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Sales Retail and Wholesale Average Salaries in Germany 2024

How much money does a person working in Sales Retail and Wholesale make in Germany?

Average Monthly Salary
4,220 EUR
( 50,700 EUR yearly)

All salary figures displayed here are per month except when noted otherwise.
All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.

A person working in Sales Retail and Wholesale in Germany typically earns around 4,220 EUR. Salaries range from 1,420 EUR (lowest average) to 8,220 EUR (highest average, actual maximum salary is higher).

Salary Variance

The provided figure represents the median compensation that encompasses housing, transportation, and other perks. The salaries within the Sales Retail and Wholesale domain in Germany exhibit significant discrepancies across various professions. In case you seek information about the remuneration of a specific position, please refer to the salaries listed below for respective job titles.

Salaries for specific jobs

Job TitleAverage Salary
Sales Retail and Wholesale
Account Manager4,190 EUR
Account Officer2,200 EUR
Area Manager4,490 EUR
Area Sales Director7,550 EUR
Area Sales Manager5,940 EUR
Assisstant Store Supervisor2,530 EUR
Assistant Department Manager2,830 EUR
Assistant Retail Store Manager3,270 EUR
Branch Manager4,390 EUR
Branch Supervisor3,840 EUR
Cashier1,430 EUR
Cashier Manager3,260 EUR
Commercial Sales Manager6,040 EUR
Conversion Rate Optimization Specialist5,110 EUR
Corporate Sales Manager5,420 EUR
Data-driven Sales Analyst4,250 EUR
Depot Manager4,130 EUR
Depot Supervisor3,740 EUR
Deputy Sales Manager4,280 EUR
Direct-to-Consumer Sales Executive5,320 EUR
Director of Sales7,190 EUR
Distribution Director4,910 EUR
District Leader3,540 EUR
District Manager4,320 EUR
District Sales Manager4,390 EUR
E-commerce Consultant4,340 EUR
External Sales Account Manager4,420 EUR
Field Sales Representative2,860 EUR
Furniture Sales Associate2,130 EUR
Global Wholesale Manager7,600 EUR
Head Cashier2,750 EUR
Head of Direct Sales5,290 EUR
Head of Retail5,420 EUR
Head Teller2,980 EUR
Inside Sales2,360 EUR
Inside Sales Account Manager3,550 EUR
Inside Sales Engineer2,710 EUR
Inside Sales Executive3,930 EUR
Inside Sales Representative2,410 EUR
Internal Sales Manager4,480 EUR
Inventory Manager4,250 EUR
Key Account Manager4,400 EUR
Medical Device Sales3,250 EUR
Medical Device Sales Representative3,190 EUR
Merchandiser2,770 EUR
Mobile App Sales Representative3,470 EUR
National Account Manager5,890 EUR
National Customer Solution Specialist4,770 EUR
National Sales Manager7,950 EUR
Omni-Channel Sales Coordinator3,530 EUR
Online Crafts Merchant3,070 EUR
Online Marketplace Manager4,670 EUR
Outside Sales Representative3,060 EUR
Parts Salesperson2,310 EUR
Personalization Strategist4,270 EUR
Project Development Manager4,650 EUR
Project Manager4,490 EUR
Project Sales Executive4,690 EUR
Purchasing and Sales Executive6,460 EUR
Quotation Engineer2,350 EUR
Regional Sales Director7,490 EUR
Regional Sales Manager7,590 EUR
Relationship Manager5,230 EUR
Retail Merchandiser1,860 EUR
Retail Operations Manager4,440 EUR
Retail Sales Associate3,420 EUR
Retail Sales Representative2,700 EUR
Retail Salesperson2,400 EUR
Retail Store Manager4,710 EUR
Retail Store Sales Person2,390 EUR
Revenue Manager4,480 EUR
Sales Account Manager4,880 EUR
Sales Admin Executive6,040 EUR
Sales Administration Manager5,290 EUR
Sales Analyst4,490 EUR
Sales Assistant1,730 EUR
Sales Associate2,310 EUR
Sales Consultant3,280 EUR
Sales Coordinator2,650 EUR
Sales Development Representative3,110 EUR
Sales Director7,090 EUR
Sales Engineer2,520 EUR
Sales Executive4,810 EUR
Sales Manager6,600 EUR
Sales Officer2,560 EUR
Sales Planner3,870 EUR
Sales Planning Analyst3,980 EUR
Sales Representative2,440 EUR
Sales Service Associate2,310 EUR
Sales Specialist3,660 EUR
Sales Supervisor3,720 EUR
Sales Support1,840 EUR
Sales Support Manager3,880 EUR
Sales Team Leader4,030 EUR
Sales Trainer4,300 EUR
Securities Sales Agent3,920 EUR
Shipper / Receiver1,850 EUR
Shop Manager4,300 EUR
Social Media Sales Manager5,480 EUR
Store Development Administrator2,870 EUR
Store Manager4,820 EUR
Subscription Box Curator4,230 EUR
Supply Chain Sustainability Manager4,550 EUR
Territory Sales Manager5,780 EUR
Territory Sales Representative3,520 EUR
Trade Marketing Officer3,890 EUR
Treasury Officer3,940 EUR
Vice President Sales5,930 EUR
Visual Merchandiser2,050 EUR
Voice Commerce Specialist3,550 EUR
Wholesale Data Analyst4,290 EUR
Wholesale Inventory Manager4,800 EUR
Wholesale Marketing Manager5,030 EUR
Wholesale Operations Manager6,200 EUR
Wholesale Sales Representative3,800 EUR

Sales Retail and Wholesale Jobs Pay Scale and Salaries in Germany

Median and salary distribution Germany Sales Retail and Wholesale monthly
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Salary Structure and Pay Scale Comparison

5% of people earn
4,310 EUR or more
10% of people earn
3,600 to 4,310 EUR
20% of people earn
2,040 EUR or less
65% of people earn
2,040 to 3,600 EUR
Minimum Salary
1,420 EUR
3,950 EUR
8,220 EUR

Median Salary, maximum and minimum salary, minimum wage, starting salary, and the salary range

All salary figures displayed here are per month except when noted otherwise.
  • Salary Range, Minimum Wage, and Starting Salary

    Salaries in Sales Retail and Wholesale in Germany range from 1,420 EUR (starting average salary) to 8,220 EUR (maximum average salary, actual maximum is higher). To clarify, the number presented is not the legally mandated minimum wage. Rather, it represents the lowest figure reported in a salary survey that involved thousands of participants and professionals from across the entire country.

  • Median Salary

    The median income in the field of Sales Retail and Wholesale is 3,950 EUR, implying that half of the workforce in Germany earns less than this figure, and the other half earns more. It represents the central value of salaries. As a rule of thumb, you would prefer to be part of the group earning above the median wage, situated on the right-hand side of the salary distribution chart.

  • Percentiles and Salary Scale

    Two values that are highly correlated with the median are the 25th and 75th percentiles. By examining the salary distribution diagram, it is possible to determine that 25% of individuals employed in Sales Retail and Wholesale in Germany earn less than 2,990 EUR, while 75% of them earn more. Additionally, the diagram reveals that 75% of individuals earn less than 4,810 EUR, while 25% earn more than that.

  • Pay Scale Structure

    Data was regrouped into brackets to provide a better understanding of what salaries can be expected. This approach was deemed more accurate than relying solely on the average salary, as it offers greater insights into the distribution of salaries in the field of Sales Retail and Wholesale in Germany. The analysis revealed that roughly 65% of all reported salaries fell within the range of 2,040 EUR to 3,600 EUR. Approximately 20% of salaries were below the 2,040 EUR mark, while 10% ranged from 3,600 EUR to 4,310 EUR. Only 5% of individuals earned a gross salary of 4,310 EUR or higher.

Salary Comparison by Years of Experience

How does a person's salary progress over time?

Salary Comparison By Experience Level
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The experience level is the most important factor in determining the salary. Naturally, the more years of experience the higher the wage.

Generally speaking, employees in Sales Retail and Wholesale in Germany having experience from two to five years earn on average 32% more than freshers and juniors across all industries and disciplines.

Professionals with experience of more than five years tend to earn on average 36% more than those with five years or less of work experience.

As you hit the ten years mark, the salary increases by 21% and an additional 14% for those who have crossed the 15 years mark.

Those figures are presented as guidelines only. The numbers become more significant if you consider one job title at a time.

Change in salary based on experience varies drastically from one location to another and depends hugely on the career field as well. The data displayed here is the combined average of many different jobs. To view accurate figures, choose a specific job title.
On average, a person's salary doubles their starting salary by the time they cross the 10 years* experience mark.
* Based on the average change in salary over time. Salary variations differ from person to person.

Salary Comparison By Education

How does the education level affect your salary?

Salary Comparison By Education
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Change in salary based on education varies drastically from one location to another and depends hugely on the career field as well. The data displayed here is the combined average of multiple jobs. To view accurate figures, choose a specific job title.

It is well known that higher education equals a bigger salary, but how much more money can a degree add to your income?

We compared the salaries of professionals at the same level but with different college degree levels across many jobs in Sales Retail and Wholesale in Germany, below are our findings.

Workers with a certificate or diploma earn on average 17% more than their peers who only reached the high school level.

Employees who earned a Bachelor's Degree earn 24% more than those who only managed to attain a certificate or diploma.

Professionals who attained a Master's Degree are awarded salaries that are 29% more than those with a Bachelor's Degree.

Finally, PhD holders earn 23% more than Master's Degree holders on average while doing the same job.

Is a Master's degree or an MBA worth it? Should you pursue higher education?

A Master's degree program or any post-graduate program in Germany costs anywhere from 19,100 EUR to 57,400 EUR and lasts approximately two years. That is quite an investment.

Employees can't expect any salary increases during the study period, assuming they already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.

Many people pursue higher education as a tactic to switch to a higher-paying job. The numbers seem to support this tactic. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.

The decision really depends on the situation and experience among many other factors. Putting all variables aside, if a person can afford the costs of higher education then the return on investment is definitely worth it. Degree costs can be recovered roughly in a year or so.

Salary and Compensation Comparison By Gender / Sales Retail and Wholesale / Germany

Salary comparison by gender Germany Sales Retail and Wholesale monthly
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Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? In the field of Sales Retail and Wholesale in Germany, the average difference between the salary of male and female employees is 6%.

4,340 EUR
4,100 EUR
Percentage increase and decrease are relative to the previous value

Salary Comparison By Gender in Germany for all Careers

Salary comparison by gender monthly Germany
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Average Annual Salary Increment Percentage / Sales Retail and Wholesale / Germany

How much are annual salary increments in Germany for individuals working in Sales Retail and Wholesale? How often do employees get salary raises?

Professionals working in Sales Retail and Wholesale in Germany are likely to observe a salary increase of approximately 10% every 14 months. The national average annual increment for all professions combined is 8% granted to employees every 16 months.

Annual Salary Increment Rate Germany Sales Retail and Wholesale
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The figures provided here are averages of numbers. Those figures should be taken as general guidelines. Salary increments will vary from person to person and depend on many factors, but your performance and contribution to the success of the organization remain the most important factors in determining how much and how often you will be granted a raise.

Germany / All Professions

Annual Salary Increment Rate Germany
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The term Annual Salary Increase usually refers to the increase in 12 calendar month period, but because it is rare that people get their salaries reviewed exactly on the one-year mark, it is more meaningful to know the frequency and the rate at the time of the increase.

How to calculate the salary increment percentage?

The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 / Increase Frequency

The average salary increase in one year (12 months) in Germany is 6%.

Worldwide Salary Raises: All Countries and All Jobs

World Average Annual Salary Increment
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Salary Packages and Schemes

Not all compensation increases are reflected directly in the salary. Some companies offer upgraded packages to their staff instead of cash money. The figures displayed here account only for direct increments to the base salary.

Bonus and Incentive Rates / Sales Retail and Wholesale / Germany

How much and how often are bonuses being awarded?Annual Salary Bonus Rate Germany Sales Retail and Wholesale
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16% of surveyed staff in Sales Retail and Wholesale reported that they haven't received any bonuses or incentives in the previous year while 84% said that they received at least one form of monetary bonus.

Those who got bonuses reported rates ranging from 5% to 9% of their annual salary.

Received Bonus
No Bonus

Types of Bonuses Considered

Individual Performance-Based Bonuses

The most standard form of bonus, where the employee is awarded based on their exceptional performance.

Company Performance Bonuses

Occasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.

Goal-Based Bonuses

Granted upon achieving an important goal or milestone.

Holiday / End of Year Bonuses

These types of bonuses are given without a reason and usually resemble an appreciation token.

Bonuses Are Not Commissions!

People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.

What makes a position worthy of good bonuses and a high salary?

The main two types of jobs

Revenue GeneratorsSupporting Cast

Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business.

Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations.

A graphics designer working for a graphics designing company.

A graphic designer in the marketing department of a hospital.

Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.

Try to work for companies where your skills can generate revenue. We can't all generate revenue and that's perfectly fine.

Bonus Comparison by Seniority Level

Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.

Hourly Average Wage / Sales Retail and Wholesale / Germany

24 EUR per hour

The average hourly wage (pay per hour) in Sales Retail and Wholesale in Germany is 24 EUR.This is the rate they get paid for every worked hour.

Hourly Wage = Annual Salary / ( 52 x 5 x 8 )

About The Hourly Pay Rate

The hourly wage is the salary paid in one worked hour. Usually, jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fixed amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.

What is the minimum hourly rate of pay?

The minimum pay rate per hour for people working in Sales Retail and Wholesale in Germany is 8 EUR. This is the minimum as per the gathered data in the salary survey not the minimum hourly rate mandated by law.

Salary Comparison By City

CityAverage Salary
Berlin4,810 EUR
Bremen4,170 EUR
Dortmund4,070 EUR
Dresden3,930 EUR
Dusseldorf4,420 EUR
Essen4,250 EUR
Frankfurt4,490 EUR
Hamburg4,730 EUR
Hannover3,830 EUR
Koln4,570 EUR
Leipzig4,010 EUR
Munchen4,650 EUR
Nurnberg3,760 EUR
Stuttgart4,320 EUR

Government vs Private Sector Salary Comparison

Where can you get paid more, working in a private company or the government? The difference between the public or government sector salaries and the private sector salaries in Germany is 5% on average across all career fields.

Private Sector
3,740 EUR
Public Sector+5%
3,910 EUR
Percentage increase and decrease are relative to the previous value

Salary Statistics and Calculation Guide

What is considered to be a good and competitive salary in Sales Retail and Wholesale in Germany?

A good and competitive compensation would range anywhere between 3,950 EUR and 4,810 EUR. This is a very rough estimate. Experience and education play a very huge part in the final earnings.

Gross Salary (before tax) and Net Salary (after tax)

All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.

Base / Basic Salary

The base salary for jobs in Sales Retail and Wholesale in Germany ranges from 1,420 EUR to 2,990 EUR. The base salary depends on many factors including experience and education. It is not easy to provide a figure with very little information, so take this range with a grain of salt.

What is the difference between the median and the average salary?

Both are indicators. If your salary is higher than both the average and the median then you are doing very well. If your salary is lower than both, then many people earn more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary

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