Social Media Executive Average Salary in New Zealand 2024
How much money does a person working as Social Media Executive make in New Zealand?
LOW
62,300
NZD AVERAGE
118,000
NZD HIGH
179,000
NZD
A person working as Social Media Executive in New Zealand typically earns around 118,000 NZD. Salaries range from 62,300 NZD (lowest) to 179,000 NZD (highest).
Salary Variance
This is the average salary including housing, transport, and other benefits. Social Media Executive salaries in New Zealand vary drastically based on experience, skills, gender, or location. Below you will find a detailed breakdown based on many different criteria.
Social Media Executive Pay Scale and Salaries in New Zealand
Salary Structure and Pay Scale Comparison
106,000 NZD or more
94,300 to 106,000 NZD
69,400 NZD or less
69,400 to 94,300 NZD
 62,300 NZD |
106,000 NZD |
179,000 NZD |
Median Salary, maximum and minimum salary, minimum wage, starting salary, and the salary range
Salary Range, Minimum Wage, and Starting Salary
Salaries for the position Social Media Executive in New Zealand range from 62,300 NZD (starting salary) to 179,000 NZD (maximum salary). It should be noted that the given figure is not the legally mandated minimum wage; rather, it represents the lowest figure reported in a salary survey that included thousands of participants and professionals from all regions of the country.
Median Salary
With a median salary of 106,000 NZD, half of the professionals who work as Social Media Executive in New Zealand earn less than this amount, and the other half earn more. The median salary denotes the middle value of salaries. Ideally, you would want to belong to the group earning more than the median salary, located on the right side of the salary distribution graph.
Percentiles and Salary Scale
The median is closely associated with two other values known as the 25th and 75th percentiles. By examining the salary distribution chart, it can be determined that 25% of professionals employed as Social Media Executive in New Zealand earn less than 88,300 NZD, while 75% earn more. Similarly, the chart shows that 75% earn less than 120,000 NZD while 25% earn more.
Pay Scale Structure
To provide a better understanding of expected salaries, we categorized the frequently occurring salaries into different ranges. This approach provides a more precise representation of salary distribution for the job title Social Media Executive in New Zealand compared to simply calculating the average. The majority of reported salaries, approximately 65%, fall within the range of 69,400 NZD to 94,300 NZD. About 20% of salaries are below the 69,400 NZD mark, while 10% fall within the range of 94,300 NZD to 106,000 NZD. Only 5% of individuals have salaries exceeding 106,000 NZD.
Salary Comparison by Years of Experience / Social Media Executive / New Zealand
How do experience and age affect pay?
| 0 - 2 Years | 71,600 NZD | |
| 2 - 5 Years | +23% | 87,900 NZD |
| 5 - 10 Years | +42% | 125,000 NZD |
| 10 - 15 Years | +17% | 145,000 NZD |
| 15 - 20 Years | +10% | 160,000 NZD |
| 20+ Years | +6% | 169,000 NZD |
The experience level is the most important factor in determining the salary. Naturally, the more years of experience the higher the wage. We broke down salaries by experience level for people working as Social Media Executive and this is what we found.
Employees with less than two years of experience earn approximately 71,600 NZD.
While someone with an experience level between two and five years is expected to earn 87,900 NZD, 23% more than someone with less than two year's experience.
Moving forward, an experience level between five and ten years lands a salary of 125,000 NZD, 42% more than someone with two to five years of experience.
Additionally, professionals whose expertise span anywhere between ten and fifteen years get a salary equivalent to 145,000 NZD, 17% more than someone with five to ten years of experience.
If the experience level is between fifteen and twenty years, then the expected wage is 160,000 NZD, 10% more than someone with ten to fifteen years of experience.
Lastly, employees with more than twenty years of professional experience get a salary of 169,000 NZD, 6% more than people with fifteen to twenty years of experience.
Typical Salary Progress for Most Careers
Salary Comparison By Education / Social Media Executive / New Zealand
How do education levels affect salaries?
Displayed below is the average salary variance between different education levels of professionals working as Social Media Executive.
| High School | 86,700 NZD | |
| Certificate or Diploma | +13% | 98,300 NZD |
| Bachelor's Degree | +31% | 129,000 NZD |
| Master's Degree | +32% | 169,000 NZD |
We all know that higher education equals a bigger salary, but how much more money can a degree add to your income? We broke down salaries by education level for the position Social Media Executive in order to make a comparison.
Level 1: High School
Employees at this education level have an average salary of 86,700 NZD.
Level 2: Certificate or Diploma
At this level, the average salary becomes 98,300 NZD, 13% more than the previous level.
Level 3: Bachelor's Degree
At this level, the average salary becomes 129,000 NZD, 31% more than the previous level.
Level 4: Master's Degree
At this level, the average salary becomes 169,000 NZD, 32% more than the previous level.
Is a Master's degree or an MBA worth it? Should you pursue higher education?
A Master's degree program or any post-graduate program in New Zealand costs anywhere from 40,700 NZD to 122,000 NZD and lasts approximately two years. That is quite an investment.
You can't really expect any salary increases during the study period, assuming you already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.
Many people pursue higher education as a tactic to switch to a higher-paying job. The numbers seem to support the theory. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.
If you can afford the costs of higher education, the return on investment is definitely worth it. You should be able to recover the costs in roughly a year or so.
Typical Salary Difference by Education for Most Careers
Salary and Compensation Comparison By Gender / Social Media Executive / New Zealand
Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? For the people who work as Social Media Executive in New Zealand, the average difference between the salary of male and female employees is 5%.
| Male | 120,000 NZD | |
| Female | -5% | 114,000 NZD |
Salary Comparison By Gender in New Zealand for all Careers
Average Annual Salary Increment Percentage / Social Media Executive / New Zealand
How much are annual salary increments in New Zealand for individuals working as Social Media Executive? How often do employees get salary raises?
Individuals working as Social Media Executive in New Zealand are likely to observe a salary increase of approximately 11% every 17 months. The national average annual increment for all professions combined is 8% granted to employees every 16 months.
New Zealand / All Professions
The term Annual Salary Increase usually refers to the increase in 12 calendar month period, but because it is rare that people get their salaries reviewed exactly on the one-year mark, it is more meaningful to know the frequency and the rate at the time of the increase.
How to calculate the salary increment percentage?
The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 / Increase Frequency
Worldwide Salary Raises: All Countries and All Jobs
Salary Packages and Schemes
Not all compensation increases are reflected directly in the salary. Some companies offer upgraded packages to their staff instead of cash money. The figures displayed here account only for direct increments to the base salary.
Bonus and Incentive Rates / Social Media Executive / New Zealand
How much and how often are bonuses being awarded?
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21% of surveyed staff reported that they haven't received any bonuses or incentives in the previous year while 79% said that they received at least one form of monetary bonus.
Those who got bonuses reported rates ranging from 6% to 8% of their annual salary.
| Received Bonus | 79% | |
| No Bonus | 21% |
Types of Bonuses Considered
Individual Performance-Based BonusesThe most standard form of bonus, where the employee is awarded based on their exceptional performance.
Company Performance BonusesOccasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.
Goal-Based BonusesGranted upon achieving an important goal or milestone.
Holiday / End of Year BonusesThese types of bonuses are given without a reason and usually resemble an appreciation token.
Bonuses Are Not Commissions!
People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.
What makes a position worthy of good bonuses and a high salary?
The main two types of jobs | |
| Revenue Generators | Supporting Cast |
Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business. | Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations. |
Example: | Example: |
Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.
Bonus Comparison by Seniority Level
Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.
Average Hourly Wage / Social Media Executive / New Zealand
56 NZD per hourThe average hourly wage (pay per hour) for individuals working as Social Media Executive in New Zealand is 56 NZD.This is the rate they get paid for every worked hour.
About The Hourly Pay Rate
The hourly wage is the salary paid in one worked hour. Usually, jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fixed amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.
What is the minimum hourly rate of pay?
The minimum pay rate per hour for people working as Social Media Executive in New Zealand is 30 NZD. This is the minimum as per the gathered data in the salary survey not the minimum hourly rate mandated by law.
Salary comparison with similar jobs
| Job Title | Average Salary |
| Advertising / Graphic Design / Events |  -100% | |
| Advertisement Fraud Analyst | 96,300 NZD | -18% |
| Advertising Account Executive | 111,000 NZD | -6% |
| Advertising Account Manager | 121,000 NZD |  +3% |
| Advertising Account Planner | 60,500 NZD | -49% |
| Advertising and Promotions Manager | 162,000 NZD | +38% |
| Advertising Coordinator | 79,400 NZD | -32% |
| Advertising Data Analyst | 104,000 NZD | -11% |
| Advertising Manager | 153,000 NZD | +30% |
| Advertising Operations Manager | 151,000 NZD | +29% |
| Advertising Sales Director | 157,000 NZD | +34% |
| Advertising Strategic Planner | 106,000 NZD | -10% |
| Advertising Team Leader | 87,500 NZD | -26% |
| Animation Director | 126,000 NZD | +7% |
| Animator | 69,500 NZD | -41% |
| Art Director | 91,200 NZD | -22% |
| Art Manager | 92,200 NZD | -22% |
| Artificial Intelligence Advertising Analyst | 105,000 NZD | -11% |
| Artist | 81,200 NZD | -31% |
| Artworker | 57,000 NZD | -51% |
| Assistant Art Director | 76,000 NZD | -35% |
| Audio and Video Equipment Technician | 58,700 NZD | -50% |
| Audio Engineer | 66,600 NZD | -43% |
| Audiosual Technician | 55,000 NZD | -53% |
| Branding Consultant | 127,000 NZD | +8% |
| Broadcast Administrator | 104,000 NZD | -11% |
| Catering Sales | 62,200 NZD | -47% |
| Catering Trainer | 69,100 NZD | -41% |
| Color Consultant | 59,100 NZD | -50% |
| Commercial and Industrial Designer | 54,700 NZD | -53% |
| Conference Organiser | 71,100 NZD | -39% |
| Content and Media Production Lead | 113,000 NZD | -4% |
| CopyWriter | 64,200 NZD | -45% |
| Creative Content Strategist | 115,000 NZD | -2% |
| Creative Designer | 70,600 NZD | -40% |
| Creative Director | 99,300 NZD | -15% |
| Creative Technologist | 121,000 NZD | +3% |
| Crowd Management Specialist | 99,300 NZD | -15% |
| Design Strategist | 97,200 NZD | -17% |
| Designer | 56,600 NZD | -52% |
| Desktop Publisher | 44,000 NZD | -63% |
| Digital Campaign Manager | 100,000 NZD | -15% |
| Digital Media Manager | 120,000 NZD | +2% |
| Digital Media Strategist | 122,000 NZD | +4% |
| Director of Events | 153,000 NZD | +30% |
| Director of Graphic Design | 90,700 NZD | -23% |
| Director of Social Media Marketing | 121,000 NZD | +3% |
| Event Experience Designer | 100,000 NZD | -15% |
| Event Security Specialist | 91,600 NZD | -22% |
| Event Technology Consultant | 90,300 NZD | -23% |
| Event Technology Integration Specialist | 89,600 NZD | -24% |
| Events and Promotions Manager | 149,000 NZD | +27% |
| Events Director | 153,000 NZD | +30% |
| Exhibit Designer | 79,400 NZD | -32% |
| Exhibit Display Coordinator | 74,200 NZD | -37% |
| Exhibit Display Manager | 94,500 NZD | -20% |
| Experiential Designer | 86,200 NZD | -27% |
| Finisher | 49,400 NZD | -58% |
| Gamification Specialist | 99,800 NZD | -15% |
| Graphic Artist | 59,300 NZD | -50% |
| Graphic Design Specialist | 69,900 NZD | -41% |
| Graphic Designer | 61,700 NZD | -47% |
| Graphics Artist | 59,600 NZD | -49% |
| Graphics Design Supervisor | 83,500 NZD | -29% |
| Group Creative Director | 106,000 NZD | -10% |
| Imagery Analyst | 58,100 NZD | -51% |
| Imaging Technologist | 55,600 NZD | -53% |
| Immersive Storyteller | 83,100 NZD | -29% |
| Interaction Designer | 50,700 NZD | -57% |
| Lead Generation Specialist | 120,000 NZD | +2% |
| Media Analyst | 78,600 NZD | -33% |
| Media Executive | 97,900 NZD | -17% |
| Media Planner | 77,200 NZD | -34% |
| Media Production Coordinator | 71,600 NZD | -39% |
| Media Production Manager | 123,000 NZD | +5% |
| Media Project Manager | 132,000 NZD | +12% |
| Media Relations Representative | 105,000 NZD | -11% |
| Media Sales Executive | 123,000 NZD | +5% |
| Meeting and Event Planner | 74,200 NZD | -37% |
| Mobile Advertising Specialist | 118,000 NZD | +0% |
| Motion Graphic Artist | 80,400 NZD | -32% |
| Motion Graphics Designer | 76,900 NZD | -35% |
| Multimedia Artist | 61,900 NZD | -47% |
| Multimedia Specialist | 55,600 NZD | -53% |
| NFT Designer | 69,500 NZD | -41% |
| NFT Specialist | 71,600 NZD | -39% |
| Photographer | 54,900 NZD | -53% |
| PPC Campaign Manager | 94,000 NZD | -20% |
| Print Production Manager | 104,000 NZD | -11% |
| Product and Brand Manager | 157,000 NZD | +34% |
| Sales Promotion Manager | 151,000 NZD | +29% |
| Search Engine Optimization Specialist (SEO) | 69,200 NZD | -41% |
| Sketch Artist | 70,700 NZD | -40% |
| Social Media Event Strategist | 80,300 NZD | -32% |
| Social Media Executive | 118,000 NZD | +0% |
| Social Media Graphic Designer | 73,400 NZD | -38% |
| Social Media Manager | 124,000 NZD | +6% |
| Social Media Marketing Manager | 124,000 NZD | +6% |
| Social Media Strategist | 125,000 NZD | +6% |
| Special Events Supervisor | 97,300 NZD | -17% |
| Technical Typist | 43,400 NZD | -63% |
| User Experience UX Designer | 64,900 NZD | -45% |
| UX Designer | 57,600 NZD | -51% |
| Virtual / Augmented Reality Advertiser | 96,100 NZD | -18% |
| Virtual / Augmented Reality Event Producer | 80,100 NZD | -32% |
| Virtual / Augmented Reality Showroom Designer | 76,800 NZD | -35% |
| Virtual Events Planner | 83,100 NZD | -29% |
| Virtual Trade Show Manager | 71,300 NZD | -39% |
| Voice Search Optimization Specialist | 101,000 NZD | -14% |
| Web Accessibility Designer | 76,600 NZD | -35% |
| Web3 Designer | 71,100 NZD | -39% |
| Webinar Designer | 81,000 NZD | -31% |
Government vs Private Sector Salary Comparison
Where can you get paid more, working in a private company or the government? The difference between the public or government sector salaries and the private sector salaries in New Zealand is 5% on average across all career fields.
| Private Sector | 94,900 NZD | |
| Public Sector | +5% | 99,900 NZD |
Salary Statistics and Calculation Guide
What is considered to be a good and competitive salary for the job title Social Media Executive in New Zealand?
A good and competitive compensation would range anywhere between 106,000 NZD and 120,000 NZD. This is a very rough estimate. Experience and education play a very huge part in the final earnings.
Gross Salary (before tax) and Net Salary (after tax)
All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.
Base / Basic Salary
The base salary for a careers like Social Media Executive in New Zealand ranges from 62,300 NZD to 88,300 NZD. The base salary depends on many factors including experience and education. It is not easy to provide a figure with very little information, so take this range with a grain of salt.
What is the difference between the median and the average salary?
Both are indicators. If your salary is higher than both the average and the median then you are doing very well. If your salary is lower than both, then many people earn more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary
