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Advertising Strategic Planner Average Salary in Finland 2024

How much money does a person working as Advertising Strategic Planner make in Finland?

Average Monthly Salary
5,060 EUR
( 60,700 EUR yearly)

All salary figures displayed here are per month except when noted otherwise.
All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.

A person working as Advertising Strategic Planner in Finland typically earns around 5,060 EUR. Salaries range from 2,730 EUR (lowest) to 7,640 EUR (highest).

Salary Variance

This is the average salary including housing, transport, and other benefits. Advertising Strategic Planner salaries in Finland vary drastically based on experience, skills, gender, or location. Below you will find a detailed breakdown based on many different criteria.

Advertising Strategic Planner Pay Scale and Salaries in Finland

Median and salary distribution Finland Advertising Strategic Planner monthly
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Salary Structure and Pay Scale Comparison

5% of people earn
4,500 EUR or more
10% of people earn
4,030 to 4,500 EUR
20% of people earn
3,000 EUR or less
65% of people earn
3,000 to 4,030 EUR
Minimum Salary
2,730 EUR
4,520 EUR
7,640 EUR

Median Salary, maximum and minimum salary, minimum wage, starting salary, and the salary range

All salary figures displayed here are per month except when noted otherwise.
  • Salary Range, Minimum Wage, and Starting Salary

    Salaries for the position Advertising Strategic Planner in Finland range from 2,730 EUR (starting salary) to 7,640 EUR (maximum salary). It should be noted that the given figure is not the legally mandated minimum wage; rather, it represents the lowest figure reported in a salary survey that included thousands of participants and professionals from all regions of the country.

  • Median Salary

    With a median salary of 4,520 EUR, half of the professionals who work as Advertising Strategic Planner in Finland earn less than this amount, and the other half earn more. The median salary denotes the middle value of salaries. Ideally, you would want to belong to the group earning more than the median salary, located on the right side of the salary distribution graph.

  • Percentiles and Salary Scale

    The median is closely associated with two other values known as the 25th and 75th percentiles. By examining the salary distribution chart, it can be determined that 25% of professionals employed as Advertising Strategic Planner in Finland earn less than 3,780 EUR, while 75% earn more. Similarly, the chart shows that 75% earn less than 5,100 EUR while 25% earn more.

  • Pay Scale Structure

    To provide a better understanding of expected salaries, we categorized the frequently occurring salaries into different ranges. This approach provides a more precise representation of salary distribution for the job title Advertising Strategic Planner in Finland compared to simply calculating the average. The majority of reported salaries, approximately 65%, fall within the range of 3,000 EUR to 4,030 EUR. About 20% of salaries are below the 3,000 EUR mark, while 10% fall within the range of 4,030 EUR to 4,500 EUR. Only 5% of individuals have salaries exceeding 4,500 EUR.

Salary Comparison by Years of Experience / Advertising Strategic Planner / Finland

How do experience and age affect pay?

0 - 2 Years
3,170 EUR
2 - 5 Years+26%
4,010 EUR
5 - 10 Years+32%
5,280 EUR
10 - 15 Years+18%
6,210 EUR
15 - 20 Years+11%
6,880 EUR
20+ Years+6%
7,320 EUR
Percentage increase and decrease are relative to the previous value
Salary comparison by years of experience monthly Finland Advertising Strategic Planner
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The experience level is the most important factor in determining the salary. Naturally, the more years of experience the higher the wage. We broke down salaries by experience level for people working as Advertising Strategic Planner and this is what we found.

All salary figures displayed here are per month except when noted otherwise.

Employees with less than two years of experience earn approximately 3,170 EUR.

While someone with an experience level between two and five years is expected to earn 4,010 EUR, 26% more than someone with less than two year's experience.

Moving forward, an experience level between five and ten years lands a salary of 5,280 EUR, 32% more than someone with two to five years of experience.

Additionally, professionals whose expertise span anywhere between ten and fifteen years get a salary equivalent to 6,210 EUR, 18% more than someone with five to ten years of experience.

If the experience level is between fifteen and twenty years, then the expected wage is 6,880 EUR, 11% more than someone with ten to fifteen years of experience.

Lastly, employees with more than twenty years of professional experience get a salary of 7,320 EUR, 6% more than people with fifteen to twenty years of experience.

On average, a person's salary doubles their starting salary by the time they cross the 10 years* experience mark.
* Based on the average change in salary over time. Salary variations differ from person to person.

Typical Salary Progress for Most Careers

Salary Comparison By Experience Level
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Salary Comparison By Education / Advertising Strategic Planner / Finland

How do education levels affect salaries?

Displayed below is the average salary variance between different education levels of professionals working as Advertising Strategic Planner.

High School
3,860 EUR
Certificate or Diploma+13%
4,350 EUR
Bachelor's Degree+32%
5,720 EUR
Master's Degree+24%
7,100 EUR
Percentage increase and decrease are relative to the previous value
Salary comparison by education level monthly Finland Advertising Strategic Planner
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We all know that higher education equals a bigger salary, but how much more money can a degree add to your income? We broke down salaries by education level for the position Advertising Strategic Planner in order to make a comparison.

Level 1: High School

Employees at this education level have an average salary of 3,860 EUR.

Level 2: Certificate or Diploma

At this level, the average salary becomes 4,350 EUR, 13% more than the previous level.

Level 3: Bachelor's Degree

At this level, the average salary becomes 5,720 EUR, 32% more than the previous level.

Level 4: Master's Degree

At this level, the average salary becomes 7,100 EUR, 24% more than the previous level.

Is a Master's degree or an MBA worth it? Should you pursue higher education?

A Master's degree program or any post-graduate program in Finland costs anywhere from 23,500 EUR to 70,600 EUR and lasts approximately two years. That is quite an investment.

You can't really expect any salary increases during the study period, assuming you already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.

Many people pursue higher education as a tactic to switch to a higher-paying job. The numbers seem to support the theory. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.

If you can afford the costs of higher education, the return on investment is definitely worth it. You should be able to recover the costs in roughly a year or so.

Typical Salary Difference by Education for Most Careers

Salary Comparison By Education Level
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Salary and Compensation Comparison By Gender / Advertising Strategic Planner / Finland

Salary comparison by gender Finland Advertising Strategic Planner monthly
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Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? For the people who work as Advertising Strategic Planner in Finland, the average difference between the salary of male and female employees is 4%.

5,160 EUR
4,950 EUR
Percentage increase and decrease are relative to the previous value

Salary Comparison By Gender in Finland for all Careers

Salary comparison by gender monthly Finland
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Average Annual Salary Increment Percentage / Advertising Strategic Planner / Finland

How much are annual salary increments in Finland for individuals working as Advertising Strategic Planner? How often do employees get salary raises?

Individuals working as Advertising Strategic Planner in Finland are likely to observe a salary increase of approximately 11% every 17 months. The national average annual increment for all professions combined is 8% granted to employees every 16 months.

Annual Salary Increment Rate Finland Advertising Strategic Planner
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The figures provided here are averages of numbers. Those figures should be taken as general guidelines. Salary increments will vary from person to person and depend on many factors, but your performance and contribution to the success of the organization remain the most important factors in determining how much and how often you will be granted a raise.

Finland / All Professions

Annual Salary Increment Rate Finland
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The term Annual Salary Increase usually refers to the increase in 12 calendar month period, but because it is rare that people get their salaries reviewed exactly on the one-year mark, it is more meaningful to know the frequency and the rate at the time of the increase.

How to calculate the salary increment percentage?

The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 / Increase Frequency

The average salary increase in one year (12 months) in Finland is 6%.

Worldwide Salary Raises: All Countries and All Jobs

World Average Annual Salary Increment
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Salary Packages and Schemes

Not all compensation increases are reflected directly in the salary. Some companies offer upgraded packages to their staff instead of cash money. The figures displayed here account only for direct increments to the base salary.

Bonus and Incentive Rates / Advertising Strategic Planner / Finland

How much and how often are bonuses being awarded?Annual Salary Bonus Rate Finland Advertising Strategic Planner
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23% of surveyed staff reported that they haven't received any bonuses or incentives in the previous year while 77% said that they received at least one form of monetary bonus.

Those who got bonuses reported rates ranging from 6% to 7% of their annual salary.

Received Bonus
No Bonus

Types of Bonuses Considered

Individual Performance-Based Bonuses

The most standard form of bonus, where the employee is awarded based on their exceptional performance.

Company Performance Bonuses

Occasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.

Goal-Based Bonuses

Granted upon achieving an important goal or milestone.

Holiday / End of Year Bonuses

These types of bonuses are given without a reason and usually resemble an appreciation token.

Bonuses Are Not Commissions!

People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.

What makes a position worthy of good bonuses and a high salary?

The main two types of jobs

Revenue GeneratorsSupporting Cast

Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business.

Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations.

A graphics designer working for a graphics designing company.

A graphic designer in the marketing department of a hospital.

Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.

Try to work for companies where your skills can generate revenue. We can't all generate revenue and that's perfectly fine.

Bonus Comparison by Seniority Level

Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.

Average Hourly Wage / Advertising Strategic Planner / Finland

29 EUR per hour

The average hourly wage (pay per hour) for individuals working as Advertising Strategic Planner in Finland is 29 EUR.This is the rate they get paid for every worked hour.

Hourly Wage = Annual Salary / ( 52 x 5 x 8 )

About The Hourly Pay Rate

The hourly wage is the salary paid in one worked hour. Usually, jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fixed amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.

What is the minimum hourly rate of pay?

The minimum pay rate per hour for people working as Advertising Strategic Planner in Finland is 16 EUR. This is the minimum as per the gathered data in the salary survey not the minimum hourly rate mandated by law.

Salary comparison with similar jobs

Job TitleAverage Salary
Advertising / Graphic Design / Events-100%
Advertisement Fraud Analyst4,650 EUR-8%
Advertising Account Executive5,180 EUR+2%
Advertising Account Manager5,450 EUR+8%
Advertising Account Planner2,840 EUR-44%
Advertising and Promotions Manager7,290 EUR+44%
Advertising Coordinator3,700 EUR-27%
Advertising Data Analyst5,100 EUR+1%
Advertising Manager7,280 EUR+44%
Advertising Operations Manager7,750 EUR+53%
Advertising Sales Director7,610 EUR+51%
Advertising Strategic Planner5,060 EUR+0%
Advertising Team Leader4,120 EUR-19%
Animation Director5,940 EUR+17%
Animator3,420 EUR-32%
Art Director4,570 EUR-10%
Art Manager4,330 EUR-14%
Artificial Intelligence Advertising Analyst5,080 EUR+0%
Artist3,880 EUR-23%
Artworker2,820 EUR-44%
Assistant Art Director3,510 EUR-31%
Audio and Video Equipment Technician2,680 EUR-47%
Audio Engineer3,100 EUR-39%
Audiosual Technician2,680 EUR-47%
Branding Consultant6,070 EUR+20%
Broadcast Administrator4,680 EUR-7%
Catering Sales3,060 EUR-39%
Catering Trainer3,470 EUR-31%
Color Consultant2,970 EUR-41%
Commercial and Industrial Designer2,760 EUR-45%
Conference Organiser3,370 EUR-33%
Content and Media Production Lead5,070 EUR+0%
CopyWriter2,930 EUR-42%
Creative Content Strategist5,590 EUR+11%
Creative Designer3,370 EUR-33%
Creative Director4,620 EUR-9%
Creative Technologist5,440 EUR+8%
Crowd Management Specialist4,730 EUR-6%
Design Strategist4,640 EUR-8%
Designer 2,600 EUR-49%
Desktop Publisher2,210 EUR-56%
Digital Campaign Manager4,760 EUR-6%
Digital Media Manager5,530 EUR+9%
Digital Media Strategist5,600 EUR+11%
Director of Events7,560 EUR+50%
Director of Graphic Design4,300 EUR-15%
Director of Social Media Marketing5,650 EUR+12%
Event Experience Designer5,040 EUR-0%
Event Security Specialist4,240 EUR-16%
Event Technology Consultant4,250 EUR-16%
Event Technology Integration Specialist4,290 EUR-15%
Events and Promotions Manager7,170 EUR+42%
Events Director7,720 EUR+53%
Exhibit Designer3,570 EUR-29%
Exhibit Display Coordinator3,640 EUR-28%
Exhibit Display Manager4,730 EUR-6%
Experiential Designer4,170 EUR-18%
Finisher2,250 EUR-55%
Gamification Specialist4,650 EUR-8%
Graphic Artist2,890 EUR-43%
Graphic Design Specialist3,320 EUR-34%
Graphic Designer2,840 EUR-44%
Graphics Artist2,950 EUR-42%
Graphics Design Supervisor4,120 EUR-19%
Group Creative Director4,910 EUR-3%
Imagery Analyst2,720 EUR-46%
Imaging Technologist2,640 EUR-48%
Immersive Storyteller3,790 EUR-25%
Interaction Designer2,230 EUR-56%
Lead Generation Specialist5,770 EUR+14%
Media Analyst3,460 EUR-32%
Media Executive4,850 EUR-4%
Media Planner3,620 EUR-28%
Media Production Coordinator3,260 EUR-36%
Media Production Manager6,320 EUR+25%
Media Project Manager6,320 EUR+25%
Media Relations Representative5,350 EUR+6%
Media Sales Executive5,730 EUR+13%
Meeting and Event Planner3,570 EUR-29%
Mobile Advertising Specialist5,350 EUR+6%
Motion Graphic Artist3,690 EUR-27%
Motion Graphics Designer3,590 EUR-29%
Multimedia Artist3,050 EUR-40%
Multimedia Specialist2,640 EUR-48%
NFT Designer3,150 EUR-38%
NFT Specialist3,650 EUR-28%
Photographer2,620 EUR-48%
PPC Campaign Manager4,710 EUR-7%
Print Production Manager5,030 EUR-1%
Product and Brand Manager7,050 EUR+39%
Sales Promotion Manager7,120 EUR+41%
Search Engine Optimization Specialist (SEO)3,160 EUR-38%
Sketch Artist3,160 EUR-38%
Social Media Event Strategist3,860 EUR-24%
Social Media Executive5,890 EUR+16%
Social Media Graphic Designer3,250 EUR-36%
Social Media Manager5,730 EUR+13%
Social Media Marketing Manager5,830 EUR+15%
Social Media Strategist6,000 EUR+19%
Special Events Supervisor4,360 EUR-14%
Technical Typist2,090 EUR-59%
User Experience UX Designer3,100 EUR-39%
UX Designer2,670 EUR-47%
Virtual / Augmented Reality Advertiser4,400 EUR-13%
Virtual / Augmented Reality Event Producer3,530 EUR-30%
Virtual / Augmented Reality Showroom Designer3,600 EUR-29%
Virtual Events Planner3,890 EUR-23%
Virtual Trade Show Manager3,370 EUR-33%
Voice Search Optimization Specialist4,700 EUR-7%
Web Accessibility Designer3,500 EUR-31%
Web3 Designer3,440 EUR-32%
Webinar Designer3,980 EUR-21%

Salary Comparison By City

CityAverage Salary
Helsinki5,350 EUR

Government vs Private Sector Salary Comparison

Where can you get paid more, working in a private company or the government? The difference between the public or government sector salaries and the private sector salaries in Finland is 5% on average across all career fields.

Private Sector
4,590 EUR
Public Sector+5%
4,810 EUR
Percentage increase and decrease are relative to the previous value

Salary Statistics and Calculation Guide

What is considered to be a good and competitive salary for the job title Advertising Strategic Planner in Finland?

A good and competitive compensation would range anywhere between 4,520 EUR and 5,100 EUR. This is a very rough estimate. Experience and education play a very huge part in the final earnings.

Gross Salary (before tax) and Net Salary (after tax)

All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.

Base / Basic Salary

The base salary for a careers like Advertising Strategic Planner in Finland ranges from 2,730 EUR to 3,780 EUR. The base salary depends on many factors including experience and education. It is not easy to provide a figure with very little information, so take this range with a grain of salt.

What is the difference between the median and the average salary?

Both are indicators. If your salary is higher than both the average and the median then you are doing very well. If your salary is lower than both, then many people earn more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary

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