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Media Planner Average Salary in Nigeria 2021

How much money does a Media Planner make in Nigeria?


Average Monthly Salary
286,000 NGN
( 3,430,000 NGN yearly)

LOW
143,000
NGN
AVERAGE
286,000
NGN
HIGH
443,000
NGN

A person working as a Media Planner in Nigeria typically earns around 286,000 NGN per month. Salaries range from 143,000 NGN (lowest) to 443,000 NGN (highest).

This is the average monthly salary including housing, transport, and other benefits. Media Planner salaries vary drastically based on experience, skills, gender, or location. Below you will find a detailed breakdown based on many different criteria.

Media Planner Salary Distribution in Nigeria

Median and salary distribution monthly Nigeria Media Planner
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The median, the maximum, the minimum, and the range

  • Salary Range

    Media Planner salaries in Nigeria range from 143,000 NGN per month (minimum salary) to 443,000 NGN per month (maximum salary).

  • Median Salary

    The median salary is 286,000 NGN per month, which means that half (50%) of people working as Media Planner(s) are earning less than 286,000 NGN while the other half are earning more than 286,000 NGN. The median represents the middle salary value. Generally speaking, you would want to be on the right side of the graph with the group earning more than the median salary.

  • Percentiles

    Closely related to the median are two values: the 25th and the 75th percentiles. Reading from the salary distribution diagram, 25% of Media Planner(s) are earning less than 193,000 NGN while 75% of them are earning more than 193,000 NGN. Also from the diagram, 75% of Media Planner(s) are earning less than 365,000 NGN while 25% are earning more than 365,000 NGN.


What is the difference between the median and the average salary?

Both are indicators. If your salary is higher than both of the average and the median then you are doing very well. If your salary is lower than both, then many people are earning more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary

Media Planner Salary Comparison by Years of Experience

How does experience and age affect your pay?

Salary comparison by years of experience monthly Nigeria Media Planner
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The experience level is the most important factor in determining the salary. Naturally the more years of experience the higher your wage. We broke down Media Planner salaries by experience level and this is what we found.

A Media Planner with less than two years of experience makes approximately 172,000 NGN per month.

While someone with an experience level between two and five years is expected to earn 227,000 NGN per month, 32% more than someone with less than two year's experience.

Moving forward, an experience level between five and ten years lands a salary of 304,000 NGN per month, 34% more than someone with two to five years of experience.

On average, a person's salary doubles their starting salary by the time they cross the 10 years* experience mark.
* Based on the average change in salary over time. Salary variations differ from person to person.

Additionally, Media Planner(s) whose expertise span anywhere between ten and fifteen years get a salary equivalent to 362,000 NGN per month, 19% more than someone with five to ten years of experience.

If the experience level is between fifteen and twenty years, then the expected wage is 391,000 NGN per month, 8% more than someone with ten to fifteen years of experience.

Lastly, employees with more than twenty years of professional experience get a salary of 419,000 NGN per month, 7% more than people with fifteen to twenty years of experience.


Media Planner average salary change by experience in Nigeria

0 - 2 Years
172,000 NGN
2 - 5 Years+32%
227,000 NGN
5 - 10 Years+34%
304,000 NGN
10 - 15 Years+19%
362,000 NGN
15 - 20 Years+8%
391,000 NGN
20+ Years+7%
419,000 NGN
Percentage increase and decrease are relative to the previous value

Typical Salary Progress for Most Careers

Salary Comparison By Experience Level
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Media Planner Salary Comparison By Education

How do education levels affect salaries?

Displayed below is the average salary difference between different Media Planner(s) who have the same experience but different education levels.

Salary comparison by education level monthly Nigeria Media Planner
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We all know that higher education equals a bigger salary, but how much more money can a degree add to your income? We broke down Media Planner salaries by education level in order to make a comparison.

When the education level is High School, the average salary of a Media Planner is 215,000 NGN per month.

While someone with a Certificate or Diploma gets a salary of 245,000 NGN per month, 14% more than someone having a High School degree.

A Bachelor's Degree gets its holder an average salary of 332,000 NGN per month, 36% more than someone with a Certificate or Diploma.

Professionals who hold a Master's Degree are rewarded with an average salary of 419,000 NGN per month, 26% more than someone with Bachelor's Degree.


Media Planner average salary difference by education level in Nigeria

High School
215,000 NGN
Certificate or Diploma+14%
245,000 NGN
Bachelor's Degree+36%
332,000 NGN
Master's Degree+26%
419,000 NGN
Percentage increase and decrease are relative to the previous value

Is a Master's degree or an MBA worth it? Should you pursue higher education?

A Master's degree program or any post-graduate program in Nigeria costs anywhere from 1,690,000 Naira(s) to 5,080,000 Naira(s) and lasts approximately two years. That is quite an investment.

You can't really expect any salary increases during the study period, assuming you already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.

Many people pursue higher education as a tactic to switch into a higher paying job. The numbers seem to support the thoery. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.

If you can afford the costs of higher education, the return on investment is definitely worth it. You should be able to recover the costs in roughly a year or so.


Typical Salary Difference by Education for Most Careers

Salary Comparison By Education Level
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Media Planner Salary Comparison By Gender

Salary comparison by gender monthly Nigeria Media Planner
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Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? Male Media Planner employees in Nigeria earn 6% less than their female counterparts on average.

Male
275,000 NGN
Female+7%
294,000 NGN
Percentage increase and decrease are relative to the previous value

Salary Comparison By Gender in Nigeria for all Careers

Salary comparison by gender monthly Nigeria
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Media Planner Average Annual Salary Increment Percentage in Nigeria

How much are annual salary increments in Nigeria for Media Planner(s)? How often do employees get salary raises?

Media Planner

Media Planner(s) in Nigeria are likely to observe a salary increase of approximately 11% every 19 months. The national average annual increment for all professions combined is 8% granted to employees every 19 months.

Annual Salary Increment Rate Nigeria Media Planner
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The figures provided here are averages of numbers. Those figures should be taken as general guidelines. Salary increments will vary from person to person and depend on many factors, but your performance and contribution to the success of the organization remain the most important factors in determining how much and how often you will be granted a raise.

Nigeria / All Professions

The term 'Annual Salary Increase' usually refers to the increase in 12 calendar month period, but because it is rarely that people get their salaries reviewed exactly on the one year mark, it is more meaningful to know the frequency and the rate at the time of the increase.

How to calculate the salary increment percentage?

The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 ÷ Increase Frequency

The average salary increase in one year (12 months) in Nigeria is 5%.

Annual Increment Rate By Industry 2020

Banking
5%
Energy
1%
Information Technology
6%
Healthcare
2%
Travel
7%
Construction
3%
Education
8%

Listed above are the average annual increase rates for each industry in Nigeria for the year 2020. Companies within thriving industries tend to provide higher and more frequent raises. Exceptions do exist, but generally speaking, the situation of any company is closely related to the economic situation in the country or region. These figures tend to change frequently.


Worldwide Salary Raises: All Countries and All Jobs

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Media Planner Bonus and Incentive Rates in Nigeria

How much and how often are bonuses being awarded?Annual Salary Bonus Rate Nigeria Media Planner
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A Media Planner is considered to be a moderate bonus-based job due to the generally limited involvement in direct revenue generation, with exceptions of course. The people who get the highest bonuses are usually somehow involved in the revenue generation cycle.

49% of surveyed staff reported that they haven't received any bonuses or incentives in the previous year while 51% said that they received at least one form of monetary bonus.

Those who got bonuses reported rates ranging from 3% to 6% of their annual salary.

Received Bonus
51%
No Bonus
49%

Types of Bonuses Considered

Individual Performance-Based Bonuses

The most standard form of bonus where the employee is awarded based on their exceptional performance.

Company Performance Bonuses

Occasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.

Goal-Based Bonuses

Granted upon achieving an important goal or milestone.

Holiday / End of Year Bonuses

These types of bonuses are given without a reason and usually resemble an appreciation token.

Bonuses Are Not Commissions!

People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.


What makes a position worthy of good bonuses and a high salary?

The main two types of jobs

Revenue GeneratorsSupporting Cast

Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business.

Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations.

Example:
A graphics designer working for a graphics designing company.

Example:
A graphic designer in the marketing department of a hospital.


Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.

Try to work for companies where your skills can generate revenue. We can't all generate revenue and that's perfectly fine.

Bonus Comparison by Seniority Level

Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.

Media Planner Average Hourly Wage in Nigeria


1,650 NGN per hour

The average hourly wage (pay per hour) in Nigeria is 1,650 NGN. This means that the average Media Planner in Nigeria earns approximately 1,650 NGN for every worked hour.


Hourly Wage = Annual Salary ÷ ( 52 x 5 x 8 )

The hourly wage is the salary paid in one worked hour. Usually jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fix amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.

Media Planner VS Other Jobs

Salary Comparison Between Media Planner and Advertising / Grapic Design / Events monthly Nigeria
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The average salary for Media Planner is 10% less than that of Advertising / Grapic Design / Events. Also, Advertising / Grapic Design / Events salaries are 6% less than those of All Jobs.

Salary comparison with similar jobs

Job TitleAverage Salary
Advertising Account Executive367,000 NGN+28%
Advertising Account Manager410,000 NGN+43%
Advertising Account Planner213,000 NGN-26%
Advertising Coordinator253,000 NGN-12%
Advertising Manager541,000 NGN+89%
Advertising Operations Manager532,000 NGN+86%
Advertising Strategic Planner346,000 NGN+21%
Advertising Team Leader304,000 NGN+6%
Animator247,000 NGN-14%
Art Director325,000 NGN+14%
Artist264,000 NGN-8%
Artworker203,000 NGN-29%
Assistant Art Director271,000 NGN-5%
Audiosual Technician199,000 NGN-30%
Broadcast Administrator342,000 NGN+20%
Catering Sales221,000 NGN-23%
Catering Trainer247,000 NGN-14%
Commercial and Industrial Designer202,000 NGN-29%
Conference Organiser247,000 NGN-14%
Content and Media Production Lead394,000 NGN+38%
CopyWriter233,000 NGN-19%
Creative Designer250,000 NGN-13%
Creative Director327,000 NGN+14%
Designer 189,000 NGN-34%
Desktop Publisher168,000 NGN-41%
Director of Graphic Design299,000 NGN+5%
Events and Promotions Manager544,000 NGN+90%
Exhibit Display Coordinator246,000 NGN-14%
Exhibit Display Manager348,000 NGN+22%
Finisher168,000 NGN-41%
Graphic Artist214,000 NGN-25%
Graphic Designer206,000 NGN-28%
Graphics Design Supervisor287,000 NGN+0%
Imagery Analyst198,000 NGN-31%
Imaging Technologist190,000 NGN-34%
Interaction Designer163,000 NGN-43%
Media Planner286,000 NGN=
Media Production Coordinator243,000 NGN-15%
Media Production Manager464,000 NGN+62%
Media Project Manager443,000 NGN+55%
Media Relations Representative383,000 NGN+34%
Media Sales Executive427,000 NGN+49%
Multimedia Specialist190,000 NGN-34%
Photographer185,000 NGN-35%
PPC Campaign Manager335,000 NGN+17%
Print Production Manager349,000 NGN+22%
Product and Brand Manager532,000 NGN+86%
Sales Promotion Manager514,000 NGN+80%
Sketch Artist224,000 NGN-22%
Social Media Executive419,000 NGN+47%
Technical Typist151,000 NGN-47%
User Experience UX Designer230,000 NGN-20%
UX Designer206,000 NGN-28%

Salary Comparison By City

CityAverage Salary
Benin City240,000 NGN
Ibadan267,000 NGN
Kaduna265,000 NGN
Kano290,000 NGN
Lagos287,000 NGN

Government vs Private Sector Salary Comparison

Where can you get paid more, working for a private company or for the government? Public sector employees in Nigeria earn 6% more than their private sector counterparts on average across all sectors.

Private Sector
328,000 NGN
Public Sector+6%
347,000 NGN
Percentage increase and decrease are relative to the previous value

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