A person working as Social Media Manager in Italy typically earns around 4,660 EUR. Salaries range from 2,430 EUR (lowest) to 7,130 EUR (highest).
This is the average salary including housing, transport, and other benefits. Social Media Manager salaries in Italy vary drastically based on experience, skills, gender, or location. Below you will find a detailed breakdown based on many different criteria.
Minimum Salary 2,430 EUR |
Median 4,240 EUR |
Maximum 7,130 EUR |
Salaries for the position Social Media Manager in Italy range from 2,430 EUR (starting salary) to 7,130 EUR (maximum salary). It should be noted that the given figure is not the legally mandated minimum wage; rather, it represents the lowest figure reported in a salary survey that included thousands of participants and professionals from all regions of the country.
With a median salary of 4,240 EUR, half of the professionals who work as Social Media Manager in Italy earn less than this amount, and the other half earn more. The median salary denotes the middle value of salaries. Ideally, you would want to belong to the group earning more than the median salary, located on the right side of the salary distribution graph.
The median is closely associated with two other values known as the 25th and 75th percentiles. By examining the salary distribution chart, it can be determined that 25% of professionals employed as Social Media Manager in Italy earn less than 3,520 EUR, while 75% earn more. Similarly, the chart shows that 75% earn less than 4,810 EUR while 25% earn more.
To provide a better understanding of expected salaries, we categorized the frequently occurring salaries into different ranges. This approach provides a more precise representation of salary distribution for the job title Social Media Manager in Italy compared to simply calculating the average. The majority of reported salaries, approximately 65%, fall within the range of 2,750 EUR to 3,760 EUR. About 20% of salaries are below the 2,750 EUR mark, while 10% fall within the range of 3,760 EUR to 4,220 EUR. Only 5% of individuals have salaries exceeding 4,220 EUR.
0 - 2 Years | 2,760 EUR | |
2 - 5 Years | +34% | 3,700 EUR |
5 - 10 Years | +30% | 4,800 EUR |
10 - 15 Years | +21% | 5,820 EUR |
15 - 20 Years | +9% | 6,360 EUR |
20+ Years | +5% | 6,690 EUR |
The experience level is the most important factor in determining the salary. Naturally, the more years of experience the higher the wage. We broke down salaries by experience level for people working as Social Media Manager and this is what we found.
Employees with less than two years of experience earn approximately 2,760 EUR.
While someone with an experience level between two and five years is expected to earn 3,700 EUR, 34% more than someone with less than two year's experience.
Moving forward, an experience level between five and ten years lands a salary of 4,800 EUR, 30% more than someone with two to five years of experience.
Additionally, professionals whose expertise span anywhere between ten and fifteen years get a salary equivalent to 5,820 EUR, 21% more than someone with five to ten years of experience.
If the experience level is between fifteen and twenty years, then the expected wage is 6,360 EUR, 9% more than someone with ten to fifteen years of experience.
Lastly, employees with more than twenty years of professional experience get a salary of 6,690 EUR, 5% more than people with fifteen to twenty years of experience.
High School | 3,320 EUR | |
Certificate or Diploma | +14% | 3,790 EUR |
Bachelor's Degree | +41% | 5,350 EUR |
Master's Degree | +21% | 6,480 EUR |
We all know that higher education equals a bigger salary, but how much more money can a degree add to your income? We broke down salaries by education level for the position Social Media Manager in order to make a comparison.
Employees at this education level have an average salary of 3,320 EUR.
At this level, the average salary becomes 3,790 EUR, 14% more than the previous level.
At this level, the average salary becomes 5,350 EUR, 41% more than the previous level.
At this level, the average salary becomes 6,480 EUR, 21% more than the previous level.
A Master's degree program or any post-graduate program in Italy costs anywhere from 18,300 EUR to 54,900 EUR and lasts approximately two years. That is quite an investment.
You can't really expect any salary increases during the study period, assuming you already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.
Many people pursue higher education as a tactic to switch to a higher-paying job. The numbers seem to support the theory. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.
If you can afford the costs of higher education, the return on investment is definitely worth it. You should be able to recover the costs in roughly a year or so.
Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? For the people who work as Social Media Manager in Italy, the average difference between the salary of male and female employees is 6%.
Male | 4,800 EUR | |
Female | -5% | 4,550 EUR |
Individuals working as Social Media Manager in Italy are likely to observe a salary increase of approximately 11% every 18 months. The national average annual increment for all professions combined is 8% granted to employees every 17 months.
The term Annual Salary Increase usually refers to the increase in 12 calendar month period, but because it is rare that people get their salaries reviewed exactly on the one-year mark, it is more meaningful to know the frequency and the rate at the time of the increase.
The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 / Increase Frequency
Not all compensation increases are reflected directly in the salary. Some companies offer upgraded packages to their staff instead of cash money. The figures displayed here account only for direct increments to the base salary.
20% of surveyed staff reported that they haven't received any bonuses or incentives in the previous year while 80% said that they received at least one form of monetary bonus.
Those who got bonuses reported rates ranging from 6% to 8% of their annual salary.
Received Bonus | 80% | |
No Bonus | 20% |
The most standard form of bonus, where the employee is awarded based on their exceptional performance.
Company Performance BonusesOccasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.
Goal-Based BonusesGranted upon achieving an important goal or milestone.
Holiday / End of Year BonusesThese types of bonuses are given without a reason and usually resemble an appreciation token.
People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.
The main two types of jobs | |
Revenue Generators | Supporting Cast |
Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business. | Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations. |
Example: | Example: |
Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.
Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.
The hourly wage is the salary paid in one worked hour. Usually, jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fixed amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.
The minimum pay rate per hour for people working as Social Media Manager in Italy is 14 EUR. This is the minimum as per the gathered data in the salary survey not the minimum hourly rate mandated by law.
Job Title | Average Salary |
Advertising / Graphic Design / Events | -100% | |
Advertisement Fraud Analyst | 4,000 EUR | -14% |
Advertising Account Executive | 4,190 EUR | -10% |
Advertising Account Manager | 4,550 EUR | -2% |
Advertising Account Planner | 2,270 EUR | -51% |
Advertising and Promotions Manager | 6,100 EUR | +31% |
Advertising Coordinator | 3,130 EUR | -33% |
Advertising Data Analyst | 4,110 EUR | -12% |
Advertising Manager | 6,360 EUR | +36% |
Advertising Operations Manager | 6,280 EUR | +35% |
Advertising Sales Director | 6,210 EUR | +33% |
Advertising Strategic Planner | 4,200 EUR | -10% |
Advertising Team Leader | 3,640 EUR | -22% |
Animation Director | 4,970 EUR | +7% |
Animator | 2,610 EUR | -44% |
Art Director | 3,600 EUR | -23% |
Art Manager | 3,640 EUR | -22% |
Artificial Intelligence Advertising Analyst | 4,150 EUR | -11% |
Artist | 3,050 EUR | -35% |
Artworker | 2,250 EUR | -52% |
Assistant Art Director | 2,850 EUR | -39% |
Audio and Video Equipment Technician | 2,210 EUR | -53% |
Audio Engineer | 2,760 EUR | -41% |
Audiosual Technician | 2,170 EUR | -53% |
Branding Consultant | 4,770 EUR | +2% |
Broadcast Administrator | 3,920 EUR | -16% |
Catering Sales | 2,330 EUR | -50% |
Catering Trainer | 2,730 EUR | -41% |
Color Consultant | 2,460 EUR | -47% |
Commercial and Industrial Designer | 2,160 EUR | -54% |
Conference Organiser | 2,810 EUR | -40% |
Content and Media Production Lead | 4,450 EUR | -5% |
CopyWriter | 2,530 EUR | -46% |
Creative Content Strategist | 4,770 EUR | +2% |
Creative Designer | 2,790 EUR | -40% |
Creative Director | 3,730 EUR | -20% |
Creative Technologist | 4,790 EUR | +3% |
Crowd Management Specialist | 3,730 EUR | -20% |
Design Strategist | 3,840 EUR | -18% |
Designer | 2,130 EUR | -54% |
Desktop Publisher | 1,830 EUR | -61% |
Digital Campaign Manager | 4,160 EUR | -11% |
Digital Media Manager | 4,500 EUR | -3% |
Digital Media Strategist | 4,590 EUR | -2% |
Director of Events | 6,050 EUR | +30% |
Director of Graphic Design | 3,580 EUR | -23% |
Director of Social Media Marketing | 4,780 EUR | +3% |
Event Experience Designer | 4,170 EUR | -11% |
Event Security Specialist | 3,620 EUR | -22% |
Event Technology Consultant | 3,750 EUR | -20% |
Event Technology Integration Specialist | 3,540 EUR | -24% |
Events and Promotions Manager | 6,170 EUR | +32% |
Events Director | 6,050 EUR | +30% |
Exhibit Designer | 3,130 EUR | -33% |
Exhibit Display Coordinator | 2,930 EUR | -37% |
Exhibit Display Manager | 3,920 EUR | -16% |
Experiential Designer | 3,400 EUR | -27% |
Finisher | 2,050 EUR | -56% |
Gamification Specialist | 3,940 EUR | -16% |
Graphic Artist | 2,340 EUR | -50% |
Graphic Design Specialist | 2,760 EUR | -41% |
Graphic Designer | 2,440 EUR | -48% |
Graphics Artist | 2,470 EUR | -47% |
Graphics Design Supervisor | 3,300 EUR | -29% |
Group Creative Director | 4,190 EUR | -10% |
Imagery Analyst | 2,180 EUR | -53% |
Imaging Technologist | 2,200 EUR | -53% |
Immersive Storyteller | 3,450 EUR | -26% |
Interaction Designer | 1,900 EUR | -59% |
Lead Generation Specialist | 4,740 EUR | +2% |
Media Analyst | 3,100 EUR | -34% |
Media Executive | 4,060 EUR | -13% |
Media Planner | 3,210 EUR | -31% |
Media Production Coordinator | 2,970 EUR | -36% |
Media Production Manager | 4,860 EUR | +4% |
Media Project Manager | 4,940 EUR | +6% |
Media Relations Representative | 4,370 EUR | -6% |
Media Sales Executive | 5,110 EUR | +10% |
Meeting and Event Planner | 2,930 EUR | -37% |
Mobile Advertising Specialist | 4,640 EUR | -0% |
Motion Graphic Artist | 3,170 EUR | -32% |
Motion Graphics Designer | 3,190 EUR | -32% |
Multimedia Artist | 2,440 EUR | -48% |
Multimedia Specialist | 2,200 EUR | -53% |
NFT Designer | 2,740 EUR | -41% |
NFT Specialist | 2,970 EUR | -36% |
Photographer | 2,170 EUR | -53% |
PPC Campaign Manager | 3,710 EUR | -20% |
Print Production Manager | 4,300 EUR | -8% |
Product and Brand Manager | 6,210 EUR | +33% |
Sales Promotion Manager | 5,650 EUR | +21% |
Search Engine Optimization Specialist (SEO) | 2,600 EUR | -44% |
Sketch Artist | 2,660 EUR | -43% |
Social Media Event Strategist | 3,340 EUR | -28% |
Social Media Executive | 4,640 EUR | -0% |
Social Media Graphic Designer | 2,900 EUR | -38% |
Social Media Manager | 4,660 EUR | -0% |
Social Media Marketing Manager | 4,880 EUR | +5% |
Social Media Strategist | 4,710 EUR | +1% |
Special Events Supervisor | 3,840 EUR | -18% |
Technical Typist | 1,630 EUR | -65% |
User Experience UX Designer | 2,560 EUR | -45% |
UX Designer | 2,270 EUR | -51% |
Virtual / Augmented Reality Advertiser | 3,610 EUR | -23% |
Virtual / Augmented Reality Event Producer | 3,160 EUR | -32% |
Virtual / Augmented Reality Showroom Designer | 2,880 EUR | -38% |
Virtual Events Planner | 3,280 EUR | -30% |
Virtual Trade Show Manager | 2,820 EUR | -40% |
Voice Search Optimization Specialist | 3,780 EUR | -19% |
Web Accessibility Designer | 3,180 EUR | -32% |
Web3 Designer | 2,810 EUR | -40% |
Webinar Designer | 3,040 EUR | -35% |
Where can you get paid more, working in a private company or the government? The difference between the public or government sector salaries and the private sector salaries in Italy is 5% on average across all career fields.
Private Sector | 3,560 EUR | |
Public Sector | +5% | 3,750 EUR |
A good and competitive compensation would range anywhere between 4,240 EUR and 4,810 EUR. This is a very rough estimate. Experience and education play a very huge part in the final earnings.
All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.
The base salary for a careers like Social Media Manager in Italy ranges from 2,430 EUR to 3,520 EUR. The base salary depends on many factors including experience and education. It is not easy to provide a figure with very little information, so take this range with a grain of salt.
Both are indicators. If your salary is higher than both the average and the median then you are doing very well. If your salary is lower than both, then many people earn more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary
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