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Social Media Manager Average Salary in Russia 2024

How much money does a person working as Social Media Manager make in Russia?


Average Monthly Salary
133,000 RUB
( 1,600,000 RUB yearly)

LOW
64,100
RUB
AVERAGE
133,000
RUB
HIGH
210,000
RUB
All salary figures displayed here are per month except when noted otherwise.
All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.

A person working as Social Media Manager in Russia typically earns around 133,000 RUB. Salaries range from 64,100 RUB (lowest) to 210,000 RUB (highest).


Salary Variance

This is the average salary including housing, transport, and other benefits. Social Media Manager salaries in Russia vary drastically based on experience, skills, gender, or location. Below you will find a detailed breakdown based on many different criteria.



Social Media Manager Pay Scale and Salaries in Russia

Median and salary distribution Russia Social Media Manager monthly
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Salary Structure and Pay Scale Comparison

5% of people earn
125,000 RUB or more
10% of people earn
110,000 to 125,000 RUB
20% of people earn
77,200 RUB or less
65% of people earn
77,200 to 110,000 RUB
Minimum Salary
64,100 RUB
Median
126,000 RUB
Maximum
210,000 RUB




Median Salary, maximum and minimum salary, minimum wage, starting salary, and the salary range

All salary figures displayed here are per month except when noted otherwise.
  • Salary Range, Minimum Wage, and Starting Salary

    Salaries for the position Social Media Manager in Russia range from 64,100 RUB (starting salary) to 210,000 RUB (maximum salary). It should be noted that the given figure is not the legally mandated minimum wage; rather, it represents the lowest figure reported in a salary survey that included thousands of participants and professionals from all regions of the country.

  • Median Salary

    With a median salary of 126,000 RUB, half of the professionals who work as Social Media Manager in Russia earn less than this amount, and the other half earn more. The median salary denotes the middle value of salaries. Ideally, you would want to belong to the group earning more than the median salary, located on the right side of the salary distribution graph.

  • Percentiles and Salary Scale

    The median is closely associated with two other values known as the 25th and 75th percentiles. By examining the salary distribution chart, it can be determined that 25% of professionals employed as Social Media Manager in Russia earn less than 102,000 RUB, while 75% earn more. Similarly, the chart shows that 75% earn less than 144,000 RUB while 25% earn more.

  • Pay Scale Structure

    To provide a better understanding of expected salaries, we categorized the frequently occurring salaries into different ranges. This approach provides a more precise representation of salary distribution for the job title Social Media Manager in Russia compared to simply calculating the average. The majority of reported salaries, approximately 65%, fall within the range of 77,200 RUB to 110,000 RUB. About 20% of salaries are below the 77,200 RUB mark, while 10% fall within the range of 110,000 RUB to 125,000 RUB. Only 5% of individuals have salaries exceeding 125,000 RUB.

Salary Comparison by Years of Experience / Social Media Manager / Russia

How do experience and age affect pay?

0 - 2 Years
75,000 RUB
2 - 5 Years+42%
106,000 RUB
5 - 10 Years+31%
140,000 RUB
10 - 15 Years+23%
172,000 RUB
15 - 20 Years+6%
183,000 RUB
20+ Years+10%
200,000 RUB
Percentage increase and decrease are relative to the previous value
Salary comparison by years of experience monthly Russia Social Media Manager
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The experience level is the most important factor in determining the salary. Naturally, the more years of experience the higher the wage. We broke down salaries by experience level for people working as Social Media Manager and this is what we found.


All salary figures displayed here are per month except when noted otherwise.

Employees with less than two years of experience earn approximately 75,000 RUB.

While someone with an experience level between two and five years is expected to earn 106,000 RUB, 42% more than someone with less than two year's experience.

Moving forward, an experience level between five and ten years lands a salary of 140,000 RUB, 31% more than someone with two to five years of experience.

Additionally, professionals whose expertise span anywhere between ten and fifteen years get a salary equivalent to 172,000 RUB, 23% more than someone with five to ten years of experience.

If the experience level is between fifteen and twenty years, then the expected wage is 183,000 RUB, 6% more than someone with ten to fifteen years of experience.

Lastly, employees with more than twenty years of professional experience get a salary of 200,000 RUB, 10% more than people with fifteen to twenty years of experience.

On average, a person's salary doubles their starting salary by the time they cross the 10 years* experience mark.
* Based on the average change in salary over time. Salary variations differ from person to person.

Typical Salary Progress for Most Careers

Salary Comparison By Experience Level
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Salary Comparison By Education / Social Media Manager / Russia

How do education levels affect salaries?

Displayed below is the average salary variance between different education levels of professionals working as Social Media Manager.

High School
93,200 RUB
Certificate or Diploma+16%
108,000 RUB
Bachelor's Degree+46%
157,000 RUB
Master's Degree+23%
194,000 RUB
Percentage increase and decrease are relative to the previous value
Salary comparison by education level monthly Russia Social Media Manager
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We all know that higher education equals a bigger salary, but how much more money can a degree add to your income? We broke down salaries by education level for the position Social Media Manager in order to make a comparison.


Level 1: High School

Employees at this education level have an average salary of 93,200 RUB.


Level 2: Certificate or Diploma

At this level, the average salary becomes 108,000 RUB, 16% more than the previous level.


Level 3: Bachelor's Degree

At this level, the average salary becomes 157,000 RUB, 46% more than the previous level.


Level 4: Master's Degree

At this level, the average salary becomes 194,000 RUB, 23% more than the previous level.



Is a Master's degree or an MBA worth it? Should you pursue higher education?

A Master's degree program or any post-graduate program in Russia costs anywhere from 521,000 RUB to 1,560,000 RUB and lasts approximately two years. That is quite an investment.

You can't really expect any salary increases during the study period, assuming you already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.

Many people pursue higher education as a tactic to switch to a higher-paying job. The numbers seem to support the theory. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.

If you can afford the costs of higher education, the return on investment is definitely worth it. You should be able to recover the costs in roughly a year or so.


Typical Salary Difference by Education for Most Careers

Salary Comparison By Education Level
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Salary and Compensation Comparison By Gender / Social Media Manager / Russia

Salary comparison by gender Russia Social Media Manager monthly
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Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? For the people who work as Social Media Manager in Russia, the average difference between the salary of male and female employees is 6%.

Male
138,000 RUB
Female-6%
130,000 RUB
Percentage increase and decrease are relative to the previous value

Salary Comparison By Gender in Russia for all Careers

Salary comparison by gender monthly Russia
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Average Annual Salary Increment Percentage / Social Media Manager / Russia

How much are annual salary increments in Russia for individuals working as Social Media Manager? How often do employees get salary raises?

Individuals working as Social Media Manager in Russia are likely to observe a salary increase of approximately 11% every 18 months. The national average annual increment for all professions combined is 8% granted to employees every 17 months.

Annual Salary Increment Rate Russia Social Media Manager
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The figures provided here are averages of numbers. Those figures should be taken as general guidelines. Salary increments will vary from person to person and depend on many factors, but your performance and contribution to the success of the organization remain the most important factors in determining how much and how often you will be granted a raise.

Russia / All Professions

Annual Salary Increment Rate Russia
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The term Annual Salary Increase usually refers to the increase in 12 calendar month period, but because it is rare that people get their salaries reviewed exactly on the one-year mark, it is more meaningful to know the frequency and the rate at the time of the increase.

How to calculate the salary increment percentage?

The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 / Increase Frequency

The average salary increase in one year (12 months) in Russia is 6%.

Worldwide Salary Raises: All Countries and All Jobs

World Average Annual Salary Increment
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Salary Packages and Schemes

Not all compensation increases are reflected directly in the salary. Some companies offer upgraded packages to their staff instead of cash money. The figures displayed here account only for direct increments to the base salary.



Bonus and Incentive Rates / Social Media Manager / Russia

How much and how often are bonuses being awarded?Annual Salary Bonus Rate Russia Social Media Manager
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17% of surveyed staff reported that they haven't received any bonuses or incentives in the previous year while 83% said that they received at least one form of monetary bonus.

Those who got bonuses reported rates ranging from 5% to 9% of their annual salary.

Received Bonus
83%
No Bonus
17%

Types of Bonuses Considered

Individual Performance-Based Bonuses

The most standard form of bonus, where the employee is awarded based on their exceptional performance.

Company Performance Bonuses

Occasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.

Goal-Based Bonuses

Granted upon achieving an important goal or milestone.

Holiday / End of Year Bonuses

These types of bonuses are given without a reason and usually resemble an appreciation token.

Bonuses Are Not Commissions!

People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.


What makes a position worthy of good bonuses and a high salary?

The main two types of jobs

Revenue GeneratorsSupporting Cast

Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business.

Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations.

Example:
A graphics designer working for a graphics designing company.

Example:
A graphic designer in the marketing department of a hospital.


Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.

Try to work for companies where your skills can generate revenue. We can't all generate revenue and that's perfectly fine.

Bonus Comparison by Seniority Level

Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.

Average Hourly Wage / Social Media Manager / Russia


770 RUB per hour

The average hourly wage (pay per hour) for individuals working as Social Media Manager in Russia is 770 RUB.This is the rate they get paid for every worked hour.


Hourly Wage = Annual Salary / ( 52 x 5 x 8 )

About The Hourly Pay Rate

The hourly wage is the salary paid in one worked hour. Usually, jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fixed amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.

What is the minimum hourly rate of pay?

The minimum pay rate per hour for people working as Social Media Manager in Russia is 370 RUB. This is the minimum as per the gathered data in the salary survey not the minimum hourly rate mandated by law.

Salary comparison with similar jobs

Job TitleAverage Salary
Advertising / Graphic Design / Events-100%
Advertisement Fraud Analyst103,000 RUB-23%
Advertising Account Executive113,000 RUB-15%
Advertising Account Manager126,000 RUB-6%
Advertising Account Planner64,300 RUB-52%
Advertising and Promotions Manager157,000 RUB+18%
Advertising Coordinator75,700 RUB-43%
Advertising Data Analyst103,000 RUB-23%
Advertising Manager165,000 RUB+24%
Advertising Operations Manager158,000 RUB+18%
Advertising Sales Director174,000 RUB+30%
Advertising Strategic Planner108,000 RUB-19%
Advertising Team Leader90,400 RUB-32%
Animation Director135,000 RUB+1%
Animator71,200 RUB-47%
Art Director95,800 RUB-28%
Art Manager102,000 RUB-24%
Artificial Intelligence Advertising Analyst105,000 RUB-21%
Artist82,900 RUB-38%
Artworker58,900 RUB-56%
Assistant Art Director81,700 RUB-39%
Audio and Video Equipment Technician56,200 RUB-58%
Audio Engineer67,700 RUB-49%
Audiosual Technician57,600 RUB-57%
Branding Consultant130,000 RUB-3%
Broadcast Administrator101,000 RUB-24%
Catering Sales63,800 RUB-52%
Catering Trainer72,600 RUB-46%
Color Consultant64,400 RUB-52%
Commercial and Industrial Designer61,800 RUB-54%
Conference Organiser74,100 RUB-44%
Content and Media Production Lead113,000 RUB-15%
CopyWriter70,300 RUB-47%
Creative Content Strategist116,000 RUB-13%
Creative Designer76,800 RUB-42%
Creative Director101,000 RUB-24%
Creative Technologist125,000 RUB-6%
Crowd Management Specialist104,000 RUB-22%
Design Strategist106,000 RUB-21%
Designer 58,300 RUB-56%
Desktop Publisher48,000 RUB-64%
Digital Campaign Manager108,000 RUB-19%
Digital Media Manager129,000 RUB-3%
Digital Media Strategist126,000 RUB-6%
Director of Events163,000 RUB+22%
Director of Graphic Design94,500 RUB-29%
Director of Social Media Marketing128,000 RUB-4%
Event Experience Designer109,000 RUB-18%
Event Security Specialist92,400 RUB-31%
Event Technology Consultant93,300 RUB-30%
Event Technology Integration Specialist94,800 RUB-29%
Events and Promotions Manager159,000 RUB+19%
Events Director173,000 RUB+30%
Exhibit Designer79,800 RUB-40%
Exhibit Display Coordinator73,300 RUB-45%
Exhibit Display Manager106,000 RUB-21%
Experiential Designer95,400 RUB-29%
Finisher52,300 RUB-61%
Gamification Specialist105,000 RUB-21%
Graphic Artist62,000 RUB-54%
Graphic Design Specialist70,700 RUB-47%
Graphic Designer64,000 RUB-52%
Graphics Artist63,800 RUB-52%
Graphics Design Supervisor88,700 RUB-34%
Group Creative Director107,000 RUB-20%
Imagery Analyst57,500 RUB-57%
Imaging Technologist56,300 RUB-58%
Immersive Storyteller88,000 RUB-34%
Interaction Designer51,200 RUB-62%
Lead Generation Specialist124,000 RUB-7%
Media Analyst82,200 RUB-38%
Media Executive105,000 RUB-21%
Media Planner82,100 RUB-38%
Media Production Coordinator75,800 RUB-43%
Media Production Manager134,000 RUB+0%
Media Project Manager131,000 RUB-2%
Media Relations Representative116,000 RUB-13%
Media Sales Executive125,000 RUB-6%
Meeting and Event Planner76,300 RUB-43%
Mobile Advertising Specialist120,000 RUB-10%
Motion Graphic Artist77,600 RUB-42%
Motion Graphics Designer84,000 RUB-37%
Multimedia Artist65,800 RUB-51%
Multimedia Specialist56,300 RUB-58%
NFT Designer73,000 RUB-45%
NFT Specialist77,000 RUB-42%
Photographer54,100 RUB-59%
PPC Campaign Manager98,700 RUB-26%
Print Production Manager104,000 RUB-22%
Product and Brand Manager163,000 RUB+22%
Sales Promotion Manager151,000 RUB+13%
Search Engine Optimization Specialist (SEO)66,300 RUB-50%
Sketch Artist70,600 RUB-47%
Social Media Event Strategist88,200 RUB-34%
Social Media Executive123,000 RUB-8%
Social Media Graphic Designer74,700 RUB-44%
Social Media Manager133,000 RUB-0%
Social Media Marketing Manager132,000 RUB-1%
Social Media Strategist128,000 RUB-4%
Special Events Supervisor101,000 RUB-24%
Technical Typist46,300 RUB-65%
User Experience UX Designer70,700 RUB-47%
UX Designer62,400 RUB-53%
Virtual / Augmented Reality Advertiser99,000 RUB-26%
Virtual / Augmented Reality Event Producer83,800 RUB-37%
Virtual / Augmented Reality Showroom Designer81,500 RUB-39%
Virtual Events Planner85,200 RUB-36%
Virtual Trade Show Manager76,500 RUB-43%
Voice Search Optimization Specialist99,500 RUB-25%
Web Accessibility Designer78,800 RUB-41%
Web3 Designer78,800 RUB-41%
Webinar Designer83,100 RUB-38%

Salary Comparison By City

CityAverage Salary
Moscow147,000 RUB
Saint Petersburg151,000 RUB

Government vs Private Sector Salary Comparison

Where can you get paid more, working in a private company or the government? The difference between the public or government sector salaries and the private sector salaries in Russia is 6% on average across all career fields.

Private Sector
101,000 RUB
Public Sector+6%
108,000 RUB
Percentage increase and decrease are relative to the previous value

Salary Statistics and Calculation Guide

What is considered to be a good and competitive salary for the job title Social Media Manager in Russia?

A good and competitive compensation would range anywhere between 126,000 RUB and 144,000 RUB. This is a very rough estimate. Experience and education play a very huge part in the final earnings.

Gross Salary (before tax) and Net Salary (after tax)

All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.

Base / Basic Salary

The base salary for a careers like Social Media Manager in Russia ranges from 64,100 RUB to 102,000 RUB. The base salary depends on many factors including experience and education. It is not easy to provide a figure with very little information, so take this range with a grain of salt.


What is the difference between the median and the average salary?

Both are indicators. If your salary is higher than both the average and the median then you are doing very well. If your salary is lower than both, then many people earn more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary


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