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Media Planner Average Salary in United States 2021

How much money does a Media Planner make in United States?

Average Yearly Salary
82,800 USD
( 6,900 USD monthly)


A person working as a Media Planner in United States typically earns around 82,800 USD per year. Salaries range from 42,200 USD (lowest) to 127,000 USD (highest).

This is the average yearly salary including housing, transport, and other benefits. Media Planner salaries vary drastically based on experience, skills, gender, or location. Below you will find a detailed breakdown based on many different criteria.

Media Planner Salary Distribution in United States

Median and salary distribution yearly United States Media Planner
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The median, the maximum, the minimum, and the range

  • Salary Range

    Media Planner salaries in United States range from 42,200 USD per year (minimum salary) to 127,000 USD per year (maximum salary).

  • Median Salary

    The median salary is 81,100 USD per year, which means that half (50%) of people working as Media Planner(s) are earning less than 81,100 USD while the other half are earning more than 81,100 USD. The median represents the middle salary value. Generally speaking, you would want to be on the right side of the graph with the group earning more than the median salary.

  • Percentiles

    Closely related to the median are two values: the 25th and the 75th percentiles. Reading from the salary distribution diagram, 25% of Media Planner(s) are earning less than 55,500 USD while 75% of them are earning more than 55,500 USD. Also from the diagram, 75% of Media Planner(s) are earning less than 102,000 USD while 25% are earning more than 102,000 USD.

What is the difference between the median and the average salary?

Both are indicators. If your salary is higher than both of the average and the median then you are doing very well. If your salary is lower than both, then many people are earning more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary

Media Planner Salary Comparison by Years of Experience

How does experience and age affect your pay?

Salary comparison by years of experience yearly United States Media Planner
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The experience level is the most important factor in determining the salary. Naturally the more years of experience the higher your wage. We broke down Media Planner salaries by experience level and this is what we found.

A Media Planner with less than two years of experience makes approximately 47,300 USD per year.

While someone with an experience level between two and five years is expected to earn 61,800 USD per year, 31% more than someone with less than two year's experience.

Moving forward, an experience level between five and ten years lands a salary of 86,500 USD per year, 40% more than someone with two to five years of experience.

On average, a person's salary doubles their starting salary by the time they cross the 10 years* experience mark.
* Based on the average change in salary over time. Salary variations differ from person to person.

Additionally, Media Planner(s) whose expertise span anywhere between ten and fifteen years get a salary equivalent to 104,000 USD per year, 20% more than someone with five to ten years of experience.

If the experience level is between fifteen and twenty years, then the expected wage is 113,000 USD per year, 9% more than someone with ten to fifteen years of experience.

Lastly, employees with more than twenty years of professional experience get a salary of 122,000 USD per year, 8% more than people with fifteen to twenty years of experience.

Media Planner average salary change by experience in United States

0 - 2 Years
47,300 USD
2 - 5 Years+31%
61,800 USD
5 - 10 Years+40%
86,500 USD
10 - 15 Years+20%
104,000 USD
15 - 20 Years+9%
113,000 USD
20+ Years+8%
122,000 USD
Percentage increase and decrease are relative to the previous value

Typical Salary Progress for Most Careers

Salary Comparison By Experience Level
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Media Planner Salary Comparison By Education

How do education levels affect salaries?

Displayed below is the average salary difference between different Media Planner(s) who have the same experience but different education levels.

Salary comparison by education level yearly United States Media Planner
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We all know that higher education equals a bigger salary, but how much more money can a degree add to your income? We broke down Media Planner salaries by education level in order to make a comparison.

When the education level is High School, the average salary of a Media Planner is 56,700 USD per year.

While someone with a Certificate or Diploma gets a salary of 65,200 USD per year, 15% more than someone having a High School degree.

A Bachelor's Degree gets its holder an average salary of 91,700 USD per year, 41% more than someone with a Certificate or Diploma.

Professionals who hold a Master's Degree are rewarded with an average salary of 118,000 USD per year, 29% more than someone with Bachelor's Degree.

Media Planner average salary difference by education level in United States

High School
56,700 USD
Certificate or Diploma+15%
65,200 USD
Bachelor's Degree+41%
91,700 USD
Master's Degree+29%
118,000 USD
Percentage increase and decrease are relative to the previous value

Is a Master's degree or an MBA worth it? Should you pursue higher education?

A Master's degree program or any post-graduate program in United States costs anywhere from 39,500 US Dollar(s) to 118,000 US Dollar(s) and lasts approximately two years. That is quite an investment.

You can't really expect any salary increases during the study period, assuming you already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.

Many people pursue higher education as a tactic to switch into a higher paying job. The numbers seem to support the thoery. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.

If you can afford the costs of higher education, the return on investment is definitely worth it. You should be able to recover the costs in roughly a year or so.

Typical Salary Difference by Education for Most Careers

Salary Comparison By Education Level
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Media Planner Salary Comparison By Gender

Salary comparison by gender yearly United States Media Planner
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Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? Male Media Planner employees in United States earn 6% less than their female counterparts on average.

80,400 USD
85,200 USD
Percentage increase and decrease are relative to the previous value

Salary Comparison By Gender in United States for all Careers

Salary comparison by gender yearly United States
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Media Planner Average Annual Salary Increment Percentage in United States

How much are annual salary increments in United States for Media Planner(s)? How often do employees get salary raises?

Media Planner

Media Planner(s) in United States are likely to observe a salary increase of approximately 11% every 16 months. The national average annual increment for all professions combined is 8% granted to employees every 16 months.

Annual Salary Increment Rate United States Media Planner
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The figures provided here are averages of numbers. Those figures should be taken as general guidelines. Salary increments will vary from person to person and depend on many factors, but your performance and contribution to the success of the organization remain the most important factors in determining how much and how often you will be granted a raise.

United States / All Professions

The term 'Annual Salary Increase' usually refers to the increase in 12 calendar month period, but because it is rarely that people get their salaries reviewed exactly on the one year mark, it is more meaningful to know the frequency and the rate at the time of the increase.

How to calculate the salary increment percentage?

The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 ÷ Increase Frequency

The average salary increase in one year (12 months) in United States is 6%.

Annual Increment Rate By Industry 2020

Information Technology

Listed above are the average annual increase rates for each industry in United States for the year 2020. Companies within thriving industries tend to provide higher and more frequent raises. Exceptions do exist, but generally speaking, the situation of any company is closely related to the economic situation in the country or region. These figures tend to change frequently.

Worldwide Salary Raises: All Countries and All Jobs

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Media Planner Bonus and Incentive Rates in United States

How much and how often are bonuses being awarded?Annual Salary Bonus Rate United States Media Planner
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A Media Planner is considered to be a moderate bonus-based job due to the generally limited involvement in direct revenue generation, with exceptions of course. The people who get the highest bonuses are usually somehow involved in the revenue generation cycle.

45% of surveyed staff reported that they haven't received any bonuses or incentives in the previous year while 55% said that they received at least one form of monetary bonus.

Those who got bonuses reported rates ranging from 3% to 6% of their annual salary.

Received Bonus
No Bonus

Types of Bonuses Considered

Individual Performance-Based Bonuses

The most standard form of bonus where the employee is awarded based on their exceptional performance.

Company Performance Bonuses

Occasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.

Goal-Based Bonuses

Granted upon achieving an important goal or milestone.

Holiday / End of Year Bonuses

These types of bonuses are given without a reason and usually resemble an appreciation token.

Bonuses Are Not Commissions!

People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.

What makes a position worthy of good bonuses and a high salary?

The main two types of jobs

Revenue GeneratorsSupporting Cast

Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business.

Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations.

A graphics designer working for a graphics designing company.

A graphic designer in the marketing department of a hospital.

Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.

Try to work for companies where your skills can generate revenue. We can't all generate revenue and that's perfectly fine.

Bonus Comparison by Seniority Level

Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.

Media Planner Average Hourly Wage in United States

40 USD per hour

The average hourly wage (pay per hour) in United States is 40 USD. This means that the average Media Planner in United States earns approximately 40 USD for every worked hour.

Hourly Wage = Annual Salary ÷ ( 52 x 5 x 8 )

The hourly wage is the salary paid in one worked hour. Usually jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fix amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.

Media Planner VS Other Jobs

Salary Comparison Between Media Planner and Advertising / Grapic Design / Events yearly United States
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The average salary for Media Planner is 7% less than that of Advertising / Grapic Design / Events. Also, Advertising / Grapic Design / Events salaries are 6% less than those of All Jobs.

Salary comparison with similar jobs

Job TitleAverage Salary
Advertising Account Executive103,000 USD+24%
Advertising Account Manager115,000 USD+39%
Advertising Account Planner58,700 USD-29%
Advertising Coordinator72,700 USD-12%
Advertising Manager151,000 USD+82%
Advertising Operations Manager160,000 USD+93%
Advertising Strategic Planner103,000 USD+24%
Advertising Team Leader91,400 USD+10%
Animator71,800 USD-13%
Art Director92,000 USD+11%
Artist75,600 USD-9%
Artworker56,600 USD-32%
Assistant Art Director74,700 USD-10%
Audiosual Technician55,300 USD-33%
Broadcast Administrator102,000 USD+23%
Catering Sales64,300 USD-22%
Catering Trainer69,700 USD-16%
Commercial and Industrial Designer59,300 USD-28%
Conference Organiser71,100 USD-14%
Content and Media Production Lead109,000 USD+32%
CopyWriter67,500 USD-18%
Creative Designer73,700 USD-11%
Creative Director92,300 USD+12%
Designer 53,200 USD-36%
Desktop Publisher48,300 USD-42%
Director of Graphic Design90,700 USD+10%
Events and Promotions Manager160,000 USD+93%
Exhibit Display Coordinator70,400 USD-15%
Exhibit Display Manager96,600 USD+17%
Finisher47,700 USD-42%
Graphic Artist59,500 USD-28%
Graphic Designer61,400 USD-26%
Graphics Design Supervisor85,200 USD+3%
Imagery Analyst58,000 USD-30%
Imaging Technologist54,000 USD-35%
Interaction Designer46,700 USD-44%
Media Planner82,800 USD+0%
Media Production Coordinator69,200 USD-16%
Media Production Manager128,000 USD+55%
Media Project Manager132,000 USD+59%
Media Relations Representative106,000 USD+28%
Media Sales Executive126,000 USD+52%
Multimedia Specialist54,000 USD-35%
Photographer51,900 USD-37%
PPC Campaign Manager94,800 USD+15%
Print Production Manager105,000 USD+27%
Product and Brand Manager156,000 USD+88%
Sales Promotion Manager153,000 USD+85%
Sketch Artist64,400 USD-22%
Social Media Executive118,000 USD+43%
Technical Typist42,300 USD-49%
User Experience UX Designer67,800 USD-18%
UX Designer59,900 USD-28%

Salary Comparison By City

CityAverage Salary
Atlanta75,200 USD
Austin84,100 USD
Baltimore79,200 USD
Boston84,400 USD
Bristol65,400 USD
Chicago93,500 USD
Cincinnati66,100 USD
Cleveland71,500 USD
Dallas89,600 USD
Denver81,900 USD
Detroit79,600 USD
Honolulu65,500 USD
Houston92,700 USD
Indianapolis80,500 USD
Iowa City66,900 USD
Jacksonville82,000 USD
Kansas City73,800 USD
Kent64,100 USD
Las Vegas81,500 USD
Long Beach75,200 USD
Los Angeles92,400 USD
Memphis80,400 USD
Miami74,000 USD
Minneapolis74,600 USD
New Orleans68,400 USD
New York92,700 USD
Oakland70,300 USD
Oklahoma City80,000 USD
Orlando65,300 USD
Philadelphia92,000 USD
Phoenix91,000 USD
Sacramento73,400 USD
San Antonio86,200 USD
San Diego92,600 USD
San Francisco89,400 USD
San Jose87,000 USD
Seattle82,300 USD
Tampa66,900 USD
Vancouver69,500 USD
Washington D.C.82,000 USD

Salary Comparison By State

StateAverage Salary
Alabama84,400 USD
Alaska70,600 USD
Arizona88,600 USD
Arkansas78,400 USD
California85,500 USD
Colorado81,600 USD
Connecticut75,700 USD
Delaware74,300 USD
District of Columbia69,500 USD
Florida91,400 USD
Georgia85,800 USD
Hawaii77,400 USD
Idaho74,100 USD
Illinois83,500 USD
Indiana84,400 USD
Iowa74,500 USD
Kansas78,800 USD
Kentucky77,600 USD
Louisiana82,000 USD
Maine72,200 USD
Maryland86,100 USD
Massachusetts82,300 USD
Michigan90,200 USD
Minnesota81,600 USD
Mississippi73,400 USD
Missouri83,200 USD
Montana70,300 USD
Nebraska76,700 USD
Nevada74,900 USD
New Hampshire75,900 USD
New Jersey84,300 USD
New Mexico79,100 USD
New York88,300 USD
North Carolina82,000 USD
North Dakota70,800 USD
Ohio83,600 USD
Oklahoma80,400 USD
Oregon76,800 USD
Pennsylvania90,100 USD
Rhode Island70,600 USD
South Carolina83,600 USD
South Dakota71,400 USD
Tennessee87,700 USD
Texas89,500 USD
Utah72,600 USD
Vermont71,200 USD
Virginia82,500 USD
Washington86,400 USD
West Virginia73,400 USD
Wisconsin84,800 USD
Wyoming68,700 USD

Government vs Private Sector Salary Comparison

Where can you get paid more, working for a private company or for the government? Public sector employees in United States earn 5% more than their private sector counterparts on average across all sectors.

Private Sector
92,400 USD
Public Sector+5%
97,100 USD
Percentage increase and decrease are relative to the previous value

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