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Marketing Average Salaries in United States 2024

How much money does a person working in Marketing make in United States?

Average Yearly Salary
107,000 USD
( 8,900 USD monthly)

All salary figures displayed here are per year except when noted otherwise.
All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.

A person working in Marketing in United States typically earns around 107,000 USD. Salaries range from 49,300 USD (lowest average) to 176,000 USD (highest average, actual maximum salary is higher).

Salary Variance

The provided figure represents the median compensation that encompasses housing, transportation, and other perks. The salaries within the Marketing domain in United States exhibit significant discrepancies across various professions. In case you seek information about the remuneration of a specific position, please refer to the salaries listed below for respective job titles.

Salaries for specific jobs

Job TitleAverage Salary
Account Handler77,000 USD
Affiliate Manager106,000 USD
Affiliate Marketing Manager142,000 USD
Affiliate Marketing Specialist95,100 USD
Analytics Specialist79,500 USD
Assistant Brand Manager104,000 USD
Assistant Product Manager117,000 USD
Associate Marketing Manager124,000 USD
Associate Product Manager118,000 USD
Blockchain Marketing Specialist114,000 USD
Brand Ambassador137,000 USD
Brand Director183,000 USD
Brand Executive166,000 USD
Brand Manager157,000 USD
Business Analytics Specialist75,300 USD
Business Channel Manager108,000 USD
Business Intelligence Team Leader107,000 USD
Campaign Specialist103,000 USD
Chief Content Officer130,000 USD
Chief Digital Marketing Officer158,000 USD
Chief Marketing Officer 168,000 USD
Chief Product Officer160,000 USD
Communications Officer54,400 USD
Content Manager89,400 USD
Content Marketing Strategist98,300 USD
Copy Editer67,800 USD
Copy Writer63,200 USD
Creative Marketing Lead100,000 USD
Creative Writer64,000 USD
Digital Marketer99,000 USD
Digital Marketing Manager132,000 USD
Digital Marketing Specialist90,700 USD
Digital Marketing Strategist 129,000 USD
Digital Media Specialist116,000 USD
Director of Marketing176,000 USD
Director of Research128,000 USD
Email Marketing Specialist86,300 USD
eMarketing Manager131,000 USD
Event Marketing129,000 USD
Experiential Marketing Manager160,000 USD
Gamification Marketer75,700 USD
Head of Executive Search150,000 USD
Internet Marketer91,600 USD
Key Affiliate Manager123,000 USD
Localization Manager115,000 USD
Market Development Executive140,000 USD
Market Development Manager141,000 USD
Market Research Analyst107,000 USD
Market Research Manager120,000 USD
Market Segmentation Director133,000 USD
Marketing Account Supervisor107,000 USD
Marketing Administrator80,800 USD
Marketing Advisor95,500 USD
Marketing Analyst104,000 USD
Marketing and Communications Officer61,000 USD
Marketing and Sales Head179,000 USD
Marketing Assistant58,900 USD
Marketing Associate55,100 USD
Marketing Automation Specialist109,000 USD
Marketing Communications Manager111,000 USD
Marketing Consultant122,000 USD
Marketing Coordinator55,900 USD
Marketing Data Analyst104,000 USD
Marketing Director166,000 USD
Marketing Distribution Executive139,000 USD
Marketing Executive140,000 USD
Marketing Manager169,000 USD
Marketing Officer55,900 USD
Marketing Segment Manager118,000 USD
Marketing Specialist84,100 USD
Marketing Supervisor100,000 USD
Marketing Vice President138,000 USD
Marketing Writer67,100 USD
Mobile Marketing Specialist111,000 USD
Online Marketing Analyst95,400 USD
Online Marketing Manager122,000 USD
Optimization Manager104,000 USD
Outbound Sales78,100 USD
Outreach Coordinator68,700 USD
Outreach Specialist92,000 USD
Podcast Specialist99,100 USD
Product Development124,000 USD
Product Manager142,000 USD
Product Marketing Engineer72,000 USD
Product Marketing Executive127,000 USD
Product Marketing Manager125,000 USD
Product Researcher71,900 USD
Product Strategist102,000 USD
Product Strategy Researcher98,600 USD
Product Training Specialist79,700 USD
Project Manager101,000 USD
Publications Coordinator59,500 USD
Research Executive115,000 USD
Sales and Marketing Assistant51,100 USD
Sales and Marketing Coordinator58,500 USD
Sales and Marketing Director178,000 USD
Sales Director170,000 USD
Sales Management Support58,600 USD
Sales Manager162,000 USD
Search Marketing Strategist144,000 USD
Social Media Administrator92,100 USD
Social Media Specialist96,000 USD
Spaceman Analyst51,300 USD
Sponsorship Consultant88,400 USD
Team Leader104,000 USD
Telemarketer50,800 USD
TikTok marketer119,000 USD
Trade Marketing Executive131,000 USD
Trade Marketing Manager129,000 USD
Trade Marketing Professional101,000 USD
Trade Marketing Specialist78,000 USD
Video Marketing Specialist123,000 USD
Web Analytics Manager109,000 USD
Web Content Manager111,000 USD
Webinar Marketing Specialist105,000 USD

Marketing Jobs Pay Scale and Salaries in United States

Median and salary distribution United States Marketing yearly
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Salary Structure and Pay Scale Comparison

5% of people earn
104,000 USD or more
10% of people earn
90,900 to 104,000 USD
20% of people earn
61,900 USD or less
65% of people earn
61,900 to 90,900 USD
Minimum Salary
49,300 USD
102,000 USD
176,000 USD

Median Salary, maximum and minimum salary, minimum wage, starting salary, and the salary range

All salary figures displayed here are per year except when noted otherwise.
  • Salary Range, Minimum Wage, and Starting Salary

    Salaries in Marketing in United States range from 49,300 USD (starting average salary) to 176,000 USD (maximum average salary, actual maximum is higher). To clarify, the number presented is not the legally mandated minimum wage. Rather, it represents the lowest figure reported in a salary survey that involved thousands of participants and professionals from across the entire country.

  • Median Salary

    The median income in the field of Marketing is 102,000 USD, implying that half of the workforce in United States earns less than this figure, and the other half earns more. It represents the central value of salaries. As a rule of thumb, you would prefer to be part of the group earning above the median wage, situated on the right-hand side of the salary distribution chart.

  • Percentiles and Salary Scale

    Two values that are highly correlated with the median are the 25th and 75th percentiles. By examining the salary distribution diagram, it is possible to determine that 25% of individuals employed in Marketing in United States earn less than 82,400 USD, while 75% of them earn more. Additionally, the diagram reveals that 75% of individuals earn less than 118,000 USD, while 25% earn more than that.

  • Pay Scale Structure

    Data was regrouped into brackets to provide a better understanding of what salaries can be expected. This approach was deemed more accurate than relying solely on the average salary, as it offers greater insights into the distribution of salaries in the field of Marketing in United States. The analysis revealed that roughly 65% of all reported salaries fell within the range of 61,900 USD to 90,900 USD. Approximately 20% of salaries were below the 61,900 USD mark, while 10% ranged from 90,900 USD to 104,000 USD. Only 5% of individuals earned a gross salary of 104,000 USD or higher.

Salary Comparison by Years of Experience

How does a person's salary progress over time?

Salary Comparison By Experience Level
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The experience level is the most important factor in determining the salary. Naturally, the more years of experience the higher the wage.

Generally speaking, employees in Marketing in United States having experience from two to five years earn on average 32% more than freshers and juniors across all industries and disciplines.

Professionals with experience of more than five years tend to earn on average 36% more than those with five years or less of work experience.

As you hit the ten years mark, the salary increases by 21% and an additional 14% for those who have crossed the 15 years mark.

Those figures are presented as guidelines only. The numbers become more significant if you consider one job title at a time.

Change in salary based on experience varies drastically from one location to another and depends hugely on the career field as well. The data displayed here is the combined average of many different jobs. To view accurate figures, choose a specific job title.
On average, a person's salary doubles their starting salary by the time they cross the 10 years* experience mark.
* Based on the average change in salary over time. Salary variations differ from person to person.

Salary Comparison By Education

How does the education level affect your salary?

Salary Comparison By Education
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Change in salary based on education varies drastically from one location to another and depends hugely on the career field as well. The data displayed here is the combined average of multiple jobs. To view accurate figures, choose a specific job title.

It is well known that higher education equals a bigger salary, but how much more money can a degree add to your income?

We compared the salaries of professionals at the same level but with different college degree levels across many jobs in Marketing in United States, below are our findings.

Workers with a certificate or diploma earn on average 17% more than their peers who only reached the high school level.

Employees who earned a Bachelor's Degree earn 24% more than those who only managed to attain a certificate or diploma.

Professionals who attained a Master's Degree are awarded salaries that are 29% more than those with a Bachelor's Degree.

Finally, PhD holders earn 23% more than Master's Degree holders on average while doing the same job.

Is a Master's degree or an MBA worth it? Should you pursue higher education?

A Master's degree program or any post-graduate program in United States costs anywhere from 39,600 USD to 119,000 USD and lasts approximately two years. That is quite an investment.

Employees can't expect any salary increases during the study period, assuming they already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.

Many people pursue higher education as a tactic to switch to a higher-paying job. The numbers seem to support this tactic. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.

The decision really depends on the situation and experience among many other factors. Putting all variables aside, if a person can afford the costs of higher education then the return on investment is definitely worth it. Degree costs can be recovered roughly in a year or so.

Salary and Compensation Comparison By Gender / Marketing / United States

Salary comparison by gender United States Marketing yearly
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Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? In the field of Marketing in United States, the average difference between the salary of male and female employees is 6%.

110,000 USD
104,000 USD
Percentage increase and decrease are relative to the previous value

Salary Comparison By Gender in United States for all Careers

Salary comparison by gender yearly United States
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Average Annual Salary Increment Percentage / Marketing / United States

How much are annual salary increments in United States for individuals working in Marketing? How often do employees get salary raises?

Professionals working in Marketing in United States are likely to observe a salary increase of approximately 10% every 14 months. The national average annual increment for all professions combined is 8% granted to employees every 16 months.

Annual Salary Increment Rate United States Marketing
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The figures provided here are averages of numbers. Those figures should be taken as general guidelines. Salary increments will vary from person to person and depend on many factors, but your performance and contribution to the success of the organization remain the most important factors in determining how much and how often you will be granted a raise.

United States / All Professions

Annual Salary Increment Rate United States
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The term Annual Salary Increase usually refers to the increase in 12 calendar month period, but because it is rare that people get their salaries reviewed exactly on the one-year mark, it is more meaningful to know the frequency and the rate at the time of the increase.

How to calculate the salary increment percentage?

The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 / Increase Frequency

The average salary increase in one year (12 months) in United States is 6%.

Worldwide Salary Raises: All Countries and All Jobs

World Average Annual Salary Increment
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Salary Packages and Schemes

Not all compensation increases are reflected directly in the salary. Some companies offer upgraded packages to their staff instead of cash money. The figures displayed here account only for direct increments to the base salary.

Bonus and Incentive Rates / Marketing / United States

How much and how often are bonuses being awarded?Annual Salary Bonus Rate United States Marketing
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17% of surveyed staff in Marketing reported that they haven't received any bonuses or incentives in the previous year while 83% said that they received at least one form of monetary bonus.

Those who got bonuses reported rates ranging from 5% to 9% of their annual salary.

Received Bonus
No Bonus

Types of Bonuses Considered

Individual Performance-Based Bonuses

The most standard form of bonus, where the employee is awarded based on their exceptional performance.

Company Performance Bonuses

Occasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.

Goal-Based Bonuses

Granted upon achieving an important goal or milestone.

Holiday / End of Year Bonuses

These types of bonuses are given without a reason and usually resemble an appreciation token.

Bonuses Are Not Commissions!

People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.

What makes a position worthy of good bonuses and a high salary?

The main two types of jobs

Revenue GeneratorsSupporting Cast

Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business.

Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations.

A graphics designer working for a graphics designing company.

A graphic designer in the marketing department of a hospital.

Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.

Try to work for companies where your skills can generate revenue. We can't all generate revenue and that's perfectly fine.

Bonus Comparison by Seniority Level

Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.

Hourly Average Wage / Marketing / United States

51 USD per hour

The average hourly wage (pay per hour) in Marketing in United States is 51 USD.This is the rate they get paid for every worked hour.

Hourly Wage = Annual Salary / ( 52 x 5 x 8 )

About The Hourly Pay Rate

The hourly wage is the salary paid in one worked hour. Usually, jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fixed amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.

What is the minimum hourly rate of pay?

The minimum pay rate per hour for people working in Marketing in United States is 24 USD. This is the minimum as per the gathered data in the salary survey not the minimum hourly rate mandated by law.

Salary Comparison By City

CityAverage Salary
Atlanta108,000 USD
Austin125,000 USD
Baltimore109,000 USD
Boston116,000 USD
Bristol90,500 USD
Chicago124,000 USD
Cincinnati91,400 USD
Cleveland94,500 USD
Dallas127,000 USD
Denver115,000 USD
Detroit116,000 USD
Honolulu90,100 USD
Houston133,000 USD
Indianapolis113,000 USD
Iowa City88,200 USD
Jacksonville122,000 USD
Kansas City104,000 USD
Kent89,200 USD
Las Vegas109,000 USD
Long Beach103,000 USD
Los Angeles129,000 USD
Memphis114,000 USD
Miami105,000 USD
Minneapolis95,000 USD
New Orleans99,300 USD
New York137,000 USD
Oakland101,000 USD
Oklahoma City107,000 USD
Orlando95,900 USD
Philadelphia126,000 USD
Phoenix124,000 USD
Sacramento106,000 USD
San Antonio129,000 USD
San Diego123,000 USD
San Francisco118,000 USD
San Jose121,000 USD
Seattle113,000 USD
Tampa99,100 USD
Vancouver89,700 USD
Washington D.C.117,000 USD

Salary Comparison By State

StateAverage Salary
Alabama114,000 USD
Alaska99,900 USD
Arizona119,000 USD
Arkansas110,000 USD
California126,000 USD
Colorado114,000 USD
Connecticut110,000 USD
Delaware103,000 USD
District of Columbia101,000 USD
Florida125,000 USD
Georgia123,000 USD
Hawaii105,000 USD
Idaho106,000 USD
Illinois125,000 USD
Indiana119,000 USD
Iowa110,000 USD
Kansas110,000 USD
Kentucky114,000 USD
Louisiana114,000 USD
Maine105,000 USD
Maryland119,000 USD
Massachusetts119,000 USD
Michigan124,000 USD
Minnesota117,000 USD
Mississippi110,000 USD
Missouri118,000 USD
Montana105,000 USD
Nebraska108,000 USD
Nevada111,000 USD
New Hampshire106,000 USD
New Jersey123,000 USD
New Mexico110,000 USD
New York128,000 USD
North Carolina113,000 USD
North Dakota92,300 USD
Ohio114,000 USD
Oklahoma104,000 USD
Oregon104,000 USD
Pennsylvania116,000 USD
Rhode Island94,900 USD
South Carolina106,000 USD
South Dakota95,100 USD
Tennessee111,000 USD
Texas118,000 USD
Utah101,000 USD
Vermont93,400 USD
Virginia113,000 USD
Washington113,000 USD
West Virginia100,000 USD
Wisconsin110,000 USD
Wyoming92,800 USD

Government vs Private Sector Salary Comparison

Where can you get paid more, working in a private company or the government? The difference between the public or government sector salaries and the private sector salaries in United States is 5% on average across all career fields.

Private Sector
92,800 USD
Public Sector+5%
97,500 USD
Percentage increase and decrease are relative to the previous value

Salary Statistics and Calculation Guide

What is considered to be a good and competitive salary in Marketing in United States?

A good and competitive compensation would range anywhere between 102,000 USD and 118,000 USD. This is a very rough estimate. Experience and education play a very huge part in the final earnings.

Gross Salary (before tax) and Net Salary (after tax)

All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.

Base / Basic Salary

The base salary for jobs in Marketing in United States ranges from 49,300 USD to 82,400 USD. The base salary depends on many factors including experience and education. It is not easy to provide a figure with very little information, so take this range with a grain of salt.

What is the difference between the median and the average salary?

Both are indicators. If your salary is higher than both the average and the median then you are doing very well. If your salary is lower than both, then many people earn more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary

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