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Chief Marketing Officer Average Salary in China 2021

How much money does a Chief Marketing Officer make in China?

Average Monthly Salary
54,800 CNY
( 658,000 CNY yearly)


A person working as a Chief Marketing Officer in China typically earns around 54,800 CNY per month. Salaries range from 25,200 CNY (lowest) to 87,200 CNY (highest).

This is the average monthly salary including housing, transport, and other benefits. Chief Marketing Officer salaries vary drastically based on experience, skills, gender, or location. Below you will find a detailed breakdown based on many different criteria.

Chief Marketing Officer Salary Distribution in China

Median and salary distribution monthly China Chief Marketing Officer
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The median, the maximum, the minimum, and the range

  • Salary Range

    Chief Marketing Officer salaries in China range from 25,200 CNY per month (minimum salary) to 87,200 CNY per month (maximum salary).

  • Median Salary

    The median salary is 59,200 CNY per month, which means that half (50%) of people working as Chief Marketing Officer (s) are earning less than 59,200 CNY while the other half are earning more than 59,200 CNY. The median represents the middle salary value. Generally speaking, you would want to be on the right side of the graph with the group earning more than the median salary.

  • Percentiles

    Closely related to the median are two values: the 25th and the 75th percentiles. Reading from the salary distribution diagram, 25% of Chief Marketing Officer (s) are earning less than 38,000 CNY while 75% of them are earning more than 38,000 CNY. Also from the diagram, 75% of Chief Marketing Officer (s) are earning less than 79,100 CNY while 25% are earning more than 79,100 CNY.

What is the difference between the median and the average salary?

Both are indicators. If your salary is higher than both of the average and the median then you are doing very well. If your salary is lower than both, then many people are earning more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary

Chief Marketing Officer Salary Comparison by Years of Experience

How does experience and age affect your pay?

Salary comparison by years of experience monthly China Chief Marketing Officer
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The experience level is the most important factor in determining the salary. Naturally the more years of experience the higher your wage. We broke down Chief Marketing Officer salaries by experience level and this is what we found.

A Chief Marketing Officer with less than two years of experience makes approximately 28,600 CNY per month.

While someone with an experience level between two and five years is expected to earn 38,200 CNY per month, 34% more than someone with less than two year's experience.

Moving forward, an experience level between five and ten years lands a salary of 56,500 CNY per month, 48% more than someone with two to five years of experience.

On average, a person's salary doubles their starting salary by the time they cross the 10 years* experience mark.
* Based on the average change in salary over time. Salary variations differ from person to person.

Additionally, Chief Marketing Officer (s) whose expertise span anywhere between ten and fifteen years get a salary equivalent to 68,900 CNY per month, 22% more than someone with five to ten years of experience.

If the experience level is between fifteen and twenty years, then the expected wage is 75,100 CNY per month, 9% more than someone with ten to fifteen years of experience.

Lastly, employees with more than twenty years of professional experience get a salary of 81,300 CNY per month, 8% more than people with fifteen to twenty years of experience.

Chief Marketing Officer average salary change by experience in China

0 - 2 Years
28,600 CNY
2 - 5 Years+34%
38,200 CNY
5 - 10 Years+48%
56,500 CNY
10 - 15 Years+22%
68,900 CNY
15 - 20 Years+9%
75,100 CNY
20+ Years+8%
81,300 CNY
Percentage increase and decrease are relative to the previous value

Typical Salary Progress for Most Careers

Salary Comparison By Experience Level
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Chief Marketing Officer Salary Comparison By Education

How do education levels affect salaries?

Displayed below is the average salary difference between different Chief Marketing Officer (s) who have the same experience but different education levels.

Salary comparison by education level monthly China Chief Marketing Officer
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We all know that higher education equals a bigger salary, but how much more money can a degree add to your income? We broke down Chief Marketing Officer salaries by education level in order to make a comparison.

When the education level is Certificate or Diploma, the average salary of a Chief Marketing Officer is 32,700 CNY per month.

While someone with a Bachelor's Degree gets a salary of 51,200 CNY per month, 57% more than someone having a Certificate or Diploma degree.

A Master's Degree gets its holder an average salary of 85,900 CNY per month, 68% more than someone with a Bachelor's Degree.

Chief Marketing Officer average salary difference by education level in China

Certificate or Diploma
32,700 CNY
Bachelor's Degree+57%
51,200 CNY
Master's Degree+68%
85,900 CNY
Percentage increase and decrease are relative to the previous value

Is a Master's degree or an MBA worth it? Should you pursue higher education?

A Master's degree program or any post-graduate program in China costs anywhere from 146,000 Yuan Renminbi(s) to 439,000 Yuan Renminbi(s) and lasts approximately two years. That is quite an investment.

You can't really expect any salary increases during the study period, assuming you already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.

Many people pursue higher education as a tactic to switch into a higher paying job. The numbers seem to support the thoery. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.

If you can afford the costs of higher education, the return on investment is definitely worth it. You should be able to recover the costs in roughly a year or so.

Typical Salary Difference by Education for Most Careers

Salary Comparison By Education Level
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Chief Marketing Officer Salary Comparison By Gender

Salary comparison by gender monthly China Chief Marketing Officer
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Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? Male Chief Marketing Officer employees in China earn 13% more than their female counterparts on average.

58,200 CNY
51,500 CNY
Percentage increase and decrease are relative to the previous value

Salary Comparison By Gender in China for all Careers

Salary comparison by gender monthly China
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Chief Marketing Officer Average Annual Salary Increment Percentage in China

How much are annual salary increments in China for Chief Marketing Officer (s)? How often do employees get salary raises?

Chief Marketing Officer

Chief Marketing Officer (s) in China are likely to observe a salary increase of approximately 14% every 16 months. The national average annual increment for all professions combined is 9% granted to employees every 15 months.

Annual Salary Increment Rate China Chief Marketing Officer
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The figures provided here are averages of numbers. Those figures should be taken as general guidelines. Salary increments will vary from person to person and depend on many factors, but your performance and contribution to the success of the organization remain the most important factors in determining how much and how often you will be granted a raise.

China / All Professions

The term 'Annual Salary Increase' usually refers to the increase in 12 calendar month period, but because it is rarely that people get their salaries reviewed exactly on the one year mark, it is more meaningful to know the frequency and the rate at the time of the increase.

How to calculate the salary increment percentage?

The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 ÷ Increase Frequency

The average salary increase in one year (12 months) in China is 7%.

Annual Increment Rate By Industry 2020

Information Technology

Listed above are the average annual increase rates for each industry in China for the year 2020. Companies within thriving industries tend to provide higher and more frequent raises. Exceptions do exist, but generally speaking, the situation of any company is closely related to the economic situation in the country or region. These figures tend to change frequently.

Worldwide Salary Raises: All Countries and All Jobs

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Chief Marketing Officer Bonus and Incentive Rates in China

How much and how often are bonuses being awarded?Annual Salary Bonus Rate China Chief Marketing Officer
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A Chief Marketing Officer is considered to be a high bonus-based job due to the generally limited involvement in direct revenue generation, with exceptions of course. The people who get the highest bonuses are usually somehow involved in the revenue generation cycle.

13% of surveyed staff reported that they haven't received any bonuses or incentives in the previous year while 87% said that they received at least one form of monetary bonus.

Those who got bonuses reported rates ranging from 5% to 9% of their annual salary.

Received Bonus
No Bonus

Types of Bonuses Considered

Individual Performance-Based Bonuses

The most standard form of bonus where the employee is awarded based on their exceptional performance.

Company Performance Bonuses

Occasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.

Goal-Based Bonuses

Granted upon achieving an important goal or milestone.

Holiday / End of Year Bonuses

These types of bonuses are given without a reason and usually resemble an appreciation token.

Bonuses Are Not Commissions!

People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.

What makes a position worthy of good bonuses and a high salary?

The main two types of jobs

Revenue GeneratorsSupporting Cast

Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business.

Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations.

A graphics designer working for a graphics designing company.

A graphic designer in the marketing department of a hospital.

Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.

Try to work for companies where your skills can generate revenue. We can't all generate revenue and that's perfectly fine.

Bonus Comparison by Seniority Level

Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.

Chief Marketing Officer Average Hourly Wage in China

320 CNY per hour

The average hourly wage (pay per hour) in China is 320 CNY. This means that the average Chief Marketing Officer in China earns approximately 320 CNY for every worked hour.

Hourly Wage = Annual Salary ÷ ( 52 x 5 x 8 )

The hourly wage is the salary paid in one worked hour. Usually jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fix amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.

Chief Marketing Officer VS Other Jobs

Salary Comparison Between Chief Marketing Officer  and Marketing monthly China
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The average salary for Chief Marketing Officer is 67% more than that of Marketing. Also, Marketing salaries are 12% more than those of All Jobs.

Salary comparison with similar jobs

Job TitleAverage Salary
Account Handler25,100 CNY-54%
Affiliate Manager31,200 CNY-43%
Analytics Specialist23,800 CNY-57%
Assistant Brand Manager32,100 CNY-41%
Assistant Product Manager34,900 CNY-36%
Brand Ambassador42,000 CNY-23%
Brand Manager49,100 CNY-10%
Campaign Specialist30,600 CNY-44%
Chief Marketing Officer 54,800 CNY-0%
Communications Officer16,000 CNY-71%
Content Marketing Strategist32,100 CNY-41%
Creative Marketing Lead33,000 CNY-40%
Creative Writer19,400 CNY-65%
Digital Marketing Manager38,200 CNY-30%
Event Marketing38,900 CNY-29%
Localization Manager36,400 CNY-34%
Market Development Manager43,200 CNY-21%
Market Research Analyst33,400 CNY-39%
Market Research Manager37,900 CNY-31%
Market Segmentation Director40,300 CNY-27%
Marketing Advisor29,500 CNY-46%
Marketing Analyst30,100 CNY-45%
Marketing Assistant17,300 CNY-68%
Marketing Associate16,000 CNY-71%
Marketing Communications Manager33,300 CNY-39%
Marketing Consultant38,600 CNY-30%
Marketing Coordinator17,400 CNY-68%
Marketing Distribution Executive39,200 CNY-29%
Marketing Executive40,700 CNY-26%
Marketing Manager50,400 CNY-8%
Marketing Officer17,000 CNY-69%
Marketing Specialist25,500 CNY-53%
Marketing Writer19,900 CNY-64%
Online Marketing Analyst29,500 CNY-46%
Optimization Manager33,300 CNY-39%
Outbound Sales22,400 CNY-59%
Outreach Coordinator21,800 CNY-60%
Outreach Specialist29,600 CNY-46%
Product Development38,200 CNY-30%
Product Marketing Manager39,100 CNY-29%
Product Researcher20,800 CNY-62%
Product Training Specialist25,300 CNY-54%
Project Manager31,600 CNY-42%
Publications Coordinator17,900 CNY-67%
Research Executive37,900 CNY-31%
Sales and Marketing Assistant16,700 CNY-70%
Sales Management Support18,700 CNY-66%
Search Marketing Strategist44,400 CNY-19%
Social Media Specialist28,100 CNY-49%
Spaceman Analyst15,200 CNY-72%
Sponsorship Consultant26,900 CNY-51%
Team Leader32,100 CNY-41%
Telemarketer15,900 CNY-71%
Trade Marketing Manager40,000 CNY-27%
Trade Marketing Professional30,800 CNY-44%
Web Analytics Manager31,500 CNY-43%
Web Content Manager32,600 CNY-41%

Salary Comparison By City

CityAverage Salary
Beijing60,500 CNY
Changchun48,100 CNY
Changsha47,500 CNY
Chengdu56,900 CNY
Chongqing57,300 CNY
Dalian47,000 CNY
Dongguan47,300 CNY
Foshan47,600 CNY
Fuzhou47,300 CNY
Guangzhou60,100 CNY
Hangzhou59,200 CNY
Harbin56,800 CNY
Jinan56,100 CNY
Kunming46,300 CNY
Nanjing56,300 CNY
Qingdao49,500 CNY
Quanzhou46,600 CNY
Shanghai58,600 CNY
Shantou54,100 CNY
Shenyang54,300 CNY
Shenzhen51,200 CNY
Suzhou50,700 CNY
Tianjin56,300 CNY
Wenzhou53,500 CNY
Wuhan59,800 CNY
Wuxi46,800 CNY
Xi an55,100 CNY
Xiamen47,200 CNY
Zhengzhou46,100 CNY

Salary Comparison By State

StateAverage Salary
Anhui55,000 CNY
Beijing46,200 CNY
Chongqing50,200 CNY
Fujian54,300 CNY
Gansu50,900 CNY
Guangdong58,000 CNY
Guangxi53,900 CNY
Guizhou50,200 CNY
Hainan46,300 CNY
Hebei59,600 CNY
Heilongjiang54,000 CNY
Henan57,400 CNY
Hubei55,400 CNY
Hunan57,500 CNY
Jiangsu59,600 CNY
Jiangxi56,300 CNY
Jilin47,300 CNY
Liaoning52,300 CNY
Nei Monggol48,000 CNY
Ningxia45,700 CNY
Qinghai46,000 CNY
Shaanxi54,500 CNY
Shandong57,800 CNY
Shanghai47,000 CNY
Shanxi51,000 CNY
Sichuan60,000 CNY
Tianjin48,000 CNY
Xinjiang Uygur45,200 CNY
Xizang [Tibet]43,000 CNY
Yunnan54,200 CNY
Zhejiang56,200 CNY

Government vs Private Sector Salary Comparison

Where can you get paid more, working for a private company or for the government? Public sector employees in China earn 6% more than their private sector counterparts on average across all sectors.

Private Sector
28,500 CNY
Public Sector+6%
30,100 CNY
Percentage increase and decrease are relative to the previous value

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