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Marketing Manager Average Salary in Germany 2021

How much money does a Marketing Manager make in Germany?

Average Monthly Salary
6,880 EUR
( 82,500 EUR yearly)


A person working as a Marketing Manager in Germany typically earns around 6,880 EUR per month. Salaries range from 3,160 EUR (lowest) to 10,900 EUR (highest).

This is the average monthly salary including housing, transport, and other benefits. Marketing Manager salaries vary drastically based on experience, skills, gender, or location. Below you will find a detailed breakdown based on many different criteria.

Marketing Manager Salary Distribution in Germany

Median and salary distribution monthly Germany Marketing Manager
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The median, the maximum, the minimum, and the range

  • Salary Range

    Marketing Manager salaries in Germany range from 3,160 EUR per month (minimum salary) to 10,900 EUR per month (maximum salary).

  • Median Salary

    The median salary is 7,430 EUR per month, which means that half (50%) of people working as Marketing Manager(s) are earning less than 7,430 EUR while the other half are earning more than 7,430 EUR. The median represents the middle salary value. Generally speaking, you would want to be on the right side of the graph with the group earning more than the median salary.

  • Percentiles

    Closely related to the median are two values: the 25th and the 75th percentiles. Reading from the salary distribution diagram, 25% of Marketing Manager(s) are earning less than 4,770 EUR while 75% of them are earning more than 4,770 EUR. Also from the diagram, 75% of Marketing Manager(s) are earning less than 9,920 EUR while 25% are earning more than 9,920 EUR.

What is the difference between the median and the average salary?

Both are indicators. If your salary is higher than both of the average and the median then you are doing very well. If your salary is lower than both, then many people are earning more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary

Marketing Manager Salary Comparison by Years of Experience

How does experience and age affect your pay?

Salary comparison by years of experience monthly Germany Marketing Manager
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The experience level is the most important factor in determining the salary. Naturally the more years of experience the higher your wage. We broke down Marketing Manager salaries by experience level and this is what we found.

A Marketing Manager with less than two years of experience makes approximately 3,590 EUR per month.

While someone with an experience level between two and five years is expected to earn 4,800 EUR per month, 34% more than someone with less than two year's experience.

Moving forward, an experience level between five and ten years lands a salary of 7,090 EUR per month, 48% more than someone with two to five years of experience.

On average, a person's salary doubles their starting salary by the time they cross the 10 years* experience mark.
* Based on the average change in salary over time. Salary variations differ from person to person.

Additionally, Marketing Manager(s) whose expertise span anywhere between ten and fifteen years get a salary equivalent to 8,640 EUR per month, 22% more than someone with five to ten years of experience.

If the experience level is between fifteen and twenty years, then the expected wage is 9,420 EUR per month, 9% more than someone with ten to fifteen years of experience.

Lastly, employees with more than twenty years of professional experience get a salary of 10,200 EUR per month, 8% more than people with fifteen to twenty years of experience.

Marketing Manager average salary change by experience in Germany

0 - 2 Years
3,590 EUR
2 - 5 Years+34%
4,800 EUR
5 - 10 Years+48%
7,090 EUR
10 - 15 Years+22%
8,640 EUR
15 - 20 Years+9%
9,420 EUR
20+ Years+8%
10,200 EUR
Percentage increase and decrease are relative to the previous value

Typical Salary Progress for Most Careers

Salary Comparison By Experience Level
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Marketing Manager Salary Comparison By Education

How do education levels affect salaries?

Displayed below is the average salary difference between different Marketing Manager(s) who have the same experience but different education levels.

Salary comparison by education level monthly Germany Marketing Manager
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We all know that higher education equals a bigger salary, but how much more money can a degree add to your income? We broke down Marketing Manager salaries by education level in order to make a comparison.

When the education level is Certificate or Diploma, the average salary of a Marketing Manager is 4,100 EUR per month.

While someone with a Bachelor's Degree gets a salary of 6,430 EUR per month, 57% more than someone having a Certificate or Diploma degree.

A Master's Degree gets its holder an average salary of 10,800 EUR per month, 68% more than someone with a Bachelor's Degree.

Marketing Manager average salary difference by education level in Germany

Certificate or Diploma
4,100 EUR
Bachelor's Degree+57%
6,430 EUR
Master's Degree+68%
10,800 EUR
Percentage increase and decrease are relative to the previous value

Is a Master's degree or an MBA worth it? Should you pursue higher education?

A Master's degree program or any post-graduate program in Germany costs anywhere from 19,100 Euro(s) to 57,200 Euro(s) and lasts approximately two years. That is quite an investment.

You can't really expect any salary increases during the study period, assuming you already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.

Many people pursue higher education as a tactic to switch into a higher paying job. The numbers seem to support the thoery. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.

If you can afford the costs of higher education, the return on investment is definitely worth it. You should be able to recover the costs in roughly a year or so.

Typical Salary Difference by Education for Most Careers

Salary Comparison By Education Level
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Marketing Manager Salary Comparison By Gender

Salary comparison by gender monthly Germany Marketing Manager
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Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? Male Marketing Manager employees in Germany earn 6% more than their female counterparts on average.

7,080 EUR
6,680 EUR
Percentage increase and decrease are relative to the previous value

Salary Comparison By Gender in Germany for all Careers

Salary comparison by gender monthly Germany
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Marketing Manager Average Annual Salary Increment Percentage in Germany

How much are annual salary increments in Germany for Marketing Manager(s)? How often do employees get salary raises?

Marketing Manager

Marketing Manager(s) in Germany are likely to observe a salary increase of approximately 13% every 17 months. The national average annual increment for all professions combined is 8% granted to employees every 16 months.

Annual Salary Increment Rate Germany Marketing Manager
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The figures provided here are averages of numbers. Those figures should be taken as general guidelines. Salary increments will vary from person to person and depend on many factors, but your performance and contribution to the success of the organization remain the most important factors in determining how much and how often you will be granted a raise.

Germany / All Professions

The term 'Annual Salary Increase' usually refers to the increase in 12 calendar month period, but because it is rarely that people get their salaries reviewed exactly on the one year mark, it is more meaningful to know the frequency and the rate at the time of the increase.

How to calculate the salary increment percentage?

The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 ÷ Increase Frequency

The average salary increase in one year (12 months) in Germany is 6%.

Annual Increment Rate By Industry 2020

Information Technology

Listed above are the average annual increase rates for each industry in Germany for the year 2020. Companies within thriving industries tend to provide higher and more frequent raises. Exceptions do exist, but generally speaking, the situation of any company is closely related to the economic situation in the country or region. These figures tend to change frequently.

Worldwide Salary Raises: All Countries and All Jobs

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Marketing Manager Bonus and Incentive Rates in Germany

How much and how often are bonuses being awarded?Annual Salary Bonus Rate Germany Marketing Manager
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A Marketing Manager is considered to be a high bonus-based job due to the generally limited involvement in direct revenue generation, with exceptions of course. The people who get the highest bonuses are usually somehow involved in the revenue generation cycle.

12% of surveyed staff reported that they haven't received any bonuses or incentives in the previous year while 88% said that they received at least one form of monetary bonus.

Those who got bonuses reported rates ranging from 5% to 9% of their annual salary.

Received Bonus
No Bonus

Types of Bonuses Considered

Individual Performance-Based Bonuses

The most standard form of bonus where the employee is awarded based on their exceptional performance.

Company Performance Bonuses

Occasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.

Goal-Based Bonuses

Granted upon achieving an important goal or milestone.

Holiday / End of Year Bonuses

These types of bonuses are given without a reason and usually resemble an appreciation token.

Bonuses Are Not Commissions!

People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.

What makes a position worthy of good bonuses and a high salary?

The main two types of jobs

Revenue GeneratorsSupporting Cast

Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business.

Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations.

A graphics designer working for a graphics designing company.

A graphic designer in the marketing department of a hospital.

Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.

Try to work for companies where your skills can generate revenue. We can't all generate revenue and that's perfectly fine.

Bonus Comparison by Seniority Level

Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.

Marketing Manager Average Hourly Wage in Germany

40 EUR per hour

The average hourly wage (pay per hour) in Germany is 40 EUR. This means that the average Marketing Manager in Germany earns approximately 40 EUR for every worked hour.

Hourly Wage = Annual Salary ÷ ( 52 x 5 x 8 )

The hourly wage is the salary paid in one worked hour. Usually jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fix amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.

Marketing Manager VS Other Jobs

Salary Comparison Between Marketing Manager and Marketing monthly Germany
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The average salary for Marketing Manager is 61% more than that of Marketing. Also, Marketing salaries are 12% more than those of All Jobs.

Salary comparison with similar jobs

Job TitleAverage Salary
Account Handler3,050 EUR-56%
Affiliate Manager3,870 EUR-44%
Analytics Specialist3,060 EUR-56%
Assistant Brand Manager4,100 EUR-40%
Assistant Product Manager4,580 EUR-33%
Brand Ambassador5,590 EUR-19%
Brand Manager6,240 EUR-9%
Campaign Specialist3,860 EUR-44%
Chief Marketing Officer 6,650 EUR-3%
Communications Officer1,900 EUR-72%
Content Marketing Strategist4,050 EUR-41%
Creative Marketing Lead3,840 EUR-44%
Creative Writer2,580 EUR-62%
Digital Marketing Manager5,040 EUR-27%
Event Marketing4,690 EUR-32%
Localization Manager4,440 EUR-35%
Market Development Manager5,420 EUR-21%
Market Research Analyst4,340 EUR-37%
Market Research Manager4,620 EUR-33%
Market Segmentation Director4,960 EUR-28%
Marketing Advisor3,620 EUR-47%
Marketing Analyst3,820 EUR-44%
Marketing Assistant2,060 EUR-70%
Marketing Associate2,020 EUR-71%
Marketing Communications Manager4,540 EUR-34%
Marketing Consultant4,900 EUR-29%
Marketing Coordinator2,000 EUR-71%
Marketing Distribution Executive5,310 EUR-23%
Marketing Executive5,470 EUR-20%
Marketing Manager6,880 EUR+0%
Marketing Officer2,270 EUR-67%
Marketing Specialist3,260 EUR-53%
Marketing Writer2,510 EUR-64%
Online Marketing Analyst3,540 EUR-49%
Optimization Manager4,060 EUR-41%
Outbound Sales3,080 EUR-55%
Outreach Coordinator2,770 EUR-60%
Outreach Specialist3,530 EUR-49%
Product Development4,600 EUR-33%
Product Marketing Manager4,880 EUR-29%
Product Researcher2,530 EUR-63%
Product Training Specialist3,210 EUR-53%
Project Manager4,020 EUR-42%
Publications Coordinator2,250 EUR-67%
Research Executive4,410 EUR-36%
Sales and Marketing Assistant2,020 EUR-71%
Sales Management Support2,330 EUR-66%
Search Marketing Strategist5,340 EUR-22%
Social Media Specialist3,630 EUR-47%
Spaceman Analyst1,960 EUR-71%
Sponsorship Consultant3,440 EUR-50%
Team Leader3,870 EUR-44%
Telemarketer1,950 EUR-72%
Trade Marketing Manager5,000 EUR-27%
Trade Marketing Professional4,110 EUR-40%
Web Analytics Manager4,000 EUR-42%
Web Content Manager3,880 EUR-44%

Salary Comparison By City

CityAverage Salary
Berlin7,600 EUR
Bremen6,460 EUR
Dortmund6,350 EUR
Dresden6,040 EUR
Dusseldorf6,630 EUR
Essen6,820 EUR
Frankfurt7,260 EUR
Hamburg7,700 EUR
Hannover6,120 EUR
Koln7,170 EUR
Leipzig5,970 EUR
Munchen7,070 EUR
Nurnberg5,960 EUR
Stuttgart6,530 EUR

Government vs Private Sector Salary Comparison

Where can you get paid more, working for a private company or for the government? Public sector employees in Germany earn 5% more than their private sector counterparts on average across all sectors.

Private Sector
3,720 EUR
Public Sector+5%
3,900 EUR
Percentage increase and decrease are relative to the previous value

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