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Social Media Manager Average Salary in Mexico 2024

How much money does a person working as Social Media Manager make in Mexico?


Average Monthly Salary
43,600 MXN
( 524,000 MXN yearly)

LOW
20,500
MXN
AVERAGE
43,600
MXN
HIGH
69,000
MXN
All salary figures displayed here are per month except when noted otherwise.
All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.

A person working as Social Media Manager in Mexico typically earns around 43,600 MXN. Salaries range from 20,500 MXN (lowest) to 69,000 MXN (highest).


Salary Variance

This is the average salary including housing, transport, and other benefits. Social Media Manager salaries in Mexico vary drastically based on experience, skills, gender, or location. Below you will find a detailed breakdown based on many different criteria.



Social Media Manager Pay Scale and Salaries in Mexico

Median and salary distribution Mexico Social Media Manager monthly
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Salary Structure and Pay Scale Comparison

5% of people earn
41,100 MXN or more
10% of people earn
36,100 to 41,100 MXN
20% of people earn
25,100 MXN or less
65% of people earn
25,100 to 36,100 MXN
Minimum Salary
20,500 MXN
Median
41,400 MXN
Maximum
69,000 MXN




Median Salary, maximum and minimum salary, minimum wage, starting salary, and the salary range

All salary figures displayed here are per month except when noted otherwise.
  • Salary Range, Minimum Wage, and Starting Salary

    Salaries for the position Social Media Manager in Mexico range from 20,500 MXN (starting salary) to 69,000 MXN (maximum salary). It should be noted that the given figure is not the legally mandated minimum wage; rather, it represents the lowest figure reported in a salary survey that included thousands of participants and professionals from all regions of the country.

  • Median Salary

    With a median salary of 41,400 MXN, half of the professionals who work as Social Media Manager in Mexico earn less than this amount, and the other half earn more. The median salary denotes the middle value of salaries. Ideally, you would want to belong to the group earning more than the median salary, located on the right side of the salary distribution graph.

  • Percentiles and Salary Scale

    The median is closely associated with two other values known as the 25th and 75th percentiles. By examining the salary distribution chart, it can be determined that 25% of professionals employed as Social Media Manager in Mexico earn less than 33,500 MXN, while 75% earn more. Similarly, the chart shows that 75% earn less than 47,600 MXN while 25% earn more.

  • Pay Scale Structure

    To provide a better understanding of expected salaries, we categorized the frequently occurring salaries into different ranges. This approach provides a more precise representation of salary distribution for the job title Social Media Manager in Mexico compared to simply calculating the average. The majority of reported salaries, approximately 65%, fall within the range of 25,100 MXN to 36,100 MXN. About 20% of salaries are below the 25,100 MXN mark, while 10% fall within the range of 36,100 MXN to 41,100 MXN. Only 5% of individuals have salaries exceeding 41,100 MXN.

Salary Comparison by Years of Experience / Social Media Manager / Mexico

How do experience and age affect pay?

0 - 2 Years
23,700 MXN
2 - 5 Years+38%
32,600 MXN
5 - 10 Years+42%
46,400 MXN
10 - 15 Years+22%
56,600 MXN
15 - 20 Years+6%
59,800 MXN
20+ Years+9%
65,100 MXN
Percentage increase and decrease are relative to the previous value
Salary comparison by years of experience monthly Mexico Social Media Manager
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The experience level is the most important factor in determining the salary. Naturally, the more years of experience the higher the wage. We broke down salaries by experience level for people working as Social Media Manager and this is what we found.


All salary figures displayed here are per month except when noted otherwise.

Employees with less than two years of experience earn approximately 23,700 MXN.

While someone with an experience level between two and five years is expected to earn 32,600 MXN, 38% more than someone with less than two year's experience.

Moving forward, an experience level between five and ten years lands a salary of 46,400 MXN, 42% more than someone with two to five years of experience.

Additionally, professionals whose expertise span anywhere between ten and fifteen years get a salary equivalent to 56,600 MXN, 22% more than someone with five to ten years of experience.

If the experience level is between fifteen and twenty years, then the expected wage is 59,800 MXN, 6% more than someone with ten to fifteen years of experience.

Lastly, employees with more than twenty years of professional experience get a salary of 65,100 MXN, 9% more than people with fifteen to twenty years of experience.

On average, a person's salary doubles their starting salary by the time they cross the 10 years* experience mark.
* Based on the average change in salary over time. Salary variations differ from person to person.

Typical Salary Progress for Most Careers

Salary Comparison By Experience Level
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Salary Comparison By Education / Social Media Manager / Mexico

How do education levels affect salaries?

Displayed below is the average salary variance between different education levels of professionals working as Social Media Manager.

High School
29,200 MXN
Certificate or Diploma+17%
34,100 MXN
Bachelor's Degree+45%
49,600 MXN
Master's Degree+31%
65,100 MXN
Percentage increase and decrease are relative to the previous value
Salary comparison by education level monthly Mexico Social Media Manager
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We all know that higher education equals a bigger salary, but how much more money can a degree add to your income? We broke down salaries by education level for the position Social Media Manager in order to make a comparison.


Level 1: High School

Employees at this education level have an average salary of 29,200 MXN.


Level 2: Certificate or Diploma

At this level, the average salary becomes 34,100 MXN, 17% more than the previous level.


Level 3: Bachelor's Degree

At this level, the average salary becomes 49,600 MXN, 45% more than the previous level.


Level 4: Master's Degree

At this level, the average salary becomes 65,100 MXN, 31% more than the previous level.



Is a Master's degree or an MBA worth it? Should you pursue higher education?

A Master's degree program or any post-graduate program in Mexico costs anywhere from 167,000 MXN to 500,000 MXN and lasts approximately two years. That is quite an investment.

You can't really expect any salary increases during the study period, assuming you already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.

Many people pursue higher education as a tactic to switch to a higher-paying job. The numbers seem to support the theory. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.

If you can afford the costs of higher education, the return on investment is definitely worth it. You should be able to recover the costs in roughly a year or so.


Typical Salary Difference by Education for Most Careers

Salary Comparison By Education Level
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Salary and Compensation Comparison By Gender / Social Media Manager / Mexico

Salary comparison by gender Mexico Social Media Manager monthly
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Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? For the people who work as Social Media Manager in Mexico, the average difference between the salary of male and female employees is 12%.

Male
46,400 MXN
Female-11%
41,400 MXN
Percentage increase and decrease are relative to the previous value

Salary Comparison By Gender in Mexico for all Careers

Salary comparison by gender monthly Mexico
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Average Annual Salary Increment Percentage / Social Media Manager / Mexico

How much are annual salary increments in Mexico for individuals working as Social Media Manager? How often do employees get salary raises?

Individuals working as Social Media Manager in Mexico are likely to observe a salary increase of approximately 11% every 19 months. The national average annual increment for all professions combined is 8% granted to employees every 18 months.

Annual Salary Increment Rate Mexico Social Media Manager
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The figures provided here are averages of numbers. Those figures should be taken as general guidelines. Salary increments will vary from person to person and depend on many factors, but your performance and contribution to the success of the organization remain the most important factors in determining how much and how often you will be granted a raise.

Mexico / All Professions

Annual Salary Increment Rate Mexico
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The term Annual Salary Increase usually refers to the increase in 12 calendar month period, but because it is rare that people get their salaries reviewed exactly on the one-year mark, it is more meaningful to know the frequency and the rate at the time of the increase.

How to calculate the salary increment percentage?

The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 / Increase Frequency

The average salary increase in one year (12 months) in Mexico is 5%.

Worldwide Salary Raises: All Countries and All Jobs

World Average Annual Salary Increment
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Salary Packages and Schemes

Not all compensation increases are reflected directly in the salary. Some companies offer upgraded packages to their staff instead of cash money. The figures displayed here account only for direct increments to the base salary.



Bonus and Incentive Rates / Social Media Manager / Mexico

How much and how often are bonuses being awarded?Annual Salary Bonus Rate Mexico Social Media Manager
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17% of surveyed staff reported that they haven't received any bonuses or incentives in the previous year while 83% said that they received at least one form of monetary bonus.

Those who got bonuses reported rates ranging from 5% to 9% of their annual salary.

Received Bonus
83%
No Bonus
17%

Types of Bonuses Considered

Individual Performance-Based Bonuses

The most standard form of bonus, where the employee is awarded based on their exceptional performance.

Company Performance Bonuses

Occasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.

Goal-Based Bonuses

Granted upon achieving an important goal or milestone.

Holiday / End of Year Bonuses

These types of bonuses are given without a reason and usually resemble an appreciation token.

Bonuses Are Not Commissions!

People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.


What makes a position worthy of good bonuses and a high salary?

The main two types of jobs

Revenue GeneratorsSupporting Cast

Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business.

Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations.

Example:
A graphics designer working for a graphics designing company.

Example:
A graphic designer in the marketing department of a hospital.


Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.

Try to work for companies where your skills can generate revenue. We can't all generate revenue and that's perfectly fine.

Bonus Comparison by Seniority Level

Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.

Average Hourly Wage / Social Media Manager / Mexico


250 MXN per hour

The average hourly wage (pay per hour) for individuals working as Social Media Manager in Mexico is 250 MXN.This is the rate they get paid for every worked hour.


Hourly Wage = Annual Salary / ( 52 x 5 x 8 )

About The Hourly Pay Rate

The hourly wage is the salary paid in one worked hour. Usually, jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fixed amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.

What is the minimum hourly rate of pay?

The minimum pay rate per hour for people working as Social Media Manager in Mexico is 120 MXN. This is the minimum as per the gathered data in the salary survey not the minimum hourly rate mandated by law.

Salary comparison with similar jobs

Job TitleAverage Salary
Advertising / Graphic Design / Events-100%
Advertisement Fraud Analyst36,400 MXN-17%
Advertising Account Executive35,600 MXN-18%
Advertising Account Manager42,000 MXN-4%
Advertising Account Planner21,400 MXN-51%
Advertising and Promotions Manager53,600 MXN+23%
Advertising Coordinator27,300 MXN-37%
Advertising Data Analyst35,000 MXN-20%
Advertising Manager51,900 MXN+19%
Advertising Operations Manager56,000 MXN+28%
Advertising Sales Director58,100 MXN+33%
Advertising Strategic Planner35,200 MXN-19%
Advertising Team Leader32,700 MXN-25%
Animation Director41,400 MXN-5%
Animator25,200 MXN-42%
Art Director32,600 MXN-25%
Art Manager31,900 MXN-27%
Artificial Intelligence Advertising Analyst35,000 MXN-20%
Artist27,600 MXN-37%
Artworker19,200 MXN-56%
Assistant Art Director26,700 MXN-39%
Audio and Video Equipment Technician19,500 MXN-55%
Audio Engineer23,500 MXN-46%
Audiosual Technician20,400 MXN-53%
Branding Consultant43,200 MXN-1%
Broadcast Administrator34,400 MXN-21%
Catering Sales22,600 MXN-48%
Catering Trainer24,700 MXN-43%
Color Consultant20,600 MXN-53%
Commercial and Industrial Designer20,600 MXN-53%
Conference Organiser24,700 MXN-43%
Content and Media Production Lead36,300 MXN-17%
CopyWriter23,000 MXN-47%
Creative Content Strategist39,400 MXN-10%
Creative Designer24,600 MXN-44%
Creative Director31,700 MXN-27%
Creative Technologist41,000 MXN-6%
Crowd Management Specialist32,100 MXN-26%
Design Strategist33,900 MXN-22%
Designer 19,800 MXN-55%
Desktop Publisher15,300 MXN-65%
Digital Campaign Manager34,000 MXN-22%
Digital Media Manager42,100 MXN-4%
Digital Media Strategist42,800 MXN-2%
Director of Events54,300 MXN+24%
Director of Graphic Design31,500 MXN-28%
Director of Social Media Marketing41,700 MXN-4%
Event Experience Designer35,000 MXN-20%
Event Security Specialist31,400 MXN-28%
Event Technology Consultant33,700 MXN-23%
Event Technology Integration Specialist29,800 MXN-32%
Events and Promotions Manager56,100 MXN+29%
Events Director57,700 MXN+32%
Exhibit Designer25,500 MXN-42%
Exhibit Display Coordinator24,900 MXN-43%
Exhibit Display Manager34,600 MXN-21%
Experiential Designer31,800 MXN-27%
Finisher16,400 MXN-62%
Gamification Specialist34,400 MXN-21%
Graphic Artist21,900 MXN-50%
Graphic Design Specialist25,500 MXN-42%
Graphic Designer20,100 MXN-54%
Graphics Artist21,700 MXN-50%
Graphics Design Supervisor29,600 MXN-32%
Group Creative Director36,400 MXN-17%
Imagery Analyst19,600 MXN-55%
Imaging Technologist20,300 MXN-53%
Immersive Storyteller27,600 MXN-37%
Interaction Designer17,400 MXN-60%
Lead Generation Specialist42,000 MXN-4%
Media Analyst26,300 MXN-40%
Media Executive35,600 MXN-18%
Media Planner27,400 MXN-37%
Media Production Coordinator23,800 MXN-45%
Media Production Manager44,600 MXN+2%
Media Project Manager47,100 MXN+8%
Media Relations Representative38,800 MXN-11%
Media Sales Executive43,500 MXN-0%
Meeting and Event Planner26,000 MXN-40%
Mobile Advertising Specialist40,000 MXN-8%
Motion Graphic Artist27,500 MXN-37%
Motion Graphics Designer25,800 MXN-41%
Multimedia Artist21,900 MXN-50%
Multimedia Specialist20,300 MXN-53%
NFT Designer24,800 MXN-43%
NFT Specialist25,200 MXN-42%
Photographer19,100 MXN-56%
PPC Campaign Manager33,600 MXN-23%
Print Production Manager35,500 MXN-19%
Product and Brand Manager53,100 MXN+22%
Sales Promotion Manager53,500 MXN+23%
Search Engine Optimization Specialist (SEO)23,000 MXN-47%
Sketch Artist24,500 MXN-44%
Social Media Event Strategist28,800 MXN-34%
Social Media Executive42,000 MXN-4%
Social Media Graphic Designer25,900 MXN-41%
Social Media Manager43,600 MXN-0%
Social Media Marketing Manager40,700 MXN-7%
Social Media Strategist42,700 MXN-2%
Special Events Supervisor32,900 MXN-25%
Technical Typist14,800 MXN-66%
User Experience UX Designer22,600 MXN-48%
UX Designer20,800 MXN-52%
Virtual / Augmented Reality Advertiser33,600 MXN-23%
Virtual / Augmented Reality Event Producer26,800 MXN-39%
Virtual / Augmented Reality Showroom Designer27,200 MXN-38%
Virtual Events Planner27,300 MXN-37%
Virtual Trade Show Manager26,000 MXN-40%
Voice Search Optimization Specialist33,900 MXN-22%
Web Accessibility Designer26,800 MXN-39%
Web3 Designer26,300 MXN-40%
Webinar Designer29,400 MXN-33%

Salary Comparison By City

CityAverage Salary
Cancun48,600 MXN
Guadalajara55,900 MXN
Mexico City57,100 MXN

Government vs Private Sector Salary Comparison

Where can you get paid more, working in a private company or the government? The difference between the public or government sector salaries and the private sector salaries in Mexico is 9% on average across all career fields.

Private Sector
32,000 MXN
Public Sector+9%
34,800 MXN
Percentage increase and decrease are relative to the previous value

Salary Statistics and Calculation Guide

What is considered to be a good and competitive salary for the job title Social Media Manager in Mexico?

A good and competitive compensation would range anywhere between 41,400 MXN and 47,600 MXN. This is a very rough estimate. Experience and education play a very huge part in the final earnings.

Gross Salary (before tax) and Net Salary (after tax)

All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.

Base / Basic Salary

The base salary for a careers like Social Media Manager in Mexico ranges from 20,500 MXN to 33,500 MXN. The base salary depends on many factors including experience and education. It is not easy to provide a figure with very little information, so take this range with a grain of salt.


What is the difference between the median and the average salary?

Both are indicators. If your salary is higher than both the average and the median then you are doing very well. If your salary is lower than both, then many people earn more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary


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