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Digital Media Strategist Average Salary in India 2024

How much money does a person working as Digital Media Strategist make in India?


Average Monthly Salary
39,000 INR
( 467,000 INR yearly)

LOW
20,600
INR
AVERAGE
39,000
INR
HIGH
59,200
INR
All salary figures displayed here are per month except when noted otherwise.
All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.

A person working as Digital Media Strategist in India typically earns around 39,000 INR. Salaries range from 20,600 INR (lowest) to 59,200 INR (highest).


Salary Variance

This is the average salary including housing, transport, and other benefits. Digital Media Strategist salaries in India vary drastically based on experience, skills, gender, or location. Below you will find a detailed breakdown based on many different criteria.



Digital Media Strategist Pay Scale and Salaries in India

Median and salary distribution India Digital Media Strategist monthly
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Salary Structure and Pay Scale Comparison

5% of people earn
35,000 INR or more
10% of people earn
31,200 to 35,000 INR
20% of people earn
23,000 INR or less
65% of people earn
23,000 to 31,200 INR
Minimum Salary
20,600 INR
Median
35,100 INR
Maximum
59,200 INR




Median Salary, maximum and minimum salary, minimum wage, starting salary, and the salary range

All salary figures displayed here are per month except when noted otherwise.
  • Salary Range, Minimum Wage, and Starting Salary

    Salaries for the position Digital Media Strategist in India range from 20,600 INR (starting salary) to 59,200 INR (maximum salary). It should be noted that the given figure is not the legally mandated minimum wage; rather, it represents the lowest figure reported in a salary survey that included thousands of participants and professionals from all regions of the country.

  • Median Salary

    With a median salary of 35,100 INR, half of the professionals who work as Digital Media Strategist in India earn less than this amount, and the other half earn more. The median salary denotes the middle value of salaries. Ideally, you would want to belong to the group earning more than the median salary, located on the right side of the salary distribution graph.

  • Percentiles and Salary Scale

    The median is closely associated with two other values known as the 25th and 75th percentiles. By examining the salary distribution chart, it can be determined that 25% of professionals employed as Digital Media Strategist in India earn less than 29,300 INR, while 75% earn more. Similarly, the chart shows that 75% earn less than 39,700 INR while 25% earn more.

  • Pay Scale Structure

    To provide a better understanding of expected salaries, we categorized the frequently occurring salaries into different ranges. This approach provides a more precise representation of salary distribution for the job title Digital Media Strategist in India compared to simply calculating the average. The majority of reported salaries, approximately 65%, fall within the range of 23,000 INR to 31,200 INR. About 20% of salaries are below the 23,000 INR mark, while 10% fall within the range of 31,200 INR to 35,000 INR. Only 5% of individuals have salaries exceeding 35,000 INR.

Salary Comparison by Years of Experience / Digital Media Strategist / India

How do experience and age affect pay?

0 - 2 Years
23,700 INR
2 - 5 Years+23%
29,100 INR
5 - 10 Years+42%
41,300 INR
10 - 15 Years+17%
48,200 INR
15 - 20 Years+10%
53,000 INR
20+ Years+6%
56,100 INR
Percentage increase and decrease are relative to the previous value
Salary comparison by years of experience monthly India Digital Media Strategist
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The experience level is the most important factor in determining the salary. Naturally, the more years of experience the higher the wage. We broke down salaries by experience level for people working as Digital Media Strategist and this is what we found.


All salary figures displayed here are per month except when noted otherwise.

Employees with less than two years of experience earn approximately 23,700 INR.

While someone with an experience level between two and five years is expected to earn 29,100 INR, 23% more than someone with less than two year's experience.

Moving forward, an experience level between five and ten years lands a salary of 41,300 INR, 42% more than someone with two to five years of experience.

Additionally, professionals whose expertise span anywhere between ten and fifteen years get a salary equivalent to 48,200 INR, 17% more than someone with five to ten years of experience.

If the experience level is between fifteen and twenty years, then the expected wage is 53,000 INR, 10% more than someone with ten to fifteen years of experience.

Lastly, employees with more than twenty years of professional experience get a salary of 56,100 INR, 6% more than people with fifteen to twenty years of experience.

On average, a person's salary doubles their starting salary by the time they cross the 10 years* experience mark.
* Based on the average change in salary over time. Salary variations differ from person to person.

Typical Salary Progress for Most Careers

Salary Comparison By Experience Level
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Salary Comparison By Education / Digital Media Strategist / India

How do education levels affect salaries?

Displayed below is the average salary variance between different education levels of professionals working as Digital Media Strategist.

High School
28,700 INR
Certificate or Diploma+13%
32,600 INR
Bachelor's Degree+31%
42,600 INR
Master's Degree+32%
56,100 INR
Percentage increase and decrease are relative to the previous value
Salary comparison by education level monthly India Digital Media Strategist
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We all know that higher education equals a bigger salary, but how much more money can a degree add to your income? We broke down salaries by education level for the position Digital Media Strategist in order to make a comparison.


Level 1: High School

Employees at this education level have an average salary of 28,700 INR.


Level 2: Certificate or Diploma

At this level, the average salary becomes 32,600 INR, 13% more than the previous level.


Level 3: Bachelor's Degree

At this level, the average salary becomes 42,600 INR, 31% more than the previous level.


Level 4: Master's Degree

At this level, the average salary becomes 56,100 INR, 32% more than the previous level.



Is a Master's degree or an MBA worth it? Should you pursue higher education?

A Master's degree program or any post-graduate program in India costs anywhere from 160,000 INR to 481,000 INR and lasts approximately two years. That is quite an investment.

You can't really expect any salary increases during the study period, assuming you already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.

Many people pursue higher education as a tactic to switch to a higher-paying job. The numbers seem to support the theory. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.

If you can afford the costs of higher education, the return on investment is definitely worth it. You should be able to recover the costs in roughly a year or so.


Typical Salary Difference by Education for Most Careers

Salary Comparison By Education Level
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Salary and Compensation Comparison By Gender / Digital Media Strategist / India

Salary comparison by gender India Digital Media Strategist monthly
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Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? For the people who work as Digital Media Strategist in India, the average difference between the salary of male and female employees is 15%.

Male
41,000 INR
Female-13%
35,700 INR
Percentage increase and decrease are relative to the previous value

Salary Comparison By Gender in India for all Careers

Salary comparison by gender monthly India
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Average Annual Salary Increment Percentage / Digital Media Strategist / India

How much are annual salary increments in India for individuals working as Digital Media Strategist? How often do employees get salary raises?

Individuals working as Digital Media Strategist in India are likely to observe a salary increase of approximately 12% every 17 months. The national average annual increment for all professions combined is 9% granted to employees every 16 months.

Annual Salary Increment Rate India Digital Media Strategist
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The figures provided here are averages of numbers. Those figures should be taken as general guidelines. Salary increments will vary from person to person and depend on many factors, but your performance and contribution to the success of the organization remain the most important factors in determining how much and how often you will be granted a raise.

India / All Professions

Annual Salary Increment Rate India
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The term Annual Salary Increase usually refers to the increase in 12 calendar month period, but because it is rare that people get their salaries reviewed exactly on the one-year mark, it is more meaningful to know the frequency and the rate at the time of the increase.

How to calculate the salary increment percentage?

The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 / Increase Frequency

The average salary increase in one year (12 months) in India is 7%.

Worldwide Salary Raises: All Countries and All Jobs

World Average Annual Salary Increment
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Salary Packages and Schemes

Not all compensation increases are reflected directly in the salary. Some companies offer upgraded packages to their staff instead of cash money. The figures displayed here account only for direct increments to the base salary.



Bonus and Incentive Rates / Digital Media Strategist / India

How much and how often are bonuses being awarded?Annual Salary Bonus Rate India Digital Media Strategist
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22% of surveyed staff reported that they haven't received any bonuses or incentives in the previous year while 78% said that they received at least one form of monetary bonus.

Those who got bonuses reported rates ranging from 6% to 8% of their annual salary.

Received Bonus
78%
No Bonus
22%

Types of Bonuses Considered

Individual Performance-Based Bonuses

The most standard form of bonus, where the employee is awarded based on their exceptional performance.

Company Performance Bonuses

Occasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.

Goal-Based Bonuses

Granted upon achieving an important goal or milestone.

Holiday / End of Year Bonuses

These types of bonuses are given without a reason and usually resemble an appreciation token.

Bonuses Are Not Commissions!

People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.


What makes a position worthy of good bonuses and a high salary?

The main two types of jobs

Revenue GeneratorsSupporting Cast

Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business.

Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations.

Example:
A graphics designer working for a graphics designing company.

Example:
A graphic designer in the marketing department of a hospital.


Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.

Try to work for companies where your skills can generate revenue. We can't all generate revenue and that's perfectly fine.

Bonus Comparison by Seniority Level

Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.

Average Hourly Wage / Digital Media Strategist / India


220 INR per hour

The average hourly wage (pay per hour) for individuals working as Digital Media Strategist in India is 220 INR.This is the rate they get paid for every worked hour.


Hourly Wage = Annual Salary / ( 52 x 5 x 8 )

About The Hourly Pay Rate

The hourly wage is the salary paid in one worked hour. Usually, jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fixed amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.

What is the minimum hourly rate of pay?

The minimum pay rate per hour for people working as Digital Media Strategist in India is 120 INR. This is the minimum as per the gathered data in the salary survey not the minimum hourly rate mandated by law.

Salary comparison with similar jobs

Job TitleAverage Salary
Advertising / Graphic Design / Events-100%
Advertisement Fraud Analyst33,300 INR-15%
Advertising Account Executive35,200 INR-10%
Advertising Account Manager39,000 INR+0%
Advertising Account Planner19,500 INR-50%
Advertising and Promotions Manager51,800 INR+33%
Advertising Coordinator25,200 INR-35%
Advertising Data Analyst34,000 INR-13%
Advertising Manager50,800 INR+30%
Advertising Operations Manager52,300 INR+34%
Advertising Sales Director54,600 INR+40%
Advertising Strategic Planner33,700 INR-13%
Advertising Team Leader29,900 INR-23%
Animation Director41,100 INR+6%
Animator22,800 INR-41%
Art Director31,400 INR-19%
Art Manager31,400 INR-19%
Artificial Intelligence Advertising Analyst34,700 INR-11%
Artist26,100 INR-33%
Artworker19,000 INR-51%
Assistant Art Director24,700 INR-37%
Audio and Video Equipment Technician18,500 INR-53%
Audio Engineer22,100 INR-43%
Audiosual Technician18,500 INR-53%
Branding Consultant40,900 INR+5%
Broadcast Administrator33,300 INR-15%
Catering Sales20,400 INR-48%
Catering Trainer23,800 INR-39%
Color Consultant20,400 INR-48%
Commercial and Industrial Designer19,000 INR-51%
Conference Organiser24,700 INR-37%
Content and Media Production Lead36,100 INR-7%
CopyWriter21,400 INR-45%
Creative Content Strategist38,500 INR-1%
Creative Designer23,800 INR-39%
Creative Director31,400 INR-19%
Creative Technologist38,500 INR-1%
Crowd Management Specialist31,600 INR-19%
Design Strategist32,700 INR-16%
Designer 18,100 INR-54%
Desktop Publisher15,200 INR-61%
Digital Campaign Manager33,300 INR-15%
Digital Media Manager39,000 INR+0%
Digital Media Strategist39,000 INR+0%
Director of Events53,200 INR+37%
Director of Graphic Design29,900 INR-23%
Director of Social Media Marketing40,400 INR+4%
Event Experience Designer34,700 INR-11%
Event Security Specialist29,900 INR-23%
Event Technology Consultant30,900 INR-21%
Event Technology Integration Specialist29,000 INR-26%
Events and Promotions Manager51,300 INR+32%
Events Director53,200 INR+37%
Exhibit Designer25,400 INR-35%
Exhibit Display Coordinator24,200 INR-38%
Exhibit Display Manager32,300 INR-17%
Experiential Designer29,900 INR-23%
Finisher16,400 INR-58%
Gamification Specialist33,300 INR-15%
Graphic Artist20,000 INR-49%
Graphic Design Specialist23,300 INR-40%
Graphic Designer20,000 INR-49%
Graphics Artist20,000 INR-49%
Graphics Design Supervisor27,600 INR-29%
Group Creative Director34,700 INR-11%
Imagery Analyst18,500 INR-53%
Imaging Technologist18,500 INR-53%
Immersive Storyteller27,600 INR-29%
Interaction Designer16,200 INR-58%
Lead Generation Specialist39,200 INR+1%
Media Analyst25,200 INR-35%
Media Executive32,800 INR-16%
Media Planner26,100 INR-33%
Media Production Coordinator23,800 INR-39%
Media Production Manager42,800 INR+10%
Media Project Manager42,800 INR+10%
Media Relations Representative35,600 INR-9%
Media Sales Executive40,900 INR+5%
Meeting and Event Planner24,200 INR-38%
Mobile Advertising Specialist38,800 INR-0%
Motion Graphic Artist25,700 INR-34%
Motion Graphics Designer25,700 INR-34%
Multimedia Artist20,400 INR-48%
Multimedia Specialist18,500 INR-53%
NFT Designer22,700 INR-42%
NFT Specialist24,500 INR-37%
Photographer17,600 INR-55%
PPC Campaign Manager32,300 INR-17%
Print Production Manager34,700 INR-11%
Product and Brand Manager49,900 INR+28%
Sales Promotion Manager49,400 INR+27%
Search Engine Optimization Specialist (SEO)21,900 INR-44%
Sketch Artist22,300 INR-43%
Social Media Event Strategist27,500 INR-29%
Social Media Executive40,400 INR+4%
Social Media Graphic Designer23,800 INR-39%
Social Media Manager40,400 INR+4%
Social Media Marketing Manager40,400 INR+4%
Social Media Strategist40,400 INR+4%
Special Events Supervisor30,900 INR-21%
Technical Typist14,300 INR-63%
User Experience UX Designer21,900 INR-44%
UX Designer19,000 INR-51%
Virtual / Augmented Reality Advertiser30,600 INR-21%
Virtual / Augmented Reality Event Producer25,700 INR-34%
Virtual / Augmented Reality Showroom Designer24,700 INR-37%
Virtual Events Planner26,600 INR-32%
Virtual Trade Show Manager24,500 INR-37%
Voice Search Optimization Specialist32,100 INR-18%
Web Accessibility Designer25,700 INR-34%
Web3 Designer24,700 INR-37%
Webinar Designer26,600 INR-32%

Government vs Private Sector Salary Comparison

Where can you get paid more, working in a private company or the government? The difference between the public or government sector salaries and the private sector salaries in India is 5% on average across all career fields.

Private Sector
31,100 INR
Public Sector+5%
32,800 INR
Percentage increase and decrease are relative to the previous value

Salary Statistics and Calculation Guide

What is considered to be a good and competitive salary for the job title Digital Media Strategist in India?

A good and competitive compensation would range anywhere between 35,100 INR and 39,700 INR. This is a very rough estimate. Experience and education play a very huge part in the final earnings.

Gross Salary (before tax) and Net Salary (after tax)

All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.

Base / Basic Salary

The base salary for a careers like Digital Media Strategist in India ranges from 20,600 INR to 29,300 INR. The base salary depends on many factors including experience and education. It is not easy to provide a figure with very little information, so take this range with a grain of salt.


What is the difference between the median and the average salary?

Both are indicators. If your salary is higher than both the average and the median then you are doing very well. If your salary is lower than both, then many people earn more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary


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