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Advertising / Graphic Design / Events Average Salaries in United Kingdom 2024

How much money does a person working in Advertising / Graphic Design / Events make in United Kingdom?


Average Yearly Salary
67,100 GBP
( 5,590 GBP monthly)

LOW
31,700
GBP
AVERAGE
67,100
GBP
HIGH
121,000
GBP
All salary figures displayed here are per year except when noted otherwise.
All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.

A person working in Advertising / Graphic Design / Events in United Kingdom typically earns around 67,100 GBP. Salaries range from 31,700 GBP (lowest average) to 121,000 GBP (highest average, actual maximum salary is higher).


Salary Variance

The provided figure represents the median compensation that encompasses housing, transportation, and other perks. The salaries within the Advertising / Graphic Design / Events domain in United Kingdom exhibit significant discrepancies across various professions. In case you seek information about the remuneration of a specific position, please refer to the salaries listed below for respective job titles.

Salaries for specific jobs

Job TitleAverage Salary
Advertising / Graphic Design / Events
Advertisement Fraud Analyst73,900 GBP
Advertising Account Executive81,700 GBP
Advertising Account Manager84,100 GBP
Advertising Account Planner43,800 GBP
Advertising and Promotions Manager114,000 GBP
Advertising Coordinator58,000 GBP
Advertising Data Analyst77,700 GBP
Advertising Manager120,000 GBP
Advertising Operations Manager123,000 GBP
Advertising Sales Director120,000 GBP
Advertising Strategic Planner79,300 GBP
Advertising Team Leader66,300 GBP
Animation Director90,200 GBP
Animator51,700 GBP
Art Director73,100 GBP
Art Manager70,000 GBP
Artificial Intelligence Advertising Analyst76,500 GBP
Artist60,000 GBP
Artworker42,100 GBP
Assistant Art Director53,600 GBP
Audio and Video Equipment Technician42,200 GBP
Audio Engineer51,300 GBP
Audiosual Technician43,700 GBP
Branding Consultant93,800 GBP
Broadcast Administrator73,000 GBP
Catering Sales46,300 GBP
Catering Trainer55,400 GBP
Color Consultant47,300 GBP
Commercial and Industrial Designer43,600 GBP
Conference Organiser53,400 GBP
Content and Media Production Lead78,600 GBP
CopyWriter48,300 GBP
Creative Content Strategist91,500 GBP
Creative Designer55,000 GBP
Creative Director72,900 GBP
Creative Technologist85,200 GBP
Crowd Management Specialist73,800 GBP
Design Strategist75,800 GBP
Designer 40,500 GBP
Desktop Publisher35,200 GBP
Digital Campaign Manager78,800 GBP
Digital Media Manager84,500 GBP
Digital Media Strategist87,300 GBP
Director of Events120,000 GBP
Director of Graphic Design64,600 GBP
Director of Social Media Marketing93,100 GBP
Event Experience Designer80,300 GBP
Event Security Specialist71,200 GBP
Event Technology Consultant68,400 GBP
Event Technology Integration Specialist66,000 GBP
Events and Promotions Manager114,000 GBP
Events Director122,000 GBP
Exhibit Designer55,400 GBP
Exhibit Display Coordinator55,400 GBP
Exhibit Display Manager75,900 GBP
Experiential Designer66,000 GBP
Finisher37,300 GBP
Gamification Specialist76,700 GBP
Graphic Artist47,100 GBP
Graphic Design Specialist54,700 GBP
Graphic Designer43,600 GBP
Graphics Artist43,800 GBP
Graphics Design Supervisor62,000 GBP
Group Creative Director82,500 GBP
Imagery Analyst42,400 GBP
Imaging Technologist43,500 GBP
Immersive Storyteller62,800 GBP
Interaction Designer38,400 GBP
Lead Generation Specialist87,900 GBP
Media Analyst59,400 GBP
Media Executive72,000 GBP
Media Planner58,800 GBP
Media Production Coordinator54,100 GBP
Media Production Manager100,000 GBP
Media Project Manager96,600 GBP
Media Relations Representative78,600 GBP
Media Sales Executive94,900 GBP
Meeting and Event Planner54,300 GBP
Mobile Advertising Specialist89,100 GBP
Motion Graphic Artist57,300 GBP
Motion Graphics Designer58,900 GBP
Multimedia Artist46,000 GBP
Multimedia Specialist43,500 GBP
NFT Designer53,000 GBP
NFT Specialist53,100 GBP
Photographer40,700 GBP
PPC Campaign Manager75,300 GBP
Print Production Manager82,500 GBP
Product and Brand Manager110,000 GBP
Sales Promotion Manager108,000 GBP
Search Engine Optimization Specialist (SEO)49,800 GBP
Sketch Artist49,800 GBP
Social Media Event Strategist62,100 GBP
Social Media Executive94,200 GBP
Social Media Graphic Designer55,200 GBP
Social Media Manager87,600 GBP
Social Media Marketing Manager88,700 GBP
Social Media Strategist92,700 GBP
Special Events Supervisor68,400 GBP
Technical Typist31,700 GBP
User Experience UX Designer50,600 GBP
UX Designer44,500 GBP
Virtual / Augmented Reality Advertiser68,700 GBP
Virtual / Augmented Reality Event Producer60,500 GBP
Virtual / Augmented Reality Showroom Designer55,600 GBP
Virtual Events Planner60,400 GBP
Virtual Trade Show Manager53,800 GBP
Voice Search Optimization Specialist73,300 GBP
Web Accessibility Designer57,500 GBP
Web3 Designer54,500 GBP
Webinar Designer60,400 GBP


Advertising / Graphic Design / Events Jobs Pay Scale and Salaries in United Kingdom

Median and salary distribution United Kingdom Advertising / Graphic Design / Events yearly
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Salary Structure and Pay Scale Comparison

5% of people earn
66,300 GBP or more
10% of people earn
57,400 to 66,300 GBP
20% of people earn
38,100 GBP or less
65% of people earn
38,100 to 57,400 GBP
Minimum Salary
31,700 GBP
Median
60,500 GBP
Maximum
121,000 GBP




Median Salary, maximum and minimum salary, minimum wage, starting salary, and the salary range

All salary figures displayed here are per year except when noted otherwise.
  • Salary Range, Minimum Wage, and Starting Salary

    Salaries in Advertising / Graphic Design / Events in United Kingdom range from 31,700 GBP (starting average salary) to 121,000 GBP (maximum average salary, actual maximum is higher). To clarify, the number presented is not the legally mandated minimum wage. Rather, it represents the lowest figure reported in a salary survey that involved thousands of participants and professionals from across the entire country.

  • Median Salary

    The median income in the field of Advertising / Graphic Design / Events is 60,500 GBP, implying that half of the workforce in United Kingdom earns less than this figure, and the other half earns more. It represents the central value of salaries. As a rule of thumb, you would prefer to be part of the group earning above the median wage, situated on the right-hand side of the salary distribution chart.

  • Percentiles and Salary Scale

    Two values that are highly correlated with the median are the 25th and 75th percentiles. By examining the salary distribution diagram, it is possible to determine that 25% of individuals employed in Advertising / Graphic Design / Events in United Kingdom earn less than 49,100 GBP, while 75% of them earn more. Additionally, the diagram reveals that 75% of individuals earn less than 71,100 GBP, while 25% earn more than that.

  • Pay Scale Structure

    Data was regrouped into brackets to provide a better understanding of what salaries can be expected. This approach was deemed more accurate than relying solely on the average salary, as it offers greater insights into the distribution of salaries in the field of Advertising / Graphic Design / Events in United Kingdom. The analysis revealed that roughly 65% of all reported salaries fell within the range of 38,100 GBP to 57,400 GBP. Approximately 20% of salaries were below the 38,100 GBP mark, while 10% ranged from 57,400 GBP to 66,300 GBP. Only 5% of individuals earned a gross salary of 66,300 GBP or higher.

Salary Comparison by Years of Experience

How does a person's salary progress over time?

Salary Comparison By Experience Level
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The experience level is the most important factor in determining the salary. Naturally, the more years of experience the higher the wage.

Generally speaking, employees in Advertising / Graphic Design / Events in United Kingdom having experience from two to five years earn on average 32% more than freshers and juniors across all industries and disciplines.

Professionals with experience of more than five years tend to earn on average 36% more than those with five years or less of work experience.

As you hit the ten years mark, the salary increases by 21% and an additional 14% for those who have crossed the 15 years mark.

Those figures are presented as guidelines only. The numbers become more significant if you consider one job title at a time.


Change in salary based on experience varies drastically from one location to another and depends hugely on the career field as well. The data displayed here is the combined average of many different jobs. To view accurate figures, choose a specific job title.
On average, a person's salary doubles their starting salary by the time they cross the 10 years* experience mark.
* Based on the average change in salary over time. Salary variations differ from person to person.


Salary Comparison By Education

How does the education level affect your salary?

Salary Comparison By Education
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Change in salary based on education varies drastically from one location to another and depends hugely on the career field as well. The data displayed here is the combined average of multiple jobs. To view accurate figures, choose a specific job title.

It is well known that higher education equals a bigger salary, but how much more money can a degree add to your income?

We compared the salaries of professionals at the same level but with different college degree levels across many jobs in Advertising / Graphic Design / Events in United Kingdom, below are our findings.

Workers with a certificate or diploma earn on average 17% more than their peers who only reached the high school level.

Employees who earned a Bachelor's Degree earn 24% more than those who only managed to attain a certificate or diploma.

Professionals who attained a Master's Degree are awarded salaries that are 29% more than those with a Bachelor's Degree.

Finally, PhD holders earn 23% more than Master's Degree holders on average while doing the same job.


Is a Master's degree or an MBA worth it? Should you pursue higher education?

A Master's degree program or any post-graduate program in United Kingdom costs anywhere from 29,700 GBP to 89,100 GBP and lasts approximately two years. That is quite an investment.

Employees can't expect any salary increases during the study period, assuming they already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.

Many people pursue higher education as a tactic to switch to a higher-paying job. The numbers seem to support this tactic. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.

The decision really depends on the situation and experience among many other factors. Putting all variables aside, if a person can afford the costs of higher education then the return on investment is definitely worth it. Degree costs can be recovered roughly in a year or so.



Salary and Compensation Comparison By Gender / Advertising / Graphic Design / Events / United Kingdom

Salary comparison by gender United Kingdom Advertising / Graphic Design / Events yearly
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Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? In the field of Advertising / Graphic Design / Events in United Kingdom, the average difference between the salary of male and female employees is 4%.

Male
68,600 GBP
Female-4%
65,600 GBP
Percentage increase and decrease are relative to the previous value

Salary Comparison By Gender in United Kingdom for all Careers

Salary comparison by gender yearly United Kingdom
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Average Annual Salary Increment Percentage / Advertising / Graphic Design / Events / United Kingdom

How much are annual salary increments in United Kingdom for individuals working in Advertising / Graphic Design / Events? How often do employees get salary raises?

Professionals working in Advertising / Graphic Design / Events in United Kingdom are likely to observe a salary increase of approximately 10% every 14 months. The national average annual increment for all professions combined is 9% granted to employees every 15 months.

Annual Salary Increment Rate United Kingdom Advertising / Graphic Design / Events
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The figures provided here are averages of numbers. Those figures should be taken as general guidelines. Salary increments will vary from person to person and depend on many factors, but your performance and contribution to the success of the organization remain the most important factors in determining how much and how often you will be granted a raise.

United Kingdom / All Professions

Annual Salary Increment Rate United Kingdom
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The term Annual Salary Increase usually refers to the increase in 12 calendar month period, but because it is rare that people get their salaries reviewed exactly on the one-year mark, it is more meaningful to know the frequency and the rate at the time of the increase.

How to calculate the salary increment percentage?

The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 / Increase Frequency

The average salary increase in one year (12 months) in United Kingdom is 7%.

Worldwide Salary Raises: All Countries and All Jobs

World Average Annual Salary Increment
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Salary Packages and Schemes

Not all compensation increases are reflected directly in the salary. Some companies offer upgraded packages to their staff instead of cash money. The figures displayed here account only for direct increments to the base salary.

Bonus and Incentive Rates / Advertising / Graphic Design / Events / United Kingdom

How much and how often are bonuses being awarded?Annual Salary Bonus Rate United Kingdom Advertising / Graphic Design / Events
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47% of surveyed staff in Advertising / Graphic Design / Events reported that they haven't received any bonuses or incentives in the previous year while 53% said that they received at least one form of monetary bonus.

Those who got bonuses reported rates ranging from 3% to 5% of their annual salary.

Received Bonus
53%
No Bonus
47%

Types of Bonuses Considered

Individual Performance-Based Bonuses

The most standard form of bonus, where the employee is awarded based on their exceptional performance.

Company Performance Bonuses

Occasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.

Goal-Based Bonuses

Granted upon achieving an important goal or milestone.

Holiday / End of Year Bonuses

These types of bonuses are given without a reason and usually resemble an appreciation token.

Bonuses Are Not Commissions!

People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.


What makes a position worthy of good bonuses and a high salary?

The main two types of jobs

Revenue GeneratorsSupporting Cast

Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business.

Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations.

Example:
A graphics designer working for a graphics designing company.

Example:
A graphic designer in the marketing department of a hospital.


Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.

Try to work for companies where your skills can generate revenue. We can't all generate revenue and that's perfectly fine.

Bonus Comparison by Seniority Level

Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.

Hourly Average Wage / Advertising / Graphic Design / Events / United Kingdom


32 GBP per hour

The average hourly wage (pay per hour) in Advertising / Graphic Design / Events in United Kingdom is 32 GBP.This is the rate they get paid for every worked hour.


Hourly Wage = Annual Salary / ( 52 x 5 x 8 )

About The Hourly Pay Rate

The hourly wage is the salary paid in one worked hour. Usually, jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fixed amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.

What is the minimum hourly rate of pay?

The minimum pay rate per hour for people working in Advertising / Graphic Design / Events in United Kingdom is 15 GBP. This is the minimum as per the gathered data in the salary survey not the minimum hourly rate mandated by law.

Salary Comparison By City

CityAverage Salary
Aberdeen67,500 GBP
Abingdon62,600 GBP
Armagh66,800 GBP
Bangor59,100 GBP
Belfast70,800 GBP
Birmingham80,200 GBP
Bradford76,100 GBP
Brighton74,100 GBP
Bristol79,000 GBP
Cambridge67,900 GBP
Canterbury63,800 GBP
Cardiff73,200 GBP
Chester65,900 GBP
Coventry76,500 GBP
Derby74,500 GBP
Derry63,600 GBP
Dundee65,600 GBP
Durham65,400 GBP
Edinburgh72,800 GBP
Exeter69,000 GBP
Glasgow74,900 GBP
Gloucester68,400 GBP
Hartlepool67,000 GBP
Inverness59,800 GBP
Kingston upon Hull76,300 GBP
Kirkwall57,900 GBP
Leeds80,600 GBP
Leicester77,800 GBP
Lincoln70,100 GBP
Lisburn61,700 GBP
Liverpool80,100 GBP
London81,600 GBP
Manchester79,600 GBP
Newcastle76,100 GBP
Newport66,600 GBP
Newry63,700 GBP
Norwich69,800 GBP
Nottingham76,900 GBP
Oxford72,000 GBP
Peterborough72,800 GBP
Plymouth75,000 GBP
Poole70,800 GBP
Portsmouth73,700 GBP
Ripon63,800 GBP
Salisbury66,000 GBP
Sheffield80,400 GBP
Somerset77,300 GBP
Southampton74,700 GBP
St Davids58,000 GBP
Stirling62,600 GBP
Stromness57,400 GBP
Strontian56,800 GBP
Swansea69,400 GBP
Truro64,700 GBP
Wakefield61,200 GBP
Wells57,400 GBP
Winchester60,100 GBP
Wolverhampton68,600 GBP
York66,700 GBP

Salary Comparison By State

StateAverage Salary
England128,000 GBP
Northern Ireland61,200 GBP
Scotland94,100 GBP
Wales63,700 GBP

Government vs Private Sector Salary Comparison

Where can you get paid more, working in a private company or the government? The difference between the public or government sector salaries and the private sector salaries in United Kingdom is 4% on average across all career fields.

Private Sector
69,700 GBP
Public Sector+4%
72,800 GBP
Percentage increase and decrease are relative to the previous value

Salary Statistics and Calculation Guide

What is considered to be a good and competitive salary in Advertising / Graphic Design / Events in United Kingdom?

A good and competitive compensation would range anywhere between 60,500 GBP and 71,100 GBP. This is a very rough estimate. Experience and education play a very huge part in the final earnings.

Gross Salary (before tax) and Net Salary (after tax)

All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.

Base / Basic Salary

The base salary for jobs in Advertising / Graphic Design / Events in United Kingdom ranges from 31,700 GBP to 49,100 GBP. The base salary depends on many factors including experience and education. It is not easy to provide a figure with very little information, so take this range with a grain of salt.


What is the difference between the median and the average salary?

Both are indicators. If your salary is higher than both the average and the median then you are doing very well. If your salary is lower than both, then many people earn more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary


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