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Sales Manager Average Salary in Germany 2024

How much money does a person working as Sales Manager make in Germany?

Average Monthly Salary
6,600 EUR
( 79,200 EUR yearly)

All salary figures displayed here are per month except when noted otherwise.
All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.

A person working as Sales Manager in Germany typically earns around 6,600 EUR. Salaries range from 3,040 EUR (lowest) to 10,500 EUR (highest).

Salary Variance

This is the average salary including housing, transport, and other benefits. Sales Manager salaries in Germany vary drastically based on experience, skills, gender, or location. Below you will find a detailed breakdown based on many different criteria.

Sales Manager Pay Scale and Salaries in Germany

Median and salary distribution Germany Sales Manager monthly
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Salary Structure and Pay Scale Comparison

5% of people earn
6,260 EUR or more
10% of people earn
5,490 to 6,260 EUR
20% of people earn
3,780 EUR or less
65% of people earn
3,780 to 5,490 EUR
Minimum Salary
3,040 EUR
6,310 EUR
10,500 EUR

Median Salary, maximum and minimum salary, minimum wage, starting salary, and the salary range

All salary figures displayed here are per month except when noted otherwise.
  • Salary Range, Minimum Wage, and Starting Salary

    Salaries for the position Sales Manager in Germany range from 3,040 EUR (starting salary) to 10,500 EUR (maximum salary). It should be noted that the given figure is not the legally mandated minimum wage; rather, it represents the lowest figure reported in a salary survey that included thousands of participants and professionals from all regions of the country.

  • Median Salary

    With a median salary of 6,310 EUR, half of the professionals who work as Sales Manager in Germany earn less than this amount, and the other half earn more. The median salary denotes the middle value of salaries. Ideally, you would want to belong to the group earning more than the median salary, located on the right side of the salary distribution graph.

  • Percentiles and Salary Scale

    The median is closely associated with two other values known as the 25th and 75th percentiles. By examining the salary distribution chart, it can be determined that 25% of professionals employed as Sales Manager in Germany earn less than 5,090 EUR, while 75% earn more. Similarly, the chart shows that 75% earn less than 7,270 EUR while 25% earn more.

  • Pay Scale Structure

    To provide a better understanding of expected salaries, we categorized the frequently occurring salaries into different ranges. This approach provides a more precise representation of salary distribution for the job title Sales Manager in Germany compared to simply calculating the average. The majority of reported salaries, approximately 65%, fall within the range of 3,780 EUR to 5,490 EUR. About 20% of salaries are below the 3,780 EUR mark, while 10% fall within the range of 5,490 EUR to 6,260 EUR. Only 5% of individuals have salaries exceeding 6,260 EUR.

Salary Comparison by Years of Experience / Sales Manager / Germany

How do experience and age affect pay?

0 - 2 Years
3,450 EUR
2 - 5 Years+34%
4,610 EUR
5 - 10 Years+48%
6,810 EUR
10 - 15 Years+22%
8,300 EUR
15 - 20 Years+9%
9,040 EUR
20+ Years+8%
9,790 EUR
Percentage increase and decrease are relative to the previous value
Salary comparison by years of experience monthly Germany Sales Manager
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The experience level is the most important factor in determining the salary. Naturally, the more years of experience the higher the wage. We broke down salaries by experience level for people working as Sales Manager and this is what we found.

All salary figures displayed here are per month except when noted otherwise.

Employees with less than two years of experience earn approximately 3,450 EUR.

While someone with an experience level between two and five years is expected to earn 4,610 EUR, 34% more than someone with less than two year's experience.

Moving forward, an experience level between five and ten years lands a salary of 6,810 EUR, 48% more than someone with two to five years of experience.

Additionally, professionals whose expertise span anywhere between ten and fifteen years get a salary equivalent to 8,300 EUR, 22% more than someone with five to ten years of experience.

If the experience level is between fifteen and twenty years, then the expected wage is 9,040 EUR, 9% more than someone with ten to fifteen years of experience.

Lastly, employees with more than twenty years of professional experience get a salary of 9,790 EUR, 8% more than people with fifteen to twenty years of experience.

On average, a person's salary doubles their starting salary by the time they cross the 10 years* experience mark.
* Based on the average change in salary over time. Salary variations differ from person to person.

Typical Salary Progress for Most Careers

Salary Comparison By Experience Level
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Salary Comparison By Education / Sales Manager / Germany

How do education levels affect salaries?

Displayed below is the average salary variance between different education levels of professionals working as Sales Manager.

High School
4,230 EUR
Certificate or Diploma+18%
4,980 EUR
Bachelor's Degree+45%
7,220 EUR
Master's Degree+31%
9,450 EUR
Percentage increase and decrease are relative to the previous value
Salary comparison by education level monthly Germany Sales Manager
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We all know that higher education equals a bigger salary, but how much more money can a degree add to your income? We broke down salaries by education level for the position Sales Manager in order to make a comparison.

Level 1: High School

Employees at this education level have an average salary of 4,230 EUR.

Level 2: Certificate or Diploma

At this level, the average salary becomes 4,980 EUR, 18% more than the previous level.

Level 3: Bachelor's Degree

At this level, the average salary becomes 7,220 EUR, 45% more than the previous level.

Level 4: Master's Degree

At this level, the average salary becomes 9,450 EUR, 31% more than the previous level.

Is a Master's degree or an MBA worth it? Should you pursue higher education?

A Master's degree program or any post-graduate program in Germany costs anywhere from 19,100 EUR to 57,400 EUR and lasts approximately two years. That is quite an investment.

You can't really expect any salary increases during the study period, assuming you already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.

Many people pursue higher education as a tactic to switch to a higher-paying job. The numbers seem to support the theory. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.

If you can afford the costs of higher education, the return on investment is definitely worth it. You should be able to recover the costs in roughly a year or so.

Typical Salary Difference by Education for Most Careers

Salary Comparison By Education Level
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Salary and Compensation Comparison By Gender / Sales Manager / Germany

Salary comparison by gender Germany Sales Manager monthly
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Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? For the people who work as Sales Manager in Germany, the average difference between the salary of male and female employees is 6%.

6,800 EUR
6,410 EUR
Percentage increase and decrease are relative to the previous value

Salary Comparison By Gender in Germany for all Careers

Salary comparison by gender monthly Germany
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Average Annual Salary Increment Percentage / Sales Manager / Germany

How much are annual salary increments in Germany for individuals working as Sales Manager? How often do employees get salary raises?

Individuals working as Sales Manager in Germany are likely to observe a salary increase of approximately 12% every 17 months. The national average annual increment for all professions combined is 8% granted to employees every 16 months.

Annual Salary Increment Rate Germany Sales Manager
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The figures provided here are averages of numbers. Those figures should be taken as general guidelines. Salary increments will vary from person to person and depend on many factors, but your performance and contribution to the success of the organization remain the most important factors in determining how much and how often you will be granted a raise.

Germany / All Professions

Annual Salary Increment Rate Germany
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The term Annual Salary Increase usually refers to the increase in 12 calendar month period, but because it is rare that people get their salaries reviewed exactly on the one-year mark, it is more meaningful to know the frequency and the rate at the time of the increase.

How to calculate the salary increment percentage?

The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 / Increase Frequency

The average salary increase in one year (12 months) in Germany is 6%.

Worldwide Salary Raises: All Countries and All Jobs

World Average Annual Salary Increment
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Salary Packages and Schemes

Not all compensation increases are reflected directly in the salary. Some companies offer upgraded packages to their staff instead of cash money. The figures displayed here account only for direct increments to the base salary.

Bonus and Incentive Rates / Sales Manager / Germany

How much and how often are bonuses being awarded?Annual Salary Bonus Rate Germany Sales Manager
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12% of surveyed staff reported that they haven't received any bonuses or incentives in the previous year while 88% said that they received at least one form of monetary bonus.

Those who got bonuses reported rates ranging from 5% to 9% of their annual salary.

Received Bonus
No Bonus

Types of Bonuses Considered

Individual Performance-Based Bonuses

The most standard form of bonus, where the employee is awarded based on their exceptional performance.

Company Performance Bonuses

Occasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.

Goal-Based Bonuses

Granted upon achieving an important goal or milestone.

Holiday / End of Year Bonuses

These types of bonuses are given without a reason and usually resemble an appreciation token.

Bonuses Are Not Commissions!

People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.

What makes a position worthy of good bonuses and a high salary?

The main two types of jobs

Revenue GeneratorsSupporting Cast

Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business.

Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations.

A graphics designer working for a graphics designing company.

A graphic designer in the marketing department of a hospital.

Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.

Try to work for companies where your skills can generate revenue. We can't all generate revenue and that's perfectly fine.

Bonus Comparison by Seniority Level

Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.

Average Hourly Wage / Sales Manager / Germany

38 EUR per hour

The average hourly wage (pay per hour) for individuals working as Sales Manager in Germany is 38 EUR.This is the rate they get paid for every worked hour.

Hourly Wage = Annual Salary / ( 52 x 5 x 8 )

About The Hourly Pay Rate

The hourly wage is the salary paid in one worked hour. Usually, jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fixed amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.

What is the minimum hourly rate of pay?

The minimum pay rate per hour for people working as Sales Manager in Germany is 18 EUR. This is the minimum as per the gathered data in the salary survey not the minimum hourly rate mandated by law.

Salary comparison with similar jobs

Job TitleAverage Salary
Sales Retail and Wholesale-100%
Account Manager4,190 EUR-37%
Account Officer2,200 EUR-67%
Area Manager4,490 EUR-32%
Area Sales Director7,550 EUR+14%
Area Sales Manager5,940 EUR-10%
Assisstant Store Supervisor2,530 EUR-62%
Assistant Department Manager2,830 EUR-57%
Assistant Retail Store Manager3,270 EUR-50%
Branch Manager4,390 EUR-34%
Branch Supervisor3,840 EUR-42%
Cashier1,430 EUR-78%
Cashier Manager3,260 EUR-51%
Commercial Sales Manager6,040 EUR-9%
Conversion Rate Optimization Specialist5,110 EUR-23%
Corporate Sales Manager5,420 EUR-18%
Data-driven Sales Analyst4,250 EUR-36%
Depot Manager4,130 EUR-37%
Depot Supervisor3,740 EUR-43%
Deputy Sales Manager4,280 EUR-35%
Direct-to-Consumer Sales Executive5,320 EUR-19%
Director of Sales7,190 EUR+9%
Distribution Director4,910 EUR-26%
District Leader3,540 EUR-46%
District Manager4,320 EUR-35%
District Sales Manager4,390 EUR-34%
E-commerce Consultant4,340 EUR-34%
External Sales Account Manager4,420 EUR-33%
Field Sales Representative2,860 EUR-57%
Furniture Sales Associate2,130 EUR-68%
Global Wholesale Manager7,600 EUR+15%
Head Cashier2,750 EUR-58%
Head of Direct Sales5,290 EUR-20%
Head of Retail5,420 EUR-18%
Head Teller2,980 EUR-55%
Inside Sales2,360 EUR-64%
Inside Sales Account Manager3,550 EUR-46%
Inside Sales Engineer2,710 EUR-59%
Inside Sales Executive3,930 EUR-40%
Inside Sales Representative2,410 EUR-64%
Internal Sales Manager4,480 EUR-32%
Inventory Manager4,250 EUR-36%
Key Account Manager4,400 EUR-33%
Medical Device Sales3,250 EUR-51%
Medical Device Sales Representative3,190 EUR-52%
Merchandiser2,770 EUR-58%
Mobile App Sales Representative3,470 EUR-47%
National Account Manager5,890 EUR-11%
National Customer Solution Specialist4,770 EUR-28%
National Sales Manager7,950 EUR+20%
Omni-Channel Sales Coordinator3,530 EUR-47%
Online Crafts Merchant3,070 EUR-54%
Online Marketplace Manager4,670 EUR-29%
Outside Sales Representative3,060 EUR-54%
Parts Salesperson2,310 EUR-65%
Personalization Strategist4,270 EUR-35%
Project Development Manager4,650 EUR-30%
Project Manager4,490 EUR-32%
Project Sales Executive4,690 EUR-29%
Purchasing and Sales Executive6,460 EUR-2%
Quotation Engineer2,350 EUR-64%
Regional Sales Director7,490 EUR+13%
Regional Sales Manager7,590 EUR+15%
Relationship Manager5,230 EUR-21%
Retail Merchandiser1,860 EUR-72%
Retail Operations Manager4,440 EUR-33%
Retail Sales Associate3,420 EUR-48%
Retail Sales Representative2,700 EUR-59%
Retail Salesperson2,400 EUR-64%
Retail Store Manager4,710 EUR-29%
Retail Store Sales Person2,390 EUR-64%
Revenue Manager4,480 EUR-32%
Sales Account Manager4,880 EUR-26%
Sales Admin Executive6,040 EUR-9%
Sales Administration Manager5,290 EUR-20%
Sales Analyst4,490 EUR-32%
Sales Assistant1,730 EUR-74%
Sales Associate2,310 EUR-65%
Sales Consultant3,280 EUR-50%
Sales Coordinator2,650 EUR-60%
Sales Development Representative3,110 EUR-53%
Sales Director7,090 EUR+7%
Sales Engineer2,520 EUR-62%
Sales Executive4,810 EUR-27%
Sales Manager6,600 EUR-0%
Sales Officer2,560 EUR-61%
Sales Planner3,870 EUR-41%
Sales Planning Analyst3,980 EUR-40%
Sales Representative2,440 EUR-63%
Sales Service Associate2,310 EUR-65%
Sales Specialist3,660 EUR-45%
Sales Supervisor3,720 EUR-44%
Sales Support1,840 EUR-72%
Sales Support Manager3,880 EUR-41%
Sales Team Leader4,030 EUR-39%
Sales Trainer4,300 EUR-35%
Securities Sales Agent3,920 EUR-41%
Shipper / Receiver1,850 EUR-72%
Shop Manager4,300 EUR-35%
Social Media Sales Manager5,480 EUR-17%
Store Development Administrator2,870 EUR-57%
Store Manager4,820 EUR-27%
Subscription Box Curator4,230 EUR-36%
Supply Chain Sustainability Manager4,550 EUR-31%
Territory Sales Manager5,780 EUR-12%
Territory Sales Representative3,520 EUR-47%
Trade Marketing Officer3,890 EUR-41%
Treasury Officer3,940 EUR-40%
Vice President Sales5,930 EUR-10%
Visual Merchandiser2,050 EUR-69%
Voice Commerce Specialist3,550 EUR-46%
Wholesale Data Analyst4,290 EUR-35%
Wholesale Inventory Manager4,800 EUR-27%
Wholesale Marketing Manager5,030 EUR-24%
Wholesale Operations Manager6,200 EUR-6%
Wholesale Sales Representative3,800 EUR-42%

Salary Comparison By City

CityAverage Salary
Berlin6,990 EUR
Dortmund6,160 EUR
Frankfurt6,480 EUR
Hamburg7,400 EUR
Munchen7,080 EUR
Stuttgart6,710 EUR

Government vs Private Sector Salary Comparison

Where can you get paid more, working in a private company or the government? The difference between the public or government sector salaries and the private sector salaries in Germany is 5% on average across all career fields.

Private Sector
3,740 EUR
Public Sector+5%
3,910 EUR
Percentage increase and decrease are relative to the previous value

Salary Statistics and Calculation Guide

What is considered to be a good and competitive salary for the job title Sales Manager in Germany?

A good and competitive compensation would range anywhere between 6,310 EUR and 7,270 EUR. This is a very rough estimate. Experience and education play a very huge part in the final earnings.

Gross Salary (before tax) and Net Salary (after tax)

All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.

Base / Basic Salary

The base salary for a careers like Sales Manager in Germany ranges from 3,040 EUR to 5,090 EUR. The base salary depends on many factors including experience and education. It is not easy to provide a figure with very little information, so take this range with a grain of salt.

What is the difference between the median and the average salary?

Both are indicators. If your salary is higher than both the average and the median then you are doing very well. If your salary is lower than both, then many people earn more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary

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