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Social Media Manager Average Salary in Singapore 2024

How much money does a person working as Social Media Manager make in Singapore?

Average Monthly Salary
9,990 SGD
( 120,000 SGD yearly)

All salary figures displayed here are per month except when noted otherwise.
All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.

A person working as Social Media Manager in Singapore typically earns around 9,990 SGD. Salaries range from 5,000 SGD (lowest) to 15,500 SGD (highest).

Salary Variance

This is the average salary including housing, transport, and other benefits. Social Media Manager salaries in Singapore vary drastically based on experience, skills, gender, or location. Below you will find a detailed breakdown based on many different criteria.

Social Media Manager Pay Scale and Salaries in Singapore

Median and salary distribution Singapore Social Media Manager monthly
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Salary Structure and Pay Scale Comparison

5% of people earn
9,190 SGD or more
10% of people earn
8,140 to 9,190 SGD
20% of people earn
5,840 SGD or less
65% of people earn
5,840 to 8,140 SGD
Minimum Salary
5,000 SGD
9,240 SGD
15,500 SGD

Median Salary, maximum and minimum salary, minimum wage, starting salary, and the salary range

All salary figures displayed here are per month except when noted otherwise.
  • Salary Range, Minimum Wage, and Starting Salary

    Salaries for the position Social Media Manager in Singapore range from 5,000 SGD (starting salary) to 15,500 SGD (maximum salary). It should be noted that the given figure is not the legally mandated minimum wage; rather, it represents the lowest figure reported in a salary survey that included thousands of participants and professionals from all regions of the country.

  • Median Salary

    With a median salary of 9,240 SGD, half of the professionals who work as Social Media Manager in Singapore earn less than this amount, and the other half earn more. The median salary denotes the middle value of salaries. Ideally, you would want to belong to the group earning more than the median salary, located on the right side of the salary distribution graph.

  • Percentiles and Salary Scale

    The median is closely associated with two other values known as the 25th and 75th percentiles. By examining the salary distribution chart, it can be determined that 25% of professionals employed as Social Media Manager in Singapore earn less than 7,590 SGD, while 75% earn more. Similarly, the chart shows that 75% earn less than 10,500 SGD while 25% earn more.

  • Pay Scale Structure

    To provide a better understanding of expected salaries, we categorized the frequently occurring salaries into different ranges. This approach provides a more precise representation of salary distribution for the job title Social Media Manager in Singapore compared to simply calculating the average. The majority of reported salaries, approximately 65%, fall within the range of 5,840 SGD to 8,140 SGD. About 20% of salaries are below the 5,840 SGD mark, while 10% fall within the range of 8,140 SGD to 9,190 SGD. Only 5% of individuals have salaries exceeding 9,190 SGD.

Salary Comparison by Years of Experience / Social Media Manager / Singapore

How do experience and age affect pay?

0 - 2 Years
5,990 SGD
2 - 5 Years+32%
7,930 SGD
5 - 10 Years+34%
10,600 SGD
10 - 15 Years+19%
12,700 SGD
15 - 20 Years+8%
13,700 SGD
20+ Years+7%
14,600 SGD
Percentage increase and decrease are relative to the previous value
Salary comparison by years of experience monthly Singapore Social Media Manager
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The experience level is the most important factor in determining the salary. Naturally, the more years of experience the higher the wage. We broke down salaries by experience level for people working as Social Media Manager and this is what we found.

All salary figures displayed here are per month except when noted otherwise.

Employees with less than two years of experience earn approximately 5,990 SGD.

While someone with an experience level between two and five years is expected to earn 7,930 SGD, 32% more than someone with less than two year's experience.

Moving forward, an experience level between five and ten years lands a salary of 10,600 SGD, 34% more than someone with two to five years of experience.

Additionally, professionals whose expertise span anywhere between ten and fifteen years get a salary equivalent to 12,700 SGD, 19% more than someone with five to ten years of experience.

If the experience level is between fifteen and twenty years, then the expected wage is 13,700 SGD, 8% more than someone with ten to fifteen years of experience.

Lastly, employees with more than twenty years of professional experience get a salary of 14,600 SGD, 7% more than people with fifteen to twenty years of experience.

On average, a person's salary doubles their starting salary by the time they cross the 10 years* experience mark.
* Based on the average change in salary over time. Salary variations differ from person to person.

Typical Salary Progress for Most Careers

Salary Comparison By Experience Level
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Salary Comparison By Education / Social Media Manager / Singapore

How do education levels affect salaries?

Displayed below is the average salary variance between different education levels of professionals working as Social Media Manager.

High School
7,510 SGD
Certificate or Diploma+14%
8,560 SGD
Bachelor's Degree+36%
11,600 SGD
Master's Degree+26%
14,600 SGD
Percentage increase and decrease are relative to the previous value
Salary comparison by education level monthly Singapore Social Media Manager
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We all know that higher education equals a bigger salary, but how much more money can a degree add to your income? We broke down salaries by education level for the position Social Media Manager in order to make a comparison.

Level 1: High School

Employees at this education level have an average salary of 7,510 SGD.

Level 2: Certificate or Diploma

At this level, the average salary becomes 8,560 SGD, 14% more than the previous level.

Level 3: Bachelor's Degree

At this level, the average salary becomes 11,600 SGD, 36% more than the previous level.

Level 4: Master's Degree

At this level, the average salary becomes 14,600 SGD, 26% more than the previous level.

Is a Master's degree or an MBA worth it? Should you pursue higher education?

A Master's degree program or any post-graduate program in Singapore costs anywhere from 42,400 SGD to 127,000 SGD and lasts approximately two years. That is quite an investment.

You can't really expect any salary increases during the study period, assuming you already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.

Many people pursue higher education as a tactic to switch to a higher-paying job. The numbers seem to support the theory. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.

If you can afford the costs of higher education, the return on investment is definitely worth it. You should be able to recover the costs in roughly a year or so.

Typical Salary Difference by Education for Most Careers

Salary Comparison By Education Level
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Salary and Compensation Comparison By Gender / Social Media Manager / Singapore

Salary comparison by gender Singapore Social Media Manager monthly
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Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? For the people who work as Social Media Manager in Singapore, the average difference between the salary of male and female employees is 5%.

10,200 SGD
9,760 SGD
Percentage increase and decrease are relative to the previous value

Salary Comparison By Gender in Singapore for all Careers

Salary comparison by gender monthly Singapore
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Average Annual Salary Increment Percentage / Social Media Manager / Singapore

How much are annual salary increments in Singapore for individuals working as Social Media Manager? How often do employees get salary raises?

Individuals working as Social Media Manager in Singapore are likely to observe a salary increase of approximately 12% every 16 months. The national average annual increment for all professions combined is 9% granted to employees every 15 months.

Annual Salary Increment Rate Singapore Social Media Manager
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The figures provided here are averages of numbers. Those figures should be taken as general guidelines. Salary increments will vary from person to person and depend on many factors, but your performance and contribution to the success of the organization remain the most important factors in determining how much and how often you will be granted a raise.

Singapore / All Professions

Annual Salary Increment Rate Singapore
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The term Annual Salary Increase usually refers to the increase in 12 calendar month period, but because it is rare that people get their salaries reviewed exactly on the one-year mark, it is more meaningful to know the frequency and the rate at the time of the increase.

How to calculate the salary increment percentage?

The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 / Increase Frequency

The average salary increase in one year (12 months) in Singapore is 7%.

Worldwide Salary Raises: All Countries and All Jobs

World Average Annual Salary Increment
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Salary Packages and Schemes

Not all compensation increases are reflected directly in the salary. Some companies offer upgraded packages to their staff instead of cash money. The figures displayed here account only for direct increments to the base salary.

Bonus and Incentive Rates / Social Media Manager / Singapore

How much and how often are bonuses being awarded?Annual Salary Bonus Rate Singapore Social Media Manager
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18% of surveyed staff reported that they haven't received any bonuses or incentives in the previous year while 82% said that they received at least one form of monetary bonus.

Those who got bonuses reported rates ranging from 5% to 8% of their annual salary.

Received Bonus
No Bonus

Types of Bonuses Considered

Individual Performance-Based Bonuses

The most standard form of bonus, where the employee is awarded based on their exceptional performance.

Company Performance Bonuses

Occasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.

Goal-Based Bonuses

Granted upon achieving an important goal or milestone.

Holiday / End of Year Bonuses

These types of bonuses are given without a reason and usually resemble an appreciation token.

Bonuses Are Not Commissions!

People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.

What makes a position worthy of good bonuses and a high salary?

The main two types of jobs

Revenue GeneratorsSupporting Cast

Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business.

Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations.

A graphics designer working for a graphics designing company.

A graphic designer in the marketing department of a hospital.

Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.

Try to work for companies where your skills can generate revenue. We can't all generate revenue and that's perfectly fine.

Bonus Comparison by Seniority Level

Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.

Average Hourly Wage / Social Media Manager / Singapore

58 SGD per hour

The average hourly wage (pay per hour) for individuals working as Social Media Manager in Singapore is 58 SGD.This is the rate they get paid for every worked hour.

Hourly Wage = Annual Salary / ( 52 x 5 x 8 )

About The Hourly Pay Rate

The hourly wage is the salary paid in one worked hour. Usually, jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fixed amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.

What is the minimum hourly rate of pay?

The minimum pay rate per hour for people working as Social Media Manager in Singapore is 29 SGD. This is the minimum as per the gathered data in the salary survey not the minimum hourly rate mandated by law.

Salary comparison with similar jobs

Job TitleAverage Salary
Advertising / Graphic Design / Events-100%
Advertisement Fraud Analyst8,800 SGD-12%
Advertising Account Executive8,490 SGD-15%
Advertising Account Manager9,360 SGD-6%
Advertising Account Planner5,080 SGD-49%
Advertising and Promotions Manager12,600 SGD+26%
Advertising Coordinator6,360 SGD-36%
Advertising Data Analyst8,950 SGD-10%
Advertising Manager12,800 SGD+28%
Advertising Operations Manager12,800 SGD+28%
Advertising Sales Director13,700 SGD+37%
Advertising Strategic Planner8,860 SGD-11%
Advertising Team Leader7,710 SGD-23%
Animation Director10,000 SGD+0%
Animator5,690 SGD-43%
Art Director7,790 SGD-22%
Art Manager7,730 SGD-23%
Artificial Intelligence Advertising Analyst8,690 SGD-13%
Artist6,410 SGD-36%
Artworker4,890 SGD-51%
Assistant Art Director6,110 SGD-39%
Audio and Video Equipment Technician4,750 SGD-52%
Audio Engineer5,330 SGD-47%
Audiosual Technician4,530 SGD-55%
Branding Consultant10,000 SGD+0%
Broadcast Administrator8,090 SGD-19%
Catering Sales5,100 SGD-49%
Catering Trainer5,900 SGD-41%
Color Consultant5,300 SGD-47%
Commercial and Industrial Designer4,660 SGD-53%
Conference Organiser5,940 SGD-41%
Content and Media Production Lead9,190 SGD-8%
CopyWriter5,180 SGD-48%
Creative Content Strategist9,950 SGD-0%
Creative Designer6,170 SGD-38%
Creative Director7,570 SGD-24%
Creative Technologist9,910 SGD-1%
Crowd Management Specialist7,860 SGD-21%
Design Strategist8,500 SGD-15%
Designer 4,580 SGD-54%
Desktop Publisher3,950 SGD-60%
Digital Campaign Manager8,360 SGD-16%
Digital Media Manager9,640 SGD-4%
Digital Media Strategist9,880 SGD-1%
Director of Events13,900 SGD+39%
Director of Graphic Design7,190 SGD-28%
Director of Social Media Marketing10,200 SGD+2%
Event Experience Designer9,000 SGD-10%
Event Security Specialist7,740 SGD-23%
Event Technology Consultant7,950 SGD-20%
Event Technology Integration Specialist7,430 SGD-26%
Events and Promotions Manager13,600 SGD+36%
Events Director13,100 SGD+31%
Exhibit Designer6,470 SGD-35%
Exhibit Display Coordinator6,390 SGD-36%
Exhibit Display Manager8,480 SGD-15%
Experiential Designer7,500 SGD-25%
Finisher4,210 SGD-58%
Gamification Specialist8,400 SGD-16%
Graphic Artist4,880 SGD-51%
Graphic Design Specialist6,110 SGD-39%
Graphic Designer5,220 SGD-48%
Graphics Artist4,860 SGD-51%
Graphics Design Supervisor7,180 SGD-28%
Group Creative Director8,970 SGD-10%
Imagery Analyst4,880 SGD-51%
Imaging Technologist4,870 SGD-51%
Immersive Storyteller7,070 SGD-29%
Interaction Designer4,180 SGD-58%
Lead Generation Specialist9,940 SGD-1%
Media Analyst6,150 SGD-38%
Media Executive7,980 SGD-20%
Media Planner6,810 SGD-32%
Media Production Coordinator6,090 SGD-39%
Media Production Manager10,900 SGD+9%
Media Project Manager10,400 SGD+4%
Media Relations Representative8,920 SGD-11%
Media Sales Executive9,860 SGD-1%
Meeting and Event Planner6,140 SGD-39%
Mobile Advertising Specialist9,530 SGD-5%
Motion Graphic Artist6,810 SGD-32%
Motion Graphics Designer6,790 SGD-32%
Multimedia Artist5,320 SGD-47%
Multimedia Specialist4,870 SGD-51%
NFT Designer5,640 SGD-44%
NFT Specialist6,050 SGD-39%
Photographer4,560 SGD-54%
PPC Campaign Manager8,030 SGD-20%
Print Production Manager8,970 SGD-10%
Product and Brand Manager12,800 SGD+28%
Sales Promotion Manager12,600 SGD+26%
Search Engine Optimization Specialist (SEO)5,610 SGD-44%
Sketch Artist5,500 SGD-45%
Social Media Event Strategist6,660 SGD-33%
Social Media Executive10,000 SGD+0%
Social Media Graphic Designer5,730 SGD-43%
Social Media Manager9,990 SGD-0%
Social Media Marketing Manager9,830 SGD-2%
Social Media Strategist9,910 SGD-1%
Special Events Supervisor7,950 SGD-20%
Technical Typist3,770 SGD-62%
User Experience UX Designer5,670 SGD-43%
UX Designer4,860 SGD-51%
Virtual / Augmented Reality Advertiser7,770 SGD-22%
Virtual / Augmented Reality Event Producer6,270 SGD-37%
Virtual / Augmented Reality Showroom Designer6,440 SGD-36%
Virtual Events Planner6,640 SGD-34%
Virtual Trade Show Manager5,970 SGD-40%
Voice Search Optimization Specialist8,450 SGD-15%
Web Accessibility Designer6,500 SGD-35%
Web3 Designer6,190 SGD-38%
Webinar Designer6,640 SGD-34%

Government vs Private Sector Salary Comparison

Where can you get paid more, working in a private company or the government? The difference between the public or government sector salaries and the private sector salaries in Singapore is 5% on average across all career fields.

Private Sector
8,300 SGD
Public Sector+5%
8,700 SGD
Percentage increase and decrease are relative to the previous value

Salary Statistics and Calculation Guide

What is considered to be a good and competitive salary for the job title Social Media Manager in Singapore?

A good and competitive compensation would range anywhere between 9,240 SGD and 10,500 SGD. This is a very rough estimate. Experience and education play a very huge part in the final earnings.

Gross Salary (before tax) and Net Salary (after tax)

All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.

Base / Basic Salary

The base salary for a careers like Social Media Manager in Singapore ranges from 5,000 SGD to 7,590 SGD. The base salary depends on many factors including experience and education. It is not easy to provide a figure with very little information, so take this range with a grain of salt.

What is the difference between the median and the average salary?

Both are indicators. If your salary is higher than both the average and the median then you are doing very well. If your salary is lower than both, then many people earn more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary

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