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Social Media Manager Average Salary in Germany 2024

How much money does a person working as Social Media Manager make in Germany?


Average Monthly Salary
4,830 EUR
( 57,900 EUR yearly)

LOW
2,220
EUR
AVERAGE
4,830
EUR
HIGH
7,680
EUR
All salary figures displayed here are per month except when noted otherwise.
All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.

A person working as Social Media Manager in Germany typically earns around 4,830 EUR. Salaries range from 2,220 EUR (lowest) to 7,680 EUR (highest).


Salary Variance

This is the average salary including housing, transport, and other benefits. Social Media Manager salaries in Germany vary drastically based on experience, skills, gender, or location. Below you will find a detailed breakdown based on many different criteria.



Social Media Manager Pay Scale and Salaries in Germany

Median and salary distribution Germany Social Media Manager monthly
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Salary Structure and Pay Scale Comparison

5% of people earn
4,580 EUR or more
10% of people earn
4,010 to 4,580 EUR
20% of people earn
2,760 EUR or less
65% of people earn
2,760 to 4,010 EUR
Minimum Salary
2,220 EUR
Median
4,620 EUR
Maximum
7,680 EUR




Median Salary, maximum and minimum salary, minimum wage, starting salary, and the salary range

All salary figures displayed here are per month except when noted otherwise.
  • Salary Range, Minimum Wage, and Starting Salary

    Salaries for the position Social Media Manager in Germany range from 2,220 EUR (starting salary) to 7,680 EUR (maximum salary). It should be noted that the given figure is not the legally mandated minimum wage; rather, it represents the lowest figure reported in a salary survey that included thousands of participants and professionals from all regions of the country.

  • Median Salary

    With a median salary of 4,620 EUR, half of the professionals who work as Social Media Manager in Germany earn less than this amount, and the other half earn more. The median salary denotes the middle value of salaries. Ideally, you would want to belong to the group earning more than the median salary, located on the right side of the salary distribution graph.

  • Percentiles and Salary Scale

    The median is closely associated with two other values known as the 25th and 75th percentiles. By examining the salary distribution chart, it can be determined that 25% of professionals employed as Social Media Manager in Germany earn less than 3,720 EUR, while 75% earn more. Similarly, the chart shows that 75% earn less than 5,320 EUR while 25% earn more.

  • Pay Scale Structure

    To provide a better understanding of expected salaries, we categorized the frequently occurring salaries into different ranges. This approach provides a more precise representation of salary distribution for the job title Social Media Manager in Germany compared to simply calculating the average. The majority of reported salaries, approximately 65%, fall within the range of 2,760 EUR to 4,010 EUR. About 20% of salaries are below the 2,760 EUR mark, while 10% fall within the range of 4,010 EUR to 4,580 EUR. Only 5% of individuals have salaries exceeding 4,580 EUR.

Salary Comparison by Years of Experience / Social Media Manager / Germany

How do experience and age affect pay?

0 - 2 Years
2,520 EUR
2 - 5 Years+34%
3,370 EUR
5 - 10 Years+48%
4,980 EUR
10 - 15 Years+22%
6,070 EUR
15 - 20 Years+9%
6,620 EUR
20+ Years+8%
7,160 EUR
Percentage increase and decrease are relative to the previous value
Salary comparison by years of experience monthly Germany Social Media Manager
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The experience level is the most important factor in determining the salary. Naturally, the more years of experience the higher the wage. We broke down salaries by experience level for people working as Social Media Manager and this is what we found.


All salary figures displayed here are per month except when noted otherwise.

Employees with less than two years of experience earn approximately 2,520 EUR.

While someone with an experience level between two and five years is expected to earn 3,370 EUR, 34% more than someone with less than two year's experience.

Moving forward, an experience level between five and ten years lands a salary of 4,980 EUR, 48% more than someone with two to five years of experience.

Additionally, professionals whose expertise span anywhere between ten and fifteen years get a salary equivalent to 6,070 EUR, 22% more than someone with five to ten years of experience.

If the experience level is between fifteen and twenty years, then the expected wage is 6,620 EUR, 9% more than someone with ten to fifteen years of experience.

Lastly, employees with more than twenty years of professional experience get a salary of 7,160 EUR, 8% more than people with fifteen to twenty years of experience.

On average, a person's salary doubles their starting salary by the time they cross the 10 years* experience mark.
* Based on the average change in salary over time. Salary variations differ from person to person.

Typical Salary Progress for Most Careers

Salary Comparison By Experience Level
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Salary Comparison By Education / Social Media Manager / Germany

How do education levels affect salaries?

Displayed below is the average salary variance between different education levels of professionals working as Social Media Manager.

High School
3,090 EUR
Certificate or Diploma+18%
3,640 EUR
Bachelor's Degree+45%
5,280 EUR
Master's Degree+31%
6,920 EUR
Percentage increase and decrease are relative to the previous value
Salary comparison by education level monthly Germany Social Media Manager
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We all know that higher education equals a bigger salary, but how much more money can a degree add to your income? We broke down salaries by education level for the position Social Media Manager in order to make a comparison.


Level 1: High School

Employees at this education level have an average salary of 3,090 EUR.


Level 2: Certificate or Diploma

At this level, the average salary becomes 3,640 EUR, 18% more than the previous level.


Level 3: Bachelor's Degree

At this level, the average salary becomes 5,280 EUR, 45% more than the previous level.


Level 4: Master's Degree

At this level, the average salary becomes 6,920 EUR, 31% more than the previous level.



Is a Master's degree or an MBA worth it? Should you pursue higher education?

A Master's degree program or any post-graduate program in Germany costs anywhere from 19,100 EUR to 57,400 EUR and lasts approximately two years. That is quite an investment.

You can't really expect any salary increases during the study period, assuming you already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.

Many people pursue higher education as a tactic to switch to a higher-paying job. The numbers seem to support the theory. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.

If you can afford the costs of higher education, the return on investment is definitely worth it. You should be able to recover the costs in roughly a year or so.


Typical Salary Difference by Education for Most Careers

Salary Comparison By Education Level
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Salary and Compensation Comparison By Gender / Social Media Manager / Germany

Salary comparison by gender Germany Social Media Manager monthly
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Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? For the people who work as Social Media Manager in Germany, the average difference between the salary of male and female employees is 6%.

Male
4,970 EUR
Female-6%
4,690 EUR
Percentage increase and decrease are relative to the previous value

Salary Comparison By Gender in Germany for all Careers

Salary comparison by gender monthly Germany
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Average Annual Salary Increment Percentage / Social Media Manager / Germany

How much are annual salary increments in Germany for individuals working as Social Media Manager? How often do employees get salary raises?

Individuals working as Social Media Manager in Germany are likely to observe a salary increase of approximately 11% every 17 months. The national average annual increment for all professions combined is 8% granted to employees every 16 months.

Annual Salary Increment Rate Germany Social Media Manager
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The figures provided here are averages of numbers. Those figures should be taken as general guidelines. Salary increments will vary from person to person and depend on many factors, but your performance and contribution to the success of the organization remain the most important factors in determining how much and how often you will be granted a raise.

Germany / All Professions

Annual Salary Increment Rate Germany
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The term Annual Salary Increase usually refers to the increase in 12 calendar month period, but because it is rare that people get their salaries reviewed exactly on the one-year mark, it is more meaningful to know the frequency and the rate at the time of the increase.

How to calculate the salary increment percentage?

The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 / Increase Frequency

The average salary increase in one year (12 months) in Germany is 6%.

Worldwide Salary Raises: All Countries and All Jobs

World Average Annual Salary Increment
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Salary Packages and Schemes

Not all compensation increases are reflected directly in the salary. Some companies offer upgraded packages to their staff instead of cash money. The figures displayed here account only for direct increments to the base salary.



Bonus and Incentive Rates / Social Media Manager / Germany

How much and how often are bonuses being awarded?Annual Salary Bonus Rate Germany Social Media Manager
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13% of surveyed staff reported that they haven't received any bonuses or incentives in the previous year while 87% said that they received at least one form of monetary bonus.

Those who got bonuses reported rates ranging from 5% to 9% of their annual salary.

Received Bonus
87%
No Bonus
13%

Types of Bonuses Considered

Individual Performance-Based Bonuses

The most standard form of bonus, where the employee is awarded based on their exceptional performance.

Company Performance Bonuses

Occasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.

Goal-Based Bonuses

Granted upon achieving an important goal or milestone.

Holiday / End of Year Bonuses

These types of bonuses are given without a reason and usually resemble an appreciation token.

Bonuses Are Not Commissions!

People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.


What makes a position worthy of good bonuses and a high salary?

The main two types of jobs

Revenue GeneratorsSupporting Cast

Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business.

Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations.

Example:
A graphics designer working for a graphics designing company.

Example:
A graphic designer in the marketing department of a hospital.


Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.

Try to work for companies where your skills can generate revenue. We can't all generate revenue and that's perfectly fine.

Bonus Comparison by Seniority Level

Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.

Average Hourly Wage / Social Media Manager / Germany


28 EUR per hour

The average hourly wage (pay per hour) for individuals working as Social Media Manager in Germany is 28 EUR.This is the rate they get paid for every worked hour.


Hourly Wage = Annual Salary / ( 52 x 5 x 8 )

About The Hourly Pay Rate

The hourly wage is the salary paid in one worked hour. Usually, jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fixed amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.

What is the minimum hourly rate of pay?

The minimum pay rate per hour for people working as Social Media Manager in Germany is 13 EUR. This is the minimum as per the gathered data in the salary survey not the minimum hourly rate mandated by law.

Salary comparison with similar jobs

Job TitleAverage Salary
Advertising / Graphic Design / Events-100%
Advertisement Fraud Analyst3,780 EUR-22%
Advertising Account Executive4,150 EUR-14%
Advertising Account Manager4,400 EUR-9%
Advertising Account Planner2,150 EUR-55%
Advertising and Promotions Manager5,740 EUR+19%
Advertising Coordinator3,000 EUR-38%
Advertising Data Analyst3,780 EUR-22%
Advertising Manager5,940 EUR+23%
Advertising Operations Manager6,060 EUR+25%
Advertising Sales Director6,260 EUR+30%
Advertising Strategic Planner3,780 EUR-22%
Advertising Team Leader3,550 EUR-26%
Animation Director4,670 EUR-3%
Animator2,560 EUR-47%
Art Director3,460 EUR-28%
Art Manager3,680 EUR-24%
Artificial Intelligence Advertising Analyst4,180 EUR-13%
Artist3,010 EUR-38%
Artworker2,200 EUR-54%
Assistant Art Director2,950 EUR-39%
Audio and Video Equipment Technician2,100 EUR-57%
Audio Engineer2,480 EUR-49%
Audiosual Technician2,090 EUR-57%
Branding Consultant4,710 EUR-2%
Broadcast Administrator3,680 EUR-24%
Catering Sales2,300 EUR-52%
Catering Trainer2,620 EUR-46%
Color Consultant2,270 EUR-53%
Commercial and Industrial Designer2,130 EUR-56%
Conference Organiser2,720 EUR-44%
Content and Media Production Lead4,040 EUR-16%
CopyWriter2,570 EUR-47%
Creative Content Strategist4,310 EUR-11%
Creative Designer2,850 EUR-41%
Creative Director3,700 EUR-23%
Creative Technologist4,670 EUR-3%
Crowd Management Specialist3,580 EUR-26%
Design Strategist3,930 EUR-19%
Designer 2,080 EUR-57%
Desktop Publisher1,690 EUR-65%
Digital Campaign Manager3,890 EUR-19%
Digital Media Manager4,660 EUR-3%
Digital Media Strategist4,500 EUR-7%
Director of Events6,350 EUR+31%
Director of Graphic Design3,470 EUR-28%
Director of Social Media Marketing4,570 EUR-5%
Event Experience Designer3,860 EUR-20%
Event Security Specialist3,610 EUR-25%
Event Technology Consultant3,660 EUR-24%
Event Technology Integration Specialist3,370 EUR-30%
Events and Promotions Manager5,830 EUR+21%
Events Director5,980 EUR+24%
Exhibit Designer2,840 EUR-41%
Exhibit Display Coordinator2,700 EUR-44%
Exhibit Display Manager3,900 EUR-19%
Experiential Designer3,430 EUR-29%
Finisher1,950 EUR-60%
Gamification Specialist3,770 EUR-22%
Graphic Artist2,260 EUR-53%
Graphic Design Specialist2,740 EUR-43%
Graphic Designer2,370 EUR-51%
Graphics Artist2,330 EUR-52%
Graphics Design Supervisor3,130 EUR-35%
Group Creative Director4,180 EUR-13%
Imagery Analyst2,220 EUR-54%
Imaging Technologist2,180 EUR-55%
Immersive Storyteller3,280 EUR-32%
Interaction Designer1,900 EUR-61%
Lead Generation Specialist4,640 EUR-4%
Media Analyst2,990 EUR-38%
Media Executive3,820 EUR-21%
Media Planner3,040 EUR-37%
Media Production Coordinator2,830 EUR-41%
Media Production Manager5,000 EUR+4%
Media Project Manager5,010 EUR+4%
Media Relations Representative3,980 EUR-18%
Media Sales Executive4,580 EUR-5%
Meeting and Event Planner2,870 EUR-41%
Mobile Advertising Specialist4,580 EUR-5%
Motion Graphic Artist3,000 EUR-38%
Motion Graphics Designer2,940 EUR-39%
Multimedia Artist2,320 EUR-52%
Multimedia Specialist2,180 EUR-55%
NFT Designer2,630 EUR-46%
NFT Specialist2,780 EUR-42%
Photographer2,010 EUR-58%
PPC Campaign Manager3,560 EUR-26%
Print Production Manager3,880 EUR-20%
Product and Brand Manager6,050 EUR+25%
Sales Promotion Manager5,670 EUR+17%
Search Engine Optimization Specialist (SEO)2,480 EUR-49%
Sketch Artist2,690 EUR-44%
Social Media Event Strategist3,060 EUR-37%
Social Media Executive4,450 EUR-8%
Social Media Graphic Designer2,870 EUR-41%
Social Media Manager4,830 EUR+0%
Social Media Marketing Manager4,590 EUR-5%
Social Media Strategist4,650 EUR-4%
Special Events Supervisor3,750 EUR-22%
Technical Typist1,700 EUR-65%
User Experience UX Designer2,620 EUR-46%
UX Designer2,110 EUR-56%
Virtual / Augmented Reality Advertiser3,540 EUR-27%
Virtual / Augmented Reality Event Producer3,050 EUR-37%
Virtual / Augmented Reality Showroom Designer2,730 EUR-43%
Virtual Events Planner3,220 EUR-33%
Virtual Trade Show Manager2,930 EUR-39%
Voice Search Optimization Specialist3,850 EUR-20%
Web Accessibility Designer3,110 EUR-36%
Web3 Designer2,830 EUR-41%
Webinar Designer2,990 EUR-38%

Salary Comparison By City

CityAverage Salary
Berlin5,280 EUR
Dortmund4,700 EUR
Frankfurt4,770 EUR
Hamburg5,410 EUR
Munchen5,020 EUR
Stuttgart4,790 EUR

Government vs Private Sector Salary Comparison

Where can you get paid more, working in a private company or the government? The difference between the public or government sector salaries and the private sector salaries in Germany is 5% on average across all career fields.

Private Sector
3,740 EUR
Public Sector+5%
3,910 EUR
Percentage increase and decrease are relative to the previous value

Salary Statistics and Calculation Guide

What is considered to be a good and competitive salary for the job title Social Media Manager in Germany?

A good and competitive compensation would range anywhere between 4,620 EUR and 5,320 EUR. This is a very rough estimate. Experience and education play a very huge part in the final earnings.

Gross Salary (before tax) and Net Salary (after tax)

All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.

Base / Basic Salary

The base salary for a careers like Social Media Manager in Germany ranges from 2,220 EUR to 3,720 EUR. The base salary depends on many factors including experience and education. It is not easy to provide a figure with very little information, so take this range with a grain of salt.


What is the difference between the median and the average salary?

Both are indicators. If your salary is higher than both the average and the median then you are doing very well. If your salary is lower than both, then many people earn more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary


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