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Lead Generation Specialist Average Salary in United Kingdom 2024

How much money does a person working as Lead Generation Specialist make in United Kingdom?

Average Yearly Salary
87,900 GBP
( 7,320 GBP monthly)

All salary figures displayed here are per year except when noted otherwise.
All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.

A person working as Lead Generation Specialist in United Kingdom typically earns around 87,900 GBP. Salaries range from 43,000 GBP (lowest) to 137,000 GBP (highest).

Salary Variance

This is the average salary including housing, transport, and other benefits. Lead Generation Specialist salaries in United Kingdom vary drastically based on experience, skills, gender, or location. Below you will find a detailed breakdown based on many different criteria.

Lead Generation Specialist Pay Scale and Salaries in United Kingdom

Median and salary distribution United Kingdom Lead Generation Specialist yearly
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Salary Structure and Pay Scale Comparison

5% of people earn
81,500 GBP or more
10% of people earn
72,000 to 81,500 GBP
20% of people earn
51,100 GBP or less
65% of people earn
51,100 to 72,000 GBP
Minimum Salary
43,000 GBP
81,900 GBP
137,000 GBP

Median Salary, maximum and minimum salary, minimum wage, starting salary, and the salary range

All salary figures displayed here are per year except when noted otherwise.
  • Salary Range, Minimum Wage, and Starting Salary

    Salaries for the position Lead Generation Specialist in United Kingdom range from 43,000 GBP (starting salary) to 137,000 GBP (maximum salary). It should be noted that the given figure is not the legally mandated minimum wage; rather, it represents the lowest figure reported in a salary survey that included thousands of participants and professionals from all regions of the country.

  • Median Salary

    With a median salary of 81,900 GBP, half of the professionals who work as Lead Generation Specialist in United Kingdom earn less than this amount, and the other half earn more. The median salary denotes the middle value of salaries. Ideally, you would want to belong to the group earning more than the median salary, located on the right side of the salary distribution graph.

  • Percentiles and Salary Scale

    The median is closely associated with two other values known as the 25th and 75th percentiles. By examining the salary distribution chart, it can be determined that 25% of professionals employed as Lead Generation Specialist in United Kingdom earn less than 67,000 GBP, while 75% earn more. Similarly, the chart shows that 75% earn less than 93,700 GBP while 25% earn more.

  • Pay Scale Structure

    To provide a better understanding of expected salaries, we categorized the frequently occurring salaries into different ranges. This approach provides a more precise representation of salary distribution for the job title Lead Generation Specialist in United Kingdom compared to simply calculating the average. The majority of reported salaries, approximately 65%, fall within the range of 51,100 GBP to 72,000 GBP. About 20% of salaries are below the 51,100 GBP mark, while 10% fall within the range of 72,000 GBP to 81,500 GBP. Only 5% of individuals have salaries exceeding 81,500 GBP.

Salary Comparison by Years of Experience / Lead Generation Specialist / United Kingdom

How do experience and age affect pay?

0 - 2 Years
51,000 GBP
2 - 5 Years+29%
65,600 GBP
5 - 10 Years+38%
90,500 GBP
10 - 15 Years+24%
112,000 GBP
15 - 20 Years+7%
120,000 GBP
20+ Years+7%
128,000 GBP
Percentage increase and decrease are relative to the previous value
Salary comparison by years of experience yearly United Kingdom Lead Generation Specialist
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The experience level is the most important factor in determining the salary. Naturally, the more years of experience the higher the wage. We broke down salaries by experience level for people working as Lead Generation Specialist and this is what we found.

All salary figures displayed here are per year except when noted otherwise.

Employees with less than two years of experience earn approximately 51,000 GBP.

While someone with an experience level between two and five years is expected to earn 65,600 GBP, 29% more than someone with less than two year's experience.

Moving forward, an experience level between five and ten years lands a salary of 90,500 GBP, 38% more than someone with two to five years of experience.

Additionally, professionals whose expertise span anywhere between ten and fifteen years get a salary equivalent to 112,000 GBP, 24% more than someone with five to ten years of experience.

If the experience level is between fifteen and twenty years, then the expected wage is 120,000 GBP, 7% more than someone with ten to fifteen years of experience.

Lastly, employees with more than twenty years of professional experience get a salary of 128,000 GBP, 7% more than people with fifteen to twenty years of experience.

On average, a person's salary doubles their starting salary by the time they cross the 10 years* experience mark.
* Based on the average change in salary over time. Salary variations differ from person to person.

Typical Salary Progress for Most Careers

Salary Comparison By Experience Level
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Salary Comparison By Education / Lead Generation Specialist / United Kingdom

How do education levels affect salaries?

Displayed below is the average salary variance between different education levels of professionals working as Lead Generation Specialist.

High School
63,700 GBP
Certificate or Diploma+15%
73,100 GBP
Bachelor's Degree+35%
98,500 GBP
Master's Degree+26%
124,000 GBP
Percentage increase and decrease are relative to the previous value
Salary comparison by education level yearly United Kingdom Lead Generation Specialist
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We all know that higher education equals a bigger salary, but how much more money can a degree add to your income? We broke down salaries by education level for the position Lead Generation Specialist in order to make a comparison.

Level 1: High School

Employees at this education level have an average salary of 63,700 GBP.

Level 2: Certificate or Diploma

At this level, the average salary becomes 73,100 GBP, 15% more than the previous level.

Level 3: Bachelor's Degree

At this level, the average salary becomes 98,500 GBP, 35% more than the previous level.

Level 4: Master's Degree

At this level, the average salary becomes 124,000 GBP, 26% more than the previous level.

Is a Master's degree or an MBA worth it? Should you pursue higher education?

A Master's degree program or any post-graduate program in United Kingdom costs anywhere from 29,700 GBP to 89,100 GBP and lasts approximately two years. That is quite an investment.

You can't really expect any salary increases during the study period, assuming you already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.

Many people pursue higher education as a tactic to switch to a higher-paying job. The numbers seem to support the theory. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.

If you can afford the costs of higher education, the return on investment is definitely worth it. You should be able to recover the costs in roughly a year or so.

Typical Salary Difference by Education for Most Careers

Salary Comparison By Education Level
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Salary and Compensation Comparison By Gender / Lead Generation Specialist / United Kingdom

Salary comparison by gender United Kingdom Lead Generation Specialist yearly
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Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? For the people who work as Lead Generation Specialist in United Kingdom, the average difference between the salary of male and female employees is 4%.

89,700 GBP
85,900 GBP
Percentage increase and decrease are relative to the previous value

Salary Comparison By Gender in United Kingdom for all Careers

Salary comparison by gender yearly United Kingdom
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Average Annual Salary Increment Percentage / Lead Generation Specialist / United Kingdom

How much are annual salary increments in United Kingdom for individuals working as Lead Generation Specialist? How often do employees get salary raises?

Individuals working as Lead Generation Specialist in United Kingdom are likely to observe a salary increase of approximately 12% every 16 months. The national average annual increment for all professions combined is 9% granted to employees every 15 months.

Annual Salary Increment Rate United Kingdom Lead Generation Specialist
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The figures provided here are averages of numbers. Those figures should be taken as general guidelines. Salary increments will vary from person to person and depend on many factors, but your performance and contribution to the success of the organization remain the most important factors in determining how much and how often you will be granted a raise.

United Kingdom / All Professions

Annual Salary Increment Rate United Kingdom
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The term Annual Salary Increase usually refers to the increase in 12 calendar month period, but because it is rare that people get their salaries reviewed exactly on the one-year mark, it is more meaningful to know the frequency and the rate at the time of the increase.

How to calculate the salary increment percentage?

The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 / Increase Frequency

The average salary increase in one year (12 months) in United Kingdom is 7%.

Worldwide Salary Raises: All Countries and All Jobs

World Average Annual Salary Increment
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Salary Packages and Schemes

Not all compensation increases are reflected directly in the salary. Some companies offer upgraded packages to their staff instead of cash money. The figures displayed here account only for direct increments to the base salary.

Bonus and Incentive Rates / Lead Generation Specialist / United Kingdom

How much and how often are bonuses being awarded?Annual Salary Bonus Rate United Kingdom Lead Generation Specialist
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16% of surveyed staff reported that they haven't received any bonuses or incentives in the previous year while 84% said that they received at least one form of monetary bonus.

Those who got bonuses reported rates ranging from 5% to 9% of their annual salary.

Received Bonus
No Bonus

Types of Bonuses Considered

Individual Performance-Based Bonuses

The most standard form of bonus, where the employee is awarded based on their exceptional performance.

Company Performance Bonuses

Occasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.

Goal-Based Bonuses

Granted upon achieving an important goal or milestone.

Holiday / End of Year Bonuses

These types of bonuses are given without a reason and usually resemble an appreciation token.

Bonuses Are Not Commissions!

People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.

What makes a position worthy of good bonuses and a high salary?

The main two types of jobs

Revenue GeneratorsSupporting Cast

Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business.

Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations.

A graphics designer working for a graphics designing company.

A graphic designer in the marketing department of a hospital.

Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.

Try to work for companies where your skills can generate revenue. We can't all generate revenue and that's perfectly fine.

Bonus Comparison by Seniority Level

Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.

Average Hourly Wage / Lead Generation Specialist / United Kingdom

42 GBP per hour

The average hourly wage (pay per hour) for individuals working as Lead Generation Specialist in United Kingdom is 42 GBP.This is the rate they get paid for every worked hour.

Hourly Wage = Annual Salary / ( 52 x 5 x 8 )

About The Hourly Pay Rate

The hourly wage is the salary paid in one worked hour. Usually, jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fixed amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.

What is the minimum hourly rate of pay?

The minimum pay rate per hour for people working as Lead Generation Specialist in United Kingdom is 21 GBP. This is the minimum as per the gathered data in the salary survey not the minimum hourly rate mandated by law.

Salary comparison with similar jobs

Job TitleAverage Salary
Advertising / Graphic Design / Events-100%
Advertisement Fraud Analyst73,900 GBP-16%
Advertising Account Executive81,700 GBP-7%
Advertising Account Manager84,100 GBP-4%
Advertising Account Planner43,800 GBP-50%
Advertising and Promotions Manager114,000 GBP+30%
Advertising Coordinator58,000 GBP-34%
Advertising Data Analyst77,700 GBP-12%
Advertising Manager120,000 GBP+37%
Advertising Operations Manager123,000 GBP+40%
Advertising Sales Director120,000 GBP+37%
Advertising Strategic Planner79,300 GBP-10%
Advertising Team Leader66,300 GBP-25%
Animation Director90,200 GBP+3%
Animator51,700 GBP-41%
Art Director73,100 GBP-17%
Art Manager70,000 GBP-20%
Artificial Intelligence Advertising Analyst76,500 GBP-13%
Artist60,000 GBP-32%
Artworker42,100 GBP-52%
Assistant Art Director53,600 GBP-39%
Audio and Video Equipment Technician42,200 GBP-52%
Audio Engineer51,300 GBP-42%
Audiosual Technician43,700 GBP-50%
Branding Consultant93,800 GBP+7%
Broadcast Administrator73,000 GBP-17%
Catering Sales46,300 GBP-47%
Catering Trainer55,400 GBP-37%
Color Consultant47,300 GBP-46%
Commercial and Industrial Designer43,600 GBP-50%
Conference Organiser53,400 GBP-39%
Content and Media Production Lead78,600 GBP-11%
CopyWriter48,300 GBP-45%
Creative Content Strategist91,500 GBP+4%
Creative Designer55,000 GBP-37%
Creative Director72,900 GBP-17%
Creative Technologist85,200 GBP-3%
Crowd Management Specialist73,800 GBP-16%
Design Strategist75,800 GBP-14%
Designer 40,500 GBP-54%
Desktop Publisher35,200 GBP-60%
Digital Campaign Manager78,800 GBP-10%
Digital Media Manager84,500 GBP-4%
Digital Media Strategist87,300 GBP-1%
Director of Events120,000 GBP+37%
Director of Graphic Design64,600 GBP-26%
Director of Social Media Marketing93,100 GBP+6%
Event Experience Designer80,300 GBP-9%
Event Security Specialist71,200 GBP-19%
Event Technology Consultant68,400 GBP-22%
Event Technology Integration Specialist66,000 GBP-25%
Events and Promotions Manager114,000 GBP+30%
Events Director122,000 GBP+39%
Exhibit Designer55,400 GBP-37%
Exhibit Display Coordinator55,400 GBP-37%
Exhibit Display Manager75,900 GBP-14%
Experiential Designer66,000 GBP-25%
Finisher37,300 GBP-58%
Gamification Specialist76,700 GBP-13%
Graphic Artist47,100 GBP-46%
Graphic Design Specialist54,700 GBP-38%
Graphic Designer43,600 GBP-50%
Graphics Artist43,800 GBP-50%
Graphics Design Supervisor62,000 GBP-29%
Group Creative Director82,500 GBP-6%
Imagery Analyst42,400 GBP-52%
Imaging Technologist43,500 GBP-50%
Immersive Storyteller62,800 GBP-29%
Interaction Designer38,400 GBP-56%
Lead Generation Specialist87,900 GBP+0%
Media Analyst59,400 GBP-32%
Media Executive72,000 GBP-18%
Media Planner58,800 GBP-33%
Media Production Coordinator54,100 GBP-38%
Media Production Manager100,000 GBP+14%
Media Project Manager96,600 GBP+10%
Media Relations Representative78,600 GBP-11%
Media Sales Executive94,900 GBP+8%
Meeting and Event Planner54,300 GBP-38%
Mobile Advertising Specialist89,100 GBP+1%
Motion Graphic Artist57,300 GBP-35%
Motion Graphics Designer58,900 GBP-33%
Multimedia Artist46,000 GBP-48%
Multimedia Specialist43,500 GBP-50%
NFT Designer53,000 GBP-40%
NFT Specialist53,100 GBP-40%
Photographer40,700 GBP-54%
PPC Campaign Manager75,300 GBP-14%
Print Production Manager82,500 GBP-6%
Product and Brand Manager110,000 GBP+25%
Sales Promotion Manager108,000 GBP+23%
Search Engine Optimization Specialist (SEO)49,800 GBP-43%
Sketch Artist49,800 GBP-43%
Social Media Event Strategist62,100 GBP-29%
Social Media Executive94,200 GBP+7%
Social Media Graphic Designer55,200 GBP-37%
Social Media Manager87,600 GBP-0%
Social Media Marketing Manager88,700 GBP+1%
Social Media Strategist92,700 GBP+6%
Special Events Supervisor68,400 GBP-22%
Technical Typist31,700 GBP-64%
User Experience UX Designer50,600 GBP-42%
UX Designer44,500 GBP-49%
Virtual / Augmented Reality Advertiser68,700 GBP-22%
Virtual / Augmented Reality Event Producer60,500 GBP-31%
Virtual / Augmented Reality Showroom Designer55,600 GBP-37%
Virtual Events Planner60,400 GBP-31%
Virtual Trade Show Manager53,800 GBP-39%
Voice Search Optimization Specialist73,300 GBP-17%
Web Accessibility Designer57,500 GBP-35%
Web3 Designer54,500 GBP-38%
Webinar Designer60,400 GBP-31%

Salary Comparison By City

CityAverage Salary
London99,400 GBP

Salary Comparison By State

StateAverage Salary
England169,000 GBP
Northern Ireland82,900 GBP
Scotland126,000 GBP
Wales83,500 GBP

Government vs Private Sector Salary Comparison

Where can you get paid more, working in a private company or the government? The difference between the public or government sector salaries and the private sector salaries in United Kingdom is 4% on average across all career fields.

Private Sector
69,700 GBP
Public Sector+4%
72,800 GBP
Percentage increase and decrease are relative to the previous value

Salary Statistics and Calculation Guide

What is considered to be a good and competitive salary for the job title Lead Generation Specialist in United Kingdom?

A good and competitive compensation would range anywhere between 81,900 GBP and 93,700 GBP. This is a very rough estimate. Experience and education play a very huge part in the final earnings.

Gross Salary (before tax) and Net Salary (after tax)

All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.

Base / Basic Salary

The base salary for a careers like Lead Generation Specialist in United Kingdom ranges from 43,000 GBP to 67,000 GBP. The base salary depends on many factors including experience and education. It is not easy to provide a figure with very little information, so take this range with a grain of salt.

What is the difference between the median and the average salary?

Both are indicators. If your salary is higher than both the average and the median then you are doing very well. If your salary is lower than both, then many people earn more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary

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