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Advertising Data Analyst Average Salary in Nigeria 2024

How much money does a person working as Advertising Data Analyst make in Nigeria?

Average Monthly Salary
345,000 NGN
( 4,140,000 NGN yearly)

All salary figures displayed here are per month except when noted otherwise.
All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.

A person working as Advertising Data Analyst in Nigeria typically earns around 345,000 NGN. Salaries range from 180,000 NGN (lowest) to 528,000 NGN (highest).

Salary Variance

This is the average salary including housing, transport, and other benefits. Advertising Data Analyst salaries in Nigeria vary drastically based on experience, skills, gender, or location. Below you will find a detailed breakdown based on many different criteria.

Advertising Data Analyst Pay Scale and Salaries in Nigeria

Median and salary distribution Nigeria Advertising Data Analyst monthly
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Salary Structure and Pay Scale Comparison

5% of people earn
313,000 NGN or more
10% of people earn
279,000 to 313,000 NGN
20% of people earn
203,000 NGN or less
65% of people earn
203,000 to 279,000 NGN
Minimum Salary
180,000 NGN
314,000 NGN
528,000 NGN

Median Salary, maximum and minimum salary, minimum wage, starting salary, and the salary range

All salary figures displayed here are per month except when noted otherwise.
  • Salary Range, Minimum Wage, and Starting Salary

    Salaries for the position Advertising Data Analyst in Nigeria range from 180,000 NGN (starting salary) to 528,000 NGN (maximum salary). It should be noted that the given figure is not the legally mandated minimum wage; rather, it represents the lowest figure reported in a salary survey that included thousands of participants and professionals from all regions of the country.

  • Median Salary

    With a median salary of 314,000 NGN, half of the professionals who work as Advertising Data Analyst in Nigeria earn less than this amount, and the other half earn more. The median salary denotes the middle value of salaries. Ideally, you would want to belong to the group earning more than the median salary, located on the right side of the salary distribution graph.

  • Percentiles and Salary Scale

    The median is closely associated with two other values known as the 25th and 75th percentiles. By examining the salary distribution chart, it can be determined that 25% of professionals employed as Advertising Data Analyst in Nigeria earn less than 260,000 NGN, while 75% earn more. Similarly, the chart shows that 75% earn less than 356,000 NGN while 25% earn more.

  • Pay Scale Structure

    To provide a better understanding of expected salaries, we categorized the frequently occurring salaries into different ranges. This approach provides a more precise representation of salary distribution for the job title Advertising Data Analyst in Nigeria compared to simply calculating the average. The majority of reported salaries, approximately 65%, fall within the range of 203,000 NGN to 279,000 NGN. About 20% of salaries are below the 203,000 NGN mark, while 10% fall within the range of 279,000 NGN to 313,000 NGN. Only 5% of individuals have salaries exceeding 313,000 NGN.

Salary Comparison by Years of Experience / Advertising Data Analyst / Nigeria

How do experience and age affect pay?

0 - 2 Years
204,000 NGN
2 - 5 Years+34%
274,000 NGN
5 - 10 Years+30%
356,000 NGN
10 - 15 Years+21%
431,000 NGN
15 - 20 Years+9%
471,000 NGN
20+ Years+5%
495,000 NGN
Percentage increase and decrease are relative to the previous value
Salary comparison by years of experience monthly Nigeria Advertising Data Analyst
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The experience level is the most important factor in determining the salary. Naturally, the more years of experience the higher the wage. We broke down salaries by experience level for people working as Advertising Data Analyst and this is what we found.

All salary figures displayed here are per month except when noted otherwise.

Employees with less than two years of experience earn approximately 204,000 NGN.

While someone with an experience level between two and five years is expected to earn 274,000 NGN, 34% more than someone with less than two year's experience.

Moving forward, an experience level between five and ten years lands a salary of 356,000 NGN, 30% more than someone with two to five years of experience.

Additionally, professionals whose expertise span anywhere between ten and fifteen years get a salary equivalent to 431,000 NGN, 21% more than someone with five to ten years of experience.

If the experience level is between fifteen and twenty years, then the expected wage is 471,000 NGN, 9% more than someone with ten to fifteen years of experience.

Lastly, employees with more than twenty years of professional experience get a salary of 495,000 NGN, 5% more than people with fifteen to twenty years of experience.

On average, a person's salary doubles their starting salary by the time they cross the 10 years* experience mark.
* Based on the average change in salary over time. Salary variations differ from person to person.

Typical Salary Progress for Most Careers

Salary Comparison By Experience Level
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Salary Comparison By Education / Advertising Data Analyst / Nigeria

How do education levels affect salaries?

Displayed below is the average salary variance between different education levels of professionals working as Advertising Data Analyst.

High School
246,000 NGN
Certificate or Diploma+14%
281,000 NGN
Bachelor's Degree+41%
396,000 NGN
Master's Degree+21%
480,000 NGN
Percentage increase and decrease are relative to the previous value
Salary comparison by education level monthly Nigeria Advertising Data Analyst
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We all know that higher education equals a bigger salary, but how much more money can a degree add to your income? We broke down salaries by education level for the position Advertising Data Analyst in order to make a comparison.

Level 1: High School

Employees at this education level have an average salary of 246,000 NGN.

Level 2: Certificate or Diploma

At this level, the average salary becomes 281,000 NGN, 14% more than the previous level.

Level 3: Bachelor's Degree

At this level, the average salary becomes 396,000 NGN, 41% more than the previous level.

Level 4: Master's Degree

At this level, the average salary becomes 480,000 NGN, 21% more than the previous level.

Is a Master's degree or an MBA worth it? Should you pursue higher education?

A Master's degree program or any post-graduate program in Nigeria costs anywhere from 1,700,000 NGN to 5,100,000 NGN and lasts approximately two years. That is quite an investment.

You can't really expect any salary increases during the study period, assuming you already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.

Many people pursue higher education as a tactic to switch to a higher-paying job. The numbers seem to support the theory. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.

If you can afford the costs of higher education, the return on investment is definitely worth it. You should be able to recover the costs in roughly a year or so.

Typical Salary Difference by Education for Most Careers

Salary Comparison By Education Level
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Salary and Compensation Comparison By Gender / Advertising Data Analyst / Nigeria

Salary comparison by gender Nigeria Advertising Data Analyst monthly
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Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? For the people who work as Advertising Data Analyst in Nigeria, the average difference between the salary of male and female employees is 12%.

370,000 NGN
329,000 NGN
Percentage increase and decrease are relative to the previous value

Salary Comparison By Gender in Nigeria for all Careers

Salary comparison by gender monthly Nigeria
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Average Annual Salary Increment Percentage / Advertising Data Analyst / Nigeria

How much are annual salary increments in Nigeria for individuals working as Advertising Data Analyst? How often do employees get salary raises?

Individuals working as Advertising Data Analyst in Nigeria are likely to observe a salary increase of approximately 11% every 20 months. The national average annual increment for all professions combined is 8% granted to employees every 19 months.

Annual Salary Increment Rate Nigeria Advertising Data Analyst
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The figures provided here are averages of numbers. Those figures should be taken as general guidelines. Salary increments will vary from person to person and depend on many factors, but your performance and contribution to the success of the organization remain the most important factors in determining how much and how often you will be granted a raise.

Nigeria / All Professions

Annual Salary Increment Rate Nigeria
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The term Annual Salary Increase usually refers to the increase in 12 calendar month period, but because it is rare that people get their salaries reviewed exactly on the one-year mark, it is more meaningful to know the frequency and the rate at the time of the increase.

How to calculate the salary increment percentage?

The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 / Increase Frequency

The average salary increase in one year (12 months) in Nigeria is 5%.

Worldwide Salary Raises: All Countries and All Jobs

World Average Annual Salary Increment
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Salary Packages and Schemes

Not all compensation increases are reflected directly in the salary. Some companies offer upgraded packages to their staff instead of cash money. The figures displayed here account only for direct increments to the base salary.

Bonus and Incentive Rates / Advertising Data Analyst / Nigeria

How much and how often are bonuses being awarded?Annual Salary Bonus Rate Nigeria Advertising Data Analyst
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51% of surveyed staff reported that they haven't received any bonuses or incentives in the previous year while 49% said that they received at least one form of monetary bonus.

Those who got bonuses reported rates ranging from 3% to 5% of their annual salary.

Received Bonus
No Bonus

Types of Bonuses Considered

Individual Performance-Based Bonuses

The most standard form of bonus, where the employee is awarded based on their exceptional performance.

Company Performance Bonuses

Occasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.

Goal-Based Bonuses

Granted upon achieving an important goal or milestone.

Holiday / End of Year Bonuses

These types of bonuses are given without a reason and usually resemble an appreciation token.

Bonuses Are Not Commissions!

People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.

What makes a position worthy of good bonuses and a high salary?

The main two types of jobs

Revenue GeneratorsSupporting Cast

Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business.

Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations.

A graphics designer working for a graphics designing company.

A graphic designer in the marketing department of a hospital.

Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.

Try to work for companies where your skills can generate revenue. We can't all generate revenue and that's perfectly fine.

Bonus Comparison by Seniority Level

Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.

Average Hourly Wage / Advertising Data Analyst / Nigeria

1,990 NGN per hour

The average hourly wage (pay per hour) for individuals working as Advertising Data Analyst in Nigeria is 1,990 NGN.This is the rate they get paid for every worked hour.

Hourly Wage = Annual Salary / ( 52 x 5 x 8 )

About The Hourly Pay Rate

The hourly wage is the salary paid in one worked hour. Usually, jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fixed amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.

What is the minimum hourly rate of pay?

The minimum pay rate per hour for people working as Advertising Data Analyst in Nigeria is 1,040 NGN. This is the minimum as per the gathered data in the salary survey not the minimum hourly rate mandated by law.

Salary comparison with similar jobs

Job TitleAverage Salary
Advertising / Graphic Design / Events-100%
Advertisement Fraud Analyst353,000 NGN+2%
Advertising Account Executive367,000 NGN+6%
Advertising Account Manager410,000 NGN+19%
Advertising Account Planner213,000 NGN-38%
Advertising and Promotions Manager532,000 NGN+54%
Advertising Coordinator253,000 NGN-27%
Advertising Data Analyst345,000 NGN-0%
Advertising Manager541,000 NGN+57%
Advertising Operations Manager532,000 NGN+54%
Advertising Sales Director558,000 NGN+62%
Advertising Strategic Planner346,000 NGN+0%
Advertising Team Leader304,000 NGN-12%
Animation Director444,000 NGN+29%
Animator247,000 NGN-28%
Art Director325,000 NGN-6%
Art Manager331,000 NGN-4%
Artificial Intelligence Advertising Analyst354,000 NGN+3%
Artist264,000 NGN-24%
Artworker203,000 NGN-41%
Assistant Art Director271,000 NGN-22%
Audio and Video Equipment Technician190,000 NGN-45%
Audio Engineer231,000 NGN-33%
Audiosual Technician199,000 NGN-42%
Branding Consultant413,000 NGN+20%
Broadcast Administrator342,000 NGN-1%
Catering Sales221,000 NGN-36%
Catering Trainer247,000 NGN-28%
Color Consultant225,000 NGN-35%
Commercial and Industrial Designer202,000 NGN-42%
Conference Organiser247,000 NGN-28%
Content and Media Production Lead394,000 NGN+14%
CopyWriter233,000 NGN-33%
Creative Content Strategist387,000 NGN+12%
Creative Designer250,000 NGN-28%
Creative Director327,000 NGN-5%
Creative Technologist411,000 NGN+19%
Crowd Management Specialist345,000 NGN-0%
Design Strategist344,000 NGN-0%
Designer 189,000 NGN-45%
Desktop Publisher168,000 NGN-51%
Digital Campaign Manager354,000 NGN+3%
Digital Media Manager428,000 NGN+24%
Digital Media Strategist408,000 NGN+18%
Director of Events554,000 NGN+60%
Director of Graphic Design299,000 NGN-13%
Director of Social Media Marketing405,000 NGN+17%
Event Experience Designer383,000 NGN+11%
Event Security Specialist317,000 NGN-8%
Event Technology Consultant313,000 NGN-9%
Event Technology Integration Specialist312,000 NGN-10%
Events and Promotions Manager544,000 NGN+58%
Events Director566,000 NGN+64%
Exhibit Designer278,000 NGN-20%
Exhibit Display Coordinator246,000 NGN-29%
Exhibit Display Manager348,000 NGN+1%
Experiential Designer306,000 NGN-11%
Finisher168,000 NGN-51%
Gamification Specialist334,000 NGN-3%
Graphic Artist214,000 NGN-38%
Graphic Design Specialist239,000 NGN-31%
Graphic Designer206,000 NGN-40%
Graphics Artist205,000 NGN-41%
Graphics Design Supervisor287,000 NGN-17%
Group Creative Director367,000 NGN+6%
Imagery Analyst198,000 NGN-43%
Imaging Technologist190,000 NGN-45%
Immersive Storyteller282,000 NGN-18%
Interaction Designer163,000 NGN-53%
Lead Generation Specialist431,000 NGN+25%
Media Analyst270,000 NGN-22%
Media Executive337,000 NGN-2%
Media Planner286,000 NGN-17%
Media Production Coordinator243,000 NGN-30%
Media Production Manager464,000 NGN+34%
Media Project Manager443,000 NGN+28%
Media Relations Representative383,000 NGN+11%
Media Sales Executive427,000 NGN+24%
Meeting and Event Planner267,000 NGN-23%
Mobile Advertising Specialist413,000 NGN+20%
Motion Graphic Artist260,000 NGN-25%
Motion Graphics Designer275,000 NGN-20%
Multimedia Artist213,000 NGN-38%
Multimedia Specialist190,000 NGN-45%
NFT Designer236,000 NGN-32%
NFT Specialist269,000 NGN-22%
Photographer185,000 NGN-46%
PPC Campaign Manager335,000 NGN-3%
Print Production Manager349,000 NGN+1%
Product and Brand Manager532,000 NGN+54%
Sales Promotion Manager514,000 NGN+49%
Search Engine Optimization Specialist (SEO)224,000 NGN-35%
Sketch Artist224,000 NGN-35%
Social Media Event Strategist284,000 NGN-18%
Social Media Executive419,000 NGN+21%
Social Media Graphic Designer261,000 NGN-24%
Social Media Manager444,000 NGN+29%
Social Media Marketing Manager436,000 NGN+26%
Social Media Strategist408,000 NGN+18%
Special Events Supervisor330,000 NGN-4%
Technical Typist151,000 NGN-56%
User Experience UX Designer230,000 NGN-33%
UX Designer206,000 NGN-40%
Virtual / Augmented Reality Advertiser321,000 NGN-7%
Virtual / Augmented Reality Event Producer275,000 NGN-20%
Virtual / Augmented Reality Showroom Designer270,000 NGN-22%
Virtual Events Planner274,000 NGN-21%
Virtual Trade Show Manager265,000 NGN-23%
Voice Search Optimization Specialist343,000 NGN-1%
Web Accessibility Designer269,000 NGN-22%
Web3 Designer252,000 NGN-27%
Webinar Designer288,000 NGN-17%

Salary Comparison By City

CityAverage Salary
Lagos374,000 NGN

Government vs Private Sector Salary Comparison

Where can you get paid more, working in a private company or the government? The difference between the public or government sector salaries and the private sector salaries in Nigeria is 6% on average across all career fields.

Private Sector
329,000 NGN
Public Sector+6%
349,000 NGN
Percentage increase and decrease are relative to the previous value

Salary Statistics and Calculation Guide

What is considered to be a good and competitive salary for the job title Advertising Data Analyst in Nigeria?

A good and competitive compensation would range anywhere between 314,000 NGN and 356,000 NGN. This is a very rough estimate. Experience and education play a very huge part in the final earnings.

Gross Salary (before tax) and Net Salary (after tax)

All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.

Base / Basic Salary

The base salary for a careers like Advertising Data Analyst in Nigeria ranges from 180,000 NGN to 260,000 NGN. The base salary depends on many factors including experience and education. It is not easy to provide a figure with very little information, so take this range with a grain of salt.

What is the difference between the median and the average salary?

Both are indicators. If your salary is higher than both the average and the median then you are doing very well. If your salary is lower than both, then many people earn more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary

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