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Marketing Average Salaries in Johannesburg 2024

How much money does a person working in Marketing make in Johannesburg?

Average Monthly Salary
37,600 ZAR
( 451,000 ZAR yearly)

All salary figures displayed here are per month except when noted otherwise.
All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.

A person working in Marketing in Johannesburg typically earns around 37,600 ZAR. Salaries range from 17,400 ZAR (lowest average) to 62,000 ZAR (highest average, actual maximum salary is higher).

Salary Variance

The provided figure represents the median compensation that encompasses housing, transportation, and other perks. The salaries within the Marketing domain in Johannesburg exhibit significant discrepancies across various professions. In case you seek information about the remuneration of a specific position, please refer to the salaries listed below for respective job titles.

Salaries for specific jobs

Job TitleAverage Salary
Account Handler26,900 ZAR
Affiliate Manager35,600 ZAR
Affiliate Marketing Manager50,400 ZAR
Affiliate Marketing Specialist31,400 ZAR
Analytics Specialist26,900 ZAR
Assistant Brand Manager35,900 ZAR
Assistant Product Manager41,100 ZAR
Associate Marketing Manager41,100 ZAR
Associate Product Manager40,700 ZAR
Blockchain Marketing Specialist38,400 ZAR
Brand Ambassador47,000 ZAR
Brand Director60,700 ZAR
Brand Executive56,500 ZAR
Brand Manager55,500 ZAR
Business Analytics Specialist26,700 ZAR
Business Channel Manager37,000 ZAR
Business Intelligence Team Leader36,900 ZAR
Campaign Specialist34,700 ZAR
Chief Content Officer42,700 ZAR
Chief Digital Marketing Officer54,600 ZAR
Chief Marketing Officer 58,700 ZAR
Chief Product Officer53,500 ZAR
Communications Officer18,600 ZAR
Content Manager29,300 ZAR
Content Marketing Strategist33,600 ZAR
Copy Editer23,100 ZAR
Copy Writer22,100 ZAR
Creative Marketing Lead34,500 ZAR
Creative Writer22,700 ZAR
Digital Marketer33,600 ZAR
Digital Marketing Manager42,900 ZAR
Digital Marketing Specialist31,400 ZAR
Digital Marketing Strategist 41,800 ZAR
Digital Media Specialist38,600 ZAR
Director of Marketing58,000 ZAR
Director of Research42,300 ZAR
Email Marketing Specialist30,400 ZAR
eMarketing Manager45,200 ZAR
Event Marketing42,000 ZAR
Experiential Marketing Manager54,100 ZAR
Gamification Marketer26,500 ZAR
Head of Executive Search49,500 ZAR
Internet Marketer30,300 ZAR
Key Affiliate Manager43,700 ZAR
Localization Manager41,100 ZAR
Market Development Executive46,500 ZAR
Market Development Manager47,500 ZAR
Market Research Analyst37,100 ZAR
Market Research Manager42,700 ZAR
Market Segmentation Director44,500 ZAR
Marketing Account Supervisor36,300 ZAR
Marketing Administrator27,600 ZAR
Marketing Advisor33,000 ZAR
Marketing Analyst34,500 ZAR
Marketing and Communications Officer20,000 ZAR
Marketing and Sales Head60,600 ZAR
Marketing Assistant20,100 ZAR
Marketing Associate18,300 ZAR
Marketing Automation Specialist35,500 ZAR
Marketing Communications Manager39,200 ZAR
Marketing Consultant42,700 ZAR
Marketing Coordinator18,600 ZAR
Marketing Data Analyst34,700 ZAR
Marketing Director57,200 ZAR
Marketing Distribution Executive46,300 ZAR
Marketing Executive46,600 ZAR
Marketing Manager59,400 ZAR
Marketing Officer19,500 ZAR
Marketing Segment Manager40,500 ZAR
Marketing Specialist27,500 ZAR
Marketing Supervisor35,400 ZAR
Marketing Vice President45,500 ZAR
Marketing Writer22,600 ZAR
Mobile Marketing Specialist38,700 ZAR
Online Marketing Analyst31,600 ZAR
Online Marketing Manager41,600 ZAR
Optimization Manager36,000 ZAR
Outbound Sales25,700 ZAR
Outreach Coordinator23,600 ZAR
Outreach Specialist32,500 ZAR
Podcast Specialist32,600 ZAR
Product Development41,900 ZAR
Product Manager48,000 ZAR
Product Marketing Engineer25,300 ZAR
Product Marketing Executive41,700 ZAR
Product Marketing Manager43,400 ZAR
Product Researcher24,300 ZAR
Product Strategist36,500 ZAR
Product Strategy Researcher32,900 ZAR
Product Training Specialist27,300 ZAR
Project Manager35,800 ZAR
Publications Coordinator21,000 ZAR
Research Executive39,600 ZAR
Sales and Marketing Assistant17,900 ZAR
Sales and Marketing Coordinator19,300 ZAR
Sales and Marketing Director59,500 ZAR
Sales Director57,800 ZAR
Sales Management Support20,600 ZAR
Sales Manager57,700 ZAR
Search Marketing Strategist47,600 ZAR
Social Media Administrator32,600 ZAR
Social Media Specialist32,100 ZAR
Spaceman Analyst18,000 ZAR
Sponsorship Consultant31,400 ZAR
Team Leader35,200 ZAR
Telemarketer16,600 ZAR
TikTok marketer40,400 ZAR
Trade Marketing Executive43,100 ZAR
Trade Marketing Manager46,400 ZAR
Trade Marketing Professional35,300 ZAR
Trade Marketing Specialist26,400 ZAR
Video Marketing Specialist41,900 ZAR
Web Analytics Manager36,100 ZAR
Web Content Manager37,800 ZAR
Webinar Marketing Specialist36,400 ZAR

Marketing Jobs Pay Scale and Salaries in Johannesburg

Median and salary distribution Johannesburg Marketing monthly
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Salary Structure and Pay Scale Comparison

5% of people earn
36,600 ZAR or more
10% of people earn
32,000 to 36,600 ZAR
20% of people earn
21,800 ZAR or less
65% of people earn
21,800 to 32,000 ZAR
Minimum Salary
17,400 ZAR
35,900 ZAR
62,000 ZAR

Median Salary, maximum and minimum salary, minimum wage, starting salary, and the salary range

All salary figures displayed here are per month except when noted otherwise.
  • Salary Range, Minimum Wage, and Starting Salary

    Salaries in Marketing in Johannesburg range from 17,400 ZAR (starting average salary) to 62,000 ZAR (maximum average salary, actual maximum is higher). To clarify, the number presented is not the legally mandated minimum wage. Rather, it represents the lowest figure reported in a salary survey that involved thousands of participants and professionals from across the entire country.

  • Median Salary

    The median income in the field of Marketing is 35,900 ZAR, implying that half of the workforce in Johannesburg earns less than this figure, and the other half earns more. It represents the central value of salaries. As a rule of thumb, you would prefer to be part of the group earning above the median wage, situated on the right-hand side of the salary distribution chart.

  • Percentiles and Salary Scale

    Two values that are highly correlated with the median are the 25th and 75th percentiles. By examining the salary distribution diagram, it is possible to determine that 25% of individuals employed in Marketing in Johannesburg earn less than 29,000 ZAR, while 75% of them earn more. Additionally, the diagram reveals that 75% of individuals earn less than 41,600 ZAR, while 25% earn more than that.

  • Pay Scale Structure

    Data was regrouped into brackets to provide a better understanding of what salaries can be expected. This approach was deemed more accurate than relying solely on the average salary, as it offers greater insights into the distribution of salaries in the field of Marketing in Johannesburg. The analysis revealed that roughly 65% of all reported salaries fell within the range of 21,800 ZAR to 32,000 ZAR. Approximately 20% of salaries were below the 21,800 ZAR mark, while 10% ranged from 32,000 ZAR to 36,600 ZAR. Only 5% of individuals earned a gross salary of 36,600 ZAR or higher.

Salary Comparison by Years of Experience

How does a person's salary progress over time?

Salary Comparison By Experience Level
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The experience level is the most important factor in determining the salary. Naturally, the more years of experience the higher the wage.

Generally speaking, employees in Marketing in Johannesburg having experience from two to five years earn on average 32% more than freshers and juniors across all industries and disciplines.

Professionals with experience of more than five years tend to earn on average 36% more than those with five years or less of work experience.

As you hit the ten years mark, the salary increases by 21% and an additional 14% for those who have crossed the 15 years mark.

Those figures are presented as guidelines only. The numbers become more significant if you consider one job title at a time.

Change in salary based on experience varies drastically from one location to another and depends hugely on the career field as well. The data displayed here is the combined average of many different jobs. To view accurate figures, choose a specific job title.
On average, a person's salary doubles their starting salary by the time they cross the 10 years* experience mark.
* Based on the average change in salary over time. Salary variations differ from person to person.

Salary Comparison By Education

How does the education level affect your salary?

Salary Comparison By Education
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Change in salary based on education varies drastically from one location to another and depends hugely on the career field as well. The data displayed here is the combined average of multiple jobs. To view accurate figures, choose a specific job title.

It is well known that higher education equals a bigger salary, but how much more money can a degree add to your income?

We compared the salaries of professionals at the same level but with different college degree levels across many jobs in Marketing in Johannesburg, below are our findings.

Workers with a certificate or diploma earn on average 17% more than their peers who only reached the high school level.

Employees who earned a Bachelor's Degree earn 24% more than those who only managed to attain a certificate or diploma.

Professionals who attained a Master's Degree are awarded salaries that are 29% more than those with a Bachelor's Degree.

Finally, PhD holders earn 23% more than Master's Degree holders on average while doing the same job.

Is a Master's degree or an MBA worth it? Should you pursue higher education?

A Master's degree program or any post-graduate program in South Africa costs anywhere from 156,000 ZAR to 469,000 ZAR and lasts approximately two years. That is quite an investment.

Employees can't expect any salary increases during the study period, assuming they already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.

Many people pursue higher education as a tactic to switch to a higher-paying job. The numbers seem to support this tactic. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.

The decision really depends on the situation and experience among many other factors. Putting all variables aside, if a person can afford the costs of higher education then the return on investment is definitely worth it. Degree costs can be recovered roughly in a year or so.

Salary and Compensation Comparison By Gender / Marketing / Johannesburg

Salary comparison by gender South Africa Marketing monthly
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Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? In the field of Marketing in South Africa, the average difference between the salary of male and female employees is 12%.

37,100 ZAR
33,100 ZAR
Percentage increase and decrease are relative to the previous value

Salary Comparison By Gender in South Africa for all Careers

Salary comparison by gender monthly South Africa
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Average Annual Salary Increment Percentage / Marketing / Johannesburg

How much are annual salary increments in Johannesburg for individuals working in Marketing? How often do employees get salary raises?

Professionals working in Marketing in South Africa are likely to observe a salary increase of approximately % every months. The national average annual increment for all professions combined is 8% granted to employees every 18 months.

Annual Salary Increment Rate South Africa Marketing
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The figures provided here are averages of numbers. Those figures should be taken as general guidelines. Salary increments will vary from person to person and depend on many factors, but your performance and contribution to the success of the organization remain the most important factors in determining how much and how often you will be granted a raise.

South Africa / All Professions

Annual Salary Increment Rate South Africa
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The term Annual Salary Increase usually refers to the increase in 12 calendar month period, but because it is rare that people get their salaries reviewed exactly on the one-year mark, it is more meaningful to know the frequency and the rate at the time of the increase.

How to calculate the salary increment percentage?

The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 / Increase Frequency

The average salary increase in one year (12 months) in South Africa is 5%.

Worldwide Salary Raises: All Countries and All Jobs

World Average Annual Salary Increment
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Salary Packages and Schemes

Not all compensation increases are reflected directly in the salary. Some companies offer upgraded packages to their staff instead of cash money. The figures displayed here account only for direct increments to the base salary.

Bonus and Incentive Rates / Marketing / South Africa

How much and how often are bonuses being awarded?Annual Salary Bonus Rate South Africa Marketing
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100% of surveyed staff in Marketing reported that they haven't received any bonuses or incentives in the previous year while % said that they received at least one form of monetary bonus.

Those who got bonuses reported rates ranging from % to % of their annual salary.

Received Bonus
No Bonus

Types of Bonuses Considered

Individual Performance-Based Bonuses

The most standard form of bonus, where the employee is awarded based on their exceptional performance.

Company Performance Bonuses

Occasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.

Goal-Based Bonuses

Granted upon achieving an important goal or milestone.

Holiday / End of Year Bonuses

These types of bonuses are given without a reason and usually resemble an appreciation token.

Bonuses Are Not Commissions!

People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.

What makes a position worthy of good bonuses and a high salary?

The main two types of jobs

Revenue GeneratorsSupporting Cast

Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business.

Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations.

A graphics designer working for a graphics designing company.

A graphic designer in the marketing department of a hospital.

Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.

Try to work for companies where your skills can generate revenue. We can't all generate revenue and that's perfectly fine.

Bonus Comparison by Seniority Level

Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.

Hourly Average Wage / Marketing / Johannesburg

220 ZAR per hour

The average hourly wage (pay per hour) in Marketing in Johannesburg is 220 ZAR.This is the rate they get paid for every worked hour.

Hourly Wage = Annual Salary / ( 52 x 5 x 8 )

About The Hourly Pay Rate

The hourly wage is the salary paid in one worked hour. Usually, jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fixed amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.

What is the minimum hourly rate of pay?

The minimum pay rate per hour for people working in Marketing in Johannesburg is 100 ZAR. This is the minimum as per the gathered data in the salary survey not the minimum hourly rate mandated by law.

Salary Comparison By City

CityAverage Salary
Bloemfontein34,100 ZAR
Cape Town40,800 ZAR
Durban39,000 ZAR
Johannesburg37,600 ZAR
Port Elizabeth35,400 ZAR
Pretoria36,900 ZAR

Government vs Private Sector Salary Comparison

Where can you get paid more, working in a private company or the government? The difference between the public or government sector salaries and the private sector salaries in South Africa is 7% on average across all career fields.

Private Sector
30,400 ZAR
Public Sector+7%
32,400 ZAR
Percentage increase and decrease are relative to the previous value

Salary Statistics and Calculation Guide

What is considered to be a good and competitive salary in Marketing in Johannesburg?

A good and competitive compensation would range anywhere between 35,900 ZAR and 41,600 ZAR. This is a very rough estimate. Experience and education play a very huge part in the final earnings.

Gross Salary (before tax) and Net Salary (after tax)

All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.

Base / Basic Salary

The base salary for jobs in Marketing in Johannesburg ranges from 17,400 ZAR to 29,000 ZAR. The base salary depends on many factors including experience and education. It is not easy to provide a figure with very little information, so take this range with a grain of salt.

What is the difference between the median and the average salary?

Both are indicators. If your salary is higher than both the average and the median then you are doing very well. If your salary is lower than both, then many people earn more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary

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