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Lead Generation Specialist Average Salary in Switzerland 2024

How much money does a person working as Lead Generation Specialist make in Switzerland?

Average Yearly Salary
154,000 CHF
( 12,800 CHF monthly)

All salary figures displayed here are per year except when noted otherwise.
All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.

A person working as Lead Generation Specialist in Switzerland typically earns around 154,000 CHF. Salaries range from 75,300 CHF (lowest) to 240,000 CHF (highest).

Salary Variance

This is the average salary including housing, transport, and other benefits. Lead Generation Specialist salaries in Switzerland vary drastically based on experience, skills, gender, or location. Below you will find a detailed breakdown based on many different criteria.

Lead Generation Specialist Pay Scale and Salaries in Switzerland

Median and salary distribution Switzerland Lead Generation Specialist yearly
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Salary Structure and Pay Scale Comparison

5% of people earn
142,000 CHF or more
10% of people earn
126,000 to 142,000 CHF
20% of people earn
89,300 CHF or less
65% of people earn
89,300 to 126,000 CHF
Minimum Salary
75,300 CHF
143,000 CHF
240,000 CHF

Median Salary, maximum and minimum salary, minimum wage, starting salary, and the salary range

All salary figures displayed here are per year except when noted otherwise.
  • Salary Range, Minimum Wage, and Starting Salary

    Salaries for the position Lead Generation Specialist in Switzerland range from 75,300 CHF (starting salary) to 240,000 CHF (maximum salary). It should be noted that the given figure is not the legally mandated minimum wage; rather, it represents the lowest figure reported in a salary survey that included thousands of participants and professionals from all regions of the country.

  • Median Salary

    With a median salary of 143,000 CHF, half of the professionals who work as Lead Generation Specialist in Switzerland earn less than this amount, and the other half earn more. The median salary denotes the middle value of salaries. Ideally, you would want to belong to the group earning more than the median salary, located on the right side of the salary distribution graph.

  • Percentiles and Salary Scale

    The median is closely associated with two other values known as the 25th and 75th percentiles. By examining the salary distribution chart, it can be determined that 25% of professionals employed as Lead Generation Specialist in Switzerland earn less than 117,000 CHF, while 75% earn more. Similarly, the chart shows that 75% earn less than 164,000 CHF while 25% earn more.

  • Pay Scale Structure

    To provide a better understanding of expected salaries, we categorized the frequently occurring salaries into different ranges. This approach provides a more precise representation of salary distribution for the job title Lead Generation Specialist in Switzerland compared to simply calculating the average. The majority of reported salaries, approximately 65%, fall within the range of 89,300 CHF to 126,000 CHF. About 20% of salaries are below the 89,300 CHF mark, while 10% fall within the range of 126,000 CHF to 142,000 CHF. Only 5% of individuals have salaries exceeding 142,000 CHF.

Salary Comparison by Years of Experience / Lead Generation Specialist / Switzerland

How do experience and age affect pay?

0 - 2 Years
89,300 CHF
2 - 5 Years+29%
115,000 CHF
5 - 10 Years+38%
158,000 CHF
10 - 15 Years+24%
196,000 CHF
15 - 20 Years+7%
210,000 CHF
20+ Years+7%
224,000 CHF
Percentage increase and decrease are relative to the previous value
Salary comparison by years of experience yearly Switzerland Lead Generation Specialist
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The experience level is the most important factor in determining the salary. Naturally, the more years of experience the higher the wage. We broke down salaries by experience level for people working as Lead Generation Specialist and this is what we found.

All salary figures displayed here are per year except when noted otherwise.

Employees with less than two years of experience earn approximately 89,300 CHF.

While someone with an experience level between two and five years is expected to earn 115,000 CHF, 29% more than someone with less than two year's experience.

Moving forward, an experience level between five and ten years lands a salary of 158,000 CHF, 38% more than someone with two to five years of experience.

Additionally, professionals whose expertise span anywhere between ten and fifteen years get a salary equivalent to 196,000 CHF, 24% more than someone with five to ten years of experience.

If the experience level is between fifteen and twenty years, then the expected wage is 210,000 CHF, 7% more than someone with ten to fifteen years of experience.

Lastly, employees with more than twenty years of professional experience get a salary of 224,000 CHF, 7% more than people with fifteen to twenty years of experience.

On average, a person's salary doubles their starting salary by the time they cross the 10 years* experience mark.
* Based on the average change in salary over time. Salary variations differ from person to person.

Typical Salary Progress for Most Careers

Salary Comparison By Experience Level
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Salary Comparison By Education / Lead Generation Specialist / Switzerland

How do education levels affect salaries?

Displayed below is the average salary variance between different education levels of professionals working as Lead Generation Specialist.

High School
111,000 CHF
Certificate or Diploma+15%
128,000 CHF
Bachelor's Degree+35%
172,000 CHF
Master's Degree+26%
217,000 CHF
Percentage increase and decrease are relative to the previous value
Salary comparison by education level yearly Switzerland Lead Generation Specialist
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We all know that higher education equals a bigger salary, but how much more money can a degree add to your income? We broke down salaries by education level for the position Lead Generation Specialist in order to make a comparison.

Level 1: High School

Employees at this education level have an average salary of 111,000 CHF.

Level 2: Certificate or Diploma

At this level, the average salary becomes 128,000 CHF, 15% more than the previous level.

Level 3: Bachelor's Degree

At this level, the average salary becomes 172,000 CHF, 35% more than the previous level.

Level 4: Master's Degree

At this level, the average salary becomes 217,000 CHF, 26% more than the previous level.

Is a Master's degree or an MBA worth it? Should you pursue higher education?

A Master's degree program or any post-graduate program in Switzerland costs anywhere from 51,800 CHF to 155,000 CHF and lasts approximately two years. That is quite an investment.

You can't really expect any salary increases during the study period, assuming you already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.

Many people pursue higher education as a tactic to switch to a higher-paying job. The numbers seem to support the theory. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.

If you can afford the costs of higher education, the return on investment is definitely worth it. You should be able to recover the costs in roughly a year or so.

Typical Salary Difference by Education for Most Careers

Salary Comparison By Education Level
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Salary and Compensation Comparison By Gender / Lead Generation Specialist / Switzerland

Salary comparison by gender Switzerland Lead Generation Specialist yearly
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Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? For the people who work as Lead Generation Specialist in Switzerland, the average difference between the salary of male and female employees is 4%.

157,000 CHF
150,000 CHF
Percentage increase and decrease are relative to the previous value

Salary Comparison By Gender in Switzerland for all Careers

Salary comparison by gender yearly Switzerland
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Average Annual Salary Increment Percentage / Lead Generation Specialist / Switzerland

How much are annual salary increments in Switzerland for individuals working as Lead Generation Specialist? How often do employees get salary raises?

Individuals working as Lead Generation Specialist in Switzerland are likely to observe a salary increase of approximately 12% every 16 months. The national average annual increment for all professions combined is 9% granted to employees every 15 months.

Annual Salary Increment Rate Switzerland Lead Generation Specialist
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The figures provided here are averages of numbers. Those figures should be taken as general guidelines. Salary increments will vary from person to person and depend on many factors, but your performance and contribution to the success of the organization remain the most important factors in determining how much and how often you will be granted a raise.

Switzerland / All Professions

Annual Salary Increment Rate Switzerland
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The term Annual Salary Increase usually refers to the increase in 12 calendar month period, but because it is rare that people get their salaries reviewed exactly on the one-year mark, it is more meaningful to know the frequency and the rate at the time of the increase.

How to calculate the salary increment percentage?

The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 / Increase Frequency

The average salary increase in one year (12 months) in Switzerland is 7%.

Worldwide Salary Raises: All Countries and All Jobs

World Average Annual Salary Increment
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Salary Packages and Schemes

Not all compensation increases are reflected directly in the salary. Some companies offer upgraded packages to their staff instead of cash money. The figures displayed here account only for direct increments to the base salary.

Bonus and Incentive Rates / Lead Generation Specialist / Switzerland

How much and how often are bonuses being awarded?Annual Salary Bonus Rate Switzerland Lead Generation Specialist
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16% of surveyed staff reported that they haven't received any bonuses or incentives in the previous year while 84% said that they received at least one form of monetary bonus.

Those who got bonuses reported rates ranging from 5% to 9% of their annual salary.

Received Bonus
No Bonus

Types of Bonuses Considered

Individual Performance-Based Bonuses

The most standard form of bonus, where the employee is awarded based on their exceptional performance.

Company Performance Bonuses

Occasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.

Goal-Based Bonuses

Granted upon achieving an important goal or milestone.

Holiday / End of Year Bonuses

These types of bonuses are given without a reason and usually resemble an appreciation token.

Bonuses Are Not Commissions!

People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.

What makes a position worthy of good bonuses and a high salary?

The main two types of jobs

Revenue GeneratorsSupporting Cast

Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business.

Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations.

A graphics designer working for a graphics designing company.

A graphic designer in the marketing department of a hospital.

Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.

Try to work for companies where your skills can generate revenue. We can't all generate revenue and that's perfectly fine.

Bonus Comparison by Seniority Level

Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.

Average Hourly Wage / Lead Generation Specialist / Switzerland

74 CHF per hour

The average hourly wage (pay per hour) for individuals working as Lead Generation Specialist in Switzerland is 74 CHF.This is the rate they get paid for every worked hour.

Hourly Wage = Annual Salary / ( 52 x 5 x 8 )

About The Hourly Pay Rate

The hourly wage is the salary paid in one worked hour. Usually, jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fixed amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.

What is the minimum hourly rate of pay?

The minimum pay rate per hour for people working as Lead Generation Specialist in Switzerland is 36 CHF. This is the minimum as per the gathered data in the salary survey not the minimum hourly rate mandated by law.

Salary comparison with similar jobs

Job TitleAverage Salary
Advertising / Graphic Design / Events-100%
Advertisement Fraud Analyst129,000 CHF-16%
Advertising Account Executive148,000 CHF-4%
Advertising Account Manager157,000 CHF+2%
Advertising Account Planner78,700 CHF-49%
Advertising and Promotions Manager213,000 CHF+39%
Advertising Coordinator105,000 CHF-32%
Advertising Data Analyst133,000 CHF-13%
Advertising Manager214,000 CHF+39%
Advertising Operations Manager203,000 CHF+32%
Advertising Sales Director210,000 CHF+37%
Advertising Strategic Planner140,000 CHF-9%
Advertising Team Leader119,000 CHF-23%
Animation Director161,000 CHF+5%
Animator88,500 CHF-42%
Art Director123,000 CHF-20%
Art Manager125,000 CHF-19%
Artificial Intelligence Advertising Analyst133,000 CHF-13%
Artist106,000 CHF-31%
Artworker79,100 CHF-49%
Assistant Art Director97,800 CHF-36%
Audio and Video Equipment Technician77,900 CHF-49%
Audio Engineer92,900 CHF-40%
Audiosual Technician75,600 CHF-51%
Branding Consultant165,000 CHF+7%
Broadcast Administrator137,000 CHF-11%
Catering Sales79,300 CHF-48%
Catering Trainer93,100 CHF-39%
Color Consultant79,300 CHF-48%
Commercial and Industrial Designer73,000 CHF-52%
Conference Organiser94,800 CHF-38%
Content and Media Production Lead147,000 CHF-4%
CopyWriter89,000 CHF-42%
Creative Content Strategist159,000 CHF+3%
Creative Designer97,000 CHF-37%
Creative Director132,000 CHF-14%
Creative Technologist160,000 CHF+4%
Crowd Management Specialist130,000 CHF-15%
Design Strategist134,000 CHF-13%
Designer 74,400 CHF-52%
Desktop Publisher59,000 CHF-62%
Digital Campaign Manager140,000 CHF-9%
Digital Media Manager154,000 CHF+0%
Digital Media Strategist161,000 CHF+5%
Director of Events204,000 CHF+33%
Director of Graphic Design115,000 CHF-25%
Director of Social Media Marketing168,000 CHF+9%
Event Experience Designer135,000 CHF-12%
Event Security Specialist117,000 CHF-24%
Event Technology Consultant122,000 CHF-21%
Event Technology Integration Specialist116,000 CHF-25%
Events and Promotions Manager199,000 CHF+30%
Events Director204,000 CHF+33%
Exhibit Designer104,000 CHF-32%
Exhibit Display Coordinator95,000 CHF-38%
Exhibit Display Manager128,000 CHF-17%
Experiential Designer115,000 CHF-25%
Finisher68,900 CHF-55%
Gamification Specialist138,000 CHF-10%
Graphic Artist81,400 CHF-47%
Graphic Design Specialist96,900 CHF-37%
Graphic Designer79,800 CHF-48%
Graphics Artist82,200 CHF-47%
Graphics Design Supervisor106,000 CHF-31%
Group Creative Director136,000 CHF-11%
Imagery Analyst76,400 CHF-50%
Imaging Technologist77,100 CHF-50%
Immersive Storyteller116,000 CHF-25%
Interaction Designer66,600 CHF-57%
Lead Generation Specialist154,000 CHF+0%
Media Analyst103,000 CHF-33%
Media Executive135,000 CHF-12%
Media Planner106,000 CHF-31%
Media Production Coordinator99,800 CHF-35%
Media Production Manager164,000 CHF+7%
Media Project Manager169,000 CHF+10%
Media Relations Representative144,000 CHF-6%
Media Sales Executive172,000 CHF+12%
Meeting and Event Planner95,000 CHF-38%
Mobile Advertising Specialist149,000 CHF-3%
Motion Graphic Artist105,000 CHF-32%
Motion Graphics Designer106,000 CHF-31%
Multimedia Artist78,400 CHF-49%
Multimedia Specialist77,100 CHF-50%
NFT Designer89,000 CHF-42%
NFT Specialist96,900 CHF-37%
Photographer71,700 CHF-53%
PPC Campaign Manager127,000 CHF-17%
Print Production Manager143,000 CHF-7%
Product and Brand Manager208,000 CHF+35%
Sales Promotion Manager192,000 CHF+25%
Search Engine Optimization Specialist (SEO)91,800 CHF-40%
Sketch Artist93,900 CHF-39%
Social Media Event Strategist109,000 CHF-29%
Social Media Executive158,000 CHF+3%
Social Media Graphic Designer95,000 CHF-38%
Social Media Manager160,000 CHF+4%
Social Media Marketing Manager158,000 CHF+3%
Social Media Strategist163,000 CHF+6%
Special Events Supervisor129,000 CHF-16%
Technical Typist55,300 CHF-64%
User Experience UX Designer89,200 CHF-42%
UX Designer73,000 CHF-52%
Virtual / Augmented Reality Advertiser126,000 CHF-18%
Virtual / Augmented Reality Event Producer105,000 CHF-32%
Virtual / Augmented Reality Showroom Designer99,800 CHF-35%
Virtual Events Planner109,000 CHF-29%
Virtual Trade Show Manager96,100 CHF-37%
Voice Search Optimization Specialist132,000 CHF-14%
Web Accessibility Designer106,000 CHF-31%
Web3 Designer94,800 CHF-38%
Webinar Designer103,000 CHF-33%

Salary Comparison By City

CityAverage Salary
Zurich171,000 CHF

Government vs Private Sector Salary Comparison

Where can you get paid more, working in a private company or the government? The difference between the public or government sector salaries and the private sector salaries in Switzerland is 4% on average across all career fields.

Private Sector
122,000 CHF
Public Sector+4%
127,000 CHF
Percentage increase and decrease are relative to the previous value

Salary Statistics and Calculation Guide

What is considered to be a good and competitive salary for the job title Lead Generation Specialist in Switzerland?

A good and competitive compensation would range anywhere between 143,000 CHF and 164,000 CHF. This is a very rough estimate. Experience and education play a very huge part in the final earnings.

Gross Salary (before tax) and Net Salary (after tax)

All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.

Base / Basic Salary

The base salary for a careers like Lead Generation Specialist in Switzerland ranges from 75,300 CHF to 117,000 CHF. The base salary depends on many factors including experience and education. It is not easy to provide a figure with very little information, so take this range with a grain of salt.

What is the difference between the median and the average salary?

Both are indicators. If your salary is higher than both the average and the median then you are doing very well. If your salary is lower than both, then many people earn more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary

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