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Social Media Manager Average Salary in Tbilisi 2024

How much money does a person working as Social Media Manager make in Tbilisi?

Average Monthly Salary
9,400 GEL
( 113,000 GEL yearly)

All salary figures displayed here are per month except when noted otherwise.
All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.

A person working as Social Media Manager in Tbilisi typically earns around 9,400 GEL. Salaries range from 4,800 GEL (lowest) to 14,500 GEL (highest).

Salary Variance

This is the average salary including housing, transport, and other benefits. Social Media Manager salaries in Tbilisi vary drastically based on experience, skills, gender, or location. Below you will find a detailed breakdown based on many different criteria.

Social Media Manager Pay Scale and Salaries in Tbilisi

Median and salary distribution Tbilisi Social Media Manager monthly
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Salary Structure and Pay Scale Comparison

5% of people earn
8,580 GEL or more
10% of people earn
7,620 to 8,580 GEL
20% of people earn
5,520 GEL or less
65% of people earn
5,520 to 7,620 GEL
Minimum Salary
4,800 GEL
8,630 GEL
14,500 GEL

Median Salary, maximum and minimum salary, minimum wage, starting salary, and the salary range

All salary figures displayed here are per month except when noted otherwise.
  • Salary Range, Minimum Wage, and Starting Salary

    Salaries for the position Social Media Manager in Tbilisi range from 4,800 GEL (starting salary) to 14,500 GEL (maximum salary). It should be noted that the given figure is not the legally mandated minimum wage; rather, it represents the lowest figure reported in a salary survey that included thousands of participants and professionals from all regions of the country.

  • Median Salary

    With a median salary of 8,630 GEL, half of the professionals who work as Social Media Manager in Tbilisi earn less than this amount, and the other half earn more. The median salary denotes the middle value of salaries. Ideally, you would want to belong to the group earning more than the median salary, located on the right side of the salary distribution graph.

  • Percentiles and Salary Scale

    The median is closely associated with two other values known as the 25th and 75th percentiles. By examining the salary distribution chart, it can be determined that 25% of professionals employed as Social Media Manager in Tbilisi earn less than 7,120 GEL, while 75% earn more. Similarly, the chart shows that 75% earn less than 9,810 GEL while 25% earn more.

  • Pay Scale Structure

    To provide a better understanding of expected salaries, we categorized the frequently occurring salaries into different ranges. This approach provides a more precise representation of salary distribution for the job title Social Media Manager in Tbilisi compared to simply calculating the average. The majority of reported salaries, approximately 65%, fall within the range of 5,520 GEL to 7,620 GEL. About 20% of salaries are below the 5,520 GEL mark, while 10% fall within the range of 7,620 GEL to 8,580 GEL. Only 5% of individuals have salaries exceeding 8,580 GEL.

Salary Comparison by Years of Experience / Social Media Manager / Tbilisi

How do experience and age affect pay?

0 - 2 Years
5,380 GEL
2 - 5 Years+31%
7,020 GEL
5 - 10 Years+40%
9,830 GEL
10 - 15 Years+20%
11,800 GEL
15 - 20 Years+9%
12,800 GEL
20+ Years+8%
13,900 GEL
Percentage increase and decrease are relative to the previous value
Salary comparison by years of experience monthly Tbilisi Social Media Manager
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The experience level is the most important factor in determining the salary. Naturally, the more years of experience the higher the wage. We broke down salaries by experience level for people working as Social Media Manager and this is what we found.

All salary figures displayed here are per month except when noted otherwise.

Employees with less than two years of experience earn approximately 5,380 GEL.

While someone with an experience level between two and five years is expected to earn 7,020 GEL, 31% more than someone with less than two year's experience.

Moving forward, an experience level between five and ten years lands a salary of 9,830 GEL, 40% more than someone with two to five years of experience.

Additionally, professionals whose expertise span anywhere between ten and fifteen years get a salary equivalent to 11,800 GEL, 20% more than someone with five to ten years of experience.

If the experience level is between fifteen and twenty years, then the expected wage is 12,800 GEL, 9% more than someone with ten to fifteen years of experience.

Lastly, employees with more than twenty years of professional experience get a salary of 13,900 GEL, 8% more than people with fifteen to twenty years of experience.

On average, a person's salary doubles their starting salary by the time they cross the 10 years* experience mark.
* Based on the average change in salary over time. Salary variations differ from person to person.

Typical Salary Progress for Most Careers

Salary Comparison By Experience Level
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Salary Comparison By Education / Social Media Manager / Tbilisi

How do education levels affect salaries?

Displayed below is the average salary variance between different education levels of professionals working as Social Media Manager.

High School
6,440 GEL
Certificate or Diploma+15%
7,410 GEL
Bachelor's Degree+41%
10,400 GEL
Master's Degree+29%
13,400 GEL
Percentage increase and decrease are relative to the previous value
Salary comparison by education level monthly Tbilisi Social Media Manager
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We all know that higher education equals a bigger salary, but how much more money can a degree add to your income? We broke down salaries by education level for the position Social Media Manager in order to make a comparison.

Level 1: High School

Employees at this education level have an average salary of 6,440 GEL.

Level 2: Certificate or Diploma

At this level, the average salary becomes 7,410 GEL, 15% more than the previous level.

Level 3: Bachelor's Degree

At this level, the average salary becomes 10,400 GEL, 41% more than the previous level.

Level 4: Master's Degree

At this level, the average salary becomes 13,400 GEL, 29% more than the previous level.

Is a Master's degree or an MBA worth it? Should you pursue higher education?

A Master's degree program or any post-graduate program in Georgia costs anywhere from 33,900 GEL to 102,000 GEL and lasts approximately two years. That is quite an investment.

You can't really expect any salary increases during the study period, assuming you already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.

Many people pursue higher education as a tactic to switch to a higher-paying job. The numbers seem to support the theory. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.

If you can afford the costs of higher education, the return on investment is definitely worth it. You should be able to recover the costs in roughly a year or so.

Typical Salary Difference by Education for Most Careers

Salary Comparison By Education Level
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Salary and Compensation Comparison By Gender / Social Media Manager / Tbilisi

Salary comparison by gender Georgia Social Media Manager monthly
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Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? For the people who work as Social Media Manager in Georgia, the average difference between the salary of male and female employees is nan%.

Percentage increase and decrease are relative to the previous value

Salary Comparison By Gender in Georgia for all Careers

Salary comparison by gender monthly Georgia
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Average Annual Salary Increment Percentage / Social Media Manager / Tbilisi

How much are annual salary increments in Tbilisi for individuals working as Social Media Manager? How often do employees get salary raises?

Individuals working as Social Media Manager in Georgia are likely to observe a salary increase of approximately % every months. The national average annual increment for all professions combined is 5% granted to employees every 28 months.

Annual Salary Increment Rate Georgia Social Media Manager
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The figures provided here are averages of numbers. Those figures should be taken as general guidelines. Salary increments will vary from person to person and depend on many factors, but your performance and contribution to the success of the organization remain the most important factors in determining how much and how often you will be granted a raise.

Georgia / All Professions

Annual Salary Increment Rate Georgia
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The term Annual Salary Increase usually refers to the increase in 12 calendar month period, but because it is rare that people get their salaries reviewed exactly on the one-year mark, it is more meaningful to know the frequency and the rate at the time of the increase.

How to calculate the salary increment percentage?

The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 / Increase Frequency

The average salary increase in one year (12 months) in Georgia is 2%.

Worldwide Salary Raises: All Countries and All Jobs

World Average Annual Salary Increment
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Salary Packages and Schemes

Not all compensation increases are reflected directly in the salary. Some companies offer upgraded packages to their staff instead of cash money. The figures displayed here account only for direct increments to the base salary.

Bonus and Incentive Rates / Social Media Manager / Georgia

How much and how often are bonuses being awarded?Annual Salary Bonus Rate Georgia Social Media Manager
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100% of surveyed staff reported that they haven't received any bonuses or incentives in the previous year while % said that they received at least one form of monetary bonus.

Those who got bonuses reported rates ranging from % to % of their annual salary.

Received Bonus
No Bonus

Types of Bonuses Considered

Individual Performance-Based Bonuses

The most standard form of bonus, where the employee is awarded based on their exceptional performance.

Company Performance Bonuses

Occasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.

Goal-Based Bonuses

Granted upon achieving an important goal or milestone.

Holiday / End of Year Bonuses

These types of bonuses are given without a reason and usually resemble an appreciation token.

Bonuses Are Not Commissions!

People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.

What makes a position worthy of good bonuses and a high salary?

The main two types of jobs

Revenue GeneratorsSupporting Cast

Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business.

Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations.

A graphics designer working for a graphics designing company.

A graphic designer in the marketing department of a hospital.

Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.

Try to work for companies where your skills can generate revenue. We can't all generate revenue and that's perfectly fine.

Bonus Comparison by Seniority Level

Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.

Average Hourly Wage / Social Media Manager / Tbilisi

54 GEL per hour

The average hourly wage (pay per hour) for individuals working as Social Media Manager in Tbilisi is 54 GEL.This is the rate they get paid for every worked hour.

Hourly Wage = Annual Salary / ( 52 x 5 x 8 )

About The Hourly Pay Rate

The hourly wage is the salary paid in one worked hour. Usually, jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fixed amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.

What is the minimum hourly rate of pay?

The minimum pay rate per hour for people working as Social Media Manager in Tbilisi is 28 GEL. This is the minimum as per the gathered data in the salary survey not the minimum hourly rate mandated by law.

Salary comparison with similar jobs

Job TitleAverage Salary
Advertising / Graphic Design / Events-100%
Advertisement Fraud Analyst7,680 GEL-18%
Advertising Account Executive7,740 GEL-18%
Advertising Account Manager8,790 GEL-7%
Advertising Account Planner4,480 GEL-52%
Advertising and Promotions Manager12,000 GEL+28%
Advertising Coordinator5,470 GEL-42%
Advertising Data Analyst7,650 GEL-19%
Advertising Manager11,900 GEL+27%
Advertising Operations Manager11,800 GEL+25%
Advertising Sales Director12,500 GEL+33%
Advertising Strategic Planner7,780 GEL-17%
Advertising Team Leader6,700 GEL-29%
Animation Director9,070 GEL-4%
Animator5,060 GEL-46%
Art Director6,780 GEL-28%
Art Manager7,120 GEL-24%
Artificial Intelligence Advertising Analyst7,900 GEL-16%
Artist5,780 GEL-39%
Artworker4,470 GEL-52%
Assistant Art Director5,750 GEL-39%
Audio and Video Equipment Technician4,250 GEL-55%
Audio Engineer4,870 GEL-48%
Audiosual Technician3,990 GEL-58%
Branding Consultant9,030 GEL-4%
Broadcast Administrator7,710 GEL-18%
Catering Sales4,540 GEL-52%
Catering Trainer5,140 GEL-45%
Color Consultant4,810 GEL-49%
Commercial and Industrial Designer4,420 GEL-53%
Conference Organiser5,300 GEL-44%
Content and Media Production Lead8,260 GEL-12%
CopyWriter4,830 GEL-49%
Creative Content Strategist8,410 GEL-11%
Creative Designer5,330 GEL-43%
Creative Director6,910 GEL-27%
Creative Technologist9,050 GEL-4%
Crowd Management Specialist7,200 GEL-23%
Design Strategist7,340 GEL-22%
Designer 4,030 GEL-57%
Desktop Publisher3,580 GEL-62%
Digital Campaign Manager7,770 GEL-17%
Digital Media Manager9,070 GEL-4%
Digital Media Strategist8,690 GEL-8%
Director of Events11,600 GEL+23%
Director of Graphic Design6,420 GEL-32%
Director of Social Media Marketing8,770 GEL-7%
Event Experience Designer8,170 GEL-13%
Event Security Specialist6,880 GEL-27%
Event Technology Consultant6,910 GEL-27%
Event Technology Integration Specialist6,320 GEL-33%
Events and Promotions Manager11,900 GEL+27%
Events Director12,400 GEL+32%
Exhibit Designer5,820 GEL-38%
Exhibit Display Coordinator5,460 GEL-42%
Exhibit Display Manager7,090 GEL-25%
Experiential Designer6,820 GEL-27%
Finisher3,760 GEL-60%
Gamification Specialist7,220 GEL-23%
Graphic Artist4,300 GEL-54%
Graphic Design Specialist5,370 GEL-43%
Graphic Designer4,710 GEL-50%
Graphics Artist4,630 GEL-51%
Graphics Design Supervisor6,030 GEL-36%
Group Creative Director7,970 GEL-15%
Imagery Analyst4,380 GEL-53%
Imaging Technologist4,270 GEL-55%
Immersive Storyteller6,320 GEL-33%
Interaction Designer3,530 GEL-62%
Lead Generation Specialist9,180 GEL-2%
Media Analyst5,420 GEL-42%
Media Executive7,600 GEL-19%
Media Planner6,010 GEL-36%
Media Production Coordinator5,450 GEL-42%
Media Production Manager9,550 GEL+2%
Media Project Manager9,180 GEL-2%
Media Relations Representative7,720 GEL-18%
Media Sales Executive9,000 GEL-4%
Meeting and Event Planner5,680 GEL-40%
Mobile Advertising Specialist9,020 GEL-4%
Motion Graphic Artist5,660 GEL-40%
Motion Graphics Designer6,090 GEL-35%
Multimedia Artist4,470 GEL-52%
Multimedia Specialist4,270 GEL-55%
NFT Designer4,910 GEL-48%
NFT Specialist5,700 GEL-39%
Photographer3,940 GEL-58%
PPC Campaign Manager6,980 GEL-26%
Print Production Manager7,580 GEL-19%
Product and Brand Manager11,700 GEL+24%
Sales Promotion Manager10,700 GEL+14%
Search Engine Optimization Specialist (SEO)5,010 GEL-47%
Sketch Artist4,820 GEL-49%
Social Media Event Strategist5,900 GEL-37%
Social Media Executive8,730 GEL-7%
Social Media Graphic Designer5,500 GEL-42%
Social Media Manager9,400 GEL-0%
Social Media Marketing Manager8,910 GEL-5%
Social Media Strategist8,930 GEL-5%
Special Events Supervisor7,260 GEL-23%
Technical Typist3,290 GEL-65%
User Experience UX Designer4,900 GEL-48%
UX Designer4,250 GEL-55%
Virtual / Augmented Reality Advertiser6,830 GEL-27%
Virtual / Augmented Reality Event Producer5,520 GEL-41%
Virtual / Augmented Reality Showroom Designer5,690 GEL-39%
Virtual Events Planner6,210 GEL-34%
Virtual Trade Show Manager5,410 GEL-42%
Voice Search Optimization Specialist7,580 GEL-19%
Web Accessibility Designer5,720 GEL-39%
Web3 Designer5,630 GEL-40%
Webinar Designer5,910 GEL-37%

Salary Comparison By City

CityAverage Salary
Tbilisi9,400 GEL

Government vs Private Sector Salary Comparison

Where can you get paid more, working in a private company or the government? The difference between the public or government sector salaries and the private sector salaries in Georgia is 17% on average across all career fields.

Private Sector
6,300 GEL
Public Sector+17%
7,380 GEL
Percentage increase and decrease are relative to the previous value

Salary Statistics and Calculation Guide

What is considered to be a good and competitive salary for the job title Social Media Manager in Tbilisi?

A good and competitive compensation would range anywhere between 8,630 GEL and 9,810 GEL. This is a very rough estimate. Experience and education play a very huge part in the final earnings.

Gross Salary (before tax) and Net Salary (after tax)

All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.

Base / Basic Salary

The base salary for a careers like Social Media Manager in Tbilisi ranges from 4,800 GEL to 7,120 GEL. The base salary depends on many factors including experience and education. It is not easy to provide a figure with very little information, so take this range with a grain of salt.

What is the difference between the median and the average salary?

Both are indicators. If your salary is higher than both the average and the median then you are doing very well. If your salary is lower than both, then many people earn more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary

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