HOME BROWSE SALARIES BEST PAYING JOBS
Browse Salaries
Best Paying Jobs
Salary Increase Letters
Career Articles

Social Media Specialist Average Salary in China 2021

How much money does a Social Media Specialist make in China?


Average Monthly Salary
28,100 CNY
( 337,000 CNY yearly)

LOW
13,800
CNY
AVERAGE
28,100
CNY
HIGH
43,800
CNY

A person working as a Social Media Specialist in China typically earns around 28,100 CNY per month. Salaries range from 13,800 CNY (lowest) to 43,800 CNY (highest).

This is the average monthly salary including housing, transport, and other benefits. Social Media Specialist salaries vary drastically based on experience, skills, gender, or location. Below you will find a detailed breakdown based on many different criteria.

Social Media Specialist Salary Distribution in China

Median and salary distribution monthly China Social Media Specialist
Share This Chart
        Get Chart Linkhttp://www.salaryexplorer.com/charts/china/marketing/social-media-specialist/median-and-salary-distribution-monthly-china-social-media-specialist.jpg

The median, the maximum, the minimum, and the range

  • Salary Range

    Social Media Specialist salaries in China range from 13,800 CNY per month (minimum salary) to 43,800 CNY per month (maximum salary).

  • Median Salary

    The median salary is 28,700 CNY per month, which means that half (50%) of people working as Social Media Specialist(s) are earning less than 28,700 CNY while the other half are earning more than 28,700 CNY. The median represents the middle salary value. Generally speaking, you would want to be on the right side of the graph with the group earning more than the median salary.

  • Percentiles

    Closely related to the median are two values: the 25th and the 75th percentiles. Reading from the salary distribution diagram, 25% of Social Media Specialist(s) are earning less than 19,100 CNY while 75% of them are earning more than 19,100 CNY. Also from the diagram, 75% of Social Media Specialist(s) are earning less than 37,000 CNY while 25% are earning more than 37,000 CNY.


What is the difference between the median and the average salary?

Both are indicators. If your salary is higher than both of the average and the median then you are doing very well. If your salary is lower than both, then many people are earning more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary

Social Media Specialist Salary Comparison by Years of Experience

How does experience and age affect your pay?

Salary comparison by years of experience monthly China Social Media Specialist
Share This Chart
        Get Chart Linkhttp://www.salaryexplorer.com/charts/china/marketing/social-media-specialist/salary-comparison-by-years-of-experience-monthly-china-social-media-specialist.jpg

The experience level is the most important factor in determining the salary. Naturally the more years of experience the higher your wage. We broke down Social Media Specialist salaries by experience level and this is what we found.

A Social Media Specialist with less than two years of experience makes approximately 16,300 CNY per month.

While someone with an experience level between two and five years is expected to earn 21,000 CNY per month, 29% more than someone with less than two year's experience.

Moving forward, an experience level between five and ten years lands a salary of 29,000 CNY per month, 38% more than someone with two to five years of experience.

On average, a person's salary doubles their starting salary by the time they cross the 10 years* experience mark.
* Based on the average change in salary over time. Salary variations differ from person to person.

Additionally, Social Media Specialist(s) whose expertise span anywhere between ten and fifteen years get a salary equivalent to 35,900 CNY per month, 24% more than someone with five to ten years of experience.

If the experience level is between fifteen and twenty years, then the expected wage is 38,400 CNY per month, 7% more than someone with ten to fifteen years of experience.

Lastly, employees with more than twenty years of professional experience get a salary of 41,000 CNY per month, 7% more than people with fifteen to twenty years of experience.


Social Media Specialist average salary change by experience in China

0 - 2 Years
16,300 CNY
2 - 5 Years+29%
21,000 CNY
5 - 10 Years+38%
29,000 CNY
10 - 15 Years+24%
35,900 CNY
15 - 20 Years+7%
38,400 CNY
20+ Years+7%
41,000 CNY
Percentage increase and decrease are relative to the previous value

Typical Salary Progress for Most Careers

Salary Comparison By Experience Level
Share This Chart
        Get Chart Linkhttp://www.salaryexplorer.com/images/salary-by-experience.jpg

Social Media Specialist Salary Comparison By Education

How do education levels affect salaries?

Displayed below is the average salary difference between different Social Media Specialist(s) who have the same experience but different education levels.

Salary comparison by education level monthly China Social Media Specialist
Share This Chart
        Get Chart Linkhttp://www.salaryexplorer.com/charts/china/marketing/social-media-specialist/salary-comparison-by-education-level-monthly-china-social-media-specialist.jpg

We all know that higher education equals a bigger salary, but how much more money can a degree add to your income? We broke down Social Media Specialist salaries by education level in order to make a comparison.

When the education level is High School, the average salary of a Social Media Specialist is 20,400 CNY per month.

While someone with a Certificate or Diploma gets a salary of 23,400 CNY per month, 15% more than someone having a High School degree.

A Bachelor's Degree gets its holder an average salary of 31,500 CNY per month, 35% more than someone with a Certificate or Diploma.

Professionals who hold a Master's Degree are rewarded with an average salary of 39,600 CNY per month, 26% more than someone with Bachelor's Degree.


Social Media Specialist average salary difference by education level in China

High School
20,400 CNY
Certificate or Diploma+15%
23,400 CNY
Bachelor's Degree+35%
31,500 CNY
Master's Degree+26%
39,600 CNY
Percentage increase and decrease are relative to the previous value

Is a Master's degree or an MBA worth it? Should you pursue higher education?

A Master's degree program or any post-graduate program in China costs anywhere from 146,000 Yuan Renminbi(s) to 439,000 Yuan Renminbi(s) and lasts approximately two years. That is quite an investment.

You can't really expect any salary increases during the study period, assuming you already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.

Many people pursue higher education as a tactic to switch into a higher paying job. The numbers seem to support the thoery. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.

If you can afford the costs of higher education, the return on investment is definitely worth it. You should be able to recover the costs in roughly a year or so.


Typical Salary Difference by Education for Most Careers

Salary Comparison By Education Level
Share This Chart
        Get Chart Linkhttp://www.salaryexplorer.com/images/salary-comparison-by-education.jpg


Social Media Specialist Salary Comparison By Gender

Salary comparison by gender monthly China Social Media Specialist
Share This Chart
        Get Chart Linkhttp://www.salaryexplorer.com/charts/china/marketing/social-media-specialist/salary-comparison-by-gender-monthly-china-social-media-specialist.jpg

Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? Male Social Media Specialist employees in China earn 9% more than their female counterparts on average.

Male
29,100 CNY
Female-8%
26,800 CNY
Percentage increase and decrease are relative to the previous value

Salary Comparison By Gender in China for all Careers

Salary comparison by gender monthly China
Share This Chart
        Get Chart Linkhttp://www.salaryexplorer.com/charts/china/salary-comparison-by-gender-monthly-china.jpg

Social Media Specialist Average Annual Salary Increment Percentage in China

How much are annual salary increments in China for Social Media Specialist(s)? How often do employees get salary raises?

Social Media Specialist

Social Media Specialist(s) in China are likely to observe a salary increase of approximately 12% every 15 months. The national average annual increment for all professions combined is 9% granted to employees every 15 months.

Annual Salary Increment Rate China Social Media Specialist
Share This Chart
        Get Chart Linkhttp://www.salaryexplorer.com/charts/china/marketing/social-media-specialist/annual-salary-increment-rate-china-social-media-specialist.jpg


The figures provided here are averages of numbers. Those figures should be taken as general guidelines. Salary increments will vary from person to person and depend on many factors, but your performance and contribution to the success of the organization remain the most important factors in determining how much and how often you will be granted a raise.

China / All Professions

The term 'Annual Salary Increase' usually refers to the increase in 12 calendar month period, but because it is rarely that people get their salaries reviewed exactly on the one year mark, it is more meaningful to know the frequency and the rate at the time of the increase.

How to calculate the salary increment percentage?

The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 ÷ Increase Frequency

The average salary increase in one year (12 months) in China is 7%.

Annual Increment Rate By Industry 2020

Banking
8%
Energy
7%
Information Technology
6%
Healthcare
5%
Travel
4%
Construction
3%
Education
2%

Listed above are the average annual increase rates for each industry in China for the year 2020. Companies within thriving industries tend to provide higher and more frequent raises. Exceptions do exist, but generally speaking, the situation of any company is closely related to the economic situation in the country or region. These figures tend to change frequently.


Worldwide Salary Raises: All Countries and All Jobs

Share This Chart
        Get Chart Linkhttp://www.salaryexplorer.com/images/salary-increment-world.jpg

Social Media Specialist Bonus and Incentive Rates in China

How much and how often are bonuses being awarded?Annual Salary Bonus Rate China Social Media Specialist
Share This Chart
        Get Chart Linkhttp://www.salaryexplorer.com/charts/china/marketing/social-media-specialist/annual-salary-bonus-rate-china-social-media-specialist.jpg

A Social Media Specialist is considered to be a moderate bonus-based job due to the generally limited involvement in direct revenue generation, with exceptions of course. The people who get the highest bonuses are usually somehow involved in the revenue generation cycle.

43% of surveyed staff reported that they haven't received any bonuses or incentives in the previous year while 57% said that they received at least one form of monetary bonus.

Those who got bonuses reported rates ranging from 3% to 6% of their annual salary.

Received Bonus
57%
No Bonus
43%

Types of Bonuses Considered

Individual Performance-Based Bonuses

The most standard form of bonus where the employee is awarded based on their exceptional performance.

Company Performance Bonuses

Occasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.

Goal-Based Bonuses

Granted upon achieving an important goal or milestone.

Holiday / End of Year Bonuses

These types of bonuses are given without a reason and usually resemble an appreciation token.

Bonuses Are Not Commissions!

People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.


What makes a position worthy of good bonuses and a high salary?

The main two types of jobs

Revenue GeneratorsSupporting Cast

Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business.

Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations.

Example:
A graphics designer working for a graphics designing company.

Example:
A graphic designer in the marketing department of a hospital.


Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.

Try to work for companies where your skills can generate revenue. We can't all generate revenue and that's perfectly fine.

Bonus Comparison by Seniority Level

Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.

Social Media Specialist Average Hourly Wage in China


160 CNY per hour

The average hourly wage (pay per hour) in China is 160 CNY. This means that the average Social Media Specialist in China earns approximately 160 CNY for every worked hour.


Hourly Wage = Annual Salary ÷ ( 52 x 5 x 8 )

The hourly wage is the salary paid in one worked hour. Usually jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fix amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.

Social Media Specialist VS Other Jobs

Salary Comparison Between Social Media Specialist and Marketing monthly China
Share This Chart
        Get Chart Linkhttp://www.salaryexplorer.com/charts/china/marketing/social-media-specialist/salary-comparison-between-social-media-specialist-and-marketing-monthly-china.jpg

The average salary for Social Media Specialist is 14% less than that of Marketing. Also, Marketing salaries are 12% more than those of All Jobs.

Salary comparison with similar jobs

Job TitleAverage Salary
Account Handler25,100 CNY-11%
Affiliate Manager31,200 CNY+11%
Analytics Specialist23,800 CNY-15%
Assistant Brand Manager32,100 CNY+14%
Assistant Product Manager34,900 CNY+24%
Brand Ambassador42,000 CNY+49%
Brand Manager49,100 CNY+75%
Campaign Specialist30,600 CNY+9%
Chief Marketing Officer 54,800 CNY+95%
Communications Officer16,000 CNY-43%
Content Marketing Strategist32,100 CNY+14%
Creative Marketing Lead33,000 CNY+17%
Creative Writer19,400 CNY-31%
Digital Marketing Manager38,200 CNY+36%
Event Marketing38,900 CNY+38%
Localization Manager36,400 CNY+30%
Market Development Manager43,200 CNY+54%
Market Research Analyst33,400 CNY+19%
Market Research Manager37,900 CNY+35%
Market Segmentation Director40,300 CNY+43%
Marketing Advisor29,500 CNY+5%
Marketing Analyst30,100 CNY+7%
Marketing Assistant17,300 CNY-38%
Marketing Associate16,000 CNY-43%
Marketing Communications Manager33,300 CNY+18%
Marketing Consultant38,600 CNY+37%
Marketing Coordinator17,400 CNY-38%
Marketing Distribution Executive39,200 CNY+39%
Marketing Executive40,700 CNY+45%
Marketing Manager50,400 CNY+79%
Marketing Officer17,000 CNY-40%
Marketing Specialist25,500 CNY-9%
Marketing Writer19,900 CNY-29%
Online Marketing Analyst29,500 CNY+5%
Optimization Manager33,300 CNY+18%
Outbound Sales22,400 CNY-20%
Outreach Coordinator21,800 CNY-22%
Outreach Specialist29,600 CNY+5%
Product Development38,200 CNY+36%
Product Marketing Manager39,100 CNY+39%
Product Researcher20,800 CNY-26%
Product Training Specialist25,300 CNY-10%
Project Manager31,600 CNY+12%
Publications Coordinator17,900 CNY-36%
Research Executive37,900 CNY+35%
Sales and Marketing Assistant16,700 CNY-41%
Sales Management Support18,700 CNY-33%
Search Marketing Strategist44,400 CNY+58%
Social Media Specialist28,100 CNY-0%
Spaceman Analyst15,200 CNY-46%
Sponsorship Consultant26,900 CNY-4%
Team Leader32,100 CNY+14%
Telemarketer15,900 CNY-43%
Trade Marketing Manager40,000 CNY+42%
Trade Marketing Professional30,800 CNY+10%
Web Analytics Manager31,500 CNY+12%
Web Content Manager32,600 CNY+16%

Salary Comparison By City

CityAverage Salary
Beijing32,800 CNY
Changchun26,400 CNY
Changsha25,700 CNY
Chengdu29,700 CNY
Chongqing32,800 CNY
Dalian25,500 CNY
Dongguan25,900 CNY
Foshan26,800 CNY
Fuzhou24,700 CNY
Guangzhou31,400 CNY
Hangzhou32,200 CNY
Harbin28,300 CNY
Jinan30,200 CNY
Kunming25,000 CNY
Nanjing28,000 CNY
Qingdao28,800 CNY
Quanzhou25,800 CNY
Shanghai33,400 CNY
Shantou27,800 CNY
Shenyang30,400 CNY
Shenzhen27,700 CNY
Suzhou29,400 CNY
Tianjin29,000 CNY
Wenzhou28,600 CNY
Wuhan30,600 CNY
Wuxi25,800 CNY
Xi an30,900 CNY
Xiamen24,900 CNY
Zhengzhou24,400 CNY

Salary Comparison By State

StateAverage Salary
Anhui30,600 CNY
Beijing26,300 CNY
Chongqing26,600 CNY
Fujian29,500 CNY
Gansu25,700 CNY
Guangdong33,200 CNY
Guangxi28,700 CNY
Guizhou27,400 CNY
Hainan25,900 CNY
Hebei31,000 CNY
Heilongjiang28,900 CNY
Henan31,500 CNY
Hubei31,200 CNY
Hunan30,000 CNY
Jiangsu32,000 CNY
Jiangxi28,000 CNY
Jilin26,700 CNY
Liaoning30,300 CNY
Nei Monggol25,900 CNY
Ningxia25,200 CNY
Qinghai23,600 CNY
Shaanxi28,700 CNY
Shandong31,300 CNY
Shanghai26,100 CNY
Shanxi26,300 CNY
Sichuan31,700 CNY
Tianjin26,000 CNY
Xinjiang Uygur25,200 CNY
Xizang [Tibet]24,600 CNY
Yunnan28,800 CNY
Zhejiang30,600 CNY

Government vs Private Sector Salary Comparison

Where can you get paid more, working for a private company or for the government? Public sector employees in China earn 6% more than their private sector counterparts on average across all sectors.

Private Sector
28,500 CNY
Public Sector+6%
30,100 CNY
Percentage increase and decrease are relative to the previous value

Browse Salaries

Salary Increase Letters

Best Paying Jobs
HomePrivacy PolicySalary Comparison

©Salary Explorer 2021