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Advertising / Graphic Design / Events Average Salaries in Kenya 2023

How much money does a person working in Advertising / Graphic Design / Events make in Kenya?

Average Monthly Salary
139,000 KES
( 1,660,000 KES yearly)

All salary figures displayed here are per month except when noted otherwise.
All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.

A person working in Advertising / Graphic Design / Events in Kenya typically earns around 139,000 KES. Salaries range from 65,600 KES (lowest average) to 251,000 KES (highest average, actual maximum salary is higher).

Salary Variance

The provided figure represents the median compensation that encompasses housing, transportation, and other perks. The salaries within the Advertising / Graphic Design / Events domain in Kenya exhibit significant discrepancies across various professions. In case you seek information about the remuneration of a specific position, please refer to the salaries listed below for respective job titles.

Salaries for specific jobs

Job TitleAverage Salary
Advertising / Graphic Design / Events
Advertisement Fraud Analyst161,000 KES
Advertising Account Executive166,000 KES
Advertising Account Manager191,000 KES
Advertising Account Planner93,700 KES
Advertising and Promotions Manager240,000 KES
Advertising Coordinator117,000 KES
Advertising Data Analyst166,000 KES
Advertising Manager238,000 KES
Advertising Operations Manager258,000 KES
Advertising Sales Director259,000 KES
Advertising Strategic Planner163,000 KES
Advertising Team Leader145,000 KES
Animation Director205,000 KES
Animator109,000 KES
Art Director152,000 KES
Art Manager155,000 KES
Artificial Intelligence Advertising Analyst173,000 KES
Artist131,000 KES
Artworker94,400 KES
Assistant Art Director121,000 KES
Audio and Video Equipment Technician93,000 KES
Audio Engineer110,000 KES
Audiosual Technician84,800 KES
Branding Consultant204,000 KES
Broadcast Administrator154,000 KES
Catering Sales97,900 KES
Catering Trainer115,000 KES
Color Consultant96,900 KES
Commercial and Industrial Designer88,200 KES
Conference Organiser112,000 KES
Content and Media Production Lead181,000 KES
CopyWriter100,000 KES
Creative Content Strategist180,000 KES
Creative Designer116,000 KES
Creative Director148,000 KES
Creative Technologist182,000 KES
Crowd Management Specialist149,000 KES
Design Strategist159,000 KES
Designer 87,000 KES
Desktop Publisher72,100 KES
Digital Campaign Manager156,000 KES
Digital Media Manager191,000 KES
Digital Media Strategist188,000 KES
Director of Events262,000 KES
Director of Graphic Design143,000 KES
Director of Social Media Marketing197,000 KES
Event Experience Designer164,000 KES
Event Security Specialist144,000 KES
Event Technology Consultant150,000 KES
Event Technology Integration Specialist142,000 KES
Events and Promotions Manager248,000 KES
Events Director247,000 KES
Exhibit Designer127,000 KES
Exhibit Display Coordinator119,000 KES
Exhibit Display Manager160,000 KES
Experiential Designer142,000 KES
Finisher78,400 KES
Gamification Specialist162,000 KES
Graphic Artist91,300 KES
Graphic Design Specialist107,000 KES
Graphic Designer99,700 KES
Graphics Artist97,100 KES
Graphics Design Supervisor129,000 KES
Group Creative Director166,000 KES
Imagery Analyst92,800 KES
Imaging Technologist85,000 KES
Immersive Storyteller132,000 KES
Interaction Designer79,400 KES
Lead Generation Specialist184,000 KES
Media Analyst121,000 KES
Media Executive160,000 KES
Media Planner119,000 KES
Media Production Coordinator114,000 KES
Media Production Manager207,000 KES
Media Project Manager205,000 KES
Media Relations Representative173,000 KES
Media Sales Executive203,000 KES
Meeting and Event Planner114,000 KES
Mobile Advertising Specialist189,000 KES
Motion Graphic Artist122,000 KES
Motion Graphics Designer123,000 KES
Multimedia Artist95,800 KES
Multimedia Specialist85,000 KES
NFT Designer105,000 KES
NFT Specialist114,000 KES
Photographer81,300 KES
PPC Campaign Manager156,000 KES
Print Production Manager162,000 KES
Product and Brand Manager236,000 KES
Sales Promotion Manager241,000 KES
Search Engine Optimization Specialist (SEO)110,000 KES
Sketch Artist108,000 KES
Social Media Event Strategist125,000 KES
Social Media Executive196,000 KES
Social Media Graphic Designer110,000 KES
Social Media Manager198,000 KES
Social Media Marketing Manager201,000 KES
Social Media Strategist202,000 KES
Special Events Supervisor146,000 KES
Technical Typist65,600 KES
User Experience UX Designer106,000 KES
UX Designer87,300 KES
Virtual / Augmented Reality Advertiser148,000 KES
Virtual / Augmented Reality Event Producer124,000 KES
Virtual / Augmented Reality Showroom Designer119,000 KES
Virtual Events Planner131,000 KES
Virtual Trade Show Manager116,000 KES
Voice Search Optimization Specialist161,000 KES
Web Accessibility Designer118,000 KES
Web3 Designer117,000 KES
Webinar Designer127,000 KES

Advertising / Graphic Design / Events Jobs Pay Scale and Salaries in Kenya

Median and salary distribution Kenya Advertising / Graphic Design / Events monthly
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Salary Structure and Pay Scale Comparison

5% of people earn
137,000 KES or more
10% of people earn
119,000 to 137,000 KES
20% of people earn
78,800 KES or less
65% of people earn
78,800 to 119,000 KES
Minimum Salary
65,600 KES
125,000 KES
251,000 KES

Median Salary, maximum and minimum salary, minimum wage, starting salary, and the salary range

All salary figures displayed here are per month except when noted otherwise.
  • Salary Range, Minimum Wage, and Starting Salary

    Salaries in Advertising / Graphic Design / Events in Kenya range from 65,600 KES (starting average salary) to 251,000 KES (maximum average salary, actual maximum is higher). To clarify, the number presented is not the legally mandated minimum wage. Rather, it represents the lowest figure reported in a salary survey that involved thousands of participants and professionals from across the entire country.

  • Median Salary

    The median income in the field of Advertising / Graphic Design / Events is 125,000 KES, implying that half of the workforce in Kenya earns less than this figure, and the other half earns more. It represents the central value of salaries. As a rule of thumb, you would prefer to be part of the group earning above the median wage, situated on the right-hand side of the salary distribution chart.

  • Percentiles and Salary Scale

    Two values that are highly correlated with the median are the 25th and 75th percentiles. By examining the salary distribution diagram, it is possible to determine that 25% of individuals employed in Advertising / Graphic Design / Events in Kenya earn less than 102,000 KES, while 75% of them earn more. Additionally, the diagram reveals that 75% of individuals earn less than 147,000 KES, while 25% earn more than that.

  • Pay Scale Structure

    Data was regrouped into brackets to provide a better understanding of what salaries can be expected. This approach was deemed more accurate than relying solely on the average salary, as it offers greater insights into the distribution of salaries in the field of Advertising / Graphic Design / Events in Kenya. The analysis revealed that roughly 65% of all reported salaries fell within the range of 78,800 KES to 119,000 KES. Approximately 20% of salaries were below the 78,800 KES mark, while 10% ranged from 119,000 KES to 137,000 KES. Only 5% of individuals earned a gross salary of 137,000 KES or higher.

Salary Comparison by Years of Experience

How does a person's salary progress over time?

Salary Comparison By Experience Level
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The experience level is the most important factor in determining the salary. Naturally, the more years of experience the higher the wage.

Generally speaking, employees in Advertising / Graphic Design / Events in Kenya having experience from two to five years earn on average 32% more than freshers and juniors across all industries and disciplines.

Professionals with experience of more than five years tend to earn on average 36% more than those with five years or less of work experience.

As you hit the ten years mark, the salary increases by 21% and an additional 14% for those who have crossed the 15 years mark.

Those figures are presented as guidelines only. The numbers become more significant if you consider one job title at a time.

Change in salary based on experience varies drastically from one location to another and depends hugely on the career field as well. The data displayed here is the combined average of many different jobs. To view accurate figures, choose a specific job title.
On average, a person's salary doubles their starting salary by the time they cross the 10 years* experience mark.
* Based on the average change in salary over time. Salary variations differ from person to person.

Salary Comparison By Education

How does the education level affect your salary?

Salary Comparison By Education
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Change in salary based on education varies drastically from one location to another and depends hugely on the career field as well. The data displayed here is the combined average of multiple jobs. To view accurate figures, choose a specific job title.

It is well known that higher education equals a bigger salary, but how much more money can a degree add to your income?

We compared the salaries of professionals at the same level but with different college degree levels across many jobs in Advertising / Graphic Design / Events in Kenya, below are our findings.

Workers with a certificate or diploma earn on average 17% more than their peers who only reached the high school level.

Employees who earned a Bachelor's Degree earn 24% more than those who only managed to attain a certificate or diploma.

Professionals who attained a Master's Degree are awarded salaries that are 29% more than those with a Bachelor's Degree.

Finally, PhD holders earn 23% more than Master's Degree holders on average while doing the same job.

Is a Master's degree or an MBA worth it? Should you pursue higher education?

A Master's degree program or any post-graduate program in Kenya costs anywhere from 737,000 KES to 2,210,000 KES and lasts approximately two years. That is quite an investment.

Employees can't expect any salary increases during the study period, assuming they already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.

Many people pursue higher education as a tactic to switch to a higher-paying job. The numbers seem to support this tactic. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.

The decision really depends on the situation and experience among many other factors. Putting all variables aside, if a person can afford the costs of higher education then the return on investment is definitely worth it. Degree costs can be recovered roughly in a year or so.

Salary and Compensation Comparison By Gender / Advertising / Graphic Design / Events / Kenya

Salary comparison by gender Kenya Advertising / Graphic Design / Events monthly
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Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? In the field of Advertising / Graphic Design / Events in Kenya, the average difference between the salary of male and female employees is 10%.

146,000 KES
134,000 KES
Percentage increase and decrease are relative to the previous value

Salary Comparison By Gender in Kenya for all Careers

Salary comparison by gender monthly Kenya
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Average Annual Salary Increment Percentage / Advertising / Graphic Design / Events / Kenya

How much are annual salary increments in Kenya for individuals working in Advertising / Graphic Design / Events? How often do employees get salary raises?

Professionals working in Advertising / Graphic Design / Events in Kenya are likely to observe a salary increase of approximately 5% every 28 months. The national average annual increment for all professions combined is 4% granted to employees every 29 months.

Annual Salary Increment Rate Kenya Advertising / Graphic Design / Events
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The figures provided here are averages of numbers. Those figures should be taken as general guidelines. Salary increments will vary from person to person and depend on many factors, but your performance and contribution to the success of the organization remain the most important factors in determining how much and how often you will be granted a raise.

Kenya / All Professions

Annual Salary Increment Rate Kenya
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The term Annual Salary Increase usually refers to the increase in 12 calendar month period, but because it is rare that people get their salaries reviewed exactly on the one-year mark, it is more meaningful to know the frequency and the rate at the time of the increase.

How to calculate the salary increment percentage?

The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 / Increase Frequency

The average salary increase in one year (12 months) in Kenya is 2%.

Worldwide Salary Raises: All Countries and All Jobs

World Average Annual Salary Increment
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Salary Packages and Schemes

Not all compensation increases are reflected directly in the salary. Some companies offer upgraded packages to their staff instead of cash money. The figures displayed here account only for direct increments to the base salary.

Bonus and Incentive Rates / Advertising / Graphic Design / Events / Kenya

How much and how often are bonuses being awarded?Annual Salary Bonus Rate Kenya Advertising / Graphic Design / Events
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67% of surveyed staff in Advertising / Graphic Design / Events reported that they haven't received any bonuses or incentives in the previous year while 33% said that they received at least one form of monetary bonus.

Those who got bonuses reported rates ranging from 3% to 5% of their annual salary.

Received Bonus
No Bonus

Types of Bonuses Considered

Individual Performance-Based Bonuses

The most standard form of bonus, where the employee is awarded based on their exceptional performance.

Company Performance Bonuses

Occasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.

Goal-Based Bonuses

Granted upon achieving an important goal or milestone.

Holiday / End of Year Bonuses

These types of bonuses are given without a reason and usually resemble an appreciation token.

Bonuses Are Not Commissions!

People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.

What makes a position worthy of good bonuses and a high salary?

The main two types of jobs

Revenue GeneratorsSupporting Cast

Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business.

Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations.

A graphics designer working for a graphics designing company.

A graphic designer in the marketing department of a hospital.

Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.

Try to work for companies where your skills can generate revenue. We can't all generate revenue and that's perfectly fine.

Bonus Comparison by Seniority Level

Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.

Hourly Average Wage / Advertising / Graphic Design / Events / Kenya

800 KES per hour

The average hourly wage (pay per hour) in Advertising / Graphic Design / Events in Kenya is 800 KES.This is the rate they get paid for every worked hour.

Hourly Wage = Annual Salary / ( 52 x 5 x 8 )

About The Hourly Pay Rate

The hourly wage is the salary paid in one worked hour. Usually, jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fixed amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.

What is the minimum hourly rate of pay?

The minimum pay rate per hour for people working in Advertising / Graphic Design / Events in Kenya is 380 KES. This is the minimum as per the gathered data in the salary survey not the minimum hourly rate mandated by law.

Salary Comparison By City

CityAverage Salary
Kisumu135,000 KES
Mombasa151,000 KES
Nairobi165,000 KES

Government vs Private Sector Salary Comparison

Where can you get paid more, working in a private company or the government? The difference between the public or government sector salaries and the private sector salaries in Kenya is 14% on average across all career fields.

Private Sector
140,000 KES
Public Sector+14%
159,000 KES
Percentage increase and decrease are relative to the previous value

Salary Statistics and Calculation Guide

What is considered to be a good and competitive salary in Advertising / Graphic Design / Events in Kenya?

A good and competitive compensation would range anywhere between 125,000 KES and 147,000 KES. This is a very rough estimate. Experience and education play a very huge part in the final earnings.

Gross Salary (before tax) and Net Salary (after tax)

All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.

Base / Basic Salary

The base salary for jobs in Advertising / Graphic Design / Events in Kenya ranges from 65,600 KES to 102,000 KES. The base salary depends on many factors including experience and education. It is not easy to provide a figure with very little information, so take this range with a grain of salt.

What is the difference between the median and the average salary?

Both are indicators. If your salary is higher than both the average and the median then you are doing very well. If your salary is lower than both, then many people earn more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary

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