Experiential Marketing Manager Average Salary in Tbilisi 2024
How much money does a person working as Experiential Marketing Manager make in Tbilisi?
LOW
5,420
GEL AVERAGE
11,300
GEL HIGH
17,700
GEL
A person working as Experiential Marketing Manager in Tbilisi typically earns around 11,300 GEL. Salaries range from 5,420 GEL (lowest) to 17,700 GEL (highest).
Salary Variance
This is the average salary including housing, transport, and other benefits. Experiential Marketing Manager salaries in Tbilisi vary drastically based on experience, skills, gender, or location. Below you will find a detailed breakdown based on many different criteria.
Experiential Marketing Manager Pay Scale and Salaries in Tbilisi
Salary Structure and Pay Scale Comparison
10,500 GEL or more
9,290 to 10,500 GEL
6,530 GEL or less
6,530 to 9,290 GEL
 5,420 GEL |
10,600 GEL |
17,700 GEL |
Median Salary, maximum and minimum salary, minimum wage, starting salary, and the salary range
Salary Range, Minimum Wage, and Starting Salary
Salaries for the position Experiential Marketing Manager in Tbilisi range from 5,420 GEL (starting salary) to 17,700 GEL (maximum salary). It should be noted that the given figure is not the legally mandated minimum wage; rather, it represents the lowest figure reported in a salary survey that included thousands of participants and professionals from all regions of the country.
Median Salary
With a median salary of 10,600 GEL, half of the professionals who work as Experiential Marketing Manager in Tbilisi earn less than this amount, and the other half earn more. The median salary denotes the middle value of salaries. Ideally, you would want to belong to the group earning more than the median salary, located on the right side of the salary distribution graph.
Percentiles and Salary Scale
The median is closely associated with two other values known as the 25th and 75th percentiles. By examining the salary distribution chart, it can be determined that 25% of professionals employed as Experiential Marketing Manager in Tbilisi earn less than 8,640 GEL, while 75% earn more. Similarly, the chart shows that 75% earn less than 12,200 GEL while 25% earn more.
Pay Scale Structure
To provide a better understanding of expected salaries, we categorized the frequently occurring salaries into different ranges. This approach provides a more precise representation of salary distribution for the job title Experiential Marketing Manager in Tbilisi compared to simply calculating the average. The majority of reported salaries, approximately 65%, fall within the range of 6,530 GEL to 9,290 GEL. About 20% of salaries are below the 6,530 GEL mark, while 10% fall within the range of 9,290 GEL to 10,500 GEL. Only 5% of individuals have salaries exceeding 10,500 GEL.
Salary Comparison by Years of Experience / Experiential Marketing Manager / Tbilisi
How do experience and age affect pay?
| 0 - 2 Years | 6,340 GEL | |
| 2 - 5 Years | +42% | 8,990 GEL |
| 5 - 10 Years | +31% | 11,800 GEL |
| 10 - 15 Years | +23% | 14,500 GEL |
| 15 - 20 Years | +6% | 15,400 GEL |
| 20+ Years | +10% | 16,900 GEL |
The experience level is the most important factor in determining the salary. Naturally, the more years of experience the higher the wage. We broke down salaries by experience level for people working as Experiential Marketing Manager and this is what we found.
Employees with less than two years of experience earn approximately 6,340 GEL.
While someone with an experience level between two and five years is expected to earn 8,990 GEL, 42% more than someone with less than two year's experience.
Moving forward, an experience level between five and ten years lands a salary of 11,800 GEL, 31% more than someone with two to five years of experience.
Additionally, professionals whose expertise span anywhere between ten and fifteen years get a salary equivalent to 14,500 GEL, 23% more than someone with five to ten years of experience.
If the experience level is between fifteen and twenty years, then the expected wage is 15,400 GEL, 6% more than someone with ten to fifteen years of experience.
Lastly, employees with more than twenty years of professional experience get a salary of 16,900 GEL, 10% more than people with fifteen to twenty years of experience.
Typical Salary Progress for Most Careers
Salary Comparison By Education / Experiential Marketing Manager / Tbilisi
How do education levels affect salaries?
Displayed below is the average salary variance between different education levels of professionals working as Experiential Marketing Manager.
| High School | 6,030 GEL | |
| Certificate or Diploma | +20% | 7,260 GEL |
| Bachelor's Degree | +41% | 10,200 GEL |
| Master's Degree | +48% | 15,100 GEL |
| PhD | +14% | 17,200 GEL |
We all know that higher education equals a bigger salary, but how much more money can a degree add to your income? We broke down salaries by education level for the position Experiential Marketing Manager in order to make a comparison.
Level 1: High School
Employees at this education level have an average salary of 6,030 GEL.
Level 2: Certificate or Diploma
At this level, the average salary becomes 7,260 GEL, 20% more than the previous level.
Level 3: Bachelor's Degree
At this level, the average salary becomes 10,200 GEL, 41% more than the previous level.
Level 4: Master's Degree
At this level, the average salary becomes 15,100 GEL, 48% more than the previous level.
Level 5: PhD
At this level, the average salary becomes 17,200 GEL, 14% more than the previous level.
Is a Master's degree or an MBA worth it? Should you pursue higher education?
A Master's degree program or any post-graduate program in Georgia costs anywhere from 33,900 GEL to 102,000 GEL and lasts approximately two years. That is quite an investment.
You can't really expect any salary increases during the study period, assuming you already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.
Many people pursue higher education as a tactic to switch to a higher-paying job. The numbers seem to support the theory. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.
If you can afford the costs of higher education, the return on investment is definitely worth it. You should be able to recover the costs in roughly a year or so.
Typical Salary Difference by Education for Most Careers
Salary and Compensation Comparison By Gender / Experiential Marketing Manager / Tbilisi
Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? For the people who work as Experiential Marketing Manager in Georgia, the average difference between the salary of male and female employees is nan%.
| Male | 0 GEL | |
| Female | 0 GEL |
Salary Comparison By Gender in Georgia for all Careers
Average Annual Salary Increment Percentage / Experiential Marketing Manager / Tbilisi
How much are annual salary increments in Tbilisi for individuals working as Experiential Marketing Manager? How often do employees get salary raises?
Individuals working as Experiential Marketing Manager in Georgia are likely to observe a salary increase of approximately % every months. The national average annual increment for all professions combined is 5% granted to employees every 28 months.
Georgia / All Professions
The term Annual Salary Increase usually refers to the increase in 12 calendar month period, but because it is rare that people get their salaries reviewed exactly on the one-year mark, it is more meaningful to know the frequency and the rate at the time of the increase.
How to calculate the salary increment percentage?
The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 / Increase Frequency
Worldwide Salary Raises: All Countries and All Jobs
Salary Packages and Schemes
Not all compensation increases are reflected directly in the salary. Some companies offer upgraded packages to their staff instead of cash money. The figures displayed here account only for direct increments to the base salary.
Bonus and Incentive Rates / Experiential Marketing Manager / Georgia
How much and how often are bonuses being awarded?
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100% of surveyed staff reported that they haven't received any bonuses or incentives in the previous year while % said that they received at least one form of monetary bonus.
Those who got bonuses reported rates ranging from % to % of their annual salary.
| Received Bonus | % | |
| No Bonus | 100% |
Types of Bonuses Considered
Individual Performance-Based BonusesThe most standard form of bonus, where the employee is awarded based on their exceptional performance.
Company Performance BonusesOccasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.
Goal-Based BonusesGranted upon achieving an important goal or milestone.
Holiday / End of Year BonusesThese types of bonuses are given without a reason and usually resemble an appreciation token.
Bonuses Are Not Commissions!
People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.
What makes a position worthy of good bonuses and a high salary?
The main two types of jobs | |
| Revenue Generators | Supporting Cast |
Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business. | Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations. |
Example: | Example: |
Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.
Bonus Comparison by Seniority Level
Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.
Average Hourly Wage / Experiential Marketing Manager / Tbilisi
65 GEL per hourThe average hourly wage (pay per hour) for individuals working as Experiential Marketing Manager in Tbilisi is 65 GEL.This is the rate they get paid for every worked hour.
About The Hourly Pay Rate
The hourly wage is the salary paid in one worked hour. Usually, jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fixed amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.
What is the minimum hourly rate of pay?
The minimum pay rate per hour for people working as Experiential Marketing Manager in Tbilisi is 31 GEL. This is the minimum as per the gathered data in the salary survey not the minimum hourly rate mandated by law.
Salary comparison with similar jobs
| Job Title | Average Salary |
| Marketing |  -100% | |
| Account Handler | 5,790 GEL | -49% |
| Affiliate Manager | 7,870 GEL | -30% |
| Affiliate Marketing Manager | 10,400 GEL | -8% |
| Affiliate Marketing Specialist | 7,290 GEL | -35% |
| Analytics Specialist | 5,660 GEL | -50% |
| Assistant Brand Manager | 8,020 GEL | -29% |
| Assistant Product Manager | 9,160 GEL | -19% |
| Associate Marketing Manager | 9,530 GEL | -16% |
| Associate Product Manager | 9,260 GEL | -18% |
| Blockchain Marketing Specialist | 8,020 GEL | -29% |
| Brand Ambassador | 10,400 GEL | -8% |
| Brand Director | 12,800 GEL |  +13% |
| Brand Executive | 12,200 GEL | +8% |
| Brand Manager | 11,500 GEL | +2% |
| Business Analytics Specialist | 5,520 GEL | -51% |
| Business Channel Manager | 8,060 GEL | -29% |
| Business Intelligence Team Leader | 8,130 GEL | -28% |
| Campaign Specialist | 7,120 GEL | -37% |
| Chief Content Officer | 9,750 GEL | -14% |
| Chief Digital Marketing Officer | 12,200 GEL | +8% |
| Chief Marketing Officer | 12,600 GEL | +12% |
| Chief Product Officer | 11,800 GEL | +5% |
| Communications Officer | 4,030 GEL | -64% |
| Content Manager | 6,560 GEL | -42% |
| Content Marketing Strategist | 7,390 GEL | -35% |
| Copy Editer | 4,950 GEL | -56% |
| Copy Writer | 4,820 GEL | -57% |
| Creative Marketing Lead | 7,760 GEL | -31% |
| Creative Writer | 4,690 GEL | -58% |
| Digital Marketer | 7,160 GEL | -37% |
| Digital Marketing Manager | 9,340 GEL | -17% |
| Digital Marketing Specialist | 7,180 GEL | -36% |
| Digital Marketing Strategist | 9,140 GEL | -19% |
| Digital Media Specialist | 8,450 GEL | -25% |
| Director of Marketing | 13,500 GEL | +20% |
| Director of Research | 9,810 GEL | -13% |
| Email Marketing Specialist | 6,810 GEL | -40% |
| eMarketing Manager | 10,400 GEL | -8% |
| Event Marketing | 9,310 GEL | -18% |
| Experiential Marketing Manager | 11,300 GEL | +0% |
| Gamification Marketer | 5,720 GEL | -49% |
| Head of Executive Search | 11,400 GEL | +1% |
| Internet Marketer | 6,420 GEL | -43% |
| Key Affiliate Manager | 9,220 GEL | -18% |
| Localization Manager | 8,630 GEL | -24% |
| Market Development Executive | 10,000 GEL | -11% |
| Market Development Manager | 10,700 GEL | -5% |
| Market Research Analyst | 8,490 GEL | -25% |
| Market Research Manager | 8,990 GEL | -20% |
| Market Segmentation Director | 9,760 GEL | -14% |
| Marketing Account Supervisor | 7,740 GEL | -31% |
| Marketing Administrator | 6,050 GEL | -46% |
| Marketing Advisor | 7,440 GEL | -34% |
| Marketing Analyst | 7,370 GEL | -35% |
| Marketing and Communications Officer | 4,520 GEL | -60% |
| Marketing and Sales Head | 12,600 GEL | +12% |
| Marketing Assistant | 4,370 GEL | -61% |
| Marketing Associate | 3,900 GEL | -65% |
| Marketing Automation Specialist | 7,740 GEL | -31% |
| Marketing Communications Manager | 8,640 GEL | -23% |
| Marketing Consultant | 9,150 GEL | -19% |
| Marketing Coordinator | 4,000 GEL | -65% |
| Marketing Data Analyst | 7,680 GEL | -32% |
| Marketing Director | 12,900 GEL | +14% |
| Marketing Distribution Executive | 10,100 GEL | -11% |
| Marketing Executive | 10,100 GEL | -11% |
| Marketing Manager | 13,100 GEL | +16% |
| Marketing Officer | 4,160 GEL | -63% |
| Marketing Segment Manager | 8,960 GEL | -21% |
| Marketing Specialist | 6,170 GEL | -45% |
| Marketing Supervisor | 7,960 GEL | -29% |
| Marketing Vice President | 10,400 GEL | -8% |
| Marketing Writer | 4,630 GEL | -59% |
| Mobile Marketing Specialist | 8,160 GEL | -28% |
| Online Marketing Analyst | 6,720 GEL | -40% |
| Online Marketing Manager | 8,990 GEL | -20% |
| Optimization Manager | 8,060 GEL | -29% |
| Outbound Sales | 5,930 GEL | -47% |
| Outreach Coordinator | 5,220 GEL | -54% |
| Outreach Specialist | 7,300 GEL | -35% |
| Podcast Specialist | 7,450 GEL | -34% |
| Product Development | 8,630 GEL | -24% |
| Product Manager | 9,960 GEL | -12% |
| Product Marketing Engineer | 5,630 GEL | -50% |
| Product Marketing Executive | 9,420 GEL | -17% |
| Product Marketing Manager | 10,000 GEL | -11% |
| Product Researcher | 5,090 GEL | -55% |
| Product Strategist | 7,880 GEL | -30% |
| Product Strategy Researcher | 7,230 GEL | -36% |
| Product Training Specialist | 6,060 GEL | -46% |
| Project Manager | 7,430 GEL | -34% |
| Publications Coordinator | 4,300 GEL | -62% |
| Research Executive | 8,920 GEL | -21% |
| Sales and Marketing Assistant | 3,840 GEL | -66% |
| Sales and Marketing Coordinator | 4,490 GEL | -60% |
| Sales and Marketing Director | 13,200 GEL | +17% |
| Sales Director | 12,400 GEL | +10% |
| Sales Management Support | 4,580 GEL | -59% |
| Sales Manager | 12,300 GEL | +9% |
| Search Marketing Strategist | 10,100 GEL | -11% |
| Social Media Administrator | 6,650 GEL | -41% |
| Social Media Specialist | 7,010 GEL | -38% |
| Spaceman Analyst | 3,910 GEL | -65% |
| Sponsorship Consultant | 6,580 GEL | -42% |
| Team Leader | 7,250 GEL | -36% |
| Telemarketer | 3,740 GEL | -67% |
| TikTok marketer | 8,640 GEL | -23% |
| Trade Marketing Executive | 9,860 GEL | -13% |
| Trade Marketing Manager | 10,100 GEL | -11% |
| Trade Marketing Professional | 7,540 GEL | -33% |
| Trade Marketing Specialist | 5,550 GEL | -51% |
| Video Marketing Specialist | 8,910 GEL | -21% |
| Web Analytics Manager | 7,710 GEL | -32% |
| Web Content Manager | 8,210 GEL | -27% |
| Webinar Marketing Specialist | 7,700 GEL | -32% |
Salary Comparison By City
| City | Average Salary |
| Tbilisi | 11,300 GEL |
Government vs Private Sector Salary Comparison
Where can you get paid more, working in a private company or the government? The difference between the public or government sector salaries and the private sector salaries in Georgia is 17% on average across all career fields.
| Private Sector | 6,300 GEL | |
| Public Sector | +17% | 7,380 GEL |
Salary Statistics and Calculation Guide
What is considered to be a good and competitive salary for the job title Experiential Marketing Manager in Tbilisi?
A good and competitive compensation would range anywhere between 10,600 GEL and 12,200 GEL. This is a very rough estimate. Experience and education play a very huge part in the final earnings.
Gross Salary (before tax) and Net Salary (after tax)
All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.
Base / Basic Salary
The base salary for a careers like Experiential Marketing Manager in Tbilisi ranges from 5,420 GEL to 8,640 GEL. The base salary depends on many factors including experience and education. It is not easy to provide a figure with very little information, so take this range with a grain of salt.
What is the difference between the median and the average salary?
Both are indicators. If your salary is higher than both the average and the median then you are doing very well. If your salary is lower than both, then many people earn more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary
