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Advertising Strategic Planner Average Salary in China 2021

How much money does an Advertising Strategic Planner make in China?


Average Monthly Salary
30,600 CNY
( 367,000 CNY yearly)

LOW
14,400
CNY
AVERAGE
30,600
CNY
HIGH
48,300
CNY

A person working as an Advertising Strategic Planner in China typically earns around 30,600 CNY per month. Salaries range from 14,400 CNY (lowest) to 48,300 CNY (highest).

This is the average monthly salary including housing, transport, and other benefits. Advertising Strategic Planner salaries vary drastically based on experience, skills, gender, or location. Below you will find a detailed breakdown based on many different criteria.

Advertising Strategic Planner Salary Distribution in China

Median and salary distribution monthly China Advertising Strategic Planner
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The median, the maximum, the minimum, and the range

  • Salary Range

    Advertising Strategic Planner salaries in China range from 14,400 CNY per month (minimum salary) to 48,300 CNY per month (maximum salary).

  • Median Salary

    The median salary is 32,400 CNY per month, which means that half (50%) of people working as Advertising Strategic Planner(s) are earning less than 32,400 CNY while the other half are earning more than 32,400 CNY. The median represents the middle salary value. Generally speaking, you would want to be on the right side of the graph with the group earning more than the median salary.

  • Percentiles

    Closely related to the median are two values: the 25th and the 75th percentiles. Reading from the salary distribution diagram, 25% of Advertising Strategic Planner(s) are earning less than 21,100 CNY while 75% of them are earning more than 21,100 CNY. Also from the diagram, 75% of Advertising Strategic Planner(s) are earning less than 42,800 CNY while 25% are earning more than 42,800 CNY.


What is the difference between the median and the average salary?

Both are indicators. If your salary is higher than both of the average and the median then you are doing very well. If your salary is lower than both, then many people are earning more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary

Advertising Strategic Planner Salary Comparison by Years of Experience

How does experience and age affect your pay?

Salary comparison by years of experience monthly China Advertising Strategic Planner
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The experience level is the most important factor in determining the salary. Naturally the more years of experience the higher your wage. We broke down Advertising Strategic Planner salaries by experience level and this is what we found.

An Advertising Strategic Planner with less than two years of experience makes approximately 16,600 CNY per month.

While someone with an experience level between two and five years is expected to earn 22,900 CNY per month, 38% more than someone with less than two year's experience.

Moving forward, an experience level between five and ten years lands a salary of 32,500 CNY per month, 42% more than someone with two to five years of experience.

On average, a person's salary doubles their starting salary by the time they cross the 10 years* experience mark.
* Based on the average change in salary over time. Salary variations differ from person to person.

Additionally, Advertising Strategic Planner(s) whose expertise span anywhere between ten and fifteen years get a salary equivalent to 39,700 CNY per month, 22% more than someone with five to ten years of experience.

If the experience level is between fifteen and twenty years, then the expected wage is 41,900 CNY per month, 6% more than someone with ten to fifteen years of experience.

Lastly, employees with more than twenty years of professional experience get a salary of 45,600 CNY per month, 9% more than people with fifteen to twenty years of experience.


Advertising Strategic Planner average salary change by experience in China

0 - 2 Years
16,600 CNY
2 - 5 Years+38%
22,900 CNY
5 - 10 Years+42%
32,500 CNY
10 - 15 Years+22%
39,700 CNY
15 - 20 Years+6%
41,900 CNY
20+ Years+9%
45,600 CNY
Percentage increase and decrease are relative to the previous value

Typical Salary Progress for Most Careers

Salary Comparison By Experience Level
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Advertising Strategic Planner Salary Comparison By Education

How do education levels affect salaries?

Displayed below is the average salary difference between different Advertising Strategic Planner(s) who have the same experience but different education levels.

Salary comparison by education level monthly China Advertising Strategic Planner
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We all know that higher education equals a bigger salary, but how much more money can a degree add to your income? We broke down Advertising Strategic Planner salaries by education level in order to make a comparison.

When the education level is High School, the average salary of an Advertising Strategic Planner is 20,500 CNY per month.

While someone with a Certificate or Diploma gets a salary of 23,900 CNY per month, 17% more than someone having a High School degree.

A Bachelor's Degree gets its holder an average salary of 34,700 CNY per month, 45% more than someone with a Certificate or Diploma.

Professionals who hold a Master's Degree are rewarded with an average salary of 45,600 CNY per month, 31% more than someone with Bachelor's Degree.


Advertising Strategic Planner average salary difference by education level in China

High School
20,500 CNY
Certificate or Diploma+17%
23,900 CNY
Bachelor's Degree+45%
34,700 CNY
Master's Degree+31%
45,600 CNY
Percentage increase and decrease are relative to the previous value

Is a Master's degree or an MBA worth it? Should you pursue higher education?

A Master's degree program or any post-graduate program in China costs anywhere from 146,000 Yuan Renminbi(s) to 439,000 Yuan Renminbi(s) and lasts approximately two years. That is quite an investment.

You can't really expect any salary increases during the study period, assuming you already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.

Many people pursue higher education as a tactic to switch into a higher paying job. The numbers seem to support the thoery. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.

If you can afford the costs of higher education, the return on investment is definitely worth it. You should be able to recover the costs in roughly a year or so.


Typical Salary Difference by Education for Most Careers

Salary Comparison By Education Level
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Advertising Strategic Planner Salary Comparison By Gender

Salary comparison by gender monthly China Advertising Strategic Planner
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Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? Male Advertising Strategic Planner employees in China earn 10% more than their female counterparts on average.

Male
32,200 CNY
Female-9%
29,300 CNY
Percentage increase and decrease are relative to the previous value

Salary Comparison By Gender in China for all Careers

Salary comparison by gender monthly China
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Advertising Strategic Planner Average Annual Salary Increment Percentage in China

How much are annual salary increments in China for Advertising Strategic Planner(s)? How often do employees get salary raises?

Advertising Strategic Planner

Advertising Strategic Planner(s) in China are likely to observe a salary increase of approximately 12% every 16 months. The national average annual increment for all professions combined is 9% granted to employees every 15 months.

Annual Salary Increment Rate China Advertising Strategic Planner
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The figures provided here are averages of numbers. Those figures should be taken as general guidelines. Salary increments will vary from person to person and depend on many factors, but your performance and contribution to the success of the organization remain the most important factors in determining how much and how often you will be granted a raise.

China / All Professions

The term 'Annual Salary Increase' usually refers to the increase in 12 calendar month period, but because it is rarely that people get their salaries reviewed exactly on the one year mark, it is more meaningful to know the frequency and the rate at the time of the increase.

How to calculate the salary increment percentage?

The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 ÷ Increase Frequency

The average salary increase in one year (12 months) in China is 7%.

Annual Increment Rate By Industry 2020

Banking
8%
Energy
7%
Information Technology
6%
Healthcare
5%
Travel
4%
Construction
3%
Education
2%

Listed above are the average annual increase rates for each industry in China for the year 2020. Companies within thriving industries tend to provide higher and more frequent raises. Exceptions do exist, but generally speaking, the situation of any company is closely related to the economic situation in the country or region. These figures tend to change frequently.


Worldwide Salary Raises: All Countries and All Jobs

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Advertising Strategic Planner Bonus and Incentive Rates in China

How much and how often are bonuses being awarded?Annual Salary Bonus Rate China Advertising Strategic Planner
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An Advertising Strategic Planner is considered to be a high bonus-based job due to the generally limited involvement in direct revenue generation, with exceptions of course. The people who get the highest bonuses are usually somehow involved in the revenue generation cycle.

16% of surveyed staff reported that they haven't received any bonuses or incentives in the previous year while 84% said that they received at least one form of monetary bonus.

Those who got bonuses reported rates ranging from 5% to 9% of their annual salary.

Received Bonus
84%
No Bonus
16%

Types of Bonuses Considered

Individual Performance-Based Bonuses

The most standard form of bonus where the employee is awarded based on their exceptional performance.

Company Performance Bonuses

Occasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.

Goal-Based Bonuses

Granted upon achieving an important goal or milestone.

Holiday / End of Year Bonuses

These types of bonuses are given without a reason and usually resemble an appreciation token.

Bonuses Are Not Commissions!

People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.


What makes a position worthy of good bonuses and a high salary?

The main two types of jobs

Revenue GeneratorsSupporting Cast

Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business.

Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations.

Example:
A graphics designer working for a graphics designing company.

Example:
A graphic designer in the marketing department of a hospital.


Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.

Try to work for companies where your skills can generate revenue. We can't all generate revenue and that's perfectly fine.

Bonus Comparison by Seniority Level

Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.

Advertising Strategic Planner Average Hourly Wage in China


180 CNY per hour

The average hourly wage (pay per hour) in China is 180 CNY. This means that the average Advertising Strategic Planner in China earns approximately 180 CNY for every worked hour.


Hourly Wage = Annual Salary ÷ ( 52 x 5 x 8 )

The hourly wage is the salary paid in one worked hour. Usually jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fix amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.

Advertising Strategic Planner VS Other Jobs

Salary Comparison Between Advertising Strategic Planner and Advertising / Grapic Design / Events monthly China
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The average salary for Advertising Strategic Planner is 11% more than that of Advertising / Grapic Design / Events. Also, Advertising / Grapic Design / Events salaries are 6% less than those of All Jobs.

Salary comparison with similar jobs

Job TitleAverage Salary
Advertising Account Executive32,600 CNY+7%
Advertising Account Manager34,200 CNY+12%
Advertising Account Planner17,400 CNY-43%
Advertising Coordinator23,800 CNY-22%
Advertising Manager45,300 CNY+48%
Advertising Operations Manager47,000 CNY+54%
Advertising Strategic Planner30,600 CNY+0%
Advertising Team Leader27,700 CNY-9%
Animator20,100 CNY-34%
Art Director28,900 CNY-5%
Artist24,800 CNY-19%
Artworker17,600 CNY-42%
Assistant Art Director23,800 CNY-22%
Audiosual Technician16,700 CNY-45%
Broadcast Administrator31,200 CNY+2%
Catering Sales18,000 CNY-41%
Catering Trainer21,900 CNY-28%
Commercial and Industrial Designer18,100 CNY-41%
Conference Organiser21,700 CNY-29%
Content and Media Production Lead34,500 CNY+13%
CopyWriter19,000 CNY-38%
Creative Designer22,200 CNY-27%
Creative Director29,100 CNY-5%
Designer 16,300 CNY-47%
Desktop Publisher14,200 CNY-54%
Director of Graphic Design26,200 CNY-14%
Events and Promotions Manager47,100 CNY+54%
Exhibit Display Coordinator23,200 CNY-24%
Exhibit Display Manager29,300 CNY-4%
Finisher15,800 CNY-48%
Graphic Artist17,900 CNY-41%
Graphic Designer18,900 CNY-38%
Graphics Design Supervisor24,700 CNY-19%
Imagery Analyst17,800 CNY-42%
Imaging Technologist16,800 CNY-45%
Interaction Designer14,300 CNY-53%
Media Planner23,400 CNY-23%
Media Production Coordinator22,900 CNY-25%
Media Production Manager39,100 CNY+28%
Media Project Manager38,000 CNY+24%
Media Relations Representative33,200 CNY+9%
Media Sales Executive37,900 CNY+24%
Multimedia Specialist16,800 CNY-45%
Photographer16,500 CNY-46%
PPC Campaign Manager29,800 CNY-3%
Print Production Manager30,700 CNY+0%
Product and Brand Manager46,100 CNY+51%
Sales Promotion Manager47,200 CNY+54%
Sketch Artist20,300 CNY-34%
Social Media Executive37,200 CNY+22%
Technical Typist13,100 CNY-57%
User Experience UX Designer20,500 CNY-33%
UX Designer17,400 CNY-43%

Salary Comparison By City

CityAverage Salary
Beijing33,000 CNY
Changchun29,700 CNY
Changsha28,100 CNY
Chengdu35,000 CNY
Chongqing35,300 CNY
Dalian27,800 CNY
Dongguan28,600 CNY
Foshan27,600 CNY
Fuzhou29,700 CNY
Guangzhou37,000 CNY
Hangzhou32,900 CNY
Harbin32,300 CNY
Jinan33,900 CNY
Kunming29,100 CNY
Nanjing32,000 CNY
Qingdao29,300 CNY
Quanzhou28,200 CNY
Shanghai35,400 CNY
Shantou30,800 CNY
Shenyang30,200 CNY
Shenzhen32,800 CNY
Suzhou29,400 CNY
Tianjin33,300 CNY
Wenzhou30,400 CNY
Wuhan33,300 CNY
Wuxi27,700 CNY
Xi an31,300 CNY
Xiamen26,300 CNY
Zhengzhou26,200 CNY

Salary Comparison By State

StateAverage Salary
Anhui34,600 CNY
Beijing27,900 CNY
Chongqing29,100 CNY
Fujian30,300 CNY
Gansu30,100 CNY
Guangdong36,500 CNY
Guangxi32,600 CNY
Guizhou29,100 CNY
Hainan25,800 CNY
Hebei35,300 CNY
Heilongjiang30,800 CNY
Henan34,700 CNY
Hubei32,100 CNY
Hunan35,400 CNY
Jiangsu35,300 CNY
Jiangxi32,000 CNY
Jilin28,600 CNY
Liaoning30,300 CNY
Nei Monggol29,600 CNY
Ningxia27,000 CNY
Qinghai26,100 CNY
Shaanxi29,800 CNY
Shandong37,100 CNY
Shanghai29,000 CNY
Shanxi30,200 CNY
Sichuan34,100 CNY
Tianjin26,200 CNY
Xinjiang Uygur29,000 CNY
Xizang [Tibet]26,500 CNY
Yunnan32,100 CNY
Zhejiang31,900 CNY

Government vs Private Sector Salary Comparison

Where can you get paid more, working for a private company or for the government? Public sector employees in China earn 6% more than their private sector counterparts on average across all sectors.

Private Sector
28,500 CNY
Public Sector+6%
30,100 CNY
Percentage increase and decrease are relative to the previous value

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