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Outreach Specialist Average Salary in China 2021

How much money does an Outreach Specialist make in China?

Average Monthly Salary
29,600 CNY
( 355,000 CNY yearly)


A person working as an Outreach Specialist in China typically earns around 29,600 CNY per month. Salaries range from 14,800 CNY (lowest) to 45,900 CNY (highest).

This is the average monthly salary including housing, transport, and other benefits. Outreach Specialist salaries vary drastically based on experience, skills, gender, or location. Below you will find a detailed breakdown based on many different criteria.

Outreach Specialist Salary Distribution in China

Median and salary distribution monthly China Outreach Specialist
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The median, the maximum, the minimum, and the range

  • Salary Range

    Outreach Specialist salaries in China range from 14,800 CNY per month (minimum salary) to 45,900 CNY per month (maximum salary).

  • Median Salary

    The median salary is 29,600 CNY per month, which means that half (50%) of people working as Outreach Specialist(s) are earning less than 29,600 CNY while the other half are earning more than 29,600 CNY. The median represents the middle salary value. Generally speaking, you would want to be on the right side of the graph with the group earning more than the median salary.

  • Percentiles

    Closely related to the median are two values: the 25th and the 75th percentiles. Reading from the salary distribution diagram, 25% of Outreach Specialist(s) are earning less than 20,000 CNY while 75% of them are earning more than 20,000 CNY. Also from the diagram, 75% of Outreach Specialist(s) are earning less than 37,700 CNY while 25% are earning more than 37,700 CNY.

What is the difference between the median and the average salary?

Both are indicators. If your salary is higher than both of the average and the median then you are doing very well. If your salary is lower than both, then many people are earning more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary

Outreach Specialist Salary Comparison by Years of Experience

How does experience and age affect your pay?

Salary comparison by years of experience monthly China Outreach Specialist
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The experience level is the most important factor in determining the salary. Naturally the more years of experience the higher your wage. We broke down Outreach Specialist salaries by experience level and this is what we found.

An Outreach Specialist with less than two years of experience makes approximately 17,700 CNY per month.

While someone with an experience level between two and five years is expected to earn 23,500 CNY per month, 32% more than someone with less than two year's experience.

Moving forward, an experience level between five and ten years lands a salary of 31,400 CNY per month, 34% more than someone with two to five years of experience.

On average, a person's salary doubles their starting salary by the time they cross the 10 years* experience mark.
* Based on the average change in salary over time. Salary variations differ from person to person.

Additionally, Outreach Specialist(s) whose expertise span anywhere between ten and fifteen years get a salary equivalent to 37,500 CNY per month, 19% more than someone with five to ten years of experience.

If the experience level is between fifteen and twenty years, then the expected wage is 40,400 CNY per month, 8% more than someone with ten to fifteen years of experience.

Lastly, employees with more than twenty years of professional experience get a salary of 43,400 CNY per month, 7% more than people with fifteen to twenty years of experience.

Outreach Specialist average salary change by experience in China

0 - 2 Years
17,700 CNY
2 - 5 Years+32%
23,500 CNY
5 - 10 Years+34%
31,400 CNY
10 - 15 Years+19%
37,500 CNY
15 - 20 Years+8%
40,400 CNY
20+ Years+7%
43,400 CNY
Percentage increase and decrease are relative to the previous value

Typical Salary Progress for Most Careers

Salary Comparison By Experience Level
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Outreach Specialist Salary Comparison By Education

How do education levels affect salaries?

Displayed below is the average salary difference between different Outreach Specialist(s) who have the same experience but different education levels.

Salary comparison by education level monthly China Outreach Specialist
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We all know that higher education equals a bigger salary, but how much more money can a degree add to your income? We broke down Outreach Specialist salaries by education level in order to make a comparison.

When the education level is High School, the average salary of an Outreach Specialist is 22,300 CNY per month.

While someone with a Certificate or Diploma gets a salary of 25,400 CNY per month, 14% more than someone having a High School degree.

A Bachelor's Degree gets its holder an average salary of 34,400 CNY per month, 36% more than someone with a Certificate or Diploma.

Professionals who hold a Master's Degree are rewarded with an average salary of 43,400 CNY per month, 26% more than someone with Bachelor's Degree.

Outreach Specialist average salary difference by education level in China

High School
22,300 CNY
Certificate or Diploma+14%
25,400 CNY
Bachelor's Degree+36%
34,400 CNY
Master's Degree+26%
43,400 CNY
Percentage increase and decrease are relative to the previous value

Is a Master's degree or an MBA worth it? Should you pursue higher education?

A Master's degree program or any post-graduate program in China costs anywhere from 146,000 Yuan Renminbi(s) to 439,000 Yuan Renminbi(s) and lasts approximately two years. That is quite an investment.

You can't really expect any salary increases during the study period, assuming you already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.

Many people pursue higher education as a tactic to switch into a higher paying job. The numbers seem to support the thoery. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.

If you can afford the costs of higher education, the return on investment is definitely worth it. You should be able to recover the costs in roughly a year or so.

Typical Salary Difference by Education for Most Careers

Salary Comparison By Education Level
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Outreach Specialist Salary Comparison By Gender

Salary comparison by gender monthly China Outreach Specialist
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Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? Male Outreach Specialist employees in China earn 6% more than their female counterparts on average.

30,300 CNY
28,700 CNY
Percentage increase and decrease are relative to the previous value

Salary Comparison By Gender in China for all Careers

Salary comparison by gender monthly China
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Outreach Specialist Average Annual Salary Increment Percentage in China

How much are annual salary increments in China for Outreach Specialist(s)? How often do employees get salary raises?

Outreach Specialist

Outreach Specialist(s) in China are likely to observe a salary increase of approximately 12% every 15 months. The national average annual increment for all professions combined is 9% granted to employees every 15 months.

Annual Salary Increment Rate China Outreach Specialist
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The figures provided here are averages of numbers. Those figures should be taken as general guidelines. Salary increments will vary from person to person and depend on many factors, but your performance and contribution to the success of the organization remain the most important factors in determining how much and how often you will be granted a raise.

China / All Professions

The term 'Annual Salary Increase' usually refers to the increase in 12 calendar month period, but because it is rarely that people get their salaries reviewed exactly on the one year mark, it is more meaningful to know the frequency and the rate at the time of the increase.

How to calculate the salary increment percentage?

The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 ÷ Increase Frequency

The average salary increase in one year (12 months) in China is 7%.

Annual Increment Rate By Industry 2020

Information Technology

Listed above are the average annual increase rates for each industry in China for the year 2020. Companies within thriving industries tend to provide higher and more frequent raises. Exceptions do exist, but generally speaking, the situation of any company is closely related to the economic situation in the country or region. These figures tend to change frequently.

Worldwide Salary Raises: All Countries and All Jobs

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Outreach Specialist Bonus and Incentive Rates in China

How much and how often are bonuses being awarded?Annual Salary Bonus Rate China Outreach Specialist
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An Outreach Specialist is considered to be a moderate bonus-based job due to the generally limited involvement in direct revenue generation, with exceptions of course. The people who get the highest bonuses are usually somehow involved in the revenue generation cycle.

44% of surveyed staff reported that they haven't received any bonuses or incentives in the previous year while 56% said that they received at least one form of monetary bonus.

Those who got bonuses reported rates ranging from 3% to 6% of their annual salary.

Received Bonus
No Bonus

Types of Bonuses Considered

Individual Performance-Based Bonuses

The most standard form of bonus where the employee is awarded based on their exceptional performance.

Company Performance Bonuses

Occasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.

Goal-Based Bonuses

Granted upon achieving an important goal or milestone.

Holiday / End of Year Bonuses

These types of bonuses are given without a reason and usually resemble an appreciation token.

Bonuses Are Not Commissions!

People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.

What makes a position worthy of good bonuses and a high salary?

The main two types of jobs

Revenue GeneratorsSupporting Cast

Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business.

Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations.

A graphics designer working for a graphics designing company.

A graphic designer in the marketing department of a hospital.

Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.

Try to work for companies where your skills can generate revenue. We can't all generate revenue and that's perfectly fine.

Bonus Comparison by Seniority Level

Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.

Outreach Specialist Average Hourly Wage in China

170 CNY per hour

The average hourly wage (pay per hour) in China is 170 CNY. This means that the average Outreach Specialist in China earns approximately 170 CNY for every worked hour.

Hourly Wage = Annual Salary ÷ ( 52 x 5 x 8 )

The hourly wage is the salary paid in one worked hour. Usually jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fix amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.

Outreach Specialist VS Other Jobs

Salary Comparison Between Outreach Specialist and Marketing monthly China
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The average salary for Outreach Specialist is 10% less than that of Marketing. Also, Marketing salaries are 12% more than those of All Jobs.

Salary comparison with similar jobs

Job TitleAverage Salary
Account Handler25,100 CNY-15%
Affiliate Manager31,200 CNY+5%
Analytics Specialist23,800 CNY-20%
Assistant Brand Manager32,100 CNY+8%
Assistant Product Manager34,900 CNY+18%
Brand Ambassador42,000 CNY+42%
Brand Manager49,100 CNY+66%
Campaign Specialist30,600 CNY+3%
Chief Marketing Officer 54,800 CNY+85%
Communications Officer16,000 CNY-46%
Content Marketing Strategist32,100 CNY+8%
Creative Marketing Lead33,000 CNY+12%
Creative Writer19,400 CNY-34%
Digital Marketing Manager38,200 CNY+29%
Event Marketing38,900 CNY+31%
Localization Manager36,400 CNY+23%
Market Development Manager43,200 CNY+46%
Market Research Analyst33,400 CNY+13%
Market Research Manager37,900 CNY+28%
Market Segmentation Director40,300 CNY+36%
Marketing Advisor29,500 CNY-0%
Marketing Analyst30,100 CNY+2%
Marketing Assistant17,300 CNY-42%
Marketing Associate16,000 CNY-46%
Marketing Communications Manager33,300 CNY+13%
Marketing Consultant38,600 CNY+30%
Marketing Coordinator17,400 CNY-41%
Marketing Distribution Executive39,200 CNY+32%
Marketing Executive40,700 CNY+38%
Marketing Manager50,400 CNY+70%
Marketing Officer17,000 CNY-43%
Marketing Specialist25,500 CNY-14%
Marketing Writer19,900 CNY-33%
Online Marketing Analyst29,500 CNY-0%
Optimization Manager33,300 CNY+13%
Outbound Sales22,400 CNY-24%
Outreach Coordinator21,800 CNY-26%
Outreach Specialist29,600 CNY+0%
Product Development38,200 CNY+29%
Product Marketing Manager39,100 CNY+32%
Product Researcher20,800 CNY-30%
Product Training Specialist25,300 CNY-14%
Project Manager31,600 CNY+7%
Publications Coordinator17,900 CNY-40%
Research Executive37,900 CNY+28%
Sales and Marketing Assistant16,700 CNY-44%
Sales Management Support18,700 CNY-37%
Search Marketing Strategist44,400 CNY+50%
Social Media Specialist28,100 CNY-5%
Spaceman Analyst15,200 CNY-49%
Sponsorship Consultant26,900 CNY-9%
Team Leader32,100 CNY+8%
Telemarketer15,900 CNY-46%
Trade Marketing Manager40,000 CNY+35%
Trade Marketing Professional30,800 CNY+4%
Web Analytics Manager31,500 CNY+6%
Web Content Manager32,600 CNY+10%

Salary Comparison By City

CityAverage Salary
Beijing31,000 CNY
Changchun26,100 CNY
Changsha25,700 CNY
Chengdu31,600 CNY
Chongqing33,000 CNY
Dalian26,800 CNY
Dongguan25,800 CNY
Foshan24,900 CNY
Fuzhou24,800 CNY
Guangzhou33,400 CNY
Hangzhou31,600 CNY
Harbin30,600 CNY
Jinan31,200 CNY
Kunming25,400 CNY
Nanjing28,800 CNY
Qingdao27,000 CNY
Quanzhou25,900 CNY
Shanghai32,300 CNY
Shantou27,600 CNY
Shenyang28,900 CNY
Shenzhen29,400 CNY
Suzhou29,200 CNY
Tianjin29,700 CNY
Wenzhou28,900 CNY
Wuhan30,700 CNY
Wuxi24,800 CNY
Xi an29,100 CNY
Xiamen24,100 CNY
Zhengzhou24,600 CNY

Salary Comparison By State

StateAverage Salary
Anhui31,600 CNY
Beijing25,500 CNY
Chongqing26,600 CNY
Fujian27,600 CNY
Gansu27,400 CNY
Guangdong33,200 CNY
Guangxi29,600 CNY
Guizhou26,400 CNY
Hainan25,900 CNY
Hebei32,000 CNY
Heilongjiang27,900 CNY
Henan31,400 CNY
Hubei29,000 CNY
Hunan31,900 CNY
Jiangsu31,800 CNY
Jiangxi28,800 CNY
Jilin25,700 CNY
Liaoning30,100 CNY
Nei Monggol26,600 CNY
Ningxia24,300 CNY
Qinghai23,400 CNY
Shaanxi29,500 CNY
Shandong33,200 CNY
Shanghai25,900 CNY
Shanxi27,000 CNY
Sichuan30,400 CNY
Tianjin25,800 CNY
Xinjiang Uygur25,800 CNY
Xizang [Tibet]23,500 CNY
Yunnan28,500 CNY
Zhejiang31,300 CNY

Government vs Private Sector Salary Comparison

Where can you get paid more, working for a private company or for the government? Public sector employees in China earn 6% more than their private sector counterparts on average across all sectors.

Private Sector
28,500 CNY
Public Sector+6%
30,100 CNY
Percentage increase and decrease are relative to the previous value

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