Marketing Specialist Average Salary in Dubai 2024
How much money does a person working as Marketing Specialist make in Dubai?
LOW
7,440
AED AVERAGE
13,800
AED HIGH
20,800
AED
A person working as Marketing Specialist in Dubai typically earns around 13,800 AED. Salaries range from 7,440 AED (lowest) to 20,800 AED (highest).
Salary Variance
This is the average salary including housing, transport, and other benefits. Marketing Specialist salaries in Dubai vary drastically based on experience, skills, gender, or location. Below you will find a detailed breakdown based on many different criteria.
Marketing Specialist Pay Scale and Salaries in Dubai
Salary Structure and Pay Scale Comparison
12,300 AED or more
11,000 to 12,300 AED
8,170 AED or less
8,170 to 11,000 AED
 7,440 AED |
12,300 AED |
20,800 AED |
Median Salary, maximum and minimum salary, minimum wage, starting salary, and the salary range
Salary Range, Minimum Wage, and Starting Salary
Salaries for the position Marketing Specialist in Dubai range from 7,440 AED (starting salary) to 20,800 AED (maximum salary). It should be noted that the given figure is not the legally mandated minimum wage; rather, it represents the lowest figure reported in a salary survey that included thousands of participants and professionals from all regions of the country.
Median Salary
With a median salary of 12,300 AED, half of the professionals who work as Marketing Specialist in Dubai earn less than this amount, and the other half earn more. The median salary denotes the middle value of salaries. Ideally, you would want to belong to the group earning more than the median salary, located on the right side of the salary distribution graph.
Percentiles and Salary Scale
The median is closely associated with two other values known as the 25th and 75th percentiles. By examining the salary distribution chart, it can be determined that 25% of professionals employed as Marketing Specialist in Dubai earn less than 10,300 AED, while 75% earn more. Similarly, the chart shows that 75% earn less than 13,900 AED while 25% earn more.
Pay Scale Structure
To provide a better understanding of expected salaries, we categorized the frequently occurring salaries into different ranges. This approach provides a more precise representation of salary distribution for the job title Marketing Specialist in Dubai compared to simply calculating the average. The majority of reported salaries, approximately 65%, fall within the range of 8,170 AED to 11,000 AED. About 20% of salaries are below the 8,170 AED mark, while 10% fall within the range of 11,000 AED to 12,300 AED. Only 5% of individuals have salaries exceeding 12,300 AED.
Salary Comparison by Years of Experience / Marketing Specialist / Dubai
How do experience and age affect pay?
| 0 - 2 Years | 8,640 AED | |
| 2 - 5 Years | +26% | 10,900 AED |
| 5 - 10 Years | +32% | 14,400 AED |
| 10 - 15 Years | +18% | 16,900 AED |
| 15 - 20 Years | +11% | 18,700 AED |
| 20+ Years | +6% | 19,900 AED |
The experience level is the most important factor in determining the salary. Naturally, the more years of experience the higher the wage. We broke down salaries by experience level for people working as Marketing Specialist and this is what we found.
Employees with less than two years of experience earn approximately 8,640 AED.
While someone with an experience level between two and five years is expected to earn 10,900 AED, 26% more than someone with less than two year's experience.
Moving forward, an experience level between five and ten years lands a salary of 14,400 AED, 32% more than someone with two to five years of experience.
Additionally, professionals whose expertise span anywhere between ten and fifteen years get a salary equivalent to 16,900 AED, 18% more than someone with five to ten years of experience.
If the experience level is between fifteen and twenty years, then the expected wage is 18,700 AED, 11% more than someone with ten to fifteen years of experience.
Lastly, employees with more than twenty years of professional experience get a salary of 19,900 AED, 6% more than people with fifteen to twenty years of experience.
Typical Salary Progress for Most Careers
Salary Comparison By Education / Marketing Specialist / Dubai
How do education levels affect salaries?
Displayed below is the average salary variance between different education levels of professionals working as Marketing Specialist.
| High School | 10,500 AED | |
| Certificate or Diploma | +13% | 11,800 AED |
| Bachelor's Degree | +32% | 15,600 AED |
| Master's Degree | +24% | 19,300 AED |
We all know that higher education equals a bigger salary, but how much more money can a degree add to your income? We broke down salaries by education level for the position Marketing Specialist in order to make a comparison.
Level 1: High School
Employees at this education level have an average salary of 10,500 AED.
Level 2: Certificate or Diploma
At this level, the average salary becomes 11,800 AED, 13% more than the previous level.
Level 3: Bachelor's Degree
At this level, the average salary becomes 15,600 AED, 32% more than the previous level.
Level 4: Master's Degree
At this level, the average salary becomes 19,300 AED, 24% more than the previous level.
Is a Master's degree or an MBA worth it? Should you pursue higher education?
A Master's degree program or any post-graduate program in United Arab Emirates costs anywhere from 71,700 AED to 215,000 AED and lasts approximately two years. That is quite an investment.
You can't really expect any salary increases during the study period, assuming you already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.
Many people pursue higher education as a tactic to switch to a higher-paying job. The numbers seem to support the theory. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.
If you can afford the costs of higher education, the return on investment is definitely worth it. You should be able to recover the costs in roughly a year or so.
Typical Salary Difference by Education for Most Careers
Salary and Compensation Comparison By Gender / Marketing Specialist / Dubai
Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? For the people who work as Marketing Specialist in United Arab Emirates, the average difference between the salary of male and female employees is 8%.
| Male | 13,500 AED | |
| Female | -8% | 12,400 AED |
Salary Comparison By Gender in United Arab Emirates for all Careers
Average Annual Salary Increment Percentage / Marketing Specialist / Dubai
How much are annual salary increments in Dubai for individuals working as Marketing Specialist? How often do employees get salary raises?
Individuals working as Marketing Specialist in United Arab Emirates are likely to observe a salary increase of approximately % every months. The national average annual increment for all professions combined is 8% granted to employees every 17 months.
United Arab Emirates / All Professions
The term Annual Salary Increase usually refers to the increase in 12 calendar month period, but because it is rare that people get their salaries reviewed exactly on the one-year mark, it is more meaningful to know the frequency and the rate at the time of the increase.
How to calculate the salary increment percentage?
The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 / Increase Frequency
Worldwide Salary Raises: All Countries and All Jobs
Salary Packages and Schemes
Not all compensation increases are reflected directly in the salary. Some companies offer upgraded packages to their staff instead of cash money. The figures displayed here account only for direct increments to the base salary.
Bonus and Incentive Rates / Marketing Specialist / United Arab Emirates
How much and how often are bonuses being awarded?
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100% of surveyed staff reported that they haven't received any bonuses or incentives in the previous year while % said that they received at least one form of monetary bonus.
Those who got bonuses reported rates ranging from % to % of their annual salary.
| Received Bonus | % | |
| No Bonus | 100% |
Types of Bonuses Considered
Individual Performance-Based BonusesThe most standard form of bonus, where the employee is awarded based on their exceptional performance.
Company Performance BonusesOccasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.
Goal-Based BonusesGranted upon achieving an important goal or milestone.
Holiday / End of Year BonusesThese types of bonuses are given without a reason and usually resemble an appreciation token.
Bonuses Are Not Commissions!
People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.
What makes a position worthy of good bonuses and a high salary?
The main two types of jobs | |
| Revenue Generators | Supporting Cast |
Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business. | Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations. |
Example: | Example: |
Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.
Bonus Comparison by Seniority Level
Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.
Average Hourly Wage / Marketing Specialist / Dubai
79 AED per hourThe average hourly wage (pay per hour) for individuals working as Marketing Specialist in Dubai is 79 AED.This is the rate they get paid for every worked hour.
About The Hourly Pay Rate
The hourly wage is the salary paid in one worked hour. Usually, jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fixed amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.
What is the minimum hourly rate of pay?
The minimum pay rate per hour for people working as Marketing Specialist in Dubai is 43 AED. This is the minimum as per the gathered data in the salary survey not the minimum hourly rate mandated by law.
Salary comparison with similar jobs
| Job Title | Average Salary |
| Marketing |  -100% | |
| Account Handler | 13,100 AED | -5% |
| Affiliate Manager | 16,800 AED |  +22% |
| Affiliate Marketing Manager | 25,300 AED | +84% |
| Affiliate Marketing Specialist | 14,800 AED | +7% |
| Analytics Specialist | 12,400 AED | -10% |
| Assistant Brand Manager | 18,600 AED | +35% |
| Assistant Product Manager | 19,400 AED | +41% |
| Associate Marketing Manager | 19,800 AED | +44% |
| Associate Product Manager | 20,400 AED | +48% |
| Blockchain Marketing Specialist | 18,700 AED | +36% |
| Brand Ambassador | 25,400 AED | +84% |
| Brand Director | 32,500 AED | +140% |
| Brand Executive | 26,400 AED | +92% |
| Brand Manager | 27,900 AED | +100% |
| Business Analytics Specialist | 12,700 AED | -8% |
| Business Channel Manager | 18,200 AED | +32% |
| Business Intelligence Team Leader | 19,600 AED | +42% |
| Campaign Specialist | 17,300 AED | +26% |
| Chief Content Officer | 21,300 AED | +55% |
| Chief Digital Marketing Officer | 28,800 AED | +110% |
| Chief Marketing Officer | 30,400 AED | +120% |
| Chief Product Officer | 26,300 AED | +91% |
| Communications Officer | 7,560 AED | -45% |
| Content Manager | 14,700 AED | +7% |
| Content Marketing Strategist | 17,900 AED | +30% |
| Copy Editer | 9,990 AED | -27% |
| Copy Writer | 10,300 AED | -25% |
| Creative Marketing Lead | 17,500 AED | +27% |
| Creative Writer | 10,500 AED | -24% |
| Digital Marketer | 15,500 AED | +13% |
| Digital Marketing Manager | 21,400 AED | +55% |
| Digital Marketing Specialist | 15,300 AED | +11% |
| Digital Marketing Strategist | 22,800 AED | +66% |
| Digital Media Specialist | 18,900 AED | +37% |
| Director of Marketing | 28,500 AED | +110% |
| Director of Research | 20,400 AED | +48% |
| Email Marketing Specialist | 13,800 AED | +0% |
| eMarketing Manager | 22,500 AED | +63% |
| Event Marketing | 22,400 AED | +63% |
| Experiential Marketing Manager | 26,900 AED | +95% |
| Gamification Marketer | 12,800 AED | -7% |
| Head of Executive Search | 24,700 AED | +79% |
| Internet Marketer | 15,500 AED | +13% |
| Key Affiliate Manager | 20,900 AED | +52% |
| Localization Manager | 19,700 AED | +43% |
| Market Development Executive | 23,800 AED | +73% |
| Market Development Manager | 22,200 AED | +61% |
| Market Research Analyst | 18,400 AED | +34% |
| Market Research Manager | 20,600 AED | +50% |
| Market Segmentation Director | 21,800 AED | +58% |
| Marketing Account Supervisor | 16,700 AED | +21% |
| Marketing Administrator | 14,500 AED | +5% |
| Marketing Advisor | 16,500 AED | +20% |
| Marketing Analyst | 17,500 AED | +27% |
| Marketing and Communications Officer | 9,440 AED | -31% |
| Marketing and Sales Head | 30,500 AED | +120% |
| Marketing Assistant | 8,310 AED | -40% |
| Marketing Associate | 8,550 AED | -38% |
| Marketing Automation Specialist | 17,500 AED | +27% |
| Marketing Communications Manager | 18,900 AED | +37% |
| Marketing Consultant | 21,900 AED | +59% |
| Marketing Coordinator | 8,580 AED | -38% |
| Marketing Data Analyst | 16,400 AED | +19% |
| Marketing Director | 29,800 AED | +120% |
| Marketing Distribution Executive | 23,100 AED | +68% |
| Marketing Executive | 23,600 AED | +71% |
| Marketing Manager | 29,400 AED | +110% |
| Marketing Officer | 9,220 AED | -33% |
| Marketing Segment Manager | 21,500 AED | +56% |
| Marketing Specialist | 13,800 AED | +0% |
| Marketing Supervisor | 16,200 AED | +18% |
| Marketing Vice President | 22,800 AED | +66% |
| Marketing Writer | 10,700 AED | -22% |
| Mobile Marketing Specialist | 20,400 AED | +48% |
| Online Marketing Analyst | 16,100 AED | +17% |
| Online Marketing Manager | 18,900 AED | +37% |
| Optimization Manager | 18,500 AED | +34% |
| Outbound Sales | 12,100 AED | -12% |
| Outreach Coordinator | 11,900 AED | -14% |
| Outreach Specialist | 14,800 AED | +7% |
| Podcast Specialist | 15,900 AED | +15% |
| Product Development | 21,000 AED | +52% |
| Product Manager | 23,900 AED | +74% |
| Product Marketing Engineer | 11,500 AED | -16% |
| Product Marketing Executive | 21,300 AED | +55% |
| Product Marketing Manager | 21,200 AED | +54% |
| Product Researcher | 11,200 AED | -19% |
| Product Strategist | 16,400 AED | +19% |
| Product Strategy Researcher | 15,700 AED | +14% |
| Product Training Specialist | 14,000 AED | +2% |
| Project Manager | 17,400 AED | +26% |
| Publications Coordinator | 9,910 AED | -28% |
| Research Executive | 20,300 AED | +47% |
| Sales and Marketing Assistant | 8,180 AED | -41% |
| Sales and Marketing Coordinator | 8,540 AED | -38% |
| Sales and Marketing Director | 29,200 AED | +110% |
| Sales Director | 27,500 AED | +100% |
| Sales Management Support | 9,060 AED | -34% |
| Sales Manager | 27,700 AED | +100% |
| Search Marketing Strategist | 25,000 AED | +82% |
| Social Media Administrator | 16,200 AED | +18% |
| Social Media Specialist | 15,400 AED | +12% |
| Spaceman Analyst | 8,040 AED | -42% |
| Sponsorship Consultant | 14,900 AED | +8% |
| Team Leader | 17,400 AED | +26% |
| Telemarketer | 7,660 AED | -44% |
| TikTok marketer | 18,800 AED | +37% |
| Trade Marketing Executive | 21,600 AED | +57% |
| Trade Marketing Manager | 21,100 AED | +53% |
| Trade Marketing Professional | 18,000 AED | +31% |
| Trade Marketing Specialist | 12,100 AED | -12% |
| Video Marketing Specialist | 19,700 AED | +43% |
| Web Analytics Manager | 18,400 AED | +34% |
| Web Content Manager | 16,900 AED | +23% |
| Webinar Marketing Specialist | 18,900 AED | +37% |
Salary Comparison By City
| City | Average Salary |
| Abu Dhabi | 13,800 AED |
| Al Ain | 12,200 AED |
| Dubai | 13,800 AED |
| Fujairah | 11,500 AED |
| Ras Al Khaimah | 12,300 AED |
| Sharjah | 13,400 AED |
Government vs Private Sector Salary Comparison
Where can you get paid more, working in a private company or the government? The difference between the public or government sector salaries and the private sector salaries in United Arab Emirates is 6% on average across all career fields.
| Private Sector | 13,800 AED | |
| Public Sector | +6% | 14,700 AED |
Salary Statistics and Calculation Guide
What is considered to be a good and competitive salary for the job title Marketing Specialist in Dubai?
A good and competitive compensation would range anywhere between 12,300 AED and 13,900 AED. This is a very rough estimate. Experience and education play a very huge part in the final earnings.
Gross Salary (before tax) and Net Salary (after tax)
All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.
Base / Basic Salary
The base salary for a careers like Marketing Specialist in Dubai ranges from 7,440 AED to 10,300 AED. The base salary depends on many factors including experience and education. It is not easy to provide a figure with very little information, so take this range with a grain of salt.
What is the difference between the median and the average salary?
Both are indicators. If your salary is higher than both the average and the median then you are doing very well. If your salary is lower than both, then many people earn more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary
