Planner | 2,650 BGN | -36% |
| Media Production Coordinator | 2,490 BGN | -40% |
| Media Production Manager | 4,640 BGN | +13% |
| Media Project Manager | 4,540 BGN | +10% |
| Media Relations Representative | 3,920 BGN | -5% |
| Media Sales Executive | 4,370 BGN | +6% |
| Meeting and Event Planner | 2,670 BGN | -35% |
| Mobile Advertising Specialist | 3,920 BGN | -5% |
| Motion Graphic Artist | 2,600 BGN | -37% |
| Motion Graphics Designer | 2,690 BGN | -35% |
| Multimedia Artist | 2,240 BGN | -46% |
| Multimedia Specialist | 1,900 BGN | -54% |
| NFT Designer | 2,360 BGN | -43% |
| NFT Specialist | 2,620 BGN | -36% |
| Photographer | 1,850 BGN | -55% |
| PPC Campaign Manager | 3,520 BGN | -15% |
| Print Production Manager | 3,760 BGN | -9% |
| Product and Brand Manager | 5,060 BGN | +23% |
| Sales Promotion Manager | 5,010 BGN | +22% |
| Search Engine Optimization Specialist (SEO) | 2,410 BGN | -41% |
| Sketch Artist | 2,410 BGN | -41% |
| Social Media Event Strategist | 2,770 BGN | -33% |
| Social Media Executive | 4,400 BGN | +7% |
| Social Media Graphic Designer | 2,480 BGN | -40% |
| Social Media Manager | 4,120 BGN | +0% |
| Social Media Marketing Manager | 4,360 BGN | +6% |
| Social Media Strategist | 4,400 BGN | +7% |
| Special Events Supervisor | 3,130 BGN | -24% |
| Technical Typist | 1,480 BGN | -64% |
| User Experience UX Designer | 2,410 BGN | -41% |
| UX Designer | 1,960 BGN | -52% |
| Virtual / Augmented Reality Advertiser | 3,290 BGN | -20% |
| Virtual / Augmented Reality Event Producer | 2,750 BGN | -33% |
| Virtual / Augmented Reality Showroom Designer | 2,640 BGN | -36% |
| Virtual Events Planner | 2,740 BGN | -33% |
| Virtual Trade Show Manager | 2,520 BGN | -39% |
| Voice Search Optimization Specialist | 3,510 BGN | -15% |
| Web Accessibility Designer | 2,620 BGN | -36% |
| Web3 Designer | 2,520 BGN | -39% |
| Webinar Designer | 2,810 BGN | -32% |
Government vs Private Sector Salary Comparison
Where can you get paid more, working in a private company or the government? The difference between the public or government sector salaries and the private sector salaries in Bulgaria is 9% on average across all career fields.
| Private Sector | 3,140 BGN | |
| Public Sector | +9% | 3,440 BGN |
Salary Statistics and Calculation Guide
What is considered to be a good and competitive salary for the job title Social Media Manager in Bulgaria?
A good and competitive compensation would range anywhere between 3,750 BGN and 4,250 BGN. This is a very rough estimate. Experience and education play a very huge part in the final earnings.
Gross Salary (before tax) and Net Salary (after tax)
All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.
Base / Basic Salary
The base salary for a careers like Social Media Manager in Bulgaria ranges from 2,140 BGN to 3,110 BGN. The base salary depends on many factors including experience and education. It is not easy to provide a figure with very little information, so take this range with a grain of salt.
What is the difference between the median and the average salary?
Both are indicators. If your salary is higher than both the average and the median then you are doing very well. If your salary is lower than both, then many people earn more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary
