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Social Media Manager Average Salary in Pakistan 2024

How much money does a person working as Social Media Manager make in Pakistan?


Average Monthly Salary
102,000 PKR
( 1,230,000 PKR yearly)

LOW
52,100
PKR
AVERAGE
102,000
PKR
HIGH
157,000
PKR
All salary figures displayed here are per month except when noted otherwise.
All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.

A person working as Social Media Manager in Pakistan typically earns around 102,000 PKR. Salaries range from 52,100 PKR (lowest) to 157,000 PKR (highest).


Salary Variance

This is the average salary including housing, transport, and other benefits. Social Media Manager salaries in Pakistan vary drastically based on experience, skills, gender, or location. Below you will find a detailed breakdown based on many different criteria.



Social Media Manager Pay Scale and Salaries in Pakistan

Median and salary distribution Pakistan Social Media Manager monthly
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Salary Structure and Pay Scale Comparison

5% of people earn
93,300 PKR or more
10% of people earn
82,900 to 93,300 PKR
20% of people earn
59,900 PKR or less
65% of people earn
59,900 to 82,900 PKR
Minimum Salary
52,100 PKR
Median
93,700 PKR
Maximum
157,000 PKR




Median Salary, maximum and minimum salary, minimum wage, starting salary, and the salary range

All salary figures displayed here are per month except when noted otherwise.
  • Salary Range, Minimum Wage, and Starting Salary

    Salaries for the position Social Media Manager in Pakistan range from 52,100 PKR (starting salary) to 157,000 PKR (maximum salary). It should be noted that the given figure is not the legally mandated minimum wage; rather, it represents the lowest figure reported in a salary survey that included thousands of participants and professionals from all regions of the country.

  • Median Salary

    With a median salary of 93,700 PKR, half of the professionals who work as Social Media Manager in Pakistan earn less than this amount, and the other half earn more. The median salary denotes the middle value of salaries. Ideally, you would want to belong to the group earning more than the median salary, located on the right side of the salary distribution graph.

  • Percentiles and Salary Scale

    The median is closely associated with two other values known as the 25th and 75th percentiles. By examining the salary distribution chart, it can be determined that 25% of professionals employed as Social Media Manager in Pakistan earn less than 77,400 PKR, while 75% earn more. Similarly, the chart shows that 75% earn less than 107,000 PKR while 25% earn more.

  • Pay Scale Structure

    To provide a better understanding of expected salaries, we categorized the frequently occurring salaries into different ranges. This approach provides a more precise representation of salary distribution for the job title Social Media Manager in Pakistan compared to simply calculating the average. The majority of reported salaries, approximately 65%, fall within the range of 59,900 PKR to 82,900 PKR. About 20% of salaries are below the 59,900 PKR mark, while 10% fall within the range of 82,900 PKR to 93,300 PKR. Only 5% of individuals have salaries exceeding 93,300 PKR.

Salary Comparison by Years of Experience / Social Media Manager / Pakistan

How do experience and age affect pay?

0 - 2 Years
58,400 PKR
2 - 5 Years+31%
76,300 PKR
5 - 10 Years+40%
107,000 PKR
10 - 15 Years+20%
128,000 PKR
15 - 20 Years+9%
139,000 PKR
20+ Years+8%
151,000 PKR
Percentage increase and decrease are relative to the previous value
Salary comparison by years of experience monthly Pakistan Social Media Manager
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The experience level is the most important factor in determining the salary. Naturally, the more years of experience the higher the wage. We broke down salaries by experience level for people working as Social Media Manager and this is what we found.


All salary figures displayed here are per month except when noted otherwise.

Employees with less than two years of experience earn approximately 58,400 PKR.

While someone with an experience level between two and five years is expected to earn 76,300 PKR, 31% more than someone with less than two year's experience.

Moving forward, an experience level between five and ten years lands a salary of 107,000 PKR, 40% more than someone with two to five years of experience.

Additionally, professionals whose expertise span anywhere between ten and fifteen years get a salary equivalent to 128,000 PKR, 20% more than someone with five to ten years of experience.

If the experience level is between fifteen and twenty years, then the expected wage is 139,000 PKR, 9% more than someone with ten to fifteen years of experience.

Lastly, employees with more than twenty years of professional experience get a salary of 151,000 PKR, 8% more than people with fifteen to twenty years of experience.

On average, a person's salary doubles their starting salary by the time they cross the 10 years* experience mark.
* Based on the average change in salary over time. Salary variations differ from person to person.

Typical Salary Progress for Most Careers

Salary Comparison By Experience Level
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Salary Comparison By Education / Social Media Manager / Pakistan

How do education levels affect salaries?

Displayed below is the average salary variance between different education levels of professionals working as Social Media Manager.

High School
70,000 PKR
Certificate or Diploma+15%
80,500 PKR
Bachelor's Degree+41%
113,000 PKR
Master's Degree+29%
146,000 PKR
Percentage increase and decrease are relative to the previous value
Salary comparison by education level monthly Pakistan Social Media Manager
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We all know that higher education equals a bigger salary, but how much more money can a degree add to your income? We broke down salaries by education level for the position Social Media Manager in order to make a comparison.


Level 1: High School

Employees at this education level have an average salary of 70,000 PKR.


Level 2: Certificate or Diploma

At this level, the average salary becomes 80,500 PKR, 15% more than the previous level.


Level 3: Bachelor's Degree

At this level, the average salary becomes 113,000 PKR, 41% more than the previous level.


Level 4: Master's Degree

At this level, the average salary becomes 146,000 PKR, 29% more than the previous level.



Is a Master's degree or an MBA worth it? Should you pursue higher education?

A Master's degree program or any post-graduate program in Pakistan costs anywhere from 410,000 PKR to 1,230,000 PKR and lasts approximately two years. That is quite an investment.

You can't really expect any salary increases during the study period, assuming you already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.

Many people pursue higher education as a tactic to switch to a higher-paying job. The numbers seem to support the theory. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.

If you can afford the costs of higher education, the return on investment is definitely worth it. You should be able to recover the costs in roughly a year or so.


Typical Salary Difference by Education for Most Careers

Salary Comparison By Education Level
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Salary and Compensation Comparison By Gender / Social Media Manager / Pakistan

Salary comparison by gender Pakistan Social Media Manager monthly
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Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? For the people who work as Social Media Manager in Pakistan, the average difference between the salary of male and female employees is 21%.

Male
112,000 PKR
Female-17%
93,100 PKR
Percentage increase and decrease are relative to the previous value

Salary Comparison By Gender in Pakistan for all Careers

Salary comparison by gender monthly Pakistan
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Average Annual Salary Increment Percentage / Social Media Manager / Pakistan

How much are annual salary increments in Pakistan for individuals working as Social Media Manager? How often do employees get salary raises?

Individuals working as Social Media Manager in Pakistan are likely to observe a salary increase of approximately 11% every 20 months. The national average annual increment for all professions combined is 8% granted to employees every 19 months.

Annual Salary Increment Rate Pakistan Social Media Manager
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The figures provided here are averages of numbers. Those figures should be taken as general guidelines. Salary increments will vary from person to person and depend on many factors, but your performance and contribution to the success of the organization remain the most important factors in determining how much and how often you will be granted a raise.

Pakistan / All Professions

Annual Salary Increment Rate Pakistan
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The term Annual Salary Increase usually refers to the increase in 12 calendar month period, but because it is rare that people get their salaries reviewed exactly on the one-year mark, it is more meaningful to know the frequency and the rate at the time of the increase.

How to calculate the salary increment percentage?

The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 / Increase Frequency

The average salary increase in one year (12 months) in Pakistan is 5%.

Worldwide Salary Raises: All Countries and All Jobs

World Average Annual Salary Increment
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Salary Packages and Schemes

Not all compensation increases are reflected directly in the salary. Some companies offer upgraded packages to their staff instead of cash money. The figures displayed here account only for direct increments to the base salary.



Bonus and Incentive Rates / Social Media Manager / Pakistan

How much and how often are bonuses being awarded?Annual Salary Bonus Rate Pakistan Social Media Manager
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24% of surveyed staff reported that they haven't received any bonuses or incentives in the previous year while 76% said that they received at least one form of monetary bonus.

Those who got bonuses reported rates ranging from 6% to 8% of their annual salary.

Received Bonus
76%
No Bonus
24%

Types of Bonuses Considered

Individual Performance-Based Bonuses

The most standard form of bonus, where the employee is awarded based on their exceptional performance.

Company Performance Bonuses

Occasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.

Goal-Based Bonuses

Granted upon achieving an important goal or milestone.

Holiday / End of Year Bonuses

These types of bonuses are given without a reason and usually resemble an appreciation token.

Bonuses Are Not Commissions!

People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.


What makes a position worthy of good bonuses and a high salary?

The main two types of jobs

Revenue GeneratorsSupporting Cast

Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business.

Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations.

Example:
A graphics designer working for a graphics designing company.

Example:
A graphic designer in the marketing department of a hospital.


Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.

Try to work for companies where your skills can generate revenue. We can't all generate revenue and that's perfectly fine.

Bonus Comparison by Seniority Level

Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.

Average Hourly Wage / Social Media Manager / Pakistan


590 PKR per hour

The average hourly wage (pay per hour) for individuals working as Social Media Manager in Pakistan is 590 PKR.This is the rate they get paid for every worked hour.


Hourly Wage = Annual Salary / ( 52 x 5 x 8 )

About The Hourly Pay Rate

The hourly wage is the salary paid in one worked hour. Usually, jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fixed amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.

What is the minimum hourly rate of pay?

The minimum pay rate per hour for people working as Social Media Manager in Pakistan is 300 PKR. This is the minimum as per the gathered data in the salary survey not the minimum hourly rate mandated by law.

Salary comparison with similar jobs

Job TitleAverage Salary
Advertising / Graphic Design / Events-100%
Advertisement Fraud Analyst85,200 PKR-17%
Advertising Account Executive87,600 PKR-14%
Advertising Account Manager93,500 PKR-9%
Advertising Account Planner47,700 PKR-53%
Advertising and Promotions Manager125,000 PKR+22%
Advertising Coordinator62,500 PKR-39%
Advertising Data Analyst83,900 PKR-18%
Advertising Manager134,000 PKR+31%
Advertising Operations Manager131,000 PKR+28%
Advertising Sales Director139,000 PKR+36%
Advertising Strategic Planner88,800 PKR-13%
Advertising Team Leader72,700 PKR-29%
Animation Director99,400 PKR-3%
Animator56,100 PKR-45%
Art Director82,200 PKR-20%
Art Manager76,500 PKR-25%
Artificial Intelligence Advertising Analyst88,500 PKR-13%
Artist68,000 PKR-33%
Artworker46,200 PKR-55%
Assistant Art Director62,500 PKR-39%
Audio and Video Equipment Technician48,000 PKR-53%
Audio Engineer55,000 PKR-46%
Audiosual Technician46,500 PKR-55%
Branding Consultant106,000 PKR+4%
Broadcast Administrator80,500 PKR-21%
Catering Sales50,300 PKR-51%
Catering Trainer62,300 PKR-39%
Color Consultant53,400 PKR-48%
Commercial and Industrial Designer49,400 PKR-52%
Conference Organiser59,300 PKR-42%
Content and Media Production Lead87,000 PKR-15%
CopyWriter55,200 PKR-46%
Creative Content Strategist97,000 PKR-5%
Creative Designer62,000 PKR-39%
Creative Director78,100 PKR-24%
Creative Technologist93,500 PKR-9%
Crowd Management Specialist83,000 PKR-19%
Design Strategist85,500 PKR-16%
Designer 46,400 PKR-55%
Desktop Publisher39,700 PKR-61%
Digital Campaign Manager87,900 PKR-14%
Digital Media Manager98,600 PKR-4%
Digital Media Strategist100,000 PKR-2%
Director of Events130,000 PKR+27%
Director of Graphic Design71,800 PKR-30%
Director of Social Media Marketing100,000 PKR-2%
Event Experience Designer90,600 PKR-11%
Event Security Specialist75,400 PKR-26%
Event Technology Consultant75,000 PKR-27%
Event Technology Integration Specialist75,100 PKR-27%
Events and Promotions Manager131,000 PKR+28%
Events Director138,000 PKR+35%
Exhibit Designer61,200 PKR-40%
Exhibit Display Coordinator59,900 PKR-41%
Exhibit Display Manager85,000 PKR-17%
Experiential Designer76,400 PKR-25%
Finisher42,500 PKR-58%
Gamification Specialist82,500 PKR-19%
Graphic Artist50,100 PKR-51%
Graphic Design Specialist61,300 PKR-40%
Graphic Designer50,700 PKR-50%
Graphics Artist48,300 PKR-53%
Graphics Design Supervisor67,500 PKR-34%
Group Creative Director87,400 PKR-14%
Imagery Analyst45,800 PKR-55%
Imaging Technologist48,800 PKR-52%
Immersive Storyteller71,400 PKR-30%
Interaction Designer40,700 PKR-60%
Lead Generation Specialist101,000 PKR-1%
Media Analyst63,200 PKR-38%
Media Executive79,300 PKR-22%
Media Planner64,000 PKR-37%
Media Production Coordinator61,600 PKR-40%
Media Production Manager107,000 PKR+5%
Media Project Manager110,000 PKR+8%
Media Relations Representative90,900 PKR-11%
Media Sales Executive102,000 PKR-0%
Meeting and Event Planner62,300 PKR-39%
Mobile Advertising Specialist101,000 PKR-1%
Motion Graphic Artist66,000 PKR-35%
Motion Graphics Designer63,600 PKR-38%
Multimedia Artist50,100 PKR-51%
Multimedia Specialist48,800 PKR-52%
NFT Designer59,500 PKR-42%
NFT Specialist61,900 PKR-39%
Photographer45,900 PKR-55%
PPC Campaign Manager84,700 PKR-17%
Print Production Manager87,400 PKR-14%
Product and Brand Manager121,000 PKR+18%
Sales Promotion Manager119,000 PKR+16%
Search Engine Optimization Specialist (SEO)56,600 PKR-45%
Sketch Artist54,500 PKR-47%
Social Media Event Strategist70,900 PKR-31%
Social Media Executive106,000 PKR+4%
Social Media Graphic Designer59,200 PKR-42%
Social Media Manager102,000 PKR-0%
Social Media Marketing Manager97,700 PKR-4%
Social Media Strategist105,000 PKR+3%
Special Events Supervisor75,000 PKR-27%
Technical Typist36,500 PKR-64%
User Experience UX Designer57,100 PKR-44%
UX Designer47,500 PKR-54%
Virtual / Augmented Reality Advertiser78,800 PKR-23%
Virtual / Augmented Reality Event Producer64,400 PKR-37%
Virtual / Augmented Reality Showroom Designer60,500 PKR-41%
Virtual Events Planner65,500 PKR-36%
Virtual Trade Show Manager59,300 PKR-42%
Voice Search Optimization Specialist79,200 PKR-23%
Web Accessibility Designer66,000 PKR-35%
Web3 Designer63,000 PKR-38%
Webinar Designer65,500 PKR-36%

Salary Comparison By City

CityAverage Salary
Islamabad102,000 PKR
Karachi109,000 PKR
Lahore112,000 PKR

Government vs Private Sector Salary Comparison

Where can you get paid more, working in a private company or the government? The difference between the public or government sector salaries and the private sector salaries in Pakistan is 12% on average across all career fields.

Private Sector
76,500 PKR
Public Sector+12%
85,700 PKR
Percentage increase and decrease are relative to the previous value

Salary Statistics and Calculation Guide

What is considered to be a good and competitive salary for the job title Social Media Manager in Pakistan?

A good and competitive compensation would range anywhere between 93,700 PKR and 107,000 PKR. This is a very rough estimate. Experience and education play a very huge part in the final earnings.

Gross Salary (before tax) and Net Salary (after tax)

All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.

Base / Basic Salary

The base salary for a careers like Social Media Manager in Pakistan ranges from 52,100 PKR to 77,400 PKR. The base salary depends on many factors including experience and education. It is not easy to provide a figure with very little information, so take this range with a grain of salt.


What is the difference between the median and the average salary?

Both are indicators. If your salary is higher than both the average and the median then you are doing very well. If your salary is lower than both, then many people earn more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary


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