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Market Segmentation Director Average Salary in Thailand 2021

How much money does a Market Segmentation Director make in Thailand?


Average Monthly Salary
141,000 THB
( 1,690,000 THB yearly)

LOW
68,900
THB
AVERAGE
141,000
THB
HIGH
219,000
THB

A person working as a Market Segmentation Director in Thailand typically earns around 141,000 THB per month. Salaries range from 68,900 THB (lowest) to 219,000 THB (highest).

This is the average monthly salary including housing, transport, and other benefits. Market Segmentation Director salaries vary drastically based on experience, skills, gender, or location. Below you will find a detailed breakdown based on many different criteria.

Market Segmentation Director Salary Distribution in Thailand

Median and salary distribution monthly Thailand Market Segmentation Director
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The median, the maximum, the minimum, and the range

  • Salary Range

    Market Segmentation Director salaries in Thailand range from 68,900 THB per month (minimum salary) to 219,000 THB per month (maximum salary).

  • Median Salary

    The median salary is 143,000 THB per month, which means that half (50%) of people working as Market Segmentation Director(s) are earning less than 143,000 THB while the other half are earning more than 143,000 THB. The median represents the middle salary value. Generally speaking, you would want to be on the right side of the graph with the group earning more than the median salary.

  • Percentiles

    Closely related to the median are two values: the 25th and the 75th percentiles. Reading from the salary distribution diagram, 25% of Market Segmentation Director(s) are earning less than 95,500 THB while 75% of them are earning more than 95,500 THB. Also from the diagram, 75% of Market Segmentation Director(s) are earning less than 185,000 THB while 25% are earning more than 185,000 THB.


What is the difference between the median and the average salary?

Both are indicators. If your salary is higher than both of the average and the median then you are doing very well. If your salary is lower than both, then many people are earning more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary

Market Segmentation Director Salary Comparison by Years of Experience

How does experience and age affect your pay?

Salary comparison by years of experience monthly Thailand Market Segmentation Director
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The experience level is the most important factor in determining the salary. Naturally the more years of experience the higher your wage. We broke down Market Segmentation Director salaries by experience level and this is what we found.

A Market Segmentation Director with less than two years of experience makes approximately 81,600 THB per month.

While someone with an experience level between two and five years is expected to earn 105,000 THB per month, 29% more than someone with less than two year's experience.

Moving forward, an experience level between five and ten years lands a salary of 145,000 THB per month, 38% more than someone with two to five years of experience.

On average, a person's salary doubles their starting salary by the time they cross the 10 years* experience mark.
* Based on the average change in salary over time. Salary variations differ from person to person.

Additionally, Market Segmentation Director(s) whose expertise span anywhere between ten and fifteen years get a salary equivalent to 179,000 THB per month, 24% more than someone with five to ten years of experience.

If the experience level is between fifteen and twenty years, then the expected wage is 192,000 THB per month, 7% more than someone with ten to fifteen years of experience.

Lastly, employees with more than twenty years of professional experience get a salary of 205,000 THB per month, 7% more than people with fifteen to twenty years of experience.


Market Segmentation Director average salary change by experience in Thailand

0 - 2 Years
81,600 THB
2 - 5 Years+29%
105,000 THB
5 - 10 Years+38%
145,000 THB
10 - 15 Years+24%
179,000 THB
15 - 20 Years+7%
192,000 THB
20+ Years+7%
205,000 THB
Percentage increase and decrease are relative to the previous value

Typical Salary Progress for Most Careers

Salary Comparison By Experience Level
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Market Segmentation Director Salary Comparison By Education

How do education levels affect salaries?

Displayed below is the average salary difference between different Market Segmentation Director(s) who have the same experience but different education levels.

Salary comparison by education level monthly Thailand Market Segmentation Director
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We all know that higher education equals a bigger salary, but how much more money can a degree add to your income? We broke down Market Segmentation Director salaries by education level in order to make a comparison.

When the education level is Certificate or Diploma, the average salary of a Market Segmentation Director is 105,000 THB per month.

While someone with a Bachelor's Degree gets a salary of 141,000 THB per month, 34% more than someone having a Certificate or Diploma degree.

A Master's Degree gets its holder an average salary of 216,000 THB per month, 53% more than someone with a Bachelor's Degree.


Market Segmentation Director average salary difference by education level in Thailand

Certificate or Diploma
105,000 THB
Bachelor's Degree+34%
141,000 THB
Master's Degree+53%
216,000 THB
Percentage increase and decrease are relative to the previous value

Is a Master's degree or an MBA worth it? Should you pursue higher education?

A Master's degree program or any post-graduate program in Thailand costs anywhere from 485,000 Baht(s) to 1,450,000 Baht(s) and lasts approximately two years. That is quite an investment.

You can't really expect any salary increases during the study period, assuming you already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.

Many people pursue higher education as a tactic to switch into a higher paying job. The numbers seem to support the thoery. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.

If you can afford the costs of higher education, the return on investment is definitely worth it. You should be able to recover the costs in roughly a year or so.


Typical Salary Difference by Education for Most Careers

Salary Comparison By Education Level
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Market Segmentation Director Salary Comparison By Gender

Salary comparison by gender monthly Thailand Market Segmentation Director
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Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? Male Market Segmentation Director employees in Thailand earn 9% more than their female counterparts on average.

Male
146,000 THB
Female-9%
133,000 THB
Percentage increase and decrease are relative to the previous value

Salary Comparison By Gender in Thailand for all Careers

Salary comparison by gender monthly Thailand
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Market Segmentation Director Average Annual Salary Increment Percentage in Thailand

How much are annual salary increments in Thailand for Market Segmentation Director(s)? How often do employees get salary raises?

Market Segmentation Director

Market Segmentation Director(s) in Thailand are likely to observe a salary increase of approximately 12% every 18 months. The national average annual increment for all professions combined is 8% granted to employees every 17 months.

Annual Salary Increment Rate Thailand Market Segmentation Director
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The figures provided here are averages of numbers. Those figures should be taken as general guidelines. Salary increments will vary from person to person and depend on many factors, but your performance and contribution to the success of the organization remain the most important factors in determining how much and how often you will be granted a raise.

Thailand / All Professions

The term 'Annual Salary Increase' usually refers to the increase in 12 calendar month period, but because it is rarely that people get their salaries reviewed exactly on the one year mark, it is more meaningful to know the frequency and the rate at the time of the increase.

How to calculate the salary increment percentage?

The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 ÷ Increase Frequency

The average salary increase in one year (12 months) in Thailand is 6%.

Annual Increment Rate By Industry 2020

Banking
8%
Energy
7%
Information Technology
6%
Healthcare
5%
Travel
4%
Construction
3%
Education
2%

Listed above are the average annual increase rates for each industry in Thailand for the year 2020. Companies within thriving industries tend to provide higher and more frequent raises. Exceptions do exist, but generally speaking, the situation of any company is closely related to the economic situation in the country or region. These figures tend to change frequently.


Worldwide Salary Raises: All Countries and All Jobs

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Market Segmentation Director Bonus and Incentive Rates in Thailand

How much and how often are bonuses being awarded?Annual Salary Bonus Rate Thailand Market Segmentation Director
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A Market Segmentation Director is considered to be a high bonus-based job due to the generally limited involvement in direct revenue generation, with exceptions of course. The people who get the highest bonuses are usually somehow involved in the revenue generation cycle.

18% of surveyed staff reported that they haven't received any bonuses or incentives in the previous year while 82% said that they received at least one form of monetary bonus.

Those who got bonuses reported rates ranging from 5% to 9% of their annual salary.

Received Bonus
82%
No Bonus
18%

Types of Bonuses Considered

Individual Performance-Based Bonuses

The most standard form of bonus where the employee is awarded based on their exceptional performance.

Company Performance Bonuses

Occasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.

Goal-Based Bonuses

Granted upon achieving an important goal or milestone.

Holiday / End of Year Bonuses

These types of bonuses are given without a reason and usually resemble an appreciation token.

Bonuses Are Not Commissions!

People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.


What makes a position worthy of good bonuses and a high salary?

The main two types of jobs

Revenue GeneratorsSupporting Cast

Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business.

Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations.

Example:
A graphics designer working for a graphics designing company.

Example:
A graphic designer in the marketing department of a hospital.


Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.

Try to work for companies where your skills can generate revenue. We can't all generate revenue and that's perfectly fine.

Bonus Comparison by Seniority Level

Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.

Market Segmentation Director Average Hourly Wage in Thailand


810 THB per hour

The average hourly wage (pay per hour) in Thailand is 810 THB. This means that the average Market Segmentation Director in Thailand earns approximately 810 THB for every worked hour.


Hourly Wage = Annual Salary ÷ ( 52 x 5 x 8 )

The hourly wage is the salary paid in one worked hour. Usually jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fix amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.

Market Segmentation Director VS Other Jobs

Salary Comparison Between Market Segmentation Director and Marketing monthly Thailand
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The average salary for Market Segmentation Director is 29% more than that of Marketing. Also, Marketing salaries are 12% more than those of All Jobs.

Salary comparison with similar jobs

Job TitleAverage Salary
Account Handler83,800 THB-40%
Affiliate Manager109,000 THB-22%
Analytics Specialist82,000 THB-42%
Assistant Brand Manager109,000 THB-22%
Assistant Product Manager128,000 THB-9%
Brand Ambassador143,000 THB+2%
Brand Manager161,000 THB+15%
Campaign Specialist106,000 THB-25%
Chief Marketing Officer 183,000 THB+30%
Communications Officer54,600 THB-61%
Content Marketing Strategist109,000 THB-22%
Creative Marketing Lead112,000 THB-20%
Creative Writer70,300 THB-50%
Digital Marketing Manager137,000 THB-3%
Event Marketing139,000 THB-1%
Localization Manager119,000 THB-15%
Market Development Manager136,000 THB-3%
Market Research Analyst112,000 THB-20%
Market Research Manager124,000 THB-12%
Market Segmentation Director141,000 THB+0%
Marketing Advisor99,700 THB-29%
Marketing Analyst106,000 THB-25%
Marketing Assistant59,100 THB-58%
Marketing Associate56,000 THB-60%
Marketing Communications Manager122,000 THB-13%
Marketing Consultant129,000 THB-8%
Marketing Coordinator55,100 THB-61%
Marketing Distribution Executive137,000 THB-3%
Marketing Executive143,000 THB+2%
Marketing Manager185,000 THB+32%
Marketing Officer56,800 THB-60%
Marketing Specialist90,600 THB-36%
Marketing Writer68,900 THB-51%
Online Marketing Analyst93,700 THB-33%
Optimization Manager113,000 THB-20%
Outbound Sales79,100 THB-44%
Outreach Coordinator74,000 THB-47%
Outreach Specialist97,600 THB-31%
Product Development120,000 THB-15%
Product Marketing Manager131,000 THB-7%
Product Researcher71,700 THB-49%
Product Training Specialist85,800 THB-39%
Project Manager104,000 THB-26%
Publications Coordinator65,300 THB-54%
Research Executive128,000 THB-9%
Sales and Marketing Assistant55,600 THB-60%
Sales Management Support62,000 THB-56%
Search Marketing Strategist141,000 THB+0%
Social Media Specialist98,100 THB-30%
Spaceman Analyst55,900 THB-60%
Sponsorship Consultant88,000 THB-37%
Team Leader100,000 THB-29%
Telemarketer51,300 THB-63%
Trade Marketing Manager130,000 THB-7%
Trade Marketing Professional103,000 THB-27%
Web Analytics Manager111,000 THB-21%
Web Content Manager111,000 THB-21%

Salary Comparison By City

CityAverage Salary
Bangkok (Krung Thep)141,000 THB
Chiang Mai148,000 THB

Government vs Private Sector Salary Comparison

Where can you get paid more, working for a private company or for the government? Public sector employees in Thailand earn 7% more than their private sector counterparts on average across all sectors.

Private Sector
94,000 THB
Public Sector+7%
100,000 THB
Percentage increase and decrease are relative to the previous value

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