A person working as CopyWriter in Germany typically earns around 2,570 EUR. Salaries range from 1,180 EUR (lowest) to 4,090 EUR (highest).
This is the average salary including housing, transport, and other benefits. CopyWriter salaries in Germany vary drastically based on experience, skills, gender, or location. Below you will find a detailed breakdown based on many different criteria.
Salaries for the position CopyWriter in Germany range from 1,180 EUR (starting salary) to 4,090 EUR (maximum salary). It should be noted that the given figure is not the legally mandated minimum wage; rather, it represents the lowest figure reported in a salary survey that included thousands of participants and professionals from all regions of the country.
With a median salary of 2,460 EUR, half of the professionals who work as CopyWriter in Germany earn less than this amount, and the other half earn more. The median salary denotes the middle value of salaries. Ideally, you would want to belong to the group earning more than the median salary, located on the right side of the salary distribution graph.
The median is closely associated with two other values known as the 25th and 75th percentiles. By examining the salary distribution chart, it can be determined that 25% of professionals employed as CopyWriter in Germany earn less than 1,980 EUR, while 75% earn more. Similarly, the chart shows that 75% earn less than 2,830 EUR while 25% earn more.
To provide a better understanding of expected salaries, we categorized the frequently occurring salaries into different ranges. This approach provides a more precise representation of salary distribution for the job title CopyWriter in Germany compared to simply calculating the average. The majority of reported salaries, approximately 65%, fall within the range of 1,470 EUR to 2,140 EUR. About 20% of salaries are below the 1,470 EUR mark, while 10% fall within the range of 2,140 EUR to 2,440 EUR. Only 5% of individuals have salaries exceeding 2,440 EUR.
|0 - 2 Years|
|2 - 5 Years||+34%|
|5 - 10 Years||+48%|
|10 - 15 Years||+22%|
|15 - 20 Years||+9%|
The experience level is the most important factor in determining the salary. Naturally, the more years of experience the higher the wage. We broke down salaries by experience level for people working as CopyWriter and this is what we found.
Employees with less than two years of experience earn approximately 1,340 EUR.
While someone with an experience level between two and five years is expected to earn 1,790 EUR, 34% more than someone with less than two year's experience.
Moving forward, an experience level between five and ten years lands a salary of 2,650 EUR, 48% more than someone with two to five years of experience.
Additionally, professionals whose expertise span anywhere between ten and fifteen years get a salary equivalent to 3,230 EUR, 22% more than someone with five to ten years of experience.
If the experience level is between fifteen and twenty years, then the expected wage is 3,520 EUR, 9% more than someone with ten to fifteen years of experience.
Lastly, employees with more than twenty years of professional experience get a salary of 3,810 EUR, 8% more than people with fifteen to twenty years of experience.
|Certificate or Diploma||+18%|
We all know that higher education equals a bigger salary, but how much more money can a degree add to your income? We broke down salaries by education level for the position CopyWriter in order to make a comparison.
Employees at this education level have an average salary of 1,650 EUR.
At this level, the average salary becomes 1,940 EUR, 18% more than the previous level.
At this level, the average salary becomes 2,810 EUR, 45% more than the previous level.
At this level, the average salary becomes 3,680 EUR, 31% more than the previous level.
A Master's degree program or any post-graduate program in Germany costs anywhere from 19,100 EUR to 57,400 EUR and lasts approximately two years. That is quite an investment.
You can't really expect any salary increases during the study period, assuming you already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.
Many people pursue higher education as a tactic to switch to a higher-paying job. The numbers seem to support the theory. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.
If you can afford the costs of higher education, the return on investment is definitely worth it. You should be able to recover the costs in roughly a year or so.
Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? For the people who work as CopyWriter in Germany, the average difference between the salary of male and female employees is 6%.
Individuals working as CopyWriter in Germany are likely to observe a salary increase of approximately 10% every 16 months. The national average annual increment for all professions combined is 8% granted to employees every 16 months.
The term Annual Salary Increase usually refers to the increase in 12 calendar month period, but because it is rare that people get their salaries reviewed exactly on the one-year mark, it is more meaningful to know the frequency and the rate at the time of the increase.
The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 / Increase Frequency
Not all compensation increases are reflected directly in the salary. Some companies offer upgraded packages to their staff instead of cash money. The figures displayed here account only for direct increments to the base salary.
64% of surveyed staff reported that they haven't received any bonuses or incentives in the previous year while 36% said that they received at least one form of monetary bonus.
Those who got bonuses reported rates ranging from 0% to 4% of their annual salary.
The most standard form of bonus, where the employee is awarded based on their exceptional performance.Company Performance Bonuses
Occasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.Goal-Based Bonuses
Granted upon achieving an important goal or milestone.Holiday / End of Year Bonuses
These types of bonuses are given without a reason and usually resemble an appreciation token.
People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.
The main two types of jobs
|Revenue Generators||Supporting Cast|
Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business.
Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations.
Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.
Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.
The hourly wage is the salary paid in one worked hour. Usually, jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fixed amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.
The minimum pay rate per hour for people working as CopyWriter in Germany is 7 EUR. This is the minimum as per the gathered data in the salary survey not the minimum hourly rate mandated by law.
|Job Title||Average Salary|
|Advertising / Graphic Design / Events||-100%|
|Advertisement Fraud Analyst||3,780 EUR||+47%|
|Advertising Account Executive||4,150 EUR||+62%|
|Advertising Account Manager||4,400 EUR||+71%|
|Advertising Account Planner||2,150 EUR||-16%|
|Advertising and Promotions Manager||5,740 EUR||+120%|
|Advertising Coordinator||3,000 EUR||+17%|
|Advertising Data Analyst||3,780 EUR||+47%|
|Advertising Manager||5,940 EUR||+130%|
|Advertising Operations Manager||6,060 EUR||+140%|
|Advertising Sales Director||6,260 EUR||+140%|
|Advertising Strategic Planner||3,780 EUR||+47%|
|Advertising Team Leader||3,550 EUR||+38%|
|Animation Director||4,670 EUR||+82%|
|Art Director||3,460 EUR||+35%|
|Art Manager||3,680 EUR||+43%|
|Artificial Intelligence Advertising Analyst||4,180 EUR||+63%|
|Assistant Art Director||2,950 EUR||+15%|
|Audio and Video Equipment Technician||2,100 EUR||-18%|
|Audio Engineer||2,480 EUR||-3%|
|Audiosual Technician||2,090 EUR||-19%|
|Branding Consultant||4,710 EUR||+83%|
|Broadcast Administrator||3,680 EUR||+43%|
|Catering Sales||2,300 EUR||-10%|
|Catering Trainer||2,620 EUR||+2%|
|Color Consultant||2,270 EUR||-12%|
|Commercial and Industrial Designer||2,130 EUR||-17%|
|Conference Organiser||2,720 EUR||+6%|
|Content and Media Production Lead||4,040 EUR||+57%|
|Creative Content Strategist||4,310 EUR||+68%|
|Creative Designer||2,850 EUR||+11%|
|Creative Director||3,700 EUR||+44%|
|Creative Technologist||4,670 EUR||+82%|
|Crowd Management Specialist||3,580 EUR||+39%|
|Design Strategist||3,930 EUR||+53%|
|Desktop Publisher||1,690 EUR||-34%|
|Digital Campaign Manager||3,890 EUR||+51%|
|Digital Media Manager||4,660 EUR||+81%|
|Digital Media Strategist||4,500 EUR||+75%|
|Director of Events||6,350 EUR||+150%|
|Director of Graphic Design||3,470 EUR||+35%|
|Director of Social Media Marketing||4,570 EUR||+78%|
|Event Experience Designer||3,860 EUR||+50%|
|Event Security Specialist||3,610 EUR||+41%|
|Event Technology Consultant||3,660 EUR||+42%|
|Event Technology Integration Specialist||3,370 EUR||+31%|
|Events and Promotions Manager||5,830 EUR||+130%|
|Events Director||5,980 EUR||+130%|
|Exhibit Designer||2,840 EUR||+11%|
|Exhibit Display Coordinator||2,700 EUR||+5%|
|Exhibit Display Manager||3,900 EUR||+52%|
|Experiential Designer||3,430 EUR||+34%|
|Gamification Specialist||3,770 EUR||+47%|
|Graphic Artist||2,260 EUR||-12%|
|Graphic Design Specialist||2,740 EUR||+7%|
|Graphic Designer||2,370 EUR||-8%|
|Graphics Artist||2,330 EUR||-9%|
|Graphics Design Supervisor||3,130 EUR||+22%|
|Group Creative Director||4,180 EUR||+63%|
|Imagery Analyst||2,220 EUR||-14%|
|Imaging Technologist||2,180 EUR||-15%|
|Immersive Storyteller||3,280 EUR||+28%|
|Interaction Designer||1,900 EUR||-26%|
|Lead Generation Specialist||4,640 EUR||+81%|
|Media Analyst||2,990 EUR||+16%|
|Media Executive||3,820 EUR||+49%|
|Media Planner||3,040 EUR||+18%|
|Media Production Coordinator||2,830 EUR||+10%|
|Media Production Manager||5,000 EUR||+95%|
|Media Project Manager||5,010 EUR||+95%|
|Media Relations Representative||3,980 EUR||+55%|
|Media Sales Executive||4,580 EUR||+78%|
|Meeting and Event Planner||2,870 EUR||+12%|
|Mobile Advertising Specialist||4,580 EUR||+78%|
|Motion Graphic Artist||3,000 EUR||+17%|
|Motion Graphics Designer||2,940 EUR||+14%|
|Multimedia Artist||2,320 EUR||-10%|
|Multimedia Specialist||2,180 EUR||-15%|
|NFT Designer||2,630 EUR||+2%|
|NFT Specialist||2,780 EUR||+8%|
|PPC Campaign Manager||3,560 EUR||+39%|
|Print Production Manager||3,880 EUR||+51%|
|Product and Brand Manager||6,050 EUR||+140%|
|Sales Promotion Manager||5,670 EUR||+120%|
|Search Engine Optimization Specialist (SEO)||2,480 EUR||-3%|
|Sketch Artist||2,690 EUR||+5%|
|Social Media Event Strategist||3,060 EUR||+19%|
|Social Media Executive||4,450 EUR||+73%|
|Social Media Graphic Designer||2,870 EUR||+12%|
|Social Media Manager||4,830 EUR||+88%|
|Social Media Marketing Manager||4,590 EUR||+79%|
|Social Media Strategist||4,650 EUR||+81%|
|Special Events Supervisor||3,750 EUR||+46%|
|Technical Typist||1,700 EUR||-34%|
|User Experience UX Designer||2,620 EUR||+2%|
|UX Designer||2,110 EUR||-18%|
|Virtual / Augmented Reality Advertiser||3,540 EUR||+38%|
|Virtual / Augmented Reality Event Producer||3,050 EUR||+19%|
|Virtual / Augmented Reality Showroom Designer||2,730 EUR||+6%|
|Virtual Events Planner||3,220 EUR||+25%|
|Virtual Trade Show Manager||2,930 EUR||+14%|
|Voice Search Optimization Specialist||3,850 EUR||+50%|
|Web Accessibility Designer||3,110 EUR||+21%|
|Web3 Designer||2,830 EUR||+10%|
|Webinar Designer||2,990 EUR||+16%|
Where can you get paid more, working in a private company or the government? The difference between the public or government sector salaries and the private sector salaries in Germany is 5% on average across all career fields.
A good and competitive compensation would range anywhere between 2,460 EUR and 2,830 EUR. This is a very rough estimate. Experience and education play a very huge part in the final earnings.
All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.
The base salary for a careers like CopyWriter in Germany ranges from 1,180 EUR to 1,980 EUR. The base salary depends on many factors including experience and education. It is not easy to provide a figure with very little information, so take this range with a grain of salt.
Both are indicators. If your salary is higher than both the average and the median then you are doing very well. If your salary is lower than both, then many people earn more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary