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Social Media Manager Average Salary in Ireland 2024

How much money does a person working as Social Media Manager make in Ireland?


Average Yearly Salary
52,100 EUR
( 4,340 EUR monthly)

LOW
28,100
EUR
AVERAGE
52,100
EUR
HIGH
78,700
EUR
All salary figures displayed here are per year except when noted otherwise.
All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.

A person working as Social Media Manager in Ireland typically earns around 52,100 EUR. Salaries range from 28,100 EUR (lowest) to 78,700 EUR (highest).


Salary Variance

This is the average salary including housing, transport, and other benefits. Social Media Manager salaries in Ireland vary drastically based on experience, skills, gender, or location. Below you will find a detailed breakdown based on many different criteria.



Social Media Manager Pay Scale and Salaries in Ireland

Median and salary distribution Ireland Social Media Manager yearly
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Salary Structure and Pay Scale Comparison

5% of people earn
46,400 EUR or more
10% of people earn
41,600 to 46,400 EUR
20% of people earn
30,900 EUR or less
65% of people earn
30,900 to 41,600 EUR
Minimum Salary
28,100 EUR
Median
46,600 EUR
Maximum
78,700 EUR




Median Salary, maximum and minimum salary, minimum wage, starting salary, and the salary range

All salary figures displayed here are per year except when noted otherwise.
  • Salary Range, Minimum Wage, and Starting Salary

    Salaries for the position Social Media Manager in Ireland range from 28,100 EUR (starting salary) to 78,700 EUR (maximum salary). It should be noted that the given figure is not the legally mandated minimum wage; rather, it represents the lowest figure reported in a salary survey that included thousands of participants and professionals from all regions of the country.

  • Median Salary

    With a median salary of 46,600 EUR, half of the professionals who work as Social Media Manager in Ireland earn less than this amount, and the other half earn more. The median salary denotes the middle value of salaries. Ideally, you would want to belong to the group earning more than the median salary, located on the right side of the salary distribution graph.

  • Percentiles and Salary Scale

    The median is closely associated with two other values known as the 25th and 75th percentiles. By examining the salary distribution chart, it can be determined that 25% of professionals employed as Social Media Manager in Ireland earn less than 39,000 EUR, while 75% earn more. Similarly, the chart shows that 75% earn less than 52,600 EUR while 25% earn more.

  • Pay Scale Structure

    To provide a better understanding of expected salaries, we categorized the frequently occurring salaries into different ranges. This approach provides a more precise representation of salary distribution for the job title Social Media Manager in Ireland compared to simply calculating the average. The majority of reported salaries, approximately 65%, fall within the range of 30,900 EUR to 41,600 EUR. About 20% of salaries are below the 30,900 EUR mark, while 10% fall within the range of 41,600 EUR to 46,400 EUR. Only 5% of individuals have salaries exceeding 46,400 EUR.

Salary Comparison by Years of Experience / Social Media Manager / Ireland

How do experience and age affect pay?

0 - 2 Years
32,700 EUR
2 - 5 Years+26%
41,300 EUR
5 - 10 Years+32%
54,400 EUR
10 - 15 Years+18%
64,000 EUR
15 - 20 Years+11%
70,900 EUR
20+ Years+6%
75,400 EUR
Percentage increase and decrease are relative to the previous value
Salary comparison by years of experience yearly Ireland Social Media Manager
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The experience level is the most important factor in determining the salary. Naturally, the more years of experience the higher the wage. We broke down salaries by experience level for people working as Social Media Manager and this is what we found.


All salary figures displayed here are per year except when noted otherwise.

Employees with less than two years of experience earn approximately 32,700 EUR.

While someone with an experience level between two and five years is expected to earn 41,300 EUR, 26% more than someone with less than two year's experience.

Moving forward, an experience level between five and ten years lands a salary of 54,400 EUR, 32% more than someone with two to five years of experience.

Additionally, professionals whose expertise span anywhere between ten and fifteen years get a salary equivalent to 64,000 EUR, 18% more than someone with five to ten years of experience.

If the experience level is between fifteen and twenty years, then the expected wage is 70,900 EUR, 11% more than someone with ten to fifteen years of experience.

Lastly, employees with more than twenty years of professional experience get a salary of 75,400 EUR, 6% more than people with fifteen to twenty years of experience.

On average, a person's salary doubles their starting salary by the time they cross the 10 years* experience mark.
* Based on the average change in salary over time. Salary variations differ from person to person.

Typical Salary Progress for Most Careers

Salary Comparison By Experience Level
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Salary Comparison By Education / Social Media Manager / Ireland

How do education levels affect salaries?

Displayed below is the average salary variance between different education levels of professionals working as Social Media Manager.

High School
39,800 EUR
Certificate or Diploma+13%
44,800 EUR
Bachelor's Degree+32%
59,000 EUR
Master's Degree+24%
73,100 EUR
Percentage increase and decrease are relative to the previous value
Salary comparison by education level yearly Ireland Social Media Manager
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We all know that higher education equals a bigger salary, but how much more money can a degree add to your income? We broke down salaries by education level for the position Social Media Manager in order to make a comparison.


Level 1: High School

Employees at this education level have an average salary of 39,800 EUR.


Level 2: Certificate or Diploma

At this level, the average salary becomes 44,800 EUR, 13% more than the previous level.


Level 3: Bachelor's Degree

At this level, the average salary becomes 59,000 EUR, 32% more than the previous level.


Level 4: Master's Degree

At this level, the average salary becomes 73,100 EUR, 24% more than the previous level.



Is a Master's degree or an MBA worth it? Should you pursue higher education?

A Master's degree program or any post-graduate program in Ireland costs anywhere from 16,100 EUR to 48,300 EUR and lasts approximately two years. That is quite an investment.

You can't really expect any salary increases during the study period, assuming you already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.

Many people pursue higher education as a tactic to switch to a higher-paying job. The numbers seem to support the theory. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.

If you can afford the costs of higher education, the return on investment is definitely worth it. You should be able to recover the costs in roughly a year or so.


Typical Salary Difference by Education for Most Careers

Salary Comparison By Education Level
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Salary and Compensation Comparison By Gender / Social Media Manager / Ireland

Salary comparison by gender Ireland Social Media Manager yearly
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Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? For the people who work as Social Media Manager in Ireland, the average difference between the salary of male and female employees is 5%.

Male
53,300 EUR
Female-4%
50,900 EUR
Percentage increase and decrease are relative to the previous value

Salary Comparison By Gender in Ireland for all Careers

Salary comparison by gender yearly Ireland
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Average Annual Salary Increment Percentage / Social Media Manager / Ireland

How much are annual salary increments in Ireland for individuals working as Social Media Manager? How often do employees get salary raises?

Individuals working as Social Media Manager in Ireland are likely to observe a salary increase of approximately 12% every 17 months. The national average annual increment for all professions combined is 9% granted to employees every 16 months.

Annual Salary Increment Rate Ireland Social Media Manager
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The figures provided here are averages of numbers. Those figures should be taken as general guidelines. Salary increments will vary from person to person and depend on many factors, but your performance and contribution to the success of the organization remain the most important factors in determining how much and how often you will be granted a raise.

Ireland / All Professions

Annual Salary Increment Rate Ireland
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The term Annual Salary Increase usually refers to the increase in 12 calendar month period, but because it is rare that people get their salaries reviewed exactly on the one-year mark, it is more meaningful to know the frequency and the rate at the time of the increase.

How to calculate the salary increment percentage?

The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 / Increase Frequency

The average salary increase in one year (12 months) in Ireland is 7%.

Worldwide Salary Raises: All Countries and All Jobs

World Average Annual Salary Increment
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Salary Packages and Schemes

Not all compensation increases are reflected directly in the salary. Some companies offer upgraded packages to their staff instead of cash money. The figures displayed here account only for direct increments to the base salary.



Bonus and Incentive Rates / Social Media Manager / Ireland

How much and how often are bonuses being awarded?Annual Salary Bonus Rate Ireland Social Media Manager
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23% of surveyed staff reported that they haven't received any bonuses or incentives in the previous year while 77% said that they received at least one form of monetary bonus.

Those who got bonuses reported rates ranging from 6% to 7% of their annual salary.

Received Bonus
77%
No Bonus
23%

Types of Bonuses Considered

Individual Performance-Based Bonuses

The most standard form of bonus, where the employee is awarded based on their exceptional performance.

Company Performance Bonuses

Occasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.

Goal-Based Bonuses

Granted upon achieving an important goal or milestone.

Holiday / End of Year Bonuses

These types of bonuses are given without a reason and usually resemble an appreciation token.

Bonuses Are Not Commissions!

People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.


What makes a position worthy of good bonuses and a high salary?

The main two types of jobs

Revenue GeneratorsSupporting Cast

Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business.

Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations.

Example:
A graphics designer working for a graphics designing company.

Example:
A graphic designer in the marketing department of a hospital.


Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.

Try to work for companies where your skills can generate revenue. We can't all generate revenue and that's perfectly fine.

Bonus Comparison by Seniority Level

Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.

Average Hourly Wage / Social Media Manager / Ireland


25 EUR per hour

The average hourly wage (pay per hour) for individuals working as Social Media Manager in Ireland is 25 EUR.This is the rate they get paid for every worked hour.


Hourly Wage = Annual Salary / ( 52 x 5 x 8 )

About The Hourly Pay Rate

The hourly wage is the salary paid in one worked hour. Usually, jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fixed amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.

What is the minimum hourly rate of pay?

The minimum pay rate per hour for people working as Social Media Manager in Ireland is 14 EUR. This is the minimum as per the gathered data in the salary survey not the minimum hourly rate mandated by law.

Salary comparison with similar jobs

Job TitleAverage Salary
Advertising / Graphic Design / Events-100%
Advertisement Fraud Analyst40,100 EUR-23%
Advertising Account Executive46,400 EUR-11%
Advertising Account Manager46,700 EUR-10%
Advertising Account Planner23,900 EUR-54%
Advertising and Promotions Manager67,900 EUR+30%
Advertising Coordinator31,900 EUR-39%
Advertising Data Analyst41,100 EUR-21%
Advertising Manager64,600 EUR+24%
Advertising Operations Manager68,200 EUR+31%
Advertising Sales Director69,700 EUR+34%
Advertising Strategic Planner41,000 EUR-21%
Advertising Team Leader37,100 EUR-29%
Animation Director53,900 EUR+3%
Animator29,200 EUR-44%
Art Director40,300 EUR-23%
Art Manager40,600 EUR-22%
Artificial Intelligence Advertising Analyst44,200 EUR-15%
Artist34,000 EUR-35%
Artworker23,600 EUR-55%
Assistant Art Director31,900 EUR-39%
Audio and Video Equipment Technician23,100 EUR-56%
Audio Engineer29,200 EUR-44%
Audiosual Technician24,200 EUR-54%
Branding Consultant53,100 EUR+2%
Broadcast Administrator43,600 EUR-16%
Catering Sales26,200 EUR-50%
Catering Trainer30,500 EUR-41%
Color Consultant25,100 EUR-52%
Commercial and Industrial Designer24,700 EUR-53%
Conference Organiser29,600 EUR-43%
Content and Media Production Lead45,300 EUR-13%
CopyWriter28,100 EUR-46%
Creative Content Strategist47,500 EUR-9%
Creative Designer29,200 EUR-44%
Creative Director41,400 EUR-21%
Creative Technologist47,700 EUR-8%
Crowd Management Specialist40,700 EUR-22%
Design Strategist40,300 EUR-23%
Designer 22,800 EUR-56%
Desktop Publisher18,700 EUR-64%
Digital Campaign Manager42,300 EUR-19%
Digital Media Manager50,300 EUR-4%
Digital Media Strategist49,100 EUR-6%
Director of Events65,200 EUR+25%
Director of Graphic Design35,900 EUR-31%
Director of Social Media Marketing51,100 EUR-2%
Event Experience Designer42,700 EUR-18%
Event Security Specialist37,000 EUR-29%
Event Technology Consultant38,300 EUR-27%
Event Technology Integration Specialist36,100 EUR-31%
Events and Promotions Manager61,800 EUR+19%
Events Director69,200 EUR+33%
Exhibit Designer31,900 EUR-39%
Exhibit Display Coordinator29,300 EUR-44%
Exhibit Display Manager39,300 EUR-25%
Experiential Designer38,200 EUR-27%
Finisher20,400 EUR-61%
Gamification Specialist42,100 EUR-19%
Graphic Artist26,100 EUR-50%
Graphic Design Specialist28,300 EUR-46%
Graphic Designer24,300 EUR-53%
Graphics Artist26,200 EUR-50%
Graphics Design Supervisor33,800 EUR-35%
Group Creative Director42,800 EUR-18%
Imagery Analyst22,400 EUR-57%
Imaging Technologist22,500 EUR-57%
Immersive Storyteller34,300 EUR-34%
Interaction Designer20,000 EUR-62%
Lead Generation Specialist49,400 EUR-5%
Media Analyst32,900 EUR-37%
Media Executive43,000 EUR-18%
Media Planner32,000 EUR-39%
Media Production Coordinator29,600 EUR-43%
Media Production Manager53,500 EUR+3%
Media Project Manager56,300 EUR+8%
Media Relations Representative45,500 EUR-13%
Media Sales Executive54,000 EUR+4%
Meeting and Event Planner30,500 EUR-41%
Mobile Advertising Specialist50,500 EUR-3%
Motion Graphic Artist31,000 EUR-41%
Motion Graphics Designer31,200 EUR-40%
Multimedia Artist25,000 EUR-52%
Multimedia Specialist22,500 EUR-57%
NFT Designer29,200 EUR-44%
NFT Specialist31,600 EUR-39%
Photographer21,600 EUR-59%
PPC Campaign Manager41,500 EUR-20%
Print Production Manager42,800 EUR-18%
Product and Brand Manager61,900 EUR+19%
Sales Promotion Manager62,000 EUR+19%
Search Engine Optimization Specialist (SEO)27,200 EUR-48%
Sketch Artist28,900 EUR-45%
Social Media Event Strategist36,100 EUR-31%
Social Media Executive51,900 EUR-0%
Social Media Graphic Designer31,400 EUR-40%
Social Media Manager52,100 EUR-0%
Social Media Marketing Manager52,900 EUR+1%
Social Media Strategist52,500 EUR+1%
Special Events Supervisor38,300 EUR-27%
Technical Typist17,200 EUR-67%
User Experience UX Designer26,900 EUR-48%
UX Designer23,800 EUR-54%
Virtual / Augmented Reality Advertiser38,600 EUR-26%
Virtual / Augmented Reality Event Producer33,500 EUR-36%
Virtual / Augmented Reality Showroom Designer30,300 EUR-42%
Virtual Events Planner34,100 EUR-35%
Virtual Trade Show Manager32,100 EUR-38%
Voice Search Optimization Specialist38,800 EUR-26%
Web Accessibility Designer32,300 EUR-38%
Web3 Designer31,500 EUR-40%
Webinar Designer34,100 EUR-35%

Salary Comparison By City

CityAverage Salary
Dublin54,600 EUR

Government vs Private Sector Salary Comparison

Where can you get paid more, working in a private company or the government? The difference between the public or government sector salaries and the private sector salaries in Ireland is 5% on average across all career fields.

Private Sector
37,700 EUR
Public Sector+5%
39,400 EUR
Percentage increase and decrease are relative to the previous value

Salary Statistics and Calculation Guide

What is considered to be a good and competitive salary for the job title Social Media Manager in Ireland?

A good and competitive compensation would range anywhere between 46,600 EUR and 52,600 EUR. This is a very rough estimate. Experience and education play a very huge part in the final earnings.

Gross Salary (before tax) and Net Salary (after tax)

All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.

Base / Basic Salary

The base salary for a careers like Social Media Manager in Ireland ranges from 28,100 EUR to 39,000 EUR. The base salary depends on many factors including experience and education. It is not easy to provide a figure with very little information, so take this range with a grain of salt.


What is the difference between the median and the average salary?

Both are indicators. If your salary is higher than both the average and the median then you are doing very well. If your salary is lower than both, then many people earn more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary


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