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Marketing Average Salaries in Germany 2024

How much money does a person working in Marketing make in Germany?

Average Monthly Salary
4,300 EUR
( 51,500 EUR yearly)

All salary figures displayed here are per month except when noted otherwise.
All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.

A person working in Marketing in Germany typically earns around 4,300 EUR. Salaries range from 1,990 EUR (lowest average) to 7,090 EUR (highest average, actual maximum salary is higher).

Salary Variance

The provided figure represents the median compensation that encompasses housing, transportation, and other perks. The salaries within the Marketing domain in Germany exhibit significant discrepancies across various professions. In case you seek information about the remuneration of a specific position, please refer to the salaries listed below for respective job titles.

Salaries for specific jobs

Job TitleAverage Salary
Account Handler3,050 EUR
Affiliate Manager3,870 EUR
Affiliate Marketing Manager5,740 EUR
Affiliate Marketing Specialist3,660 EUR
Analytics Specialist3,060 EUR
Assistant Brand Manager4,100 EUR
Assistant Product Manager4,580 EUR
Associate Marketing Manager4,790 EUR
Associate Product Manager4,810 EUR
Blockchain Marketing Specialist4,060 EUR
Brand Ambassador5,590 EUR
Brand Director6,890 EUR
Brand Executive5,950 EUR
Brand Manager6,240 EUR
Business Analytics Specialist3,040 EUR
Business Channel Manager4,140 EUR
Business Intelligence Team Leader4,380 EUR
Campaign Specialist3,860 EUR
Chief Content Officer4,740 EUR
Chief Digital Marketing Officer6,150 EUR
Chief Marketing Officer 6,650 EUR
Chief Product Officer5,890 EUR
Communications Officer1,900 EUR
Content Manager3,470 EUR
Content Marketing Strategist4,050 EUR
Copy Editer2,460 EUR
Copy Writer2,410 EUR
Creative Marketing Lead3,840 EUR
Creative Writer2,580 EUR
Digital Marketer3,680 EUR
Digital Marketing Manager5,040 EUR
Digital Marketing Specialist3,670 EUR
Digital Marketing Strategist 4,850 EUR
Digital Media Specialist4,370 EUR
Director of Marketing6,760 EUR
Director of Research4,930 EUR
Email Marketing Specialist3,350 EUR
eMarketing Manager5,220 EUR
Event Marketing4,690 EUR
Experiential Marketing Manager5,710 EUR
Gamification Marketer2,960 EUR
Head of Executive Search5,420 EUR
Internet Marketer3,440 EUR
Key Affiliate Manager4,660 EUR
Localization Manager4,440 EUR
Market Development Executive5,010 EUR
Market Development Manager5,420 EUR
Market Research Analyst4,340 EUR
Market Research Manager4,630 EUR
Market Segmentation Director4,970 EUR
Marketing Account Supervisor3,920 EUR
Marketing Administrator3,370 EUR
Marketing Advisor3,620 EUR
Marketing Analyst3,820 EUR
Marketing and Communications Officer2,310 EUR
Marketing and Sales Head6,480 EUR
Marketing Assistant2,060 EUR
Marketing Associate2,020 EUR
Marketing Automation Specialist4,180 EUR
Marketing Communications Manager4,540 EUR
Marketing Consultant4,900 EUR
Marketing Coordinator2,000 EUR
Marketing Data Analyst3,780 EUR
Marketing Director6,280 EUR
Marketing Distribution Executive5,310 EUR
Marketing Executive5,470 EUR
Marketing Manager6,880 EUR
Marketing Officer2,270 EUR
Marketing Segment Manager4,750 EUR
Marketing Specialist3,260 EUR
Marketing Supervisor3,850 EUR
Marketing Vice President5,060 EUR
Marketing Writer2,510 EUR
Mobile Marketing Specialist4,240 EUR
Online Marketing Analyst3,540 EUR
Online Marketing Manager4,320 EUR
Optimization Manager4,060 EUR
Outbound Sales3,080 EUR
Outreach Coordinator2,770 EUR
Outreach Specialist3,530 EUR
Podcast Specialist3,620 EUR
Product Development4,600 EUR
Product Manager5,130 EUR
Product Marketing Engineer2,860 EUR
Product Marketing Executive4,820 EUR
Product Marketing Manager4,880 EUR
Product Researcher2,530 EUR
Product Strategist3,980 EUR
Product Strategy Researcher3,680 EUR
Product Training Specialist3,210 EUR
Project Manager4,020 EUR
Publications Coordinator2,260 EUR
Research Executive4,410 EUR
Sales and Marketing Assistant2,020 EUR
Sales and Marketing Coordinator2,250 EUR
Sales and Marketing Director6,480 EUR
Sales Director6,250 EUR
Sales Management Support2,330 EUR
Sales Manager6,000 EUR
Search Marketing Strategist5,340 EUR
Social Media Administrator3,490 EUR
Social Media Specialist3,630 EUR
Spaceman Analyst1,960 EUR
Sponsorship Consultant3,440 EUR
Team Leader3,870 EUR
Telemarketer1,950 EUR
TikTok marketer4,370 EUR
Trade Marketing Executive4,790 EUR
Trade Marketing Manager5,000 EUR
Trade Marketing Professional4,110 EUR
Trade Marketing Specialist3,000 EUR
Video Marketing Specialist4,580 EUR
Web Analytics Manager4,000 EUR
Web Content Manager3,880 EUR
Webinar Marketing Specialist3,930 EUR

Marketing Jobs Pay Scale and Salaries in Germany

Median and salary distribution Germany Marketing monthly
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Salary Structure and Pay Scale Comparison

5% of people earn
4,190 EUR or more
10% of people earn
3,660 to 4,190 EUR
20% of people earn
2,490 EUR or less
65% of people earn
2,490 to 3,660 EUR
Minimum Salary
1,990 EUR
4,110 EUR
7,090 EUR

Median Salary, maximum and minimum salary, minimum wage, starting salary, and the salary range

All salary figures displayed here are per month except when noted otherwise.
  • Salary Range, Minimum Wage, and Starting Salary

    Salaries in Marketing in Germany range from 1,990 EUR (starting average salary) to 7,090 EUR (maximum average salary, actual maximum is higher). To clarify, the number presented is not the legally mandated minimum wage. Rather, it represents the lowest figure reported in a salary survey that involved thousands of participants and professionals from across the entire country.

  • Median Salary

    The median income in the field of Marketing is 4,110 EUR, implying that half of the workforce in Germany earns less than this figure, and the other half earns more. It represents the central value of salaries. As a rule of thumb, you would prefer to be part of the group earning above the median wage, situated on the right-hand side of the salary distribution chart.

  • Percentiles and Salary Scale

    Two values that are highly correlated with the median are the 25th and 75th percentiles. By examining the salary distribution diagram, it is possible to determine that 25% of individuals employed in Marketing in Germany earn less than 3,310 EUR, while 75% of them earn more. Additionally, the diagram reveals that 75% of individuals earn less than 4,760 EUR, while 25% earn more than that.

  • Pay Scale Structure

    Data was regrouped into brackets to provide a better understanding of what salaries can be expected. This approach was deemed more accurate than relying solely on the average salary, as it offers greater insights into the distribution of salaries in the field of Marketing in Germany. The analysis revealed that roughly 65% of all reported salaries fell within the range of 2,490 EUR to 3,660 EUR. Approximately 20% of salaries were below the 2,490 EUR mark, while 10% ranged from 3,660 EUR to 4,190 EUR. Only 5% of individuals earned a gross salary of 4,190 EUR or higher.

Salary Comparison by Years of Experience

How does a person's salary progress over time?

Salary Comparison By Experience Level
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The experience level is the most important factor in determining the salary. Naturally, the more years of experience the higher the wage.

Generally speaking, employees in Marketing in Germany having experience from two to five years earn on average 32% more than freshers and juniors across all industries and disciplines.

Professionals with experience of more than five years tend to earn on average 36% more than those with five years or less of work experience.

As you hit the ten years mark, the salary increases by 21% and an additional 14% for those who have crossed the 15 years mark.

Those figures are presented as guidelines only. The numbers become more significant if you consider one job title at a time.

Change in salary based on experience varies drastically from one location to another and depends hugely on the career field as well. The data displayed here is the combined average of many different jobs. To view accurate figures, choose a specific job title.
On average, a person's salary doubles their starting salary by the time they cross the 10 years* experience mark.
* Based on the average change in salary over time. Salary variations differ from person to person.

Salary Comparison By Education

How does the education level affect your salary?

Salary Comparison By Education
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Change in salary based on education varies drastically from one location to another and depends hugely on the career field as well. The data displayed here is the combined average of multiple jobs. To view accurate figures, choose a specific job title.

It is well known that higher education equals a bigger salary, but how much more money can a degree add to your income?

We compared the salaries of professionals at the same level but with different college degree levels across many jobs in Marketing in Germany, below are our findings.

Workers with a certificate or diploma earn on average 17% more than their peers who only reached the high school level.

Employees who earned a Bachelor's Degree earn 24% more than those who only managed to attain a certificate or diploma.

Professionals who attained a Master's Degree are awarded salaries that are 29% more than those with a Bachelor's Degree.

Finally, PhD holders earn 23% more than Master's Degree holders on average while doing the same job.

Is a Master's degree or an MBA worth it? Should you pursue higher education?

A Master's degree program or any post-graduate program in Germany costs anywhere from 19,100 EUR to 57,400 EUR and lasts approximately two years. That is quite an investment.

Employees can't expect any salary increases during the study period, assuming they already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.

Many people pursue higher education as a tactic to switch to a higher-paying job. The numbers seem to support this tactic. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.

The decision really depends on the situation and experience among many other factors. Putting all variables aside, if a person can afford the costs of higher education then the return on investment is definitely worth it. Degree costs can be recovered roughly in a year or so.

Salary and Compensation Comparison By Gender / Marketing / Germany

Salary comparison by gender Germany Marketing monthly
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Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? In the field of Marketing in Germany, the average difference between the salary of male and female employees is 6%.

4,420 EUR
4,170 EUR
Percentage increase and decrease are relative to the previous value

Salary Comparison By Gender in Germany for all Careers

Salary comparison by gender monthly Germany
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Average Annual Salary Increment Percentage / Marketing / Germany

How much are annual salary increments in Germany for individuals working in Marketing? How often do employees get salary raises?

Professionals working in Marketing in Germany are likely to observe a salary increase of approximately 10% every 14 months. The national average annual increment for all professions combined is 8% granted to employees every 16 months.

Annual Salary Increment Rate Germany Marketing
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The figures provided here are averages of numbers. Those figures should be taken as general guidelines. Salary increments will vary from person to person and depend on many factors, but your performance and contribution to the success of the organization remain the most important factors in determining how much and how often you will be granted a raise.

Germany / All Professions

Annual Salary Increment Rate Germany
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The term Annual Salary Increase usually refers to the increase in 12 calendar month period, but because it is rare that people get their salaries reviewed exactly on the one-year mark, it is more meaningful to know the frequency and the rate at the time of the increase.

How to calculate the salary increment percentage?

The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 / Increase Frequency

The average salary increase in one year (12 months) in Germany is 6%.

Worldwide Salary Raises: All Countries and All Jobs

World Average Annual Salary Increment
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Salary Packages and Schemes

Not all compensation increases are reflected directly in the salary. Some companies offer upgraded packages to their staff instead of cash money. The figures displayed here account only for direct increments to the base salary.

Bonus and Incentive Rates / Marketing / Germany

How much and how often are bonuses being awarded?Annual Salary Bonus Rate Germany Marketing
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16% of surveyed staff in Marketing reported that they haven't received any bonuses or incentives in the previous year while 84% said that they received at least one form of monetary bonus.

Those who got bonuses reported rates ranging from 5% to 9% of their annual salary.

Received Bonus
No Bonus

Types of Bonuses Considered

Individual Performance-Based Bonuses

The most standard form of bonus, where the employee is awarded based on their exceptional performance.

Company Performance Bonuses

Occasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.

Goal-Based Bonuses

Granted upon achieving an important goal or milestone.

Holiday / End of Year Bonuses

These types of bonuses are given without a reason and usually resemble an appreciation token.

Bonuses Are Not Commissions!

People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.

What makes a position worthy of good bonuses and a high salary?

The main two types of jobs

Revenue GeneratorsSupporting Cast

Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business.

Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations.

A graphics designer working for a graphics designing company.

A graphic designer in the marketing department of a hospital.

Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.

Try to work for companies where your skills can generate revenue. We can't all generate revenue and that's perfectly fine.

Bonus Comparison by Seniority Level

Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.

Hourly Average Wage / Marketing / Germany

25 EUR per hour

The average hourly wage (pay per hour) in Marketing in Germany is 25 EUR.This is the rate they get paid for every worked hour.

Hourly Wage = Annual Salary / ( 52 x 5 x 8 )

About The Hourly Pay Rate

The hourly wage is the salary paid in one worked hour. Usually, jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fixed amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.

What is the minimum hourly rate of pay?

The minimum pay rate per hour for people working in Marketing in Germany is 11 EUR. This is the minimum as per the gathered data in the salary survey not the minimum hourly rate mandated by law.

Salary Comparison By City

CityAverage Salary
Berlin4,890 EUR
Bremen4,240 EUR
Dortmund4,140 EUR
Dresden3,990 EUR
Dusseldorf4,500 EUR
Essen4,320 EUR
Frankfurt4,570 EUR
Hamburg4,810 EUR
Hannover3,900 EUR
Koln4,650 EUR
Leipzig4,080 EUR
Munchen4,730 EUR
Nurnberg3,820 EUR
Stuttgart4,400 EUR

Government vs Private Sector Salary Comparison

Where can you get paid more, working in a private company or the government? The difference between the public or government sector salaries and the private sector salaries in Germany is 5% on average across all career fields.

Private Sector
3,740 EUR
Public Sector+5%
3,910 EUR
Percentage increase and decrease are relative to the previous value

Salary Statistics and Calculation Guide

What is considered to be a good and competitive salary in Marketing in Germany?

A good and competitive compensation would range anywhere between 4,110 EUR and 4,760 EUR. This is a very rough estimate. Experience and education play a very huge part in the final earnings.

Gross Salary (before tax) and Net Salary (after tax)

All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.

Base / Basic Salary

The base salary for jobs in Marketing in Germany ranges from 1,990 EUR to 3,310 EUR. The base salary depends on many factors including experience and education. It is not easy to provide a figure with very little information, so take this range with a grain of salt.

What is the difference between the median and the average salary?

Both are indicators. If your salary is higher than both the average and the median then you are doing very well. If your salary is lower than both, then many people earn more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary

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