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Advertising / Graphic Design / Events Average Salaries in Canada 2024

How much money does a person working in Advertising / Graphic Design / Events make in Canada?

Average Yearly Salary
113,000 CAD
( 9,410 CAD monthly)

All salary figures displayed here are per year except when noted otherwise.
All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.

A person working in Advertising / Graphic Design / Events in Canada typically earns around 113,000 CAD. Salaries range from 53,400 CAD (lowest average) to 205,000 CAD (highest average, actual maximum salary is higher).

Salary Variance

The provided figure represents the median compensation that encompasses housing, transportation, and other perks. The salaries within the Advertising / Graphic Design / Events domain in Canada exhibit significant discrepancies across various professions. In case you seek information about the remuneration of a specific position, please refer to the salaries listed below for respective job titles.

Salaries for specific jobs

Job TitleAverage Salary
Advertising / Graphic Design / Events
Advertisement Fraud Analyst124,000 CAD
Advertising Account Executive135,000 CAD
Advertising Account Manager148,000 CAD
Advertising Account Planner76,800 CAD
Advertising and Promotions Manager203,000 CAD
Advertising Coordinator94,800 CAD
Advertising Data Analyst132,000 CAD
Advertising Manager199,000 CAD
Advertising Operations Manager208,000 CAD
Advertising Sales Director201,000 CAD
Advertising Strategic Planner130,000 CAD
Advertising Team Leader114,000 CAD
Animation Director154,000 CAD
Animator87,100 CAD
Art Director124,000 CAD
Art Manager121,000 CAD
Artificial Intelligence Advertising Analyst127,000 CAD
Artist95,000 CAD
Artworker68,700 CAD
Assistant Art Director92,100 CAD
Audio and Video Equipment Technician69,600 CAD
Audio Engineer84,700 CAD
Audiosual Technician70,100 CAD
Branding Consultant149,000 CAD
Broadcast Administrator131,000 CAD
Catering Sales78,000 CAD
Catering Trainer94,100 CAD
Color Consultant79,600 CAD
Commercial and Industrial Designer72,700 CAD
Conference Organiser88,900 CAD
Content and Media Production Lead139,000 CAD
CopyWriter78,900 CAD
Creative Content Strategist148,000 CAD
Creative Designer88,000 CAD
Creative Director120,000 CAD
Creative Technologist139,000 CAD
Crowd Management Specialist119,000 CAD
Design Strategist121,000 CAD
Designer 65,400 CAD
Desktop Publisher59,200 CAD
Digital Campaign Manager130,000 CAD
Digital Media Manager145,000 CAD
Digital Media Strategist141,000 CAD
Director of Events200,000 CAD
Director of Graphic Design108,000 CAD
Director of Social Media Marketing152,000 CAD
Event Experience Designer135,000 CAD
Event Security Specialist110,000 CAD
Event Technology Consultant117,000 CAD
Event Technology Integration Specialist114,000 CAD
Events and Promotions Manager192,000 CAD
Events Director204,000 CAD
Exhibit Designer98,000 CAD
Exhibit Display Coordinator94,200 CAD
Exhibit Display Manager118,000 CAD
Experiential Designer110,000 CAD
Finisher61,600 CAD
Gamification Specialist125,000 CAD
Graphic Artist75,400 CAD
Graphic Design Specialist89,400 CAD
Graphic Designer75,800 CAD
Graphics Artist78,300 CAD
Graphics Design Supervisor103,000 CAD
Group Creative Director127,000 CAD
Imagery Analyst68,500 CAD
Imaging Technologist71,200 CAD
Immersive Storyteller104,000 CAD
Interaction Designer62,200 CAD
Lead Generation Specialist149,000 CAD
Media Analyst95,200 CAD
Media Executive129,000 CAD
Media Planner103,000 CAD
Media Production Coordinator89,300 CAD
Media Production Manager167,000 CAD
Media Project Manager166,000 CAD
Media Relations Representative138,000 CAD
Media Sales Executive157,000 CAD
Meeting and Event Planner92,400 CAD
Mobile Advertising Specialist149,000 CAD
Motion Graphic Artist101,000 CAD
Motion Graphics Designer95,200 CAD
Multimedia Artist76,600 CAD
Multimedia Specialist71,200 CAD
NFT Designer90,000 CAD
NFT Specialist91,200 CAD
Photographer65,100 CAD
PPC Campaign Manager128,000 CAD
Print Production Manager134,000 CAD
Product and Brand Manager180,000 CAD
Sales Promotion Manager181,000 CAD
Search Engine Optimization Specialist (SEO)82,100 CAD
Sketch Artist82,200 CAD
Social Media Event Strategist107,000 CAD
Social Media Executive160,000 CAD
Social Media Graphic Designer86,600 CAD
Social Media Manager151,000 CAD
Social Media Marketing Manager151,000 CAD
Social Media Strategist147,000 CAD
Special Events Supervisor112,000 CAD
Technical Typist53,400 CAD
User Experience UX Designer81,000 CAD
UX Designer74,200 CAD
Virtual / Augmented Reality Advertiser111,000 CAD
Virtual / Augmented Reality Event Producer97,000 CAD
Virtual / Augmented Reality Showroom Designer97,300 CAD
Virtual Events Planner96,600 CAD
Virtual Trade Show Manager91,600 CAD
Voice Search Optimization Specialist119,000 CAD
Web Accessibility Designer92,900 CAD
Web3 Designer90,800 CAD
Webinar Designer102,000 CAD

Advertising / Graphic Design / Events Jobs Pay Scale and Salaries in Canada

Median and salary distribution Canada Advertising / Graphic Design / Events yearly
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Salary Structure and Pay Scale Comparison

5% of people earn
114,000 CAD or more
10% of people earn
98,700 to 114,000 CAD
20% of people earn
65,400 CAD or less
65% of people earn
65,400 to 98,700 CAD
Minimum Salary
53,400 CAD
104,000 CAD
205,000 CAD

Median Salary, maximum and minimum salary, minimum wage, starting salary, and the salary range

All salary figures displayed here are per year except when noted otherwise.
  • Salary Range, Minimum Wage, and Starting Salary

    Salaries in Advertising / Graphic Design / Events in Canada range from 53,400 CAD (starting average salary) to 205,000 CAD (maximum average salary, actual maximum is higher). To clarify, the number presented is not the legally mandated minimum wage. Rather, it represents the lowest figure reported in a salary survey that involved thousands of participants and professionals from across the entire country.

  • Median Salary

    The median income in the field of Advertising / Graphic Design / Events is 104,000 CAD, implying that half of the workforce in Canada earns less than this figure, and the other half earns more. It represents the central value of salaries. As a rule of thumb, you would prefer to be part of the group earning above the median wage, situated on the right-hand side of the salary distribution chart.

  • Percentiles and Salary Scale

    Two values that are highly correlated with the median are the 25th and 75th percentiles. By examining the salary distribution diagram, it is possible to determine that 25% of individuals employed in Advertising / Graphic Design / Events in Canada earn less than 84,300 CAD, while 75% of them earn more. Additionally, the diagram reveals that 75% of individuals earn less than 122,000 CAD, while 25% earn more than that.

  • Pay Scale Structure

    Data was regrouped into brackets to provide a better understanding of what salaries can be expected. This approach was deemed more accurate than relying solely on the average salary, as it offers greater insights into the distribution of salaries in the field of Advertising / Graphic Design / Events in Canada. The analysis revealed that roughly 65% of all reported salaries fell within the range of 65,400 CAD to 98,700 CAD. Approximately 20% of salaries were below the 65,400 CAD mark, while 10% ranged from 98,700 CAD to 114,000 CAD. Only 5% of individuals earned a gross salary of 114,000 CAD or higher.

Salary Comparison by Years of Experience

How does a person's salary progress over time?

Salary Comparison By Experience Level
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The experience level is the most important factor in determining the salary. Naturally, the more years of experience the higher the wage.

Generally speaking, employees in Advertising / Graphic Design / Events in Canada having experience from two to five years earn on average 32% more than freshers and juniors across all industries and disciplines.

Professionals with experience of more than five years tend to earn on average 36% more than those with five years or less of work experience.

As you hit the ten years mark, the salary increases by 21% and an additional 14% for those who have crossed the 15 years mark.

Those figures are presented as guidelines only. The numbers become more significant if you consider one job title at a time.

Change in salary based on experience varies drastically from one location to another and depends hugely on the career field as well. The data displayed here is the combined average of many different jobs. To view accurate figures, choose a specific job title.
On average, a person's salary doubles their starting salary by the time they cross the 10 years* experience mark.
* Based on the average change in salary over time. Salary variations differ from person to person.

Salary Comparison By Education

How does the education level affect your salary?

Salary Comparison By Education
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Change in salary based on education varies drastically from one location to another and depends hugely on the career field as well. The data displayed here is the combined average of multiple jobs. To view accurate figures, choose a specific job title.

It is well known that higher education equals a bigger salary, but how much more money can a degree add to your income?

We compared the salaries of professionals at the same level but with different college degree levels across many jobs in Advertising / Graphic Design / Events in Canada, below are our findings.

Workers with a certificate or diploma earn on average 17% more than their peers who only reached the high school level.

Employees who earned a Bachelor's Degree earn 24% more than those who only managed to attain a certificate or diploma.

Professionals who attained a Master's Degree are awarded salaries that are 29% more than those with a Bachelor's Degree.

Finally, PhD holders earn 23% more than Master's Degree holders on average while doing the same job.

Is a Master's degree or an MBA worth it? Should you pursue higher education?

A Master's degree program or any post-graduate program in Canada costs anywhere from 50,000 CAD to 150,000 CAD and lasts approximately two years. That is quite an investment.

Employees can't expect any salary increases during the study period, assuming they already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.

Many people pursue higher education as a tactic to switch to a higher-paying job. The numbers seem to support this tactic. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.

The decision really depends on the situation and experience among many other factors. Putting all variables aside, if a person can afford the costs of higher education then the return on investment is definitely worth it. Degree costs can be recovered roughly in a year or so.

Salary and Compensation Comparison By Gender / Advertising / Graphic Design / Events / Canada

Salary comparison by gender Canada Advertising / Graphic Design / Events yearly
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Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? In the field of Advertising / Graphic Design / Events in Canada, the average difference between the salary of male and female employees is 4%.

115,000 CAD
110,000 CAD
Percentage increase and decrease are relative to the previous value

Salary Comparison By Gender in Canada for all Careers

Salary comparison by gender yearly Canada
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Average Annual Salary Increment Percentage / Advertising / Graphic Design / Events / Canada

How much are annual salary increments in Canada for individuals working in Advertising / Graphic Design / Events? How often do employees get salary raises?

Professionals working in Advertising / Graphic Design / Events in Canada are likely to observe a salary increase of approximately 10% every 14 months. The national average annual increment for all professions combined is 9% granted to employees every 15 months.

Annual Salary Increment Rate Canada Advertising / Graphic Design / Events
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The figures provided here are averages of numbers. Those figures should be taken as general guidelines. Salary increments will vary from person to person and depend on many factors, but your performance and contribution to the success of the organization remain the most important factors in determining how much and how often you will be granted a raise.

Canada / All Professions

Annual Salary Increment Rate Canada
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The term Annual Salary Increase usually refers to the increase in 12 calendar month period, but because it is rare that people get their salaries reviewed exactly on the one-year mark, it is more meaningful to know the frequency and the rate at the time of the increase.

How to calculate the salary increment percentage?

The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 / Increase Frequency

The average salary increase in one year (12 months) in Canada is 7%.

Worldwide Salary Raises: All Countries and All Jobs

World Average Annual Salary Increment
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Salary Packages and Schemes

Not all compensation increases are reflected directly in the salary. Some companies offer upgraded packages to their staff instead of cash money. The figures displayed here account only for direct increments to the base salary.

Bonus and Incentive Rates / Advertising / Graphic Design / Events / Canada

How much and how often are bonuses being awarded?Annual Salary Bonus Rate Canada Advertising / Graphic Design / Events
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45% of surveyed staff in Advertising / Graphic Design / Events reported that they haven't received any bonuses or incentives in the previous year while 55% said that they received at least one form of monetary bonus.

Those who got bonuses reported rates ranging from 3% to 6% of their annual salary.

Received Bonus
No Bonus

Types of Bonuses Considered

Individual Performance-Based Bonuses

The most standard form of bonus, where the employee is awarded based on their exceptional performance.

Company Performance Bonuses

Occasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.

Goal-Based Bonuses

Granted upon achieving an important goal or milestone.

Holiday / End of Year Bonuses

These types of bonuses are given without a reason and usually resemble an appreciation token.

Bonuses Are Not Commissions!

People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.

What makes a position worthy of good bonuses and a high salary?

The main two types of jobs

Revenue GeneratorsSupporting Cast

Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business.

Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations.

A graphics designer working for a graphics designing company.

A graphic designer in the marketing department of a hospital.

Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.

Try to work for companies where your skills can generate revenue. We can't all generate revenue and that's perfectly fine.

Bonus Comparison by Seniority Level

Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.

Hourly Average Wage / Advertising / Graphic Design / Events / Canada

54 CAD per hour

The average hourly wage (pay per hour) in Advertising / Graphic Design / Events in Canada is 54 CAD.This is the rate they get paid for every worked hour.

Hourly Wage = Annual Salary / ( 52 x 5 x 8 )

About The Hourly Pay Rate

The hourly wage is the salary paid in one worked hour. Usually, jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fixed amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.

What is the minimum hourly rate of pay?

The minimum pay rate per hour for people working in Advertising / Graphic Design / Events in Canada is 26 CAD. This is the minimum as per the gathered data in the salary survey not the minimum hourly rate mandated by law.

Salary Comparison By City

CityAverage Salary
Brampton116,000 CAD
Calgary119,000 CAD
Edmonton118,000 CAD
Gatineau109,000 CAD
Halifax110,000 CAD
Hamilton117,000 CAD
Kitchener114,000 CAD
Markham112,000 CAD
Mississauga120,000 CAD
Montreal127,000 CAD
Ottawa121,000 CAD
Quebec119,000 CAD
Regina107,000 CAD
Richmond102,000 CAD
Saskatoon108,000 CAD
Surrey111,000 CAD
Toronto127,000 CAD
Vancouver121,000 CAD
Vaughan110,000 CAD
Windsor109,000 CAD
Winnipeg117,000 CAD

Salary Comparison By State

StateAverage Salary
Alberta121,000 CAD
British Columbia124,000 CAD
Manitoba117,000 CAD
New Brunswick104,000 CAD
Newfoundland-Labrador102,000 CAD
Northwest Territories113,000 CAD
Nova Scotia107,000 CAD
Nunavut118,000 CAD
Ontario127,000 CAD
Prince Edward Island98,000 CAD
Quebec125,000 CAD
Saskatchewan109,000 CAD
Yukon100,000 CAD

Government vs Private Sector Salary Comparison

Where can you get paid more, working in a private company or the government? The difference between the public or government sector salaries and the private sector salaries in Canada is 4% on average across all career fields.

Private Sector
117,000 CAD
Public Sector+4%
122,000 CAD
Percentage increase and decrease are relative to the previous value

Salary Statistics and Calculation Guide

What is considered to be a good and competitive salary in Advertising / Graphic Design / Events in Canada?

A good and competitive compensation would range anywhere between 104,000 CAD and 122,000 CAD. This is a very rough estimate. Experience and education play a very huge part in the final earnings.

Gross Salary (before tax) and Net Salary (after tax)

All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.

Base / Basic Salary

The base salary for jobs in Advertising / Graphic Design / Events in Canada ranges from 53,400 CAD to 84,300 CAD. The base salary depends on many factors including experience and education. It is not easy to provide a figure with very little information, so take this range with a grain of salt.

What is the difference between the median and the average salary?

Both are indicators. If your salary is higher than both the average and the median then you are doing very well. If your salary is lower than both, then many people earn more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary

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