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Advertising Strategic Planner Average Salary in Guinea 2023

How much money does a person working as Advertising Strategic Planner make in Guinea?

Average Monthly Salary
7,440,000 GNF
( 89,300,000 GNF yearly)


A person working as Advertising Strategic Planner in Guinea typically earns around 7,440,000 GNF per month. Salaries range from 4,020,000 GNF (lowest) to 11,200,000 GNF (highest).

This is the average monthly salary including housing, transport, and other benefits. Advertising Strategic Planner salaries vary drastically based on experience, skills, gender, or location. Below you will find a detailed breakdown based on many different criteria.

Advertising Strategic Planner Pay Scale and Salaries in Guinea

Median and salary distribution Guinea Advertising Strategic Planner monthly
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Salary Structure and Pay Scale Comparison

5% of people earn
6,630,000 GNF or more
10% of people earn
5,940,000 to 6,630,000 GNF
20% of people earn
4,410,000 GNF or less
65% of people earn
4,410,000 to 5,940,000 GNF
Minimum Salary

Median Salary, maximum and minimum salary, minimum wage, starting salary, and the salary range

  • Salary Range, Minimum Wage, and Starting Salary

    Advertising Strategic Planner salaries in Guinea range from 4,020,000 GNF per month (starting salary) to 11,200,000 GNF per month (maximum salary). This is not the minimum wage as per the law, only the lowest reported number in the salary survey that had thousands of participants and professionals from all over the country.

  • Median Salary

    The median salary is 6,650,000 GNF per month, which means that half (50%) of people working as Advertising Strategic Planner(s) are earning less than 6,650,000 GNF while the other half are earning more than 6,650,000 GNF. The median represents the middle salary value. Generally speaking, you would want to be on the right side of the graph with the group earning more than the median salary.

  • Percentiles and Salary Scale

    Closely related to the median are two values: the 25th and the 75th percentiles. Reading from the salary distribution diagram, 25% of Advertising Strategic Planner(s) are earning less than 5,570,000 GNF while 75% of them are earning more than 5,570,000 GNF. Also from the diagram, 75% of Advertising Strategic Planner(s) are earning less than 7,510,000 GNF while 25% are earning more than 7,510,000 GNF.

  • Pay Scale Structure

    We grouped the most common and recurring salaries into brackets to give more insight into what salary to expect. This method is more accurate than just the average salary and gives more insights on how salaries are actually distributed. Around 65% of all reported figures are in the range 4,410,000 GNF to 5,940,000 GNF. Approximatly 20% fall under the 4,410,000 GNF cap. Ten percent of wages are from 5,940,000 GNF to 6,630,000 GNF. Only 5% of people grossed 6,630,000 GNF or more.

Advertising Strategic Planner Salary Comparison by Years of Experience

How does experience and age affect your pay?

Advertising Strategic Planner average salary change by experience in Guinea

0 - 2 Years
4,670,000 GNF
2 - 5 Years+26%
5,890,000 GNF
5 - 10 Years+32%
7,770,000 GNF
10 - 15 Years+18%
9,140,000 GNF
15 - 20 Years+11%
10,100,000 GNF
20+ Years+6%
10,800,000 GNF
Percentage increase and decrease are relative to the previous value
Salary comparison by years of experience monthly Guinea Advertising Strategic Planner
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The experience level is the most important factor in determining the salary. Naturally the more years of experience the higher your wage. We broke down Advertising Strategic Planner salaries by experience level and this is what we found.

Employees with less than two years of experience makes approximately 4,670,000 GNF per month.

While someone with an experience level between two and five years is expected to earn 5,890,000 GNF per month, 26% more than someone with less than two year's experience.

Moving forward, an experience level between five and ten years lands a salary of 7,770,000 GNF per month, 32% more than someone with two to five years of experience.

On average, a person's salary doubles their starting salary by the time they cross the 10 years* experience mark.
* Based on the average change in salary over time. Salary variations differ from person to person.

Additionally, Advertising Strategic Planner whose expertise span anywhere between ten and fifteen years get a salary equivalent to 9,140,000 GNF per month, 18% more than someone with five to ten years of experience.

If the experience level is between fifteen and twenty years, then the expected wage is 10,100,000 GNF per month, 11% more than someone with ten to fifteen years of experience.

Lastly, employees with more than twenty years of professional experience get a salary of 10,800,000 GNF per month, 6% more than people with fifteen to twenty years of experience.

Typical Salary Progress for Most Careers

Salary Comparison By Experience Level
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Advertising Strategic Planner Salary Comparison By Education

How do education levels affect salaries?

Displayed below is the average salary difference between different Advertising Strategic Planner(s) who have the same experience but different education levels.

Advertising Strategic Planner average salary difference by education level in Guinea

High School
5,680,000 GNF
Certificate or Diploma+13%
6,400,000 GNF
Bachelor's Degree+32%
8,420,000 GNF
Master's Degree+24%
10,400,000 GNF
Percentage increase and decrease are relative to the previous value
Salary comparison by education level monthly Guinea Advertising Strategic Planner
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We all know that higher education equals a bigger salary, but how much more money can a degree add to your income? We broke down Advertising Strategic Planner salaries by education level in order to make a comparison.

When the education level is High School, the average salary is 5,680,000 GNF per month.

While someone with a Certificate or Diploma gets a salary of 6,400,000 GNF per month, 13% more than someone having a High School degree.

People with Bachelor's Degree have an average salary of 8,420,000 GNF per month, 32% more than someone with a Certificate or Diploma.

Professionals who hold a Master's Degree are rewarded with an average salary of 10,400,000 GNF per month, 24% more than someone with Bachelor's Degree.

Is a Master's degree or an MBA worth it? Should you pursue higher education?

A Master's degree program or any post-graduate program in Guinea costs anywhere from 35,000,000 Guinea Franc(s) to 105,000,000 Guinea Franc(s) and lasts approximately two years. That is quite an investment.

You can't really expect any salary increases during the study period, assuming you already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.

Many people pursue higher education as a tactic to switch into a higher paying job. The numbers seem to support the thoery. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.

If you can afford the costs of higher education, the return on investment is definitely worth it. You should be able to recover the costs in roughly a year or so.

Typical Salary Difference by Education for Most Careers

Salary Comparison By Education Level
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Salary and Compensation Comparison By Gender - Advertising Strategic Planner

Salary comparison by gender Guinea Advertising Strategic Planner monthly
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Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? Male Advertising Strategic Planner employees in Guinea earn 9% more than their female counterparts on average.

7,710,000 GNF
7,050,000 GNF
Percentage increase and decrease are relative to the previous value

Salary Comparison By Gender in Guinea for all Careers

Salary comparison by gender monthly Guinea
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Advertising Strategic Planner Average Annual Salary Increment Percentage in Guinea

How much are annual salary increments in Guinea for Advertising Strategic Planner(s)? How often do employees get salary raises?

Advertising Strategic Planner

Advertising Strategic Planner(s) in Guinea are likely to observe a salary increase of approximately 7% every 30 months. The national average annual increment for all professions combined is 4% granted to employees every 29 months.

Annual Salary Increment Rate Guinea Advertising Strategic Planner
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The figures provided here are averages of numbers. Those figures should be taken as general guidelines. Salary increments will vary from person to person and depend on many factors, but your performance and contribution to the success of the organization remain the most important factors in determining how much and how often you will be granted a raise.

Guinea / All Professions

Annual Salary Increment Rate Guinea
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The term 'Annual Salary Increase' usually refers to the increase in 12 calendar month period, but because it is rarely that people get their salaries reviewed exactly on the one year mark, it is more meaningful to know the frequency and the rate at the time of the increase.

How to calculate the salary increment percentage?

The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 ÷ Increase Frequency

The average salary increase in one year (12 months) in Guinea is 2%.

Annual Increment Rate By Industry 2022

Information Technology

Listed above are the average annual increase rates for each industry in Guinea for the year 2022. Companies within thriving industries tend to provide higher and more frequent raises. Exceptions do exist, but generally speaking, the situation of any company is closely related to the economic situation in the country or region. These figures tend to change frequently.

Worldwide Salary Raises: All Countries and All Jobs

World Average Annual Salary Increment
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Salary Packages and Schemes

Not all compensation increases are reflected directly in the salary. Some companies offer upgraded packages to their staff instead of cash money. The figures displayed here account only for direct increments to the base salary.

Advertising Strategic Planner Bonus and Incentive Rates in Guinea

How much and how often are bonuses being awarded?Annual Salary Bonus Rate Guinea Advertising Strategic Planner
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"Advertising Strategic Planner" is considered to be a high bonus-based job. The people who get the highest bonuses are usually somehow involved in the revenue generation cycle.

42% of surveyed staff reported that they haven't received any bonuses or incentives in the previous year while 58% said that they received at least one form of monetary bonus.

Those who got bonuses reported rates ranging from 6% to 7% of their annual salary.

Received Bonus
No Bonus

Types of Bonuses Considered

Individual Performance-Based Bonuses

The most standard form of bonus where the employee is awarded based on their exceptional performance.

Company Performance Bonuses

Occasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.

Goal-Based Bonuses

Granted upon achieving an important goal or milestone.

Holiday / End of Year Bonuses

These types of bonuses are given without a reason and usually resemble an appreciation token.

Bonuses Are Not Commissions!

People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.

What makes a position worthy of good bonuses and a high salary?

The main two types of jobs

Revenue GeneratorsSupporting Cast

Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business.

Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations.

A graphics designer working for a graphics designing company.

A graphic designer in the marketing department of a hospital.

Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.

Try to work for companies where your skills can generate revenue. We can't all generate revenue and that's perfectly fine.

Bonus Comparison by Seniority Level

Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.

Advertising Strategic Planner Salary Trend and Forecast in Guinea

How are Advertising Strategic Planner salaries changing over time? Listed below is a chart that shows the average salary in recent years.

Average Salary 2019
6,780,000 GNF
Average Salary 2020+2%
6,910,000 GNF
Average Salary 2021+2%
7,060,000 GNF
Average Salary 2022+3%
7,240,000 GNF
Percentage increase and decrease are relative to the previous value

Advertising Strategic Planner salaries in Guinea are on the rise in the year 2023 based on recent submitted salaries and reports. As displayed in the chart, salaries in 2022 are 3% higher than those of 2021. The trend suggests a slow yet continuous increase in pay in 2024 and future years. These numbers may vary from industry to another.

Salary trends and forecast monthly Guinea Advertising Strategic Planner
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Advertising Strategic Planner Average Hourly Wage in Guinea

42,900 GNF per hour

The average hourly wage (pay per hour) in Guinea is 42,900 GNF. This means that the average Advertising Strategic Planner in Guinea earns approximately 42,900 GNF for every worked hour.

Hourly Wage = Annual Salary ÷ ( 52 x 5 x 8 )

About The Hourly Pay Rate

The hourly wage is the salary paid in one worked hour. Usually jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fix amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.

What is the minimum hourly rate of pay?

The minimum pay rate per hour for 'Advertising Strategic Planner' in Guinea is 23,200 GNF. This is the minimum as per the gathered data in the salary survey not the minimum hourly rate mandated by law.

Advertising Strategic Planner VS Other Jobs

7,440,000 GNF
6,600,000 GNF
7,000,000 GNF
Average Salary
Advertising Strategic Planner
Average Salary
Advertising / Grapic Design / Events
Average Salary
All Jobs

The average salary for Advertising Strategic Planner is 13% more than that of Advertising / Grapic Design / Events. Also, Advertising / Grapic Design / Events salaries are 6% less than those of All Jobs.

Salary Comparison Between Advertising Strategic Planner and Advertising / Grapic Design / Events monthly Guinea
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Salary comparison with similar jobs

Job TitleAverage Salary
Advertising Account Executive7,470,000 GNF+0%
Advertising Account Manager8,410,000 GNF+13%
Advertising Account Planner4,120,000 GNF-45%
Advertising Coordinator5,340,000 GNF-28%
Advertising Manager10,700,000 GNF+44%
Advertising Operations Manager11,100,000 GNF+49%
Advertising Strategic Planner7,440,000 GNF-0%
Advertising Team Leader6,000,000 GNF-19%
Animator4,710,000 GNF-37%
Art Director6,420,000 GNF-14%
Artist5,750,000 GNF-23%
Artworker3,910,000 GNF-47%
Assistant Art Director5,010,000 GNF-33%
Audiosual Technician4,040,000 GNF-46%
Broadcast Administrator7,190,000 GNF-3%
Catering Sales4,220,000 GNF-43%
Catering Trainer4,860,000 GNF-35%
Commercial and Industrial Designer3,880,000 GNF-48%
Conference Organiser4,940,000 GNF-34%
Content and Media Production Lead7,800,000 GNF+5%
CopyWriter4,580,000 GNF-38%
Creative Designer4,980,000 GNF-33%
Creative Director6,660,000 GNF-10%
Designer 3,670,000 GNF-51%
Desktop Publisher3,110,000 GNF-58%
Director of Graphic Design6,300,000 GNF-15%
Events and Promotions Manager10,700,000 GNF+44%
Exhibit Display Coordinator5,010,000 GNF-33%
Exhibit Display Manager6,620,000 GNF-11%
Finisher3,520,000 GNF-53%
Graphic Artist4,350,000 GNF-42%
Graphic Designer4,050,000 GNF-46%
Graphics Design Supervisor5,680,000 GNF-24%
Imagery Analyst3,930,000 GNF-47%
Imaging Technologist3,890,000 GNF-48%
Interaction Designer3,360,000 GNF-55%
Media Planner5,250,000 GNF-29%
Media Production Coordinator5,100,000 GNF-31%
Media Production Manager9,090,000 GNF+22%
Media Project Manager9,390,000 GNF+26%
Media Relations Representative7,610,000 GNF+2%
Media Sales Executive8,250,000 GNF+11%
Multimedia Specialist3,890,000 GNF-48%
Photographer3,870,000 GNF-48%
PPC Campaign Manager6,610,000 GNF-11%
Print Production Manager7,570,000 GNF+2%
Product and Brand Manager10,800,000 GNF+45%
Sales Promotion Manager10,400,000 GNF+40%
Sketch Artist4,840,000 GNF-35%
Social Media Executive8,260,000 GNF+11%
Technical Typist3,120,000 GNF-58%
User Experience UX Designer4,580,000 GNF-38%
UX Designer3,840,000 GNF-48%

Government vs Private Sector Salary Comparison

Where can you get paid more, working for a private company or for the government? Public sector employees in Guinea earn 11% more than their private sector counterparts on average across all sectors.

Private Sector
6,580,000 GNF
Public Sector+11%
7,280,000 GNF
Percentage increase and decrease are relative to the previous value

Salary Statistics and Calculation Guide

What is considered to be a good and competitive salary for Advertising Strategic Planner in Guinea?

A good and competitive compensation would range anywhere between 6,650,000 GNF and 7,510,000 GNF. This is a very rough estimate and your experience and education will play a very huge part into your final earnings.

Gross Salary (before tax) and Net Salary (after tax)

All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salart after tax for every career.

Base / Basic Salary

The base salary for Advertising Strategic Planner in Guinea is ranges from 5,570,000 GNF to 7,510,000 GNF. The base salary depends on many factors including experience and education. It is not easy to provide a figure with very little information, so take this range in a grain of salt.

What is the difference between the median and the average salary?

Both are indicators. If your salary is higher than both of the average and the median then you are doing very well. If your salary is lower than both, then many people are earning more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary

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