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Media Planner Average Salary in Serbia 2021

How much money does a Media Planner make in Serbia?


Average Monthly Salary
106,000 RSD
( 1,270,000 RSD yearly)

LOW
54,100
RSD
AVERAGE
106,000
RSD
HIGH
163,000
RSD

A person working as a Media Planner in Serbia typically earns around 106,000 RSD per month. Salaries range from 54,100 RSD (lowest) to 163,000 RSD (highest).

This is the average monthly salary including housing, transport, and other benefits. Media Planner salaries vary drastically based on experience, skills, gender, or location. Below you will find a detailed breakdown based on many different criteria.

Media Planner Salary Distribution in Serbia

Median and salary distribution monthly Serbia Media Planner
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The median, the maximum, the minimum, and the range

  • Salary Range

    Media Planner salaries in Serbia range from 54,100 RSD per month (minimum salary) to 163,000 RSD per month (maximum salary).

  • Median Salary

    The median salary is 104,000 RSD per month, which means that half (50%) of people working as Media Planner(s) are earning less than 104,000 RSD while the other half are earning more than 104,000 RSD. The median represents the middle salary value. Generally speaking, you would want to be on the right side of the graph with the group earning more than the median salary.

  • Percentiles

    Closely related to the median are two values: the 25th and the 75th percentiles. Reading from the salary distribution diagram, 25% of Media Planner(s) are earning less than 71,200 RSD while 75% of them are earning more than 71,200 RSD. Also from the diagram, 75% of Media Planner(s) are earning less than 131,000 RSD while 25% are earning more than 131,000 RSD.


What is the difference between the median and the average salary?

Both are indicators. If your salary is higher than both of the average and the median then you are doing very well. If your salary is lower than both, then many people are earning more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary

Media Planner Salary Comparison by Years of Experience

How does experience and age affect your pay?

Salary comparison by years of experience monthly Serbia Media Planner
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The experience level is the most important factor in determining the salary. Naturally the more years of experience the higher your wage. We broke down Media Planner salaries by experience level and this is what we found.

A Media Planner with less than two years of experience makes approximately 60,700 RSD per month.

While someone with an experience level between two and five years is expected to earn 79,300 RSD per month, 31% more than someone with less than two year's experience.

Moving forward, an experience level between five and ten years lands a salary of 111,000 RSD per month, 40% more than someone with two to five years of experience.

On average, a person's salary doubles their starting salary by the time they cross the 10 years* experience mark.
* Based on the average change in salary over time. Salary variations differ from person to person.

Additionally, Media Planner(s) whose expertise span anywhere between ten and fifteen years get a salary equivalent to 133,000 RSD per month, 20% more than someone with five to ten years of experience.

If the experience level is between fifteen and twenty years, then the expected wage is 145,000 RSD per month, 9% more than someone with ten to fifteen years of experience.

Lastly, employees with more than twenty years of professional experience get a salary of 156,000 RSD per month, 8% more than people with fifteen to twenty years of experience.


Media Planner average salary change by experience in Serbia

0 - 2 Years
60,700 RSD
2 - 5 Years+31%
79,300 RSD
5 - 10 Years+40%
111,000 RSD
10 - 15 Years+20%
133,000 RSD
15 - 20 Years+9%
145,000 RSD
20+ Years+8%
156,000 RSD
Percentage increase and decrease are relative to the previous value

Typical Salary Progress for Most Careers

Salary Comparison By Experience Level
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Media Planner Salary Comparison By Education

How do education levels affect salaries?

Displayed below is the average salary difference between different Media Planner(s) who have the same experience but different education levels.

Salary comparison by education level monthly Serbia Media Planner
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We all know that higher education equals a bigger salary, but how much more money can a degree add to your income? We broke down Media Planner salaries by education level in order to make a comparison.

When the education level is High School, the average salary of a Media Planner is 72,700 RSD per month.

While someone with a Certificate or Diploma gets a salary of 83,700 RSD per month, 15% more than someone having a High School degree.

A Bachelor's Degree gets its holder an average salary of 118,000 RSD per month, 41% more than someone with a Certificate or Diploma.

Professionals who hold a Master's Degree are rewarded with an average salary of 151,000 RSD per month, 29% more than someone with Bachelor's Degree.


Media Planner average salary difference by education level in Serbia

High School
72,700 RSD
Certificate or Diploma+15%
83,700 RSD
Bachelor's Degree+41%
118,000 RSD
Master's Degree+29%
151,000 RSD
Percentage increase and decrease are relative to the previous value

Is a Master's degree or an MBA worth it? Should you pursue higher education?

A Master's degree program or any post-graduate program in Serbia costs anywhere from 701,000 Serbian Dinar(s) to 2,100,000 Serbian Dinar(s) and lasts approximately two years. That is quite an investment.

You can't really expect any salary increases during the study period, assuming you already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.

Many people pursue higher education as a tactic to switch into a higher paying job. The numbers seem to support the thoery. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.

If you can afford the costs of higher education, the return on investment is definitely worth it. You should be able to recover the costs in roughly a year or so.


Typical Salary Difference by Education for Most Careers

Salary Comparison By Education Level
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Media Planner Salary Comparison By Gender

Salary comparison by gender monthly Serbia Media Planner
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Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? Male Media Planner employees in Serbia earn 6% less than their female counterparts on average.

Male
103,000 RSD
Female+6%
109,000 RSD
Percentage increase and decrease are relative to the previous value

Salary Comparison By Gender in Serbia for all Careers

Salary comparison by gender monthly Serbia
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Media Planner Average Annual Salary Increment Percentage in Serbia

How much are annual salary increments in Serbia for Media Planner(s)? How often do employees get salary raises?

Media Planner

Media Planner(s) in Serbia are likely to observe a salary increase of approximately 9% every 20 months. The national average annual increment for all professions combined is 7% granted to employees every 20 months.

Annual Salary Increment Rate Serbia Media Planner
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The figures provided here are averages of numbers. Those figures should be taken as general guidelines. Salary increments will vary from person to person and depend on many factors, but your performance and contribution to the success of the organization remain the most important factors in determining how much and how often you will be granted a raise.

Serbia / All Professions

The term 'Annual Salary Increase' usually refers to the increase in 12 calendar month period, but because it is rarely that people get their salaries reviewed exactly on the one year mark, it is more meaningful to know the frequency and the rate at the time of the increase.

How to calculate the salary increment percentage?

The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 ÷ Increase Frequency

The average salary increase in one year (12 months) in Serbia is 4%.

Annual Increment Rate By Industry 2020

Banking
4%
Energy
8%
Information Technology
3%
Healthcare
7%
Travel
2%
Construction
6%
Education
1%

Listed above are the average annual increase rates for each industry in Serbia for the year 2020. Companies within thriving industries tend to provide higher and more frequent raises. Exceptions do exist, but generally speaking, the situation of any company is closely related to the economic situation in the country or region. These figures tend to change frequently.


Worldwide Salary Raises: All Countries and All Jobs

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Media Planner Bonus and Incentive Rates in Serbia

How much and how often are bonuses being awarded?Annual Salary Bonus Rate Serbia Media Planner
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A Media Planner is considered to be a moderate bonus-based job due to the generally limited involvement in direct revenue generation, with exceptions of course. The people who get the highest bonuses are usually somehow involved in the revenue generation cycle.

50% of surveyed staff reported that they haven't received any bonuses or incentives in the previous year while 50% said that they received at least one form of monetary bonus.

Those who got bonuses reported rates ranging from 3% to 6% of their annual salary.

Received Bonus
50%
No Bonus
50%

Types of Bonuses Considered

Individual Performance-Based Bonuses

The most standard form of bonus where the employee is awarded based on their exceptional performance.

Company Performance Bonuses

Occasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.

Goal-Based Bonuses

Granted upon achieving an important goal or milestone.

Holiday / End of Year Bonuses

These types of bonuses are given without a reason and usually resemble an appreciation token.

Bonuses Are Not Commissions!

People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.


What makes a position worthy of good bonuses and a high salary?

The main two types of jobs

Revenue GeneratorsSupporting Cast

Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business.

Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations.

Example:
A graphics designer working for a graphics designing company.

Example:
A graphic designer in the marketing department of a hospital.


Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.

Try to work for companies where your skills can generate revenue. We can't all generate revenue and that's perfectly fine.

Bonus Comparison by Seniority Level

Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.

Media Planner Average Hourly Wage in Serbia


610 RSD per hour

The average hourly wage (pay per hour) in Serbia is 610 RSD. This means that the average Media Planner in Serbia earns approximately 610 RSD for every worked hour.


Hourly Wage = Annual Salary ÷ ( 52 x 5 x 8 )

The hourly wage is the salary paid in one worked hour. Usually jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fix amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.

Media Planner VS Other Jobs

Salary Comparison Between Media Planner and Advertising / Grapic Design / Events monthly Serbia
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The average salary for Media Planner is 20% less than that of Advertising / Grapic Design / Events. Also, Advertising / Grapic Design / Events salaries are 6% less than those of All Jobs.

Salary comparison with similar jobs

Job TitleAverage Salary
Advertising Account Executive149,000 RSD+40%
Advertising Account Manager160,000 RSD+51%
Advertising Account Planner83,200 RSD-22%
Advertising Coordinator104,000 RSD-2%
Advertising Manager209,000 RSD+97%
Advertising Operations Manager210,000 RSD+98%
Advertising Strategic Planner143,000 RSD+35%
Advertising Team Leader128,000 RSD+21%
Animator92,400 RSD-13%
Art Director126,000 RSD+19%
Artist114,000 RSD+7%
Artworker79,500 RSD-25%
Assistant Art Director109,000 RSD+3%
Audiosual Technician80,200 RSD-24%
Broadcast Administrator143,000 RSD+35%
Catering Sales82,800 RSD-22%
Catering Trainer95,600 RSD-10%
Commercial and Industrial Designer80,800 RSD-24%
Conference Organiser98,800 RSD-7%
Content and Media Production Lead152,000 RSD+43%
CopyWriter91,300 RSD-14%
Creative Designer101,000 RSD-5%
Creative Director133,000 RSD+25%
Designer 79,100 RSD-25%
Desktop Publisher66,100 RSD-38%
Director of Graphic Design126,000 RSD+19%
Events and Promotions Manager214,000 RSD+100%
Exhibit Display Coordinator101,000 RSD-5%
Exhibit Display Manager133,000 RSD+25%
Finisher71,600 RSD-33%
Graphic Artist86,400 RSD-19%
Graphic Designer81,600 RSD-23%
Graphics Design Supervisor121,000 RSD+14%
Imagery Analyst75,000 RSD-29%
Imaging Technologist74,400 RSD-30%
Interaction Designer68,100 RSD-36%
Media Planner106,000 RSD-0%
Media Production Coordinator104,000 RSD-2%
Media Production Manager185,000 RSD+74%
Media Project Manager178,000 RSD+68%
Media Relations Representative157,000 RSD+48%
Media Sales Executive165,000 RSD+55%
Multimedia Specialist74,400 RSD-30%
Photographer70,900 RSD-33%
PPC Campaign Manager130,000 RSD+22%
Print Production Manager139,000 RSD+31%
Product and Brand Manager219,000 RSD+110%
Sales Promotion Manager213,000 RSD+100%
Sketch Artist90,900 RSD-14%
Social Media Executive163,000 RSD+54%
Technical Typist62,600 RSD-41%
User Experience UX Designer92,700 RSD-13%
UX Designer78,400 RSD-26%

Salary Comparison By City

CityAverage Salary
Belgrade123,000 RSD
Novi Sad112,000 RSD

Government vs Private Sector Salary Comparison

Where can you get paid more, working for a private company or for the government? Public sector employees in Serbia earn 14% more than their private sector counterparts on average across all sectors.

Private Sector
131,000 RSD
Public Sector+14%
150,000 RSD
Percentage increase and decrease are relative to the previous value

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