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Marketing Average Salaries in Saudi Arabia 2024

How much money does a person working in Marketing make in Saudi Arabia?


Average Monthly Salary
18,800 SAR
( 226,000 SAR yearly)

LOW
8,700
SAR
AVERAGE
18,800
SAR
HIGH
31,100
SAR
All salary figures displayed here are per month except when noted otherwise.
All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.

A person working in Marketing in Saudi Arabia typically earns around 18,800 SAR. Salaries range from 8,700 SAR (lowest average) to 31,100 SAR (highest average, actual maximum salary is higher).


Salary Variance

The provided figure represents the median compensation that encompasses housing, transportation, and other perks. The salaries within the Marketing domain in Saudi Arabia exhibit significant discrepancies across various professions. In case you seek information about the remuneration of a specific position, please refer to the salaries listed below for respective job titles.

Salaries for specific jobs

Job TitleAverage Salary
Marketing
Account Handler13,000 SAR
Affiliate Manager17,000 SAR
Affiliate Marketing Manager23,200 SAR
Affiliate Marketing Specialist15,000 SAR
Analytics Specialist13,100 SAR
Assistant Brand Manager18,500 SAR
Assistant Product Manager19,700 SAR
Associate Marketing Manager19,600 SAR
Associate Product Manager20,700 SAR
Blockchain Marketing Specialist17,800 SAR
Brand Ambassador23,600 SAR
Brand Director30,500 SAR
Brand Executive26,600 SAR
Brand Manager25,000 SAR
Business Analytics Specialist12,300 SAR
Business Channel Manager18,000 SAR
Business Intelligence Team Leader18,500 SAR
Campaign Specialist15,900 SAR
Chief Content Officer22,300 SAR
Chief Digital Marketing Officer27,500 SAR
Chief Marketing Officer 28,300 SAR
Chief Product Officer26,100 SAR
Communications Officer8,350 SAR
Content Manager14,000 SAR
Content Marketing Strategist17,200 SAR
Copy Editer11,100 SAR
Copy Writer11,000 SAR
Creative Marketing Lead17,000 SAR
Creative Writer10,500 SAR
Digital Marketer15,300 SAR
Digital Marketing Manager21,900 SAR
Digital Marketing Specialist15,600 SAR
Digital Marketing Strategist 20,800 SAR
Digital Media Specialist17,800 SAR
Director of Marketing27,600 SAR
Director of Research20,100 SAR
Email Marketing Specialist14,200 SAR
eMarketing Manager22,000 SAR
Event Marketing21,600 SAR
Experiential Marketing Manager25,100 SAR
Gamification Marketer12,500 SAR
Head of Executive Search25,300 SAR
Internet Marketer15,300 SAR
Key Affiliate Manager19,800 SAR
Localization Manager19,100 SAR
Market Development Executive23,500 SAR
Market Development Manager22,800 SAR
Market Research Analyst18,500 SAR
Market Research Manager19,900 SAR
Market Segmentation Director22,200 SAR
Marketing Account Supervisor16,200 SAR
Marketing Administrator14,500 SAR
Marketing Advisor15,900 SAR
Marketing Analyst16,600 SAR
Marketing and Communications Officer10,100 SAR
Marketing and Sales Head28,700 SAR
Marketing Assistant9,040 SAR
Marketing Associate8,770 SAR
Marketing Automation Specialist18,100 SAR
Marketing Communications Manager18,200 SAR
Marketing Consultant21,100 SAR
Marketing Coordinator9,420 SAR
Marketing Data Analyst16,600 SAR
Marketing Director27,500 SAR
Marketing Distribution Executive21,900 SAR
Marketing Executive23,100 SAR
Marketing Manager27,600 SAR
Marketing Officer9,840 SAR
Marketing Segment Manager19,800 SAR
Marketing Specialist13,200 SAR
Marketing Supervisor16,200 SAR
Marketing Vice President23,800 SAR
Marketing Writer10,400 SAR
Mobile Marketing Specialist19,000 SAR
Online Marketing Analyst15,500 SAR
Online Marketing Manager19,100 SAR
Optimization Manager18,200 SAR
Outbound Sales12,900 SAR
Outreach Coordinator11,500 SAR
Outreach Specialist14,900 SAR
Podcast Specialist17,000 SAR
Product Development20,800 SAR
Product Manager22,700 SAR
Product Marketing Engineer12,400 SAR
Product Marketing Executive21,100 SAR
Product Marketing Manager22,200 SAR
Product Researcher11,000 SAR
Product Strategist17,600 SAR
Product Strategy Researcher16,400 SAR
Product Training Specialist13,400 SAR
Project Manager16,100 SAR
Publications Coordinator10,400 SAR
Research Executive19,500 SAR
Sales and Marketing Assistant8,610 SAR
Sales and Marketing Coordinator9,210 SAR
Sales and Marketing Director28,400 SAR
Sales Director25,800 SAR
Sales Management Support10,100 SAR
Sales Manager27,700 SAR
Search Marketing Strategist23,400 SAR
Social Media Administrator16,100 SAR
Social Media Specialist14,800 SAR
Spaceman Analyst8,930 SAR
Sponsorship Consultant15,000 SAR
Team Leader17,400 SAR
Telemarketer8,620 SAR
TikTok marketer18,000 SAR
Trade Marketing Executive22,500 SAR
Trade Marketing Manager21,900 SAR
Trade Marketing Professional17,800 SAR
Trade Marketing Specialist12,900 SAR
Video Marketing Specialist19,100 SAR
Web Analytics Manager17,400 SAR
Web Content Manager17,000 SAR
Webinar Marketing Specialist17,400 SAR


Marketing Jobs Pay Scale and Salaries in Saudi Arabia

Median and salary distribution Saudi Arabia Marketing monthly
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Salary Structure and Pay Scale Comparison

5% of people earn
18,400 SAR or more
10% of people earn
16,000 to 18,400 SAR
20% of people earn
10,900 SAR or less
65% of people earn
10,900 to 16,000 SAR
Minimum Salary
8,700 SAR
Median
18,000 SAR
Maximum
31,100 SAR




Median Salary, maximum and minimum salary, minimum wage, starting salary, and the salary range

All salary figures displayed here are per month except when noted otherwise.
  • Salary Range, Minimum Wage, and Starting Salary

    Salaries in Marketing in Saudi Arabia range from 8,700 SAR (starting average salary) to 31,100 SAR (maximum average salary, actual maximum is higher). To clarify, the number presented is not the legally mandated minimum wage. Rather, it represents the lowest figure reported in a salary survey that involved thousands of participants and professionals from across the entire country.

  • Median Salary

    The median income in the field of Marketing is 18,000 SAR, implying that half of the workforce in Saudi Arabia earns less than this figure, and the other half earns more. It represents the central value of salaries. As a rule of thumb, you would prefer to be part of the group earning above the median wage, situated on the right-hand side of the salary distribution chart.

  • Percentiles and Salary Scale

    Two values that are highly correlated with the median are the 25th and 75th percentiles. By examining the salary distribution diagram, it is possible to determine that 25% of individuals employed in Marketing in Saudi Arabia earn less than 14,500 SAR, while 75% of them earn more. Additionally, the diagram reveals that 75% of individuals earn less than 20,900 SAR, while 25% earn more than that.

  • Pay Scale Structure

    Data was regrouped into brackets to provide a better understanding of what salaries can be expected. This approach was deemed more accurate than relying solely on the average salary, as it offers greater insights into the distribution of salaries in the field of Marketing in Saudi Arabia. The analysis revealed that roughly 65% of all reported salaries fell within the range of 10,900 SAR to 16,000 SAR. Approximately 20% of salaries were below the 10,900 SAR mark, while 10% ranged from 16,000 SAR to 18,400 SAR. Only 5% of individuals earned a gross salary of 18,400 SAR or higher.

Salary Comparison by Years of Experience

How does a person's salary progress over time?

Salary Comparison By Experience Level
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The experience level is the most important factor in determining the salary. Naturally, the more years of experience the higher the wage.

Generally speaking, employees in Marketing in Saudi Arabia having experience from two to five years earn on average 32% more than freshers and juniors across all industries and disciplines.

Professionals with experience of more than five years tend to earn on average 36% more than those with five years or less of work experience.

As you hit the ten years mark, the salary increases by 21% and an additional 14% for those who have crossed the 15 years mark.

Those figures are presented as guidelines only. The numbers become more significant if you consider one job title at a time.


Change in salary based on experience varies drastically from one location to another and depends hugely on the career field as well. The data displayed here is the combined average of many different jobs. To view accurate figures, choose a specific job title.
On average, a person's salary doubles their starting salary by the time they cross the 10 years* experience mark.
* Based on the average change in salary over time. Salary variations differ from person to person.


Salary Comparison By Education

How does the education level affect your salary?

Salary Comparison By Education
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Change in salary based on education varies drastically from one location to another and depends hugely on the career field as well. The data displayed here is the combined average of multiple jobs. To view accurate figures, choose a specific job title.

It is well known that higher education equals a bigger salary, but how much more money can a degree add to your income?

We compared the salaries of professionals at the same level but with different college degree levels across many jobs in Marketing in Saudi Arabia, below are our findings.

Workers with a certificate or diploma earn on average 17% more than their peers who only reached the high school level.

Employees who earned a Bachelor's Degree earn 24% more than those who only managed to attain a certificate or diploma.

Professionals who attained a Master's Degree are awarded salaries that are 29% more than those with a Bachelor's Degree.

Finally, PhD holders earn 23% more than Master's Degree holders on average while doing the same job.


Is a Master's degree or an MBA worth it? Should you pursue higher education?

A Master's degree program or any post-graduate program in Saudi Arabia costs anywhere from 83,800 SAR to 251,000 SAR and lasts approximately two years. That is quite an investment.

Employees can't expect any salary increases during the study period, assuming they already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.

Many people pursue higher education as a tactic to switch to a higher-paying job. The numbers seem to support this tactic. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.

The decision really depends on the situation and experience among many other factors. Putting all variables aside, if a person can afford the costs of higher education then the return on investment is definitely worth it. Degree costs can be recovered roughly in a year or so.



Salary and Compensation Comparison By Gender / Marketing / Saudi Arabia

Salary comparison by gender Saudi Arabia Marketing monthly
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Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? In the field of Marketing in Saudi Arabia, the average difference between the salary of male and female employees is 19%.

Male
20,400 SAR
Female-16%
17,200 SAR
Percentage increase and decrease are relative to the previous value

Salary Comparison By Gender in Saudi Arabia for all Careers

Salary comparison by gender monthly Saudi Arabia
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Average Annual Salary Increment Percentage / Marketing / Saudi Arabia

How much are annual salary increments in Saudi Arabia for individuals working in Marketing? How often do employees get salary raises?

Professionals working in Marketing in Saudi Arabia are likely to observe a salary increase of approximately 10% every 15 months. The national average annual increment for all professions combined is 8% granted to employees every 17 months.

Annual Salary Increment Rate Saudi Arabia Marketing
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The figures provided here are averages of numbers. Those figures should be taken as general guidelines. Salary increments will vary from person to person and depend on many factors, but your performance and contribution to the success of the organization remain the most important factors in determining how much and how often you will be granted a raise.

Saudi Arabia / All Professions

Annual Salary Increment Rate Saudi Arabia
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The term Annual Salary Increase usually refers to the increase in 12 calendar month period, but because it is rare that people get their salaries reviewed exactly on the one-year mark, it is more meaningful to know the frequency and the rate at the time of the increase.

How to calculate the salary increment percentage?

The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 / Increase Frequency

The average salary increase in one year (12 months) in Saudi Arabia is 6%.

Worldwide Salary Raises: All Countries and All Jobs

World Average Annual Salary Increment
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Salary Packages and Schemes

Not all compensation increases are reflected directly in the salary. Some companies offer upgraded packages to their staff instead of cash money. The figures displayed here account only for direct increments to the base salary.

Bonus and Incentive Rates / Marketing / Saudi Arabia

How much and how often are bonuses being awarded?Annual Salary Bonus Rate Saudi Arabia Marketing
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19% of surveyed staff in Marketing reported that they haven't received any bonuses or incentives in the previous year while 81% said that they received at least one form of monetary bonus.

Those who got bonuses reported rates ranging from 5% to 9% of their annual salary.

Received Bonus
81%
No Bonus
19%

Types of Bonuses Considered

Individual Performance-Based Bonuses

The most standard form of bonus, where the employee is awarded based on their exceptional performance.

Company Performance Bonuses

Occasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.

Goal-Based Bonuses

Granted upon achieving an important goal or milestone.

Holiday / End of Year Bonuses

These types of bonuses are given without a reason and usually resemble an appreciation token.

Bonuses Are Not Commissions!

People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.


What makes a position worthy of good bonuses and a high salary?

The main two types of jobs

Revenue GeneratorsSupporting Cast

Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business.

Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations.

Example:
A graphics designer working for a graphics designing company.

Example:
A graphic designer in the marketing department of a hospital.


Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.

Try to work for companies where your skills can generate revenue. We can't all generate revenue and that's perfectly fine.

Bonus Comparison by Seniority Level

Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.

Hourly Average Wage / Marketing / Saudi Arabia


110 SAR per hour

The average hourly wage (pay per hour) in Marketing in Saudi Arabia is 110 SAR.This is the rate they get paid for every worked hour.


Hourly Wage = Annual Salary / ( 52 x 5 x 8 )

About The Hourly Pay Rate

The hourly wage is the salary paid in one worked hour. Usually, jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fixed amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.

What is the minimum hourly rate of pay?

The minimum pay rate per hour for people working in Marketing in Saudi Arabia is 50 SAR. This is the minimum as per the gathered data in the salary survey not the minimum hourly rate mandated by law.

Salary Comparison By City

CityAverage Salary
Abha17,900 SAR
Dammam18,500 SAR
Jeddah19,600 SAR
Khubar18,300 SAR
Mecca19,200 SAR
Medina18,900 SAR
Riyadh19,900 SAR
Tabuk17,100 SAR
Taif17,400 SAR

Government vs Private Sector Salary Comparison

Where can you get paid more, working in a private company or the government? The difference between the public or government sector salaries and the private sector salaries in Saudi Arabia is 7% on average across all career fields.

Private Sector
16,100 SAR
Public Sector+7%
17,300 SAR
Percentage increase and decrease are relative to the previous value

Salary Statistics and Calculation Guide

What is considered to be a good and competitive salary in Marketing in Saudi Arabia?

A good and competitive compensation would range anywhere between 18,000 SAR and 20,900 SAR. This is a very rough estimate. Experience and education play a very huge part in the final earnings.

Gross Salary (before tax) and Net Salary (after tax)

All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.

Base / Basic Salary

The base salary for jobs in Marketing in Saudi Arabia ranges from 8,700 SAR to 14,500 SAR. The base salary depends on many factors including experience and education. It is not easy to provide a figure with very little information, so take this range with a grain of salt.


What is the difference between the median and the average salary?

Both are indicators. If your salary is higher than both the average and the median then you are doing very well. If your salary is lower than both, then many people earn more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary


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