A person working as a Digital Marketing Manager in China typically earns around 38,200 CNY per month. Salaries range from 19,500 CNY (lowest) to 58,800 CNY (highest).
This is the average monthly salary including housing, transport, and other benefits. Digital Marketing Manager salaries vary drastically based on experience, skills, gender, or location. Below you will find a detailed breakdown based on many different criteria.
Digital Marketing Manager salaries in China range from 19,500 CNY per month (minimum salary) to 58,800 CNY per month (maximum salary).
The median salary is 37,400 CNY per month, which means that half (50%) of people working as Digital Marketing Manager(s) are earning less than 37,400 CNY while the other half are earning more than 37,400 CNY. The median represents the middle salary value. Generally speaking, you would want to be on the right side of the graph with the group earning more than the median salary.
Closely related to the median are two values: the 25th and the 75th percentiles. Reading from the salary distribution diagram, 25% of Digital Marketing Manager(s) are earning less than 25,600 CNY while 75% of them are earning more than 25,600 CNY. Also from the diagram, 75% of Digital Marketing Manager(s) are earning less than 47,200 CNY while 25% are earning more than 47,200 CNY.
Both are indicators. If your salary is higher than both of the average and the median then you are doing very well. If your salary is lower than both, then many people are earning more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary
The experience level is the most important factor in determining the salary. Naturally the more years of experience the higher your wage. We broke down Digital Marketing Manager salaries by experience level and this is what we found.
A Digital Marketing Manager with less than two years of experience makes approximately 21,800 CNY per month.
While someone with an experience level between two and five years is expected to earn 28,500 CNY per month, 31% more than someone with less than two year's experience.
Moving forward, an experience level between five and ten years lands a salary of 39,900 CNY per month, 40% more than someone with two to five years of experience.
Additionally, Digital Marketing Manager(s) whose expertise span anywhere between ten and fifteen years get a salary equivalent to 48,000 CNY per month, 20% more than someone with five to ten years of experience.
If the experience level is between fifteen and twenty years, then the expected wage is 52,100 CNY per month, 9% more than someone with ten to fifteen years of experience.
Lastly, employees with more than twenty years of professional experience get a salary of 56,300 CNY per month, 8% more than people with fifteen to twenty years of experience.
|0 - 2 Years|
|2 - 5 Years||+31%|
|5 - 10 Years||+40%|
|10 - 15 Years||+20%|
|15 - 20 Years||+9%|
We all know that higher education equals a bigger salary, but how much more money can a degree add to your income? We broke down Digital Marketing Manager salaries by education level in order to make a comparison.
When the education level is High School, the average salary of a Digital Marketing Manager is 26,200 CNY per month.
While someone with a Certificate or Diploma gets a salary of 30,100 CNY per month, 15% more than someone having a High School degree.
A Bachelor's Degree gets its holder an average salary of 42,300 CNY per month, 41% more than someone with a Certificate or Diploma.
Professionals who hold a Master's Degree are rewarded with an average salary of 54,500 CNY per month, 29% more than someone with Bachelor's Degree.
|Certificate or Diploma||+15%|
A Master's degree program or any post-graduate program in China costs anywhere from 146,000 Yuan Renminbi(s) to 439,000 Yuan Renminbi(s) and lasts approximately two years. That is quite an investment.
You can't really expect any salary increases during the study period, assuming you already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.
Many people pursue higher education as a tactic to switch into a higher paying job. The numbers seem to support the thoery. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.
If you can afford the costs of higher education, the return on investment is definitely worth it. You should be able to recover the costs in roughly a year or so.
Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? Male Digital Marketing Manager employees in China earn 11% more than their female counterparts on average.
Digital Marketing Manager(s) in China are likely to observe a salary increase of approximately 13% every 15 months. The national average annual increment for all professions combined is 9% granted to employees every 15 months.
The term 'Annual Salary Increase' usually refers to the increase in 12 calendar month period, but because it is rarely that people get their salaries reviewed exactly on the one year mark, it is more meaningful to know the frequency and the rate at the time of the increase.
The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 ÷ Increase Frequency
Listed above are the average annual increase rates for each industry in China for the year 2020. Companies within thriving industries tend to provide higher and more frequent raises. Exceptions do exist, but generally speaking, the situation of any company is closely related to the economic situation in the country or region. These figures tend to change frequently.
A Digital Marketing Manager is considered to be a high bonus-based job due to the generally limited involvement in direct revenue generation, with exceptions of course. The people who get the highest bonuses are usually somehow involved in the revenue generation cycle.
19% of surveyed staff reported that they haven't received any bonuses or incentives in the previous year while 81% said that they received at least one form of monetary bonus.
Those who got bonuses reported rates ranging from 6% to 8% of their annual salary.
The most standard form of bonus where the employee is awarded based on their exceptional performance.Company Performance Bonuses
Occasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.Goal-Based Bonuses
Granted upon achieving an important goal or milestone.Holiday / End of Year Bonuses
These types of bonuses are given without a reason and usually resemble an appreciation token.
People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.
The main two types of jobs
|Revenue Generators||Supporting Cast|
Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business.
Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations.
Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.
Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.
The hourly wage is the salary paid in one worked hour. Usually jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fix amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.
The average salary for Digital Marketing Manager is 16% more than that of Marketing. Also, Marketing salaries are 12% more than those of All Jobs.
|Job Title||Average Salary|
|Account Handler||25,100 CNY||-34%|
|Affiliate Manager||31,200 CNY||-18%|
|Analytics Specialist||23,800 CNY||-38%|
|Assistant Brand Manager||32,100 CNY||-16%|
|Assistant Product Manager||34,900 CNY||-9%|
|Brand Ambassador||42,000 CNY||+10%|
|Brand Manager||49,100 CNY||+29%|
|Campaign Specialist||30,600 CNY||-20%|
|Chief Marketing Officer||54,800 CNY||+43%|
|Communications Officer||16,000 CNY||-58%|
|Content Marketing Strategist||32,100 CNY||-16%|
|Creative Marketing Lead||33,000 CNY||-14%|
|Creative Writer||19,400 CNY||-49%|
|Digital Marketing Manager||38,200 CNY||+0%|
|Event Marketing||38,900 CNY||+2%|
|Localization Manager||36,400 CNY||-5%|
|Market Development Manager||43,200 CNY||+13%|
|Market Research Analyst||33,400 CNY||-13%|
|Market Research Manager||37,900 CNY||-1%|
|Market Segmentation Director||40,300 CNY||+6%|
|Marketing Advisor||29,500 CNY||-23%|
|Marketing Analyst||30,100 CNY||-21%|
|Marketing Assistant||17,300 CNY||-55%|
|Marketing Associate||16,000 CNY||-58%|
|Marketing Communications Manager||33,300 CNY||-13%|
|Marketing Consultant||38,600 CNY||+1%|
|Marketing Coordinator||17,400 CNY||-54%|
|Marketing Distribution Executive||39,200 CNY||+3%|
|Marketing Executive||40,700 CNY||+7%|
|Marketing Manager||50,400 CNY||+32%|
|Marketing Officer||17,000 CNY||-55%|
|Marketing Specialist||25,500 CNY||-33%|
|Marketing Writer||19,900 CNY||-48%|
|Online Marketing Analyst||29,500 CNY||-23%|
|Optimization Manager||33,300 CNY||-13%|
|Outbound Sales||22,400 CNY||-41%|
|Outreach Coordinator||21,800 CNY||-43%|
|Outreach Specialist||29,600 CNY||-22%|
|Product Development||38,200 CNY||+0%|
|Product Marketing Manager||39,100 CNY||+2%|
|Product Researcher||20,800 CNY||-46%|
|Product Training Specialist||25,300 CNY||-34%|
|Project Manager||31,600 CNY||-17%|
|Publications Coordinator||17,900 CNY||-53%|
|Research Executive||37,900 CNY||-1%|
|Sales and Marketing Assistant||16,700 CNY||-56%|
|Sales Management Support||18,700 CNY||-51%|
|Search Marketing Strategist||44,400 CNY||+16%|
|Social Media Specialist||28,100 CNY||-26%|
|Spaceman Analyst||15,200 CNY||-60%|
|Sponsorship Consultant||26,900 CNY||-30%|
|Team Leader||32,100 CNY||-16%|
|Trade Marketing Manager||40,000 CNY||+5%|
|Trade Marketing Professional||30,800 CNY||-19%|
|Web Analytics Manager||31,500 CNY||-18%|
|Web Content Manager||32,600 CNY||-15%|
|Xi an||40,100 CNY|
|Nei Monggol||37,000 CNY|
|Xinjiang Uygur||34,400 CNY|
|Xizang [Tibet]||33,800 CNY|
Where can you get paid more, working for a private company or for the government? Public sector employees in China earn 6% more than their private sector counterparts on average across all sectors.