Social Media Marketing Manager Average Salary in Kyiv 2024
How much money does a person working as Social Media Marketing Manager make in Kyiv?
LOW
15,500
UAH AVERAGE
33,700
UAH HIGH
53,600
UAH
A person working as Social Media Marketing Manager in Kyiv typically earns around 33,700 UAH. Salaries range from 15,500 UAH (lowest) to 53,600 UAH (highest).
Salary Variance
This is the average salary including housing, transport, and other benefits. Social Media Marketing Manager salaries in Kyiv vary drastically based on experience, skills, gender, or location. Below you will find a detailed breakdown based on many different criteria.
Social Media Marketing Manager Pay Scale and Salaries in Kyiv
Salary Structure and Pay Scale Comparison
32,000 UAH or more
28,000 to 32,000 UAH
19,300 UAH or less
19,300 to 28,000 UAH
 15,500 UAH |
32,200 UAH |
53,600 UAH |
Median Salary, maximum and minimum salary, minimum wage, starting salary, and the salary range
Salary Range, Minimum Wage, and Starting Salary
Salaries for the position Social Media Marketing Manager in Kyiv range from 15,500 UAH (starting salary) to 53,600 UAH (maximum salary). It should be noted that the given figure is not the legally mandated minimum wage; rather, it represents the lowest figure reported in a salary survey that included thousands of participants and professionals from all regions of the country.
Median Salary
With a median salary of 32,200 UAH, half of the professionals who work as Social Media Marketing Manager in Kyiv earn less than this amount, and the other half earn more. The median salary denotes the middle value of salaries. Ideally, you would want to belong to the group earning more than the median salary, located on the right side of the salary distribution graph.
Percentiles and Salary Scale
The median is closely associated with two other values known as the 25th and 75th percentiles. By examining the salary distribution chart, it can be determined that 25% of professionals employed as Social Media Marketing Manager in Kyiv earn less than 26,000 UAH, while 75% earn more. Similarly, the chart shows that 75% earn less than 37,100 UAH while 25% earn more.
Pay Scale Structure
To provide a better understanding of expected salaries, we categorized the frequently occurring salaries into different ranges. This approach provides a more precise representation of salary distribution for the job title Social Media Marketing Manager in Kyiv compared to simply calculating the average. The majority of reported salaries, approximately 65%, fall within the range of 19,300 UAH to 28,000 UAH. About 20% of salaries are below the 19,300 UAH mark, while 10% fall within the range of 28,000 UAH to 32,000 UAH. Only 5% of individuals have salaries exceeding 32,000 UAH.
Salary Comparison by Years of Experience / Social Media Marketing Manager / Kyiv
How do experience and age affect pay?
| 0 - 2 Years | 17,600 UAH | |
| 2 - 5 Years | +34% | 23,500 UAH |
| 5 - 10 Years | +48% | 34,700 UAH |
| 10 - 15 Years | +22% | 42,400 UAH |
| 15 - 20 Years | +9% | 46,200 UAH |
| 20+ Years | +8% | 50,000 UAH |
The experience level is the most important factor in determining the salary. Naturally, the more years of experience the higher the wage. We broke down salaries by experience level for people working as Social Media Marketing Manager and this is what we found.
Employees with less than two years of experience earn approximately 17,600 UAH.
While someone with an experience level between two and five years is expected to earn 23,500 UAH, 34% more than someone with less than two year's experience.
Moving forward, an experience level between five and ten years lands a salary of 34,700 UAH, 48% more than someone with two to five years of experience.
Additionally, professionals whose expertise span anywhere between ten and fifteen years get a salary equivalent to 42,400 UAH, 22% more than someone with five to ten years of experience.
If the experience level is between fifteen and twenty years, then the expected wage is 46,200 UAH, 9% more than someone with ten to fifteen years of experience.
Lastly, employees with more than twenty years of professional experience get a salary of 50,000 UAH, 8% more than people with fifteen to twenty years of experience.
Typical Salary Progress for Most Careers
Salary Comparison By Education / Social Media Marketing Manager / Kyiv
How do education levels affect salaries?
Displayed below is the average salary variance between different education levels of professionals working as Social Media Marketing Manager.
| High School | 21,600 UAH | |
| Certificate or Diploma | +18% | 25,400 UAH |
| Bachelor's Degree | +45% | 36,800 UAH |
| Master's Degree | +31% | 48,300 UAH |
We all know that higher education equals a bigger salary, but how much more money can a degree add to your income? We broke down salaries by education level for the position Social Media Marketing Manager in order to make a comparison.
Level 1: High School
Employees at this education level have an average salary of 21,600 UAH.
Level 2: Certificate or Diploma
At this level, the average salary becomes 25,400 UAH, 18% more than the previous level.
Level 3: Bachelor's Degree
At this level, the average salary becomes 36,800 UAH, 45% more than the previous level.
Level 4: Master's Degree
At this level, the average salary becomes 48,300 UAH, 31% more than the previous level.
Is a Master's degree or an MBA worth it? Should you pursue higher education?
A Master's degree program or any post-graduate program in Ukraine costs anywhere from 115,000 UAH to 346,000 UAH and lasts approximately two years. That is quite an investment.
You can't really expect any salary increases during the study period, assuming you already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.
Many people pursue higher education as a tactic to switch to a higher-paying job. The numbers seem to support the theory. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.
If you can afford the costs of higher education, the return on investment is definitely worth it. You should be able to recover the costs in roughly a year or so.
Typical Salary Difference by Education for Most Careers
Salary and Compensation Comparison By Gender / Social Media Marketing Manager / Kyiv
Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? For the people who work as Social Media Marketing Manager in Ukraine, the average difference between the salary of male and female employees is 17%.
| Male | 32,700 UAH | |
| Female | -14% | 28,100 UAH |
Salary Comparison By Gender in Ukraine for all Careers
Average Annual Salary Increment Percentage / Social Media Marketing Manager / Kyiv
How much are annual salary increments in Kyiv for individuals working as Social Media Marketing Manager? How often do employees get salary raises?
Individuals working as Social Media Marketing Manager in Ukraine are likely to observe a salary increase of approximately % every months. The national average annual increment for all professions combined is 8% granted to employees every 18 months.
Ukraine / All Professions
The term Annual Salary Increase usually refers to the increase in 12 calendar month period, but because it is rare that people get their salaries reviewed exactly on the one-year mark, it is more meaningful to know the frequency and the rate at the time of the increase.
How to calculate the salary increment percentage?
The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 / Increase Frequency
Worldwide Salary Raises: All Countries and All Jobs
Salary Packages and Schemes
Not all compensation increases are reflected directly in the salary. Some companies offer upgraded packages to their staff instead of cash money. The figures displayed here account only for direct increments to the base salary.
Bonus and Incentive Rates / Social Media Marketing Manager / Ukraine
How much and how often are bonuses being awarded?
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100% of surveyed staff reported that they haven't received any bonuses or incentives in the previous year while % said that they received at least one form of monetary bonus.
Those who got bonuses reported rates ranging from % to % of their annual salary.
| Received Bonus | % | |
| No Bonus | 100% |
Types of Bonuses Considered
Individual Performance-Based BonusesThe most standard form of bonus, where the employee is awarded based on their exceptional performance.
Company Performance BonusesOccasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.
Goal-Based BonusesGranted upon achieving an important goal or milestone.
Holiday / End of Year BonusesThese types of bonuses are given without a reason and usually resemble an appreciation token.
Bonuses Are Not Commissions!
People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.
What makes a position worthy of good bonuses and a high salary?
The main two types of jobs | |
| Revenue Generators | Supporting Cast |
Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business. | Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations. |
Example: | Example: |
Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.
Bonus Comparison by Seniority Level
Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.
Average Hourly Wage / Social Media Marketing Manager / Kyiv
190 UAH per hourThe average hourly wage (pay per hour) for individuals working as Social Media Marketing Manager in Kyiv is 190 UAH.This is the rate they get paid for every worked hour.
About The Hourly Pay Rate
The hourly wage is the salary paid in one worked hour. Usually, jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fixed amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.
What is the minimum hourly rate of pay?
The minimum pay rate per hour for people working as Social Media Marketing Manager in Kyiv is 89 UAH. This is the minimum as per the gathered data in the salary survey not the minimum hourly rate mandated by law.
Salary comparison with similar jobs
| Job Title | Average Salary |
| Advertising / Graphic Design / Events |  -100% | |
| Advertisement Fraud Analyst | 27,400 UAH | -19% |
| Advertising Account Executive | 28,100 UAH | -17% |
| Advertising Account Manager | 32,400 UAH | -4% |
| Advertising Account Planner | 16,200 UAH | -52% |
| Advertising and Promotions Manager | 40,100 UAH |  +19% |
| Advertising Coordinator | 20,800 UAH | -38% |
| Advertising Data Analyst | 28,400 UAH | -16% |
| Advertising Manager | 42,600 UAH | +26% |
| Advertising Operations Manager | 43,000 UAH | +28% |
| Advertising Sales Director | 42,100 UAH | +25% |
| Advertising Strategic Planner | 27,900 UAH | -17% |
| Advertising Team Leader | 25,300 UAH | -25% |
| Animation Director | 34,300 UAH | +2% |
| Animator | 17,800 UAH | -47% |
| Art Director | 24,900 UAH | -26% |
| Art Manager | 25,700 UAH | -24% |
| Artificial Intelligence Advertising Analyst | 28,100 UAH | -17% |
| Artist | 21,700 UAH | -36% |
| Artworker | 14,900 UAH | -56% |
| Assistant Art Director | 19,900 UAH | -41% |
| Audio and Video Equipment Technician | 14,800 UAH | -56% |
| Audio Engineer | 18,500 UAH | -45% |
| Audiosual Technician | 15,600 UAH | -54% |
| Branding Consultant | 33,900 UAH | +1% |
| Broadcast Administrator | 25,700 UAH | -24% |
| Catering Sales | 16,000 UAH | -53% |
| Catering Trainer | 18,900 UAH | -44% |
| Color Consultant | 16,800 UAH | -50% |
| Commercial and Industrial Designer | 14,600 UAH | -57% |
| Conference Organiser | 19,000 UAH | -44% |
| Content and Media Production Lead | 29,000 UAH | -14% |
| CopyWriter | 16,800 UAH | -50% |
| Creative Content Strategist | 31,300 UAH | -7% |
| Creative Designer | 20,000 UAH | -41% |
| Creative Director | 25,000 UAH | -26% |
| Creative Technologist | 31,800 UAH | -6% |
| Crowd Management Specialist | 24,500 UAH | -27% |
| Design Strategist | 27,600 UAH | -18% |
| Designer | 14,000 UAH | -58% |
| Desktop Publisher | 12,500 UAH | -63% |
| Digital Campaign Manager | 27,900 UAH | -17% |
| Digital Media Manager | 31,400 UAH | -7% |
| Digital Media Strategist | 30,100 UAH | -11% |
| Director of Events | 41,000 UAH | +22% |
| Director of Graphic Design | 24,300 UAH | -28% |
| Director of Social Media Marketing | 31,700 UAH | -6% |
| Event Experience Designer | 28,500 UAH | -15% |
| Event Security Specialist | 25,000 UAH | -26% |
| Event Technology Consultant | 26,200 UAH | -22% |
| Event Technology Integration Specialist | 22,500 UAH | -33% |
| Events and Promotions Manager | 42,200 UAH | +25% |
| Events Director | 41,000 UAH | +22% |
| Exhibit Designer | 20,400 UAH | -39% |
| Exhibit Display Coordinator | 20,200 UAH | -40% |
| Exhibit Display Manager | 27,400 UAH | -19% |
| Experiential Designer | 23,000 UAH | -32% |
| Finisher | 13,700 UAH | -59% |
| Gamification Specialist | 26,100 UAH | -23% |
| Graphic Artist | 16,800 UAH | -50% |
| Graphic Design Specialist | 18,300 UAH | -46% |
| Graphic Designer | 15,500 UAH | -54% |
| Graphics Artist | 16,300 UAH | -52% |
| Graphics Design Supervisor | 22,300 UAH | -34% |
| Group Creative Director | 28,900 UAH | -14% |
| Imagery Analyst | 14,300 UAH | -58% |
| Imaging Technologist | 14,600 UAH | -57% |
| Immersive Storyteller | 23,100 UAH | -31% |
| Interaction Designer | 12,500 UAH | -63% |
| Lead Generation Specialist | 32,700 UAH | -3% |
| Media Analyst | 20,200 UAH | -40% |
| Media Executive | 26,700 UAH | -21% |
| Media Planner | 20,600 UAH | -39% |
| Media Production Coordinator | 19,900 UAH | -41% |
| Media Production Manager | 32,900 UAH | -2% |
| Media Project Manager | 34,500 UAH | +2% |
| Media Relations Representative | 28,200 UAH | -16% |
| Media Sales Executive | 34,300 UAH | +2% |
| Meeting and Event Planner | 20,200 UAH | -40% |
| Mobile Advertising Specialist | 31,500 UAH | -7% |
| Motion Graphic Artist | 20,700 UAH | -39% |
| Motion Graphics Designer | 21,000 UAH | -38% |
| Multimedia Artist | 16,600 UAH | -51% |
| Multimedia Specialist | 14,600 UAH | -57% |
| NFT Designer | 19,000 UAH | -44% |
| NFT Specialist | 20,700 UAH | -39% |
| Photographer | 14,100 UAH | -58% |
| PPC Campaign Manager | 25,700 UAH | -24% |
| Print Production Manager | 28,200 UAH | -16% |
| Product and Brand Manager | 41,200 UAH | +22% |
| Sales Promotion Manager | 38,600 UAH | +15% |
| Search Engine Optimization Specialist (SEO) | 17,400 UAH | -48% |
| Sketch Artist | 17,800 UAH | -47% |
| Social Media Event Strategist | 23,300 UAH | -31% |
| Social Media Executive | 32,100 UAH | -5% |
| Social Media Graphic Designer | 18,500 UAH | -45% |
| Social Media Manager | 32,600 UAH | -3% |
| Social Media Marketing Manager | 33,700 UAH | -0% |
| Social Media Strategist | 33,500 UAH | -1% |
| Special Events Supervisor | 25,500 UAH | -24% |
| Technical Typist | 11,100 UAH | -67% |
| User Experience UX Designer | 18,400 UAH | -45% |
| UX Designer | 15,400 UAH | -54% |
| Virtual / Augmented Reality Advertiser | 23,700 UAH | -30% |
| Virtual / Augmented Reality Event Producer | 20,600 UAH | -39% |
| Virtual / Augmented Reality Showroom Designer | 20,500 UAH | -39% |
| Virtual Events Planner | 21,300 UAH | -37% |
| Virtual Trade Show Manager | 19,500 UAH | -42% |
| Voice Search Optimization Specialist | 24,800 UAH | -26% |
| Web Accessibility Designer | 20,900 UAH | -38% |
| Web3 Designer | 19,000 UAH | -44% |
| Webinar Designer | 20,800 UAH | -38% |
Salary Comparison By City
| City | Average Salary |
| Kyiv | 33,700 UAH |
Government vs Private Sector Salary Comparison
Where can you get paid more, working in a private company or the government? The difference between the public or government sector salaries and the private sector salaries in Ukraine is 7% on average across all career fields.
| Private Sector | 22,100 UAH | |
| Public Sector | +7% | 23,700 UAH |
Salary Statistics and Calculation Guide
What is considered to be a good and competitive salary for the job title Social Media Marketing Manager in Kyiv?
A good and competitive compensation would range anywhere between 32,200 UAH and 37,100 UAH. This is a very rough estimate. Experience and education play a very huge part in the final earnings.
Gross Salary (before tax) and Net Salary (after tax)
All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.
Base / Basic Salary
The base salary for a careers like Social Media Marketing Manager in Kyiv ranges from 15,500 UAH to 26,000 UAH. The base salary depends on many factors including experience and education. It is not easy to provide a figure with very little information, so take this range with a grain of salt.
What is the difference between the median and the average salary?
Both are indicators. If your salary is higher than both the average and the median then you are doing very well. If your salary is lower than both, then many people earn more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary
