A person working as Social Media Manager in Netherlands typically earns around 6,040 EUR. Salaries range from 2,900 EUR (lowest) to 9,480 EUR (highest).
This is the average salary including housing, transport, and other benefits. Social Media Manager salaries in Netherlands vary drastically based on experience, skills, gender, or location. Below you will find a detailed breakdown based on many different criteria.
Minimum Salary 2,900 EUR |
Median 5,680 EUR |
Maximum 9,480 EUR |
Salaries for the position Social Media Manager in Netherlands range from 2,900 EUR (starting salary) to 9,480 EUR (maximum salary). It should be noted that the given figure is not the legally mandated minimum wage; rather, it represents the lowest figure reported in a salary survey that included thousands of participants and professionals from all regions of the country.
With a median salary of 5,680 EUR, half of the professionals who work as Social Media Manager in Netherlands earn less than this amount, and the other half earn more. The median salary denotes the middle value of salaries. Ideally, you would want to belong to the group earning more than the median salary, located on the right side of the salary distribution graph.
The median is closely associated with two other values known as the 25th and 75th percentiles. By examining the salary distribution chart, it can be determined that 25% of professionals employed as Social Media Manager in Netherlands earn less than 4,620 EUR, while 75% earn more. Similarly, the chart shows that 75% earn less than 6,510 EUR while 25% earn more.
To provide a better understanding of expected salaries, we categorized the frequently occurring salaries into different ranges. This approach provides a more precise representation of salary distribution for the job title Social Media Manager in Netherlands compared to simply calculating the average. The majority of reported salaries, approximately 65%, fall within the range of 3,490 EUR to 4,970 EUR. About 20% of salaries are below the 3,490 EUR mark, while 10% fall within the range of 4,970 EUR to 5,640 EUR. Only 5% of individuals have salaries exceeding 5,640 EUR.
0 - 2 Years | 3,390 EUR | |
2 - 5 Years | +42% | 4,810 EUR |
5 - 10 Years | +32% | 6,320 EUR |
10 - 15 Years | +23% | 7,770 EUR |
15 - 20 Years | +6% | 8,270 EUR |
20+ Years | +10% | 9,060 EUR |
The experience level is the most important factor in determining the salary. Naturally, the more years of experience the higher the wage. We broke down salaries by experience level for people working as Social Media Manager and this is what we found.
Employees with less than two years of experience earn approximately 3,390 EUR.
While someone with an experience level between two and five years is expected to earn 4,810 EUR, 42% more than someone with less than two year's experience.
Moving forward, an experience level between five and ten years lands a salary of 6,320 EUR, 32% more than someone with two to five years of experience.
Additionally, professionals whose expertise span anywhere between ten and fifteen years get a salary equivalent to 7,770 EUR, 23% more than someone with five to ten years of experience.
If the experience level is between fifteen and twenty years, then the expected wage is 8,270 EUR, 6% more than someone with ten to fifteen years of experience.
Lastly, employees with more than twenty years of professional experience get a salary of 9,060 EUR, 10% more than people with fifteen to twenty years of experience.
High School | 4,220 EUR | |
Certificate or Diploma | +16% | 4,870 EUR |
Bachelor's Degree | +46% | 7,110 EUR |
Master's Degree | +23% | 8,760 EUR |
We all know that higher education equals a bigger salary, but how much more money can a degree add to your income? We broke down salaries by education level for the position Social Media Manager in order to make a comparison.
Employees at this education level have an average salary of 4,220 EUR.
At this level, the average salary becomes 4,870 EUR, 16% more than the previous level.
At this level, the average salary becomes 7,110 EUR, 46% more than the previous level.
At this level, the average salary becomes 8,760 EUR, 23% more than the previous level.
A Master's degree program or any post-graduate program in Netherlands costs anywhere from 24,500 EUR to 73,500 EUR and lasts approximately two years. That is quite an investment.
You can't really expect any salary increases during the study period, assuming you already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.
Many people pursue higher education as a tactic to switch to a higher-paying job. The numbers seem to support the theory. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.
If you can afford the costs of higher education, the return on investment is definitely worth it. You should be able to recover the costs in roughly a year or so.
Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? For the people who work as Social Media Manager in Netherlands, the average difference between the salary of male and female employees is 4%.
Male | 6,180 EUR | |
Female | -4% | 5,920 EUR |
Individuals working as Social Media Manager in Netherlands are likely to observe a salary increase of approximately 12% every 16 months. The national average annual increment for all professions combined is 9% granted to employees every 15 months.
The term Annual Salary Increase usually refers to the increase in 12 calendar month period, but because it is rare that people get their salaries reviewed exactly on the one-year mark, it is more meaningful to know the frequency and the rate at the time of the increase.
The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 / Increase Frequency
Not all compensation increases are reflected directly in the salary. Some companies offer upgraded packages to their staff instead of cash money. The figures displayed here account only for direct increments to the base salary.
16% of surveyed staff reported that they haven't received any bonuses or incentives in the previous year while 84% said that they received at least one form of monetary bonus.
Those who got bonuses reported rates ranging from 5% to 9% of their annual salary.
Received Bonus | 84% | |
No Bonus | 16% |
The most standard form of bonus, where the employee is awarded based on their exceptional performance.
Company Performance BonusesOccasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.
Goal-Based BonusesGranted upon achieving an important goal or milestone.
Holiday / End of Year BonusesThese types of bonuses are given without a reason and usually resemble an appreciation token.
People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.
The main two types of jobs | |
Revenue Generators | Supporting Cast |
Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business. | Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations. |
Example: | Example: |
Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.
Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.
The hourly wage is the salary paid in one worked hour. Usually, jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fixed amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.
The minimum pay rate per hour for people working as Social Media Manager in Netherlands is 17 EUR. This is the minimum as per the gathered data in the salary survey not the minimum hourly rate mandated by law.
Job Title | Average Salary |
Advertising / Graphic Design / Events | -100% | |
Advertisement Fraud Analyst | 5,080 EUR | -16% |
Advertising Account Executive | 5,340 EUR | -12% |
Advertising Account Manager | 5,620 EUR | -7% |
Advertising Account Planner | 3,060 EUR | -49% |
Advertising and Promotions Manager | 7,770 EUR | +29% |
Advertising Coordinator | 3,980 EUR | -34% |
Advertising Data Analyst | 4,940 EUR | -18% |
Advertising Manager | 7,510 EUR | +24% |
Advertising Operations Manager | 8,220 EUR | +36% |
Advertising Sales Director | 8,480 EUR | +40% |
Advertising Strategic Planner | 5,170 EUR | -14% |
Advertising Team Leader | 4,420 EUR | -27% |
Animation Director | 6,190 EUR | +2% |
Animator | 3,460 EUR | -43% |
Art Director | 4,950 EUR | -18% |
Art Manager | 4,970 EUR | -18% |
Artificial Intelligence Advertising Analyst | 5,440 EUR | -10% |
Artist | 3,980 EUR | -34% |
Artworker | 2,860 EUR | -53% |
Assistant Art Director | 3,750 EUR | -38% |
Audio and Video Equipment Technician | 2,940 EUR | -51% |
Audio Engineer | 3,410 EUR | -44% |
Audiosual Technician | 3,010 EUR | -50% |
Branding Consultant | 6,130 EUR | +1% |
Broadcast Administrator | 5,040 EUR | -17% |
Catering Sales | 3,110 EUR | -49% |
Catering Trainer | 3,790 EUR | -37% |
Color Consultant | 3,050 EUR | -50% |
Commercial and Industrial Designer | 2,930 EUR | -51% |
Conference Organiser | 3,610 EUR | -40% |
Content and Media Production Lead | 5,610 EUR | -7% |
CopyWriter | 3,460 EUR | -43% |
Creative Content Strategist | 5,930 EUR | -2% |
Creative Designer | 3,530 EUR | -42% |
Creative Director | 4,780 EUR | -21% |
Creative Technologist | 5,650 EUR | -6% |
Crowd Management Specialist | 5,000 EUR | -17% |
Design Strategist | 4,800 EUR | -21% |
Designer | 2,750 EUR | -54% |
Desktop Publisher | 2,310 EUR | -62% |
Digital Campaign Manager | 4,960 EUR | -18% |
Digital Media Manager | 5,830 EUR | -3% |
Digital Media Strategist | 5,760 EUR | -5% |
Director of Events | 8,110 EUR | +34% |
Director of Graphic Design | 4,350 EUR | -28% |
Director of Social Media Marketing | 6,290 EUR | +4% |
Event Experience Designer | 5,080 EUR | -16% |
Event Security Specialist | 4,640 EUR | -23% |
Event Technology Consultant | 4,560 EUR | -25% |
Event Technology Integration Specialist | 4,520 EUR | -25% |
Events and Promotions Manager | 7,760 EUR | +28% |
Events Director | 7,950 EUR | +32% |
Exhibit Designer | 4,000 EUR | -34% |
Exhibit Display Coordinator | 3,560 EUR | -41% |
Exhibit Display Manager | 4,960 EUR | -18% |
Experiential Designer | 4,720 EUR | -22% |
Finisher | 2,620 EUR | -57% |
Gamification Specialist | 5,200 EUR | -14% |
Graphic Artist | 3,230 EUR | -47% |
Graphic Design Specialist | 3,620 EUR | -40% |
Graphic Designer | 2,970 EUR | -51% |
Graphics Artist | 3,080 EUR | -49% |
Graphics Design Supervisor | 4,270 EUR | -29% |
Group Creative Director | 5,360 EUR | -11% |
Imagery Analyst | 2,760 EUR | -54% |
Imaging Technologist | 2,910 EUR | -52% |
Immersive Storyteller | 4,300 EUR | -29% |
Interaction Designer | 2,570 EUR | -57% |
Lead Generation Specialist | 5,800 EUR | -4% |
Media Analyst | 4,040 EUR | -33% |
Media Executive | 4,970 EUR | -18% |
Media Planner | 4,060 EUR | -33% |
Media Production Coordinator | 3,730 EUR | -38% |
Media Production Manager | 6,280 EUR | +4% |
Media Project Manager | 6,780 EUR | +12% |
Media Relations Representative | 5,590 EUR | -7% |
Media Sales Executive | 6,180 EUR | +2% |
Meeting and Event Planner | 3,640 EUR | -40% |
Mobile Advertising Specialist | 5,840 EUR | -3% |
Motion Graphic Artist | 3,970 EUR | -34% |
Motion Graphics Designer | 3,780 EUR | -37% |
Multimedia Artist | 3,200 EUR | -47% |
Multimedia Specialist | 2,910 EUR | -52% |
NFT Designer | 3,630 EUR | -40% |
NFT Specialist | 3,720 EUR | -38% |
Photographer | 2,650 EUR | -56% |
PPC Campaign Manager | 5,100 EUR | -16% |
Print Production Manager | 5,360 EUR | -11% |
Product and Brand Manager | 7,280 EUR | +21% |
Sales Promotion Manager | 7,630 EUR | +26% |
Search Engine Optimization Specialist (SEO) | 3,440 EUR | -43% |
Sketch Artist | 3,580 EUR | -41% |
Social Media Event Strategist | 4,410 EUR | -27% |
Social Media Executive | 6,330 EUR | +5% |
Social Media Graphic Designer | 3,660 EUR | -39% |
Social Media Manager | 6,040 EUR | = |
Social Media Marketing Manager | 6,090 EUR | +1% |
Social Media Strategist | 6,070 EUR | +0% |
Special Events Supervisor | 4,560 EUR | -25% |
Technical Typist | 2,260 EUR | -63% |
User Experience UX Designer | 3,250 EUR | -46% |
UX Designer | 2,870 EUR | -52% |
Virtual / Augmented Reality Advertiser | 4,560 EUR | -25% |
Virtual / Augmented Reality Event Producer | 4,110 EUR | -32% |
Virtual / Augmented Reality Showroom Designer | 3,840 EUR | -36% |
Virtual Events Planner | 4,010 EUR | -34% |
Virtual Trade Show Manager | 3,750 EUR | -38% |
Voice Search Optimization Specialist | 4,670 EUR | -23% |
Web Accessibility Designer | 3,840 EUR | -36% |
Web3 Designer | 3,920 EUR | -35% |
Webinar Designer | 4,010 EUR | -34% |
Where can you get paid more, working in a private company or the government? The difference between the public or government sector salaries and the private sector salaries in Netherlands is 5% on average across all career fields.
Private Sector | 4,780 EUR | |
Public Sector | +5% | 5,030 EUR |
A good and competitive compensation would range anywhere between 5,680 EUR and 6,510 EUR. This is a very rough estimate. Experience and education play a very huge part in the final earnings.
All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.
The base salary for a careers like Social Media Manager in Netherlands ranges from 2,900 EUR to 4,620 EUR. The base salary depends on many factors including experience and education. It is not easy to provide a figure with very little information, so take this range with a grain of salt.
Both are indicators. If your salary is higher than both the average and the median then you are doing very well. If your salary is lower than both, then many people earn more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary
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