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Advertising / Graphic Design / Events Average Salaries in Tbilisi 2024

How much money does a person working in Advertising / Graphic Design / Events make in Tbilisi?

Average Monthly Salary
6,970 GEL
( 83,600 GEL yearly)

All salary figures displayed here are per month except when noted otherwise.
All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.

A person working in Advertising / Graphic Design / Events in Tbilisi typically earns around 6,970 GEL. Salaries range from 3,290 GEL (lowest average) to 12,600 GEL (highest average, actual maximum salary is higher).

Salary Variance

The provided figure represents the median compensation that encompasses housing, transportation, and other perks. The salaries within the Advertising / Graphic Design / Events domain in Tbilisi exhibit significant discrepancies across various professions. In case you seek information about the remuneration of a specific position, please refer to the salaries listed below for respective job titles.

Salaries for specific jobs

Job TitleAverage Salary
Advertising / Graphic Design / Events
Advertisement Fraud Analyst7,680 GEL
Advertising Account Executive7,740 GEL
Advertising Account Manager8,790 GEL
Advertising Account Planner4,480 GEL
Advertising and Promotions Manager12,000 GEL
Advertising Coordinator5,470 GEL
Advertising Data Analyst7,650 GEL
Advertising Manager11,900 GEL
Advertising Operations Manager11,800 GEL
Advertising Sales Director12,500 GEL
Advertising Strategic Planner7,780 GEL
Advertising Team Leader6,700 GEL
Animation Director9,070 GEL
Animator5,060 GEL
Art Director6,780 GEL
Art Manager7,120 GEL
Artificial Intelligence Advertising Analyst7,900 GEL
Artist5,780 GEL
Artworker4,470 GEL
Assistant Art Director5,750 GEL
Audio and Video Equipment Technician4,250 GEL
Audio Engineer4,870 GEL
Audiosual Technician3,990 GEL
Branding Consultant9,030 GEL
Broadcast Administrator7,710 GEL
Catering Sales4,540 GEL
Catering Trainer5,140 GEL
Color Consultant4,810 GEL
Commercial and Industrial Designer4,420 GEL
Conference Organiser5,300 GEL
Content and Media Production Lead8,260 GEL
CopyWriter4,830 GEL
Creative Content Strategist8,410 GEL
Creative Designer5,330 GEL
Creative Director6,910 GEL
Creative Technologist9,050 GEL
Crowd Management Specialist7,200 GEL
Design Strategist7,340 GEL
Designer 4,030 GEL
Desktop Publisher3,580 GEL
Digital Campaign Manager7,770 GEL
Digital Media Manager9,070 GEL
Digital Media Strategist8,690 GEL
Director of Events11,600 GEL
Director of Graphic Design6,420 GEL
Director of Social Media Marketing8,770 GEL
Event Experience Designer8,170 GEL
Event Security Specialist6,880 GEL
Event Technology Consultant6,910 GEL
Event Technology Integration Specialist6,320 GEL
Events and Promotions Manager11,900 GEL
Events Director12,400 GEL
Exhibit Designer5,820 GEL
Exhibit Display Coordinator5,460 GEL
Exhibit Display Manager7,090 GEL
Experiential Designer6,820 GEL
Finisher3,760 GEL
Gamification Specialist7,220 GEL
Graphic Artist4,300 GEL
Graphic Design Specialist5,370 GEL
Graphic Designer4,710 GEL
Graphics Artist4,630 GEL
Graphics Design Supervisor6,030 GEL
Group Creative Director7,970 GEL
Imagery Analyst4,380 GEL
Imaging Technologist4,270 GEL
Immersive Storyteller6,320 GEL
Interaction Designer3,530 GEL
Lead Generation Specialist9,180 GEL
Media Analyst5,420 GEL
Media Executive7,600 GEL
Media Planner6,010 GEL
Media Production Coordinator5,450 GEL
Media Production Manager9,550 GEL
Media Project Manager9,180 GEL
Media Relations Representative7,720 GEL
Media Sales Executive9,000 GEL
Meeting and Event Planner5,680 GEL
Mobile Advertising Specialist9,020 GEL
Motion Graphic Artist5,660 GEL
Motion Graphics Designer6,090 GEL
Multimedia Artist4,470 GEL
Multimedia Specialist4,270 GEL
NFT Designer4,910 GEL
NFT Specialist5,700 GEL
Photographer3,940 GEL
PPC Campaign Manager6,980 GEL
Print Production Manager7,580 GEL
Product and Brand Manager11,700 GEL
Sales Promotion Manager10,700 GEL
Search Engine Optimization Specialist (SEO)5,010 GEL
Sketch Artist4,820 GEL
Social Media Event Strategist5,900 GEL
Social Media Executive8,730 GEL
Social Media Graphic Designer5,500 GEL
Social Media Manager9,400 GEL
Social Media Marketing Manager8,910 GEL
Social Media Strategist8,930 GEL
Special Events Supervisor7,260 GEL
Technical Typist3,290 GEL
User Experience UX Designer4,900 GEL
UX Designer4,250 GEL
Virtual / Augmented Reality Advertiser6,830 GEL
Virtual / Augmented Reality Event Producer5,520 GEL
Virtual / Augmented Reality Showroom Designer5,690 GEL
Virtual Events Planner6,210 GEL
Virtual Trade Show Manager5,410 GEL
Voice Search Optimization Specialist7,580 GEL
Web Accessibility Designer5,720 GEL
Web3 Designer5,630 GEL
Webinar Designer5,910 GEL

Advertising / Graphic Design / Events Jobs Pay Scale and Salaries in Tbilisi

Median and salary distribution Tbilisi Advertising / Graphic Design / Events monthly
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Salary Structure and Pay Scale Comparison

5% of people earn
7,030 GEL or more
10% of people earn
6,090 to 7,030 GEL
20% of people earn
4,040 GEL or less
65% of people earn
4,040 to 6,090 GEL
Minimum Salary
3,290 GEL
6,420 GEL
12,600 GEL

Median Salary, maximum and minimum salary, minimum wage, starting salary, and the salary range

All salary figures displayed here are per month except when noted otherwise.
  • Salary Range, Minimum Wage, and Starting Salary

    Salaries in Advertising / Graphic Design / Events in Tbilisi range from 3,290 GEL (starting average salary) to 12,600 GEL (maximum average salary, actual maximum is higher). To clarify, the number presented is not the legally mandated minimum wage. Rather, it represents the lowest figure reported in a salary survey that involved thousands of participants and professionals from across the entire country.

  • Median Salary

    The median income in the field of Advertising / Graphic Design / Events is 6,420 GEL, implying that half of the workforce in Tbilisi earns less than this figure, and the other half earns more. It represents the central value of salaries. As a rule of thumb, you would prefer to be part of the group earning above the median wage, situated on the right-hand side of the salary distribution chart.

  • Percentiles and Salary Scale

    Two values that are highly correlated with the median are the 25th and 75th percentiles. By examining the salary distribution diagram, it is possible to determine that 25% of individuals employed in Advertising / Graphic Design / Events in Tbilisi earn less than 5,210 GEL, while 75% of them earn more. Additionally, the diagram reveals that 75% of individuals earn less than 7,530 GEL, while 25% earn more than that.

  • Pay Scale Structure

    Data was regrouped into brackets to provide a better understanding of what salaries can be expected. This approach was deemed more accurate than relying solely on the average salary, as it offers greater insights into the distribution of salaries in the field of Advertising / Graphic Design / Events in Tbilisi. The analysis revealed that roughly 65% of all reported salaries fell within the range of 4,040 GEL to 6,090 GEL. Approximately 20% of salaries were below the 4,040 GEL mark, while 10% ranged from 6,090 GEL to 7,030 GEL. Only 5% of individuals earned a gross salary of 7,030 GEL or higher.

Salary Comparison by Years of Experience

How does a person's salary progress over time?

Salary Comparison By Experience Level
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The experience level is the most important factor in determining the salary. Naturally, the more years of experience the higher the wage.

Generally speaking, employees in Advertising / Graphic Design / Events in Tbilisi having experience from two to five years earn on average 32% more than freshers and juniors across all industries and disciplines.

Professionals with experience of more than five years tend to earn on average 36% more than those with five years or less of work experience.

As you hit the ten years mark, the salary increases by 21% and an additional 14% for those who have crossed the 15 years mark.

Those figures are presented as guidelines only. The numbers become more significant if you consider one job title at a time.

Change in salary based on experience varies drastically from one location to another and depends hugely on the career field as well. The data displayed here is the combined average of many different jobs. To view accurate figures, choose a specific job title.
On average, a person's salary doubles their starting salary by the time they cross the 10 years* experience mark.
* Based on the average change in salary over time. Salary variations differ from person to person.

Salary Comparison By Education

How does the education level affect your salary?

Salary Comparison By Education
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Change in salary based on education varies drastically from one location to another and depends hugely on the career field as well. The data displayed here is the combined average of multiple jobs. To view accurate figures, choose a specific job title.

It is well known that higher education equals a bigger salary, but how much more money can a degree add to your income?

We compared the salaries of professionals at the same level but with different college degree levels across many jobs in Advertising / Graphic Design / Events in Tbilisi, below are our findings.

Workers with a certificate or diploma earn on average 17% more than their peers who only reached the high school level.

Employees who earned a Bachelor's Degree earn 24% more than those who only managed to attain a certificate or diploma.

Professionals who attained a Master's Degree are awarded salaries that are 29% more than those with a Bachelor's Degree.

Finally, PhD holders earn 23% more than Master's Degree holders on average while doing the same job.

Is a Master's degree or an MBA worth it? Should you pursue higher education?

A Master's degree program or any post-graduate program in Georgia costs anywhere from 33,900 GEL to 102,000 GEL and lasts approximately two years. That is quite an investment.

Employees can't expect any salary increases during the study period, assuming they already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.

Many people pursue higher education as a tactic to switch to a higher-paying job. The numbers seem to support this tactic. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.

The decision really depends on the situation and experience among many other factors. Putting all variables aside, if a person can afford the costs of higher education then the return on investment is definitely worth it. Degree costs can be recovered roughly in a year or so.

Salary and Compensation Comparison By Gender / Advertising / Graphic Design / Events / Tbilisi

Salary comparison by gender Georgia Advertising / Graphic Design / Events monthly
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Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? In the field of Advertising / Graphic Design / Events in Georgia, the average difference between the salary of male and female employees is 8%.

6,570 GEL
6,110 GEL
Percentage increase and decrease are relative to the previous value

Salary Comparison By Gender in Georgia for all Careers

Salary comparison by gender monthly Georgia
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Average Annual Salary Increment Percentage / Advertising / Graphic Design / Events / Tbilisi

How much are annual salary increments in Tbilisi for individuals working in Advertising / Graphic Design / Events? How often do employees get salary raises?

Professionals working in Advertising / Graphic Design / Events in Georgia are likely to observe a salary increase of approximately % every months. The national average annual increment for all professions combined is 5% granted to employees every 28 months.

Annual Salary Increment Rate Georgia Advertising / Graphic Design / Events
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The figures provided here are averages of numbers. Those figures should be taken as general guidelines. Salary increments will vary from person to person and depend on many factors, but your performance and contribution to the success of the organization remain the most important factors in determining how much and how often you will be granted a raise.

Georgia / All Professions

Annual Salary Increment Rate Georgia
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The term Annual Salary Increase usually refers to the increase in 12 calendar month period, but because it is rare that people get their salaries reviewed exactly on the one-year mark, it is more meaningful to know the frequency and the rate at the time of the increase.

How to calculate the salary increment percentage?

The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 / Increase Frequency

The average salary increase in one year (12 months) in Georgia is 2%.

Worldwide Salary Raises: All Countries and All Jobs

World Average Annual Salary Increment
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Salary Packages and Schemes

Not all compensation increases are reflected directly in the salary. Some companies offer upgraded packages to their staff instead of cash money. The figures displayed here account only for direct increments to the base salary.

Bonus and Incentive Rates / Advertising / Graphic Design / Events / Georgia

How much and how often are bonuses being awarded?Annual Salary Bonus Rate Georgia Advertising / Graphic Design / Events
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100% of surveyed staff in Advertising / Graphic Design / Events reported that they haven't received any bonuses or incentives in the previous year while % said that they received at least one form of monetary bonus.

Those who got bonuses reported rates ranging from % to % of their annual salary.

Received Bonus
No Bonus

Types of Bonuses Considered

Individual Performance-Based Bonuses

The most standard form of bonus, where the employee is awarded based on their exceptional performance.

Company Performance Bonuses

Occasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.

Goal-Based Bonuses

Granted upon achieving an important goal or milestone.

Holiday / End of Year Bonuses

These types of bonuses are given without a reason and usually resemble an appreciation token.

Bonuses Are Not Commissions!

People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.

What makes a position worthy of good bonuses and a high salary?

The main two types of jobs

Revenue GeneratorsSupporting Cast

Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business.

Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations.

A graphics designer working for a graphics designing company.

A graphic designer in the marketing department of a hospital.

Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.

Try to work for companies where your skills can generate revenue. We can't all generate revenue and that's perfectly fine.

Bonus Comparison by Seniority Level

Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.

Hourly Average Wage / Advertising / Graphic Design / Events / Tbilisi

40 GEL per hour

The average hourly wage (pay per hour) in Advertising / Graphic Design / Events in Tbilisi is 40 GEL.This is the rate they get paid for every worked hour.

Hourly Wage = Annual Salary / ( 52 x 5 x 8 )

About The Hourly Pay Rate

The hourly wage is the salary paid in one worked hour. Usually, jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fixed amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.

What is the minimum hourly rate of pay?

The minimum pay rate per hour for people working in Advertising / Graphic Design / Events in Tbilisi is 19 GEL. This is the minimum as per the gathered data in the salary survey not the minimum hourly rate mandated by law.

Salary Comparison By City

CityAverage Salary
Batumi6,480 GEL
Tbilisi6,970 GEL

Government vs Private Sector Salary Comparison

Where can you get paid more, working in a private company or the government? The difference between the public or government sector salaries and the private sector salaries in Georgia is 17% on average across all career fields.

Private Sector
6,300 GEL
Public Sector+17%
7,380 GEL
Percentage increase and decrease are relative to the previous value

Salary Statistics and Calculation Guide

What is considered to be a good and competitive salary in Advertising / Graphic Design / Events in Tbilisi?

A good and competitive compensation would range anywhere between 6,420 GEL and 7,530 GEL. This is a very rough estimate. Experience and education play a very huge part in the final earnings.

Gross Salary (before tax) and Net Salary (after tax)

All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.

Base / Basic Salary

The base salary for jobs in Advertising / Graphic Design / Events in Tbilisi ranges from 3,290 GEL to 5,210 GEL. The base salary depends on many factors including experience and education. It is not easy to provide a figure with very little information, so take this range with a grain of salt.

What is the difference between the median and the average salary?

Both are indicators. If your salary is higher than both the average and the median then you are doing very well. If your salary is lower than both, then many people earn more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary

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