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Digital Marketing Manager Average Salary in China 2021

How much money does a Digital Marketing Manager make in China?


Average Monthly Salary
38,200 CNY
( 458,000 CNY yearly)

LOW
19,500
CNY
AVERAGE
38,200
CNY
HIGH
58,800
CNY

A person working as a Digital Marketing Manager in China typically earns around 38,200 CNY per month. Salaries range from 19,500 CNY (lowest) to 58,800 CNY (highest).

This is the average monthly salary including housing, transport, and other benefits. Digital Marketing Manager salaries vary drastically based on experience, skills, gender, or location. Below you will find a detailed breakdown based on many different criteria.

Digital Marketing Manager Salary Distribution in China

Median and salary distribution monthly China Digital Marketing Manager
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The median, the maximum, the minimum, and the range

  • Salary Range

    Digital Marketing Manager salaries in China range from 19,500 CNY per month (minimum salary) to 58,800 CNY per month (maximum salary).

  • Median Salary

    The median salary is 37,400 CNY per month, which means that half (50%) of people working as Digital Marketing Manager(s) are earning less than 37,400 CNY while the other half are earning more than 37,400 CNY. The median represents the middle salary value. Generally speaking, you would want to be on the right side of the graph with the group earning more than the median salary.

  • Percentiles

    Closely related to the median are two values: the 25th and the 75th percentiles. Reading from the salary distribution diagram, 25% of Digital Marketing Manager(s) are earning less than 25,600 CNY while 75% of them are earning more than 25,600 CNY. Also from the diagram, 75% of Digital Marketing Manager(s) are earning less than 47,200 CNY while 25% are earning more than 47,200 CNY.


What is the difference between the median and the average salary?

Both are indicators. If your salary is higher than both of the average and the median then you are doing very well. If your salary is lower than both, then many people are earning more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary

Digital Marketing Manager Salary Comparison by Years of Experience

How does experience and age affect your pay?

Salary comparison by years of experience monthly China Digital Marketing Manager
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The experience level is the most important factor in determining the salary. Naturally the more years of experience the higher your wage. We broke down Digital Marketing Manager salaries by experience level and this is what we found.

A Digital Marketing Manager with less than two years of experience makes approximately 21,800 CNY per month.

While someone with an experience level between two and five years is expected to earn 28,500 CNY per month, 31% more than someone with less than two year's experience.

Moving forward, an experience level between five and ten years lands a salary of 39,900 CNY per month, 40% more than someone with two to five years of experience.

On average, a person's salary doubles their starting salary by the time they cross the 10 years* experience mark.
* Based on the average change in salary over time. Salary variations differ from person to person.

Additionally, Digital Marketing Manager(s) whose expertise span anywhere between ten and fifteen years get a salary equivalent to 48,000 CNY per month, 20% more than someone with five to ten years of experience.

If the experience level is between fifteen and twenty years, then the expected wage is 52,100 CNY per month, 9% more than someone with ten to fifteen years of experience.

Lastly, employees with more than twenty years of professional experience get a salary of 56,300 CNY per month, 8% more than people with fifteen to twenty years of experience.


Digital Marketing Manager average salary change by experience in China

0 - 2 Years
21,800 CNY
2 - 5 Years+31%
28,500 CNY
5 - 10 Years+40%
39,900 CNY
10 - 15 Years+20%
48,000 CNY
15 - 20 Years+9%
52,100 CNY
20+ Years+8%
56,300 CNY
Percentage increase and decrease are relative to the previous value

Typical Salary Progress for Most Careers

Salary Comparison By Experience Level
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Digital Marketing Manager Salary Comparison By Education

How do education levels affect salaries?

Displayed below is the average salary difference between different Digital Marketing Manager(s) who have the same experience but different education levels.

Salary comparison by education level monthly China Digital Marketing Manager
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We all know that higher education equals a bigger salary, but how much more money can a degree add to your income? We broke down Digital Marketing Manager salaries by education level in order to make a comparison.

When the education level is High School, the average salary of a Digital Marketing Manager is 26,200 CNY per month.

While someone with a Certificate or Diploma gets a salary of 30,100 CNY per month, 15% more than someone having a High School degree.

A Bachelor's Degree gets its holder an average salary of 42,300 CNY per month, 41% more than someone with a Certificate or Diploma.

Professionals who hold a Master's Degree are rewarded with an average salary of 54,500 CNY per month, 29% more than someone with Bachelor's Degree.


Digital Marketing Manager average salary difference by education level in China

High School
26,200 CNY
Certificate or Diploma+15%
30,100 CNY
Bachelor's Degree+41%
42,300 CNY
Master's Degree+29%
54,500 CNY
Percentage increase and decrease are relative to the previous value

Is a Master's degree or an MBA worth it? Should you pursue higher education?

A Master's degree program or any post-graduate program in China costs anywhere from 146,000 Yuan Renminbi(s) to 439,000 Yuan Renminbi(s) and lasts approximately two years. That is quite an investment.

You can't really expect any salary increases during the study period, assuming you already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.

Many people pursue higher education as a tactic to switch into a higher paying job. The numbers seem to support the thoery. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.

If you can afford the costs of higher education, the return on investment is definitely worth it. You should be able to recover the costs in roughly a year or so.


Typical Salary Difference by Education for Most Careers

Salary Comparison By Education Level
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Digital Marketing Manager Salary Comparison By Gender

Salary comparison by gender monthly China Digital Marketing Manager
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Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? Male Digital Marketing Manager employees in China earn 11% more than their female counterparts on average.

Male
40,300 CNY
Female-10%
36,200 CNY
Percentage increase and decrease are relative to the previous value

Salary Comparison By Gender in China for all Careers

Salary comparison by gender monthly China
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Digital Marketing Manager Average Annual Salary Increment Percentage in China

How much are annual salary increments in China for Digital Marketing Manager(s)? How often do employees get salary raises?

Digital Marketing Manager

Digital Marketing Manager(s) in China are likely to observe a salary increase of approximately 13% every 15 months. The national average annual increment for all professions combined is 9% granted to employees every 15 months.

Annual Salary Increment Rate China Digital Marketing Manager
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The figures provided here are averages of numbers. Those figures should be taken as general guidelines. Salary increments will vary from person to person and depend on many factors, but your performance and contribution to the success of the organization remain the most important factors in determining how much and how often you will be granted a raise.

China / All Professions

The term 'Annual Salary Increase' usually refers to the increase in 12 calendar month period, but because it is rarely that people get their salaries reviewed exactly on the one year mark, it is more meaningful to know the frequency and the rate at the time of the increase.

How to calculate the salary increment percentage?

The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 ÷ Increase Frequency

The average salary increase in one year (12 months) in China is 7%.

Annual Increment Rate By Industry 2020

Banking
8%
Energy
7%
Information Technology
6%
Healthcare
5%
Travel
4%
Construction
3%
Education
2%

Listed above are the average annual increase rates for each industry in China for the year 2020. Companies within thriving industries tend to provide higher and more frequent raises. Exceptions do exist, but generally speaking, the situation of any company is closely related to the economic situation in the country or region. These figures tend to change frequently.


Worldwide Salary Raises: All Countries and All Jobs

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Digital Marketing Manager Bonus and Incentive Rates in China

How much and how often are bonuses being awarded?Annual Salary Bonus Rate China Digital Marketing Manager
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A Digital Marketing Manager is considered to be a high bonus-based job due to the generally limited involvement in direct revenue generation, with exceptions of course. The people who get the highest bonuses are usually somehow involved in the revenue generation cycle.

19% of surveyed staff reported that they haven't received any bonuses or incentives in the previous year while 81% said that they received at least one form of monetary bonus.

Those who got bonuses reported rates ranging from 6% to 8% of their annual salary.

Received Bonus
81%
No Bonus
19%

Types of Bonuses Considered

Individual Performance-Based Bonuses

The most standard form of bonus where the employee is awarded based on their exceptional performance.

Company Performance Bonuses

Occasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.

Goal-Based Bonuses

Granted upon achieving an important goal or milestone.

Holiday / End of Year Bonuses

These types of bonuses are given without a reason and usually resemble an appreciation token.

Bonuses Are Not Commissions!

People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.


What makes a position worthy of good bonuses and a high salary?

The main two types of jobs

Revenue GeneratorsSupporting Cast

Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business.

Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations.

Example:
A graphics designer working for a graphics designing company.

Example:
A graphic designer in the marketing department of a hospital.


Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.

Try to work for companies where your skills can generate revenue. We can't all generate revenue and that's perfectly fine.

Bonus Comparison by Seniority Level

Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.

Digital Marketing Manager Average Hourly Wage in China


220 CNY per hour

The average hourly wage (pay per hour) in China is 220 CNY. This means that the average Digital Marketing Manager in China earns approximately 220 CNY for every worked hour.


Hourly Wage = Annual Salary ÷ ( 52 x 5 x 8 )

The hourly wage is the salary paid in one worked hour. Usually jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fix amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.

Digital Marketing Manager VS Other Jobs

Salary Comparison Between Digital Marketing Manager and Marketing monthly China
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The average salary for Digital Marketing Manager is 16% more than that of Marketing. Also, Marketing salaries are 12% more than those of All Jobs.

Salary comparison with similar jobs

Job TitleAverage Salary
Account Handler25,100 CNY-34%
Affiliate Manager31,200 CNY-18%
Analytics Specialist23,800 CNY-38%
Assistant Brand Manager32,100 CNY-16%
Assistant Product Manager34,900 CNY-9%
Brand Ambassador42,000 CNY+10%
Brand Manager49,100 CNY+29%
Campaign Specialist30,600 CNY-20%
Chief Marketing Officer 54,800 CNY+43%
Communications Officer16,000 CNY-58%
Content Marketing Strategist32,100 CNY-16%
Creative Marketing Lead33,000 CNY-14%
Creative Writer19,400 CNY-49%
Digital Marketing Manager38,200 CNY+0%
Event Marketing38,900 CNY+2%
Localization Manager36,400 CNY-5%
Market Development Manager43,200 CNY+13%
Market Research Analyst33,400 CNY-13%
Market Research Manager37,900 CNY-1%
Market Segmentation Director40,300 CNY+6%
Marketing Advisor29,500 CNY-23%
Marketing Analyst30,100 CNY-21%
Marketing Assistant17,300 CNY-55%
Marketing Associate16,000 CNY-58%
Marketing Communications Manager33,300 CNY-13%
Marketing Consultant38,600 CNY+1%
Marketing Coordinator17,400 CNY-54%
Marketing Distribution Executive39,200 CNY+3%
Marketing Executive40,700 CNY+7%
Marketing Manager50,400 CNY+32%
Marketing Officer17,000 CNY-55%
Marketing Specialist25,500 CNY-33%
Marketing Writer19,900 CNY-48%
Online Marketing Analyst29,500 CNY-23%
Optimization Manager33,300 CNY-13%
Outbound Sales22,400 CNY-41%
Outreach Coordinator21,800 CNY-43%
Outreach Specialist29,600 CNY-22%
Product Development38,200 CNY+0%
Product Marketing Manager39,100 CNY+2%
Product Researcher20,800 CNY-46%
Product Training Specialist25,300 CNY-34%
Project Manager31,600 CNY-17%
Publications Coordinator17,900 CNY-53%
Research Executive37,900 CNY-1%
Sales and Marketing Assistant16,700 CNY-56%
Sales Management Support18,700 CNY-51%
Search Marketing Strategist44,400 CNY+16%
Social Media Specialist28,100 CNY-26%
Spaceman Analyst15,200 CNY-60%
Sponsorship Consultant26,900 CNY-30%
Team Leader32,100 CNY-16%
Telemarketer15,900 CNY-58%
Trade Marketing Manager40,000 CNY+5%
Trade Marketing Professional30,800 CNY-19%
Web Analytics Manager31,500 CNY-18%
Web Content Manager32,600 CNY-15%

Salary Comparison By City

CityAverage Salary
Beijing44,600 CNY
Changchun38,600 CNY
Changsha36,300 CNY
Chengdu41,200 CNY
Chongqing45,000 CNY
Dalian35,900 CNY
Dongguan35,500 CNY
Foshan37,000 CNY
Fuzhou36,600 CNY
Guangzhou43,500 CNY
Hangzhou42,000 CNY
Harbin39,700 CNY
Jinan40,500 CNY
Kunming34,400 CNY
Nanjing39,300 CNY
Qingdao39,400 CNY
Quanzhou35,800 CNY
Shanghai43,200 CNY
Shantou40,200 CNY
Shenyang41,000 CNY
Shenzhen40,600 CNY
Suzhou37,800 CNY
Tianjin43,000 CNY
Wenzhou39,000 CNY
Wuhan41,600 CNY
Wuxi33,600 CNY
Xi an40,100 CNY
Xiamen35,000 CNY
Zhengzhou32,800 CNY

Salary Comparison By State

StateAverage Salary
Anhui43,400 CNY
Beijing34,000 CNY
Chongqing38,200 CNY
Fujian38,600 CNY
Gansu37,400 CNY
Guangdong43,900 CNY
Guangxi42,200 CNY
Guizhou36,700 CNY
Hainan35,000 CNY
Hebei42,000 CNY
Heilongjiang39,400 CNY
Henan43,200 CNY
Hubei43,000 CNY
Hunan41,600 CNY
Jiangsu44,600 CNY
Jiangxi39,300 CNY
Jilin37,800 CNY
Liaoning39,000 CNY
Nei Monggol37,000 CNY
Ningxia32,800 CNY
Qinghai34,200 CNY
Shaanxi37,800 CNY
Shandong45,800 CNY
Shanghai34,800 CNY
Shanxi39,000 CNY
Sichuan42,800 CNY
Tianjin35,400 CNY
Xinjiang Uygur34,400 CNY
Xizang [Tibet]33,800 CNY
Yunnan39,700 CNY
Zhejiang42,600 CNY

Government vs Private Sector Salary Comparison

Where can you get paid more, working for a private company or for the government? Public sector employees in China earn 6% more than their private sector counterparts on average across all sectors.

Private Sector
28,500 CNY
Public Sector+6%
30,100 CNY
Percentage increase and decrease are relative to the previous value

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