A person working in Advertising / Graphic Design / Events in Kenya typically earns around 139,000 KES. Salaries range from 65,600 KES (lowest average) to 251,000 KES (highest average, actual maximum salary is higher).
The provided figure represents the median compensation that encompasses housing, transportation, and other perks. The salaries within the Advertising / Graphic Design / Events domain in Kenya exhibit significant discrepancies across various professions. In case you seek information about the remuneration of a specific position, please refer to the salaries listed below for respective job titles.
|Job Title||Average Salary|
|Advertising / Graphic Design / Events|
|Advertisement Fraud Analyst||161,000 KES|
|Advertising Account Executive||166,000 KES|
|Advertising Account Manager||191,000 KES|
|Advertising Account Planner||93,700 KES|
|Advertising and Promotions Manager||240,000 KES|
|Advertising Coordinator||117,000 KES|
|Advertising Data Analyst||166,000 KES|
|Advertising Manager||238,000 KES|
|Advertising Operations Manager||258,000 KES|
|Advertising Sales Director||259,000 KES|
|Advertising Strategic Planner||163,000 KES|
|Advertising Team Leader||145,000 KES|
|Animation Director||205,000 KES|
|Art Director||152,000 KES|
|Art Manager||155,000 KES|
|Artificial Intelligence Advertising Analyst||173,000 KES|
|Assistant Art Director||121,000 KES|
|Audio and Video Equipment Technician||93,000 KES|
|Audio Engineer||110,000 KES|
|Audiosual Technician||84,800 KES|
|Branding Consultant||204,000 KES|
|Broadcast Administrator||154,000 KES|
|Catering Sales||97,900 KES|
|Catering Trainer||115,000 KES|
|Color Consultant||96,900 KES|
|Commercial and Industrial Designer||88,200 KES|
|Conference Organiser||112,000 KES|
|Content and Media Production Lead||181,000 KES|
|Creative Content Strategist||180,000 KES|
|Creative Designer||116,000 KES|
|Creative Director||148,000 KES|
|Creative Technologist||182,000 KES|
|Crowd Management Specialist||149,000 KES|
|Design Strategist||159,000 KES|
|Desktop Publisher||72,100 KES|
|Digital Campaign Manager||156,000 KES|
|Digital Media Manager||191,000 KES|
|Digital Media Strategist||188,000 KES|
|Director of Events||262,000 KES|
|Director of Graphic Design||143,000 KES|
|Director of Social Media Marketing||197,000 KES|
|Event Experience Designer||164,000 KES|
|Event Security Specialist||144,000 KES|
|Event Technology Consultant||150,000 KES|
|Event Technology Integration Specialist||142,000 KES|
|Events and Promotions Manager||248,000 KES|
|Events Director||247,000 KES|
|Exhibit Designer||127,000 KES|
|Exhibit Display Coordinator||119,000 KES|
|Exhibit Display Manager||160,000 KES|
|Experiential Designer||142,000 KES|
|Gamification Specialist||162,000 KES|
|Graphic Artist||91,300 KES|
|Graphic Design Specialist||107,000 KES|
|Graphic Designer||99,700 KES|
|Graphics Artist||97,100 KES|
|Graphics Design Supervisor||129,000 KES|
|Group Creative Director||166,000 KES|
|Imagery Analyst||92,800 KES|
|Imaging Technologist||85,000 KES|
|Immersive Storyteller||132,000 KES|
|Interaction Designer||79,400 KES|
|Lead Generation Specialist||184,000 KES|
|Media Analyst||121,000 KES|
|Media Executive||160,000 KES|
|Media Planner||119,000 KES|
|Media Production Coordinator||114,000 KES|
|Media Production Manager||207,000 KES|
|Media Project Manager||205,000 KES|
|Media Relations Representative||173,000 KES|
|Media Sales Executive||203,000 KES|
|Meeting and Event Planner||114,000 KES|
|Mobile Advertising Specialist||189,000 KES|
|Motion Graphic Artist||122,000 KES|
|Motion Graphics Designer||123,000 KES|
|Multimedia Artist||95,800 KES|
|Multimedia Specialist||85,000 KES|
|NFT Designer||105,000 KES|
|NFT Specialist||114,000 KES|
|PPC Campaign Manager||156,000 KES|
|Print Production Manager||162,000 KES|
|Product and Brand Manager||236,000 KES|
|Sales Promotion Manager||241,000 KES|
|Search Engine Optimization Specialist (SEO)||110,000 KES|
|Sketch Artist||108,000 KES|
|Social Media Event Strategist||125,000 KES|
|Social Media Executive||196,000 KES|
|Social Media Graphic Designer||110,000 KES|
|Social Media Manager||198,000 KES|
|Social Media Marketing Manager||201,000 KES|
|Social Media Strategist||202,000 KES|
|Special Events Supervisor||146,000 KES|
|Technical Typist||65,600 KES|
|User Experience UX Designer||106,000 KES|
|UX Designer||87,300 KES|
|Virtual / Augmented Reality Advertiser||148,000 KES|
|Virtual / Augmented Reality Event Producer||124,000 KES|
|Virtual / Augmented Reality Showroom Designer||119,000 KES|
|Virtual Events Planner||131,000 KES|
|Virtual Trade Show Manager||116,000 KES|
|Voice Search Optimization Specialist||161,000 KES|
|Web Accessibility Designer||118,000 KES|
|Web3 Designer||117,000 KES|
|Webinar Designer||127,000 KES|
Salaries in Advertising / Graphic Design / Events in Kenya range from 65,600 KES (starting average salary) to 251,000 KES (maximum average salary, actual maximum is higher). To clarify, the number presented is not the legally mandated minimum wage. Rather, it represents the lowest figure reported in a salary survey that involved thousands of participants and professionals from across the entire country.
The median income in the field of Advertising / Graphic Design / Events is 125,000 KES, implying that half of the workforce in Kenya earns less than this figure, and the other half earns more. It represents the central value of salaries. As a rule of thumb, you would prefer to be part of the group earning above the median wage, situated on the right-hand side of the salary distribution chart.
Two values that are highly correlated with the median are the 25th and 75th percentiles. By examining the salary distribution diagram, it is possible to determine that 25% of individuals employed in Advertising / Graphic Design / Events in Kenya earn less than 102,000 KES, while 75% of them earn more. Additionally, the diagram reveals that 75% of individuals earn less than 147,000 KES, while 25% earn more than that.
Data was regrouped into brackets to provide a better understanding of what salaries can be expected. This approach was deemed more accurate than relying solely on the average salary, as it offers greater insights into the distribution of salaries in the field of Advertising / Graphic Design / Events in Kenya. The analysis revealed that roughly 65% of all reported salaries fell within the range of 78,800 KES to 119,000 KES. Approximately 20% of salaries were below the 78,800 KES mark, while 10% ranged from 119,000 KES to 137,000 KES. Only 5% of individuals earned a gross salary of 137,000 KES or higher.
The experience level is the most important factor in determining the salary. Naturally, the more years of experience the higher the wage.
Generally speaking, employees in Advertising / Graphic Design / Events in Kenya having experience from two to five years earn on average 32% more than freshers and juniors across all industries and disciplines.
Professionals with experience of more than five years tend to earn on average 36% more than those with five years or less of work experience.
As you hit the ten years mark, the salary increases by 21% and an additional 14% for those who have crossed the 15 years mark.
Those figures are presented as guidelines only. The numbers become more significant if you consider one job title at a time.
It is well known that higher education equals a bigger salary, but how much more money can a degree add to your income?
We compared the salaries of professionals at the same level but with different college degree levels across many jobs in Advertising / Graphic Design / Events in Kenya, below are our findings.
Workers with a certificate or diploma earn on average 17% more than their peers who only reached the high school level.
Employees who earned a Bachelor's Degree earn 24% more than those who only managed to attain a certificate or diploma.
Professionals who attained a Master's Degree are awarded salaries that are 29% more than those with a Bachelor's Degree.
Finally, PhD holders earn 23% more than Master's Degree holders on average while doing the same job.
A Master's degree program or any post-graduate program in Kenya costs anywhere from 737,000 KES to 2,210,000 KES and lasts approximately two years. That is quite an investment.
Employees can't expect any salary increases during the study period, assuming they already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.
Many people pursue higher education as a tactic to switch to a higher-paying job. The numbers seem to support this tactic. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.
The decision really depends on the situation and experience among many other factors. Putting all variables aside, if a person can afford the costs of higher education then the return on investment is definitely worth it. Degree costs can be recovered roughly in a year or so.
Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? In the field of Advertising / Graphic Design / Events in Kenya, the average difference between the salary of male and female employees is 10%.
Professionals working in Advertising / Graphic Design / Events in Kenya are likely to observe a salary increase of approximately 5% every 28 months. The national average annual increment for all professions combined is 4% granted to employees every 29 months.
The term Annual Salary Increase usually refers to the increase in 12 calendar month period, but because it is rare that people get their salaries reviewed exactly on the one-year mark, it is more meaningful to know the frequency and the rate at the time of the increase.
The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 / Increase Frequency
Not all compensation increases are reflected directly in the salary. Some companies offer upgraded packages to their staff instead of cash money. The figures displayed here account only for direct increments to the base salary.
67% of surveyed staff in Advertising / Graphic Design / Events reported that they haven't received any bonuses or incentives in the previous year while 33% said that they received at least one form of monetary bonus.
Those who got bonuses reported rates ranging from 3% to 5% of their annual salary.
The most standard form of bonus, where the employee is awarded based on their exceptional performance.Company Performance Bonuses
Occasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.Goal-Based Bonuses
Granted upon achieving an important goal or milestone.Holiday / End of Year Bonuses
These types of bonuses are given without a reason and usually resemble an appreciation token.
People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.
The main two types of jobs
|Revenue Generators||Supporting Cast|
Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business.
Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations.
Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.
Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.
The hourly wage is the salary paid in one worked hour. Usually, jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fixed amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.
The minimum pay rate per hour for people working in Advertising / Graphic Design / Events in Kenya is 380 KES. This is the minimum as per the gathered data in the salary survey not the minimum hourly rate mandated by law.
Where can you get paid more, working in a private company or the government? The difference between the public or government sector salaries and the private sector salaries in Kenya is 14% on average across all career fields.
A good and competitive compensation would range anywhere between 125,000 KES and 147,000 KES. This is a very rough estimate. Experience and education play a very huge part in the final earnings.
All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.
The base salary for jobs in Advertising / Graphic Design / Events in Kenya ranges from 65,600 KES to 102,000 KES. The base salary depends on many factors including experience and education. It is not easy to provide a figure with very little information, so take this range with a grain of salt.
Both are indicators. If your salary is higher than both the average and the median then you are doing very well. If your salary is lower than both, then many people earn more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary