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Media Planner Average Salary in Sweden 2021

How much money does a Media Planner make in Sweden?

Average Monthly Salary
40,200 SEK
( 483,000 SEK yearly)


A person working as a Media Planner in Sweden typically earns around 40,200 SEK per month. Salaries range from 21,300 SEK (lowest) to 61,200 SEK (highest).

This is the average monthly salary including housing, transport, and other benefits. Media Planner salaries vary drastically based on experience, skills, gender, or location. Below you will find a detailed breakdown based on many different criteria.

Media Planner Salary Distribution in Sweden

Median and salary distribution monthly Sweden Media Planner
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The median, the maximum, the minimum, and the range

  • Salary Range

    Media Planner salaries in Sweden range from 21,300 SEK per month (minimum salary) to 61,200 SEK per month (maximum salary).

  • Median Salary

    The median salary is 37,800 SEK per month, which means that half (50%) of people working as Media Planner(s) are earning less than 37,800 SEK while the other half are earning more than 37,800 SEK. The median represents the middle salary value. Generally speaking, you would want to be on the right side of the graph with the group earning more than the median salary.

  • Percentiles

    Closely related to the median are two values: the 25th and the 75th percentiles. Reading from the salary distribution diagram, 25% of Media Planner(s) are earning less than 26,600 SEK while 75% of them are earning more than 26,600 SEK. Also from the diagram, 75% of Media Planner(s) are earning less than 46,500 SEK while 25% are earning more than 46,500 SEK.

What is the difference between the median and the average salary?

Both are indicators. If your salary is higher than both of the average and the median then you are doing very well. If your salary is lower than both, then many people are earning more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary

Media Planner Salary Comparison by Years of Experience

How does experience and age affect your pay?

Salary comparison by years of experience monthly Sweden Media Planner
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The experience level is the most important factor in determining the salary. Naturally the more years of experience the higher your wage. We broke down Media Planner salaries by experience level and this is what we found.

A Media Planner with less than two years of experience makes approximately 24,500 SEK per month.

While someone with an experience level between two and five years is expected to earn 30,100 SEK per month, 23% more than someone with less than two year's experience.

Moving forward, an experience level between five and ten years lands a salary of 42,600 SEK per month, 42% more than someone with two to five years of experience.

On average, a person's salary doubles their starting salary by the time they cross the 10 years* experience mark.
* Based on the average change in salary over time. Salary variations differ from person to person.

Additionally, Media Planner(s) whose expertise span anywhere between ten and fifteen years get a salary equivalent to 49,800 SEK per month, 17% more than someone with five to ten years of experience.

If the experience level is between fifteen and twenty years, then the expected wage is 54,800 SEK per month, 10% more than someone with ten to fifteen years of experience.

Lastly, employees with more than twenty years of professional experience get a salary of 58,000 SEK per month, 6% more than people with fifteen to twenty years of experience.

Media Planner average salary change by experience in Sweden

0 - 2 Years
24,500 SEK
2 - 5 Years+23%
30,100 SEK
5 - 10 Years+42%
42,600 SEK
10 - 15 Years+17%
49,800 SEK
15 - 20 Years+10%
54,800 SEK
20+ Years+6%
58,000 SEK
Percentage increase and decrease are relative to the previous value

Typical Salary Progress for Most Careers

Salary Comparison By Experience Level
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Media Planner Salary Comparison By Education

How do education levels affect salaries?

Displayed below is the average salary difference between different Media Planner(s) who have the same experience but different education levels.

Salary comparison by education level monthly Sweden Media Planner
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We all know that higher education equals a bigger salary, but how much more money can a degree add to your income? We broke down Media Planner salaries by education level in order to make a comparison.

When the education level is High School, the average salary of a Media Planner is 29,700 SEK per month.

While someone with a Certificate or Diploma gets a salary of 33,700 SEK per month, 13% more than someone having a High School degree.

A Bachelor's Degree gets its holder an average salary of 44,000 SEK per month, 31% more than someone with a Certificate or Diploma.

Professionals who hold a Master's Degree are rewarded with an average salary of 58,000 SEK per month, 32% more than someone with Bachelor's Degree.

Media Planner average salary difference by education level in Sweden

High School
29,700 SEK
Certificate or Diploma+13%
33,700 SEK
Bachelor's Degree+31%
44,000 SEK
Master's Degree+32%
58,000 SEK
Percentage increase and decrease are relative to the previous value

Is a Master's degree or an MBA worth it? Should you pursue higher education?

A Master's degree program or any post-graduate program in Sweden costs anywhere from 226,000 Swedish Krona(s) to 677,000 Swedish Krona(s) and lasts approximately two years. That is quite an investment.

You can't really expect any salary increases during the study period, assuming you already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.

Many people pursue higher education as a tactic to switch into a higher paying job. The numbers seem to support the thoery. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.

If you can afford the costs of higher education, the return on investment is definitely worth it. You should be able to recover the costs in roughly a year or so.

Typical Salary Difference by Education for Most Careers

Salary Comparison By Education Level
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Media Planner Salary Comparison By Gender

Salary comparison by gender monthly Sweden Media Planner
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Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? Male Media Planner employees in Sweden earn 5% less than their female counterparts on average.

39,300 SEK
41,100 SEK
Percentage increase and decrease are relative to the previous value

Salary Comparison By Gender in Sweden for all Careers

Salary comparison by gender monthly Sweden
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Media Planner Average Annual Salary Increment Percentage in Sweden

How much are annual salary increments in Sweden for Media Planner(s)? How often do employees get salary raises?

Media Planner

Media Planner(s) in Sweden are likely to observe a salary increase of approximately 11% every 16 months. The national average annual increment for all professions combined is 8% granted to employees every 16 months.

Annual Salary Increment Rate Sweden Media Planner
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The figures provided here are averages of numbers. Those figures should be taken as general guidelines. Salary increments will vary from person to person and depend on many factors, but your performance and contribution to the success of the organization remain the most important factors in determining how much and how often you will be granted a raise.

Sweden / All Professions

The term 'Annual Salary Increase' usually refers to the increase in 12 calendar month period, but because it is rarely that people get their salaries reviewed exactly on the one year mark, it is more meaningful to know the frequency and the rate at the time of the increase.

How to calculate the salary increment percentage?

The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 ÷ Increase Frequency

The average salary increase in one year (12 months) in Sweden is 6%.

Annual Increment Rate By Industry 2020

Information Technology

Listed above are the average annual increase rates for each industry in Sweden for the year 2020. Companies within thriving industries tend to provide higher and more frequent raises. Exceptions do exist, but generally speaking, the situation of any company is closely related to the economic situation in the country or region. These figures tend to change frequently.

Worldwide Salary Raises: All Countries and All Jobs

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Media Planner Bonus and Incentive Rates in Sweden

How much and how often are bonuses being awarded?Annual Salary Bonus Rate Sweden Media Planner
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A Media Planner is considered to be a moderate bonus-based job due to the generally limited involvement in direct revenue generation, with exceptions of course. The people who get the highest bonuses are usually somehow involved in the revenue generation cycle.

46% of surveyed staff reported that they haven't received any bonuses or incentives in the previous year while 54% said that they received at least one form of monetary bonus.

Those who got bonuses reported rates ranging from 3% to 5% of their annual salary.

Received Bonus
No Bonus

Types of Bonuses Considered

Individual Performance-Based Bonuses

The most standard form of bonus where the employee is awarded based on their exceptional performance.

Company Performance Bonuses

Occasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.

Goal-Based Bonuses

Granted upon achieving an important goal or milestone.

Holiday / End of Year Bonuses

These types of bonuses are given without a reason and usually resemble an appreciation token.

Bonuses Are Not Commissions!

People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.

What makes a position worthy of good bonuses and a high salary?

The main two types of jobs

Revenue GeneratorsSupporting Cast

Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business.

Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations.

A graphics designer working for a graphics designing company.

A graphic designer in the marketing department of a hospital.

Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.

Try to work for companies where your skills can generate revenue. We can't all generate revenue and that's perfectly fine.

Bonus Comparison by Seniority Level

Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.

Media Planner Average Hourly Wage in Sweden

230 SEK per hour

The average hourly wage (pay per hour) in Sweden is 230 SEK. This means that the average Media Planner in Sweden earns approximately 230 SEK for every worked hour.

Hourly Wage = Annual Salary ÷ ( 52 x 5 x 8 )

The hourly wage is the salary paid in one worked hour. Usually jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fix amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.

Media Planner VS Other Jobs

Salary Comparison Between Media Planner and Advertising / Grapic Design / Events monthly Sweden
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The average salary for Media Planner is 5% less than that of Advertising / Grapic Design / Events. Also, Advertising / Grapic Design / Events salaries are 6% less than those of All Jobs.

Salary comparison with similar jobs

Job TitleAverage Salary
Advertising Account Executive51,300 SEK+28%
Advertising Account Manager56,000 SEK+39%
Advertising Account Planner28,600 SEK-29%
Advertising Coordinator36,800 SEK-9%
Advertising Manager75,000 SEK+86%
Advertising Operations Manager76,200 SEK+89%
Advertising Strategic Planner47,300 SEK+18%
Advertising Team Leader46,200 SEK+15%
Animator34,200 SEK-15%
Art Director47,500 SEK+18%
Artist36,800 SEK-9%
Artworker28,600 SEK-29%
Assistant Art Director37,700 SEK-6%
Audiosual Technician26,300 SEK-35%
Broadcast Administrator47,700 SEK+19%
Catering Sales30,700 SEK-24%
Catering Trainer36,000 SEK-11%
Commercial and Industrial Designer28,800 SEK-28%
Conference Organiser34,600 SEK-14%
Content and Media Production Lead51,800 SEK+29%
CopyWriter30,900 SEK-23%
Creative Designer35,100 SEK-13%
Creative Director45,800 SEK+14%
Designer 27,500 SEK-32%
Desktop Publisher23,000 SEK-43%
Director of Graphic Design44,100 SEK+10%
Events and Promotions Manager76,300 SEK+90%
Exhibit Display Coordinator36,300 SEK-10%
Exhibit Display Manager48,900 SEK+22%
Finisher23,700 SEK-41%
Graphic Artist28,300 SEK-30%
Graphic Designer30,500 SEK-24%
Graphics Design Supervisor41,400 SEK+3%
Imagery Analyst27,100 SEK-33%
Imaging Technologist27,400 SEK-32%
Interaction Designer24,100 SEK-40%
Media Planner40,200 SEK-0%
Media Production Coordinator34,300 SEK-15%
Media Production Manager62,400 SEK+55%
Media Project Manager60,300 SEK+50%
Media Relations Representative51,700 SEK+29%
Media Sales Executive62,700 SEK+56%
Multimedia Specialist27,400 SEK-32%
Photographer24,700 SEK-39%
PPC Campaign Manager48,900 SEK+22%
Print Production Manager49,200 SEK+22%
Product and Brand Manager71,400 SEK+77%
Sales Promotion Manager72,700 SEK+81%
Sketch Artist31,900 SEK-21%
Social Media Executive61,200 SEK+52%
Technical Typist20,100 SEK-50%
User Experience UX Designer32,300 SEK-20%
UX Designer29,100 SEK-28%

Salary Comparison By City

CityAverage Salary
Goteborg37,300 SEK
Malmo35,600 SEK
Stockholm42,600 SEK

Government vs Private Sector Salary Comparison

Where can you get paid more, working for a private company or for the government? Public sector employees in Sweden earn 5% more than their private sector counterparts on average across all sectors.

Private Sector
44,000 SEK
Public Sector+5%
46,100 SEK
Percentage increase and decrease are relative to the previous value

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