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Market Research Analyst Average Salary in United States 2023

How much money does a person working as Market Research Analyst make in United States?

Average Yearly Salary
107,000 USD
( 8,950 USD monthly)

All salary figures displayed here are per year except when noted otherwise.
All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.

A person working as Market Research Analyst in United States typically earns around 107,000 USD. Salaries range from 52,600 USD (lowest) to 167,000 USD (highest).

Salary Variance

This is the average salary including housing, transport, and other benefits. Market Research Analyst salaries in United States vary drastically based on experience, skills, gender, or location. Below you will find a detailed breakdown based on many different criteria.

Market Research Analyst Pay Scale and Salaries in United States

Median and salary distribution United States Market Research Analyst yearly
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Salary Structure and Pay Scale Comparison

5% of people earn
99,500 USD or more
10% of people earn
87,900 to 99,500 USD
20% of people earn
62,400 USD or less
65% of people earn
62,400 to 87,900 USD
Minimum Salary
52,600 USD
100,000 USD
167,000 USD

Median Salary, maximum and minimum salary, minimum wage, starting salary, and the salary range

All salary figures displayed here are per year except when noted otherwise.
  • Salary Range, Minimum Wage, and Starting Salary

    Salaries for the position Market Research Analyst in United States range from 52,600 USD (starting salary) to 167,000 USD (maximum salary). It should be noted that the given figure is not the legally mandated minimum wage; rather, it represents the lowest figure reported in a salary survey that included thousands of participants and professionals from all regions of the country.

  • Median Salary

    With a median salary of 100,000 USD, half of the professionals who work as Market Research Analyst in United States earn less than this amount, and the other half earn more. The median salary denotes the middle value of salaries. Ideally, you would want to belong to the group earning more than the median salary, located on the right side of the salary distribution graph.

  • Percentiles and Salary Scale

    The median is closely associated with two other values known as the 25th and 75th percentiles. By examining the salary distribution chart, it can be determined that 25% of professionals employed as Market Research Analyst in United States earn less than 81,900 USD, while 75% earn more. Similarly, the chart shows that 75% earn less than 115,000 USD while 25% earn more.

  • Pay Scale Structure

    To provide a better understanding of expected salaries, we categorized the frequently occurring salaries into different ranges. This approach provides a more precise representation of salary distribution for the job title Market Research Analyst in United States compared to simply calculating the average. The majority of reported salaries, approximately 65%, fall within the range of 62,400 USD to 87,900 USD. About 20% of salaries are below the 62,400 USD mark, while 10% fall within the range of 87,900 USD to 99,500 USD. Only 5% of individuals have salaries exceeding 99,500 USD.

Salary Comparison by Years of Experience / Market Research Analyst / United States

How do experience and age affect pay?

0 - 2 Years
62,400 USD
2 - 5 Years+29%
80,200 USD
5 - 10 Years+38%
111,000 USD
10 - 15 Years+24%
137,000 USD
15 - 20 Years+7%
147,000 USD
20+ Years+7%
157,000 USD
Percentage increase and decrease are relative to the previous value
Salary comparison by years of experience yearly United States Market Research Analyst
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The experience level is the most important factor in determining the salary. Naturally, the more years of experience the higher the wage. We broke down salaries by experience level for people working as Market Research Analyst and this is what we found.

All salary figures displayed here are per year except when noted otherwise.

Employees with less than two years of experience earn approximately 62,400 USD.

While someone with an experience level between two and five years is expected to earn 80,200 USD, 29% more than someone with less than two year's experience.

Moving forward, an experience level between five and ten years lands a salary of 111,000 USD, 38% more than someone with two to five years of experience.

Additionally, professionals whose expertise span anywhere between ten and fifteen years get a salary equivalent to 137,000 USD, 24% more than someone with five to ten years of experience.

If the experience level is between fifteen and twenty years, then the expected wage is 147,000 USD, 7% more than someone with ten to fifteen years of experience.

Lastly, employees with more than twenty years of professional experience get a salary of 157,000 USD, 7% more than people with fifteen to twenty years of experience.

On average, a person's salary doubles their starting salary by the time they cross the 10 years* experience mark.
* Based on the average change in salary over time. Salary variations differ from person to person.

Typical Salary Progress for Most Careers

Salary Comparison By Experience Level
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Salary Comparison By Education / Market Research Analyst / United States

How do education levels affect salaries?

Displayed below is the average salary variance between different education levels of professionals working as Market Research Analyst.

Certificate or Diploma
80,200 USD
Bachelor's Degree+34%
108,000 USD
Master's Degree+53%
165,000 USD
Percentage increase and decrease are relative to the previous value
Salary comparison by education level yearly United States Market Research Analyst
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We all know that higher education equals a bigger salary, but how much more money can a degree add to your income? We broke down salaries by education level for the position Market Research Analyst in order to make a comparison.

Level 1: Certificate or Diploma

Employees at this education level have an average salary of 80,200 USD.

Level 2: Bachelor's Degree

At this level, the average salary becomes 108,000 USD, 34% more than the previous level.

Level 3: Master's Degree

At this level, the average salary becomes 165,000 USD, 53% more than the previous level.

Is a Master's degree or an MBA worth it? Should you pursue higher education?

A Master's degree program or any post-graduate program in United States costs anywhere from 39,600 USD to 119,000 USD and lasts approximately two years. That is quite an investment.

You can't really expect any salary increases during the study period, assuming you already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.

Many people pursue higher education as a tactic to switch to a higher-paying job. The numbers seem to support the theory. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.

If you can afford the costs of higher education, the return on investment is definitely worth it. You should be able to recover the costs in roughly a year or so.

Typical Salary Difference by Education for Most Careers

Salary Comparison By Education Level
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Salary and Compensation Comparison By Gender / Market Research Analyst / United States

Salary comparison by gender United States Market Research Analyst yearly
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Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? For the people who work as Market Research Analyst in United States, the average difference between the salary of male and female employees is 5%.

110,000 USD
104,000 USD
Percentage increase and decrease are relative to the previous value

Salary Comparison By Gender in United States for all Careers

Salary comparison by gender yearly United States
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Average Annual Salary Increment Percentage / Market Research Analyst / United States

How much are annual salary increments in United States for individuals working as Market Research Analyst? How often do employees get salary raises?

Individuals working as Market Research Analyst in United States are likely to observe a salary increase of approximately 12% every 16 months. The national average annual increment for all professions combined is 8% granted to employees every 16 months.

Annual Salary Increment Rate United States Market Research Analyst
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The figures provided here are averages of numbers. Those figures should be taken as general guidelines. Salary increments will vary from person to person and depend on many factors, but your performance and contribution to the success of the organization remain the most important factors in determining how much and how often you will be granted a raise.

United States / All Professions

Annual Salary Increment Rate United States
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The term Annual Salary Increase usually refers to the increase in 12 calendar month period, but because it is rare that people get their salaries reviewed exactly on the one-year mark, it is more meaningful to know the frequency and the rate at the time of the increase.

How to calculate the salary increment percentage?

The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 / Increase Frequency

The average salary increase in one year (12 months) in United States is 6%.

Worldwide Salary Raises: All Countries and All Jobs

World Average Annual Salary Increment
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Salary Packages and Schemes

Not all compensation increases are reflected directly in the salary. Some companies offer upgraded packages to their staff instead of cash money. The figures displayed here account only for direct increments to the base salary.

Bonus and Incentive Rates / Market Research Analyst / United States

How much and how often are bonuses being awarded?Annual Salary Bonus Rate United States Market Research Analyst
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17% of surveyed staff reported that they haven't received any bonuses or incentives in the previous year while 83% said that they received at least one form of monetary bonus.

Those who got bonuses reported rates ranging from 5% to 9% of their annual salary.

Received Bonus
No Bonus

Types of Bonuses Considered

Individual Performance-Based Bonuses

The most standard form of bonus, where the employee is awarded based on their exceptional performance.

Company Performance Bonuses

Occasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.

Goal-Based Bonuses

Granted upon achieving an important goal or milestone.

Holiday / End of Year Bonuses

These types of bonuses are given without a reason and usually resemble an appreciation token.

Bonuses Are Not Commissions!

People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.

What makes a position worthy of good bonuses and a high salary?

The main two types of jobs

Revenue GeneratorsSupporting Cast

Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business.

Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations.

A graphics designer working for a graphics designing company.

A graphic designer in the marketing department of a hospital.

Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.

Try to work for companies where your skills can generate revenue. We can't all generate revenue and that's perfectly fine.

Bonus Comparison by Seniority Level

Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.

Average Hourly Wage / Market Research Analyst / United States

52 USD per hour

The average hourly wage (pay per hour) for individuals working as Market Research Analyst in United States is 52 USD.This is the rate they get paid for every worked hour.

Hourly Wage = Annual Salary / ( 52 x 5 x 8 )

About The Hourly Pay Rate

The hourly wage is the salary paid in one worked hour. Usually, jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fixed amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.

What is the minimum hourly rate of pay?

The minimum pay rate per hour for people working as Market Research Analyst in United States is 25 USD. This is the minimum as per the gathered data in the salary survey not the minimum hourly rate mandated by law.

Salary comparison with similar jobs

Job TitleAverage Salary
Account Handler77,000 USD-28%
Affiliate Manager106,000 USD-1%
Affiliate Marketing Manager142,000 USD+32%
Affiliate Marketing Specialist95,100 USD-11%
Analytics Specialist79,500 USD-26%
Assistant Brand Manager104,000 USD-3%
Assistant Product Manager117,000 USD+9%
Associate Marketing Manager124,000 USD+15%
Associate Product Manager118,000 USD+10%
Blockchain Marketing Specialist114,000 USD+6%
Brand Ambassador137,000 USD+28%
Brand Director183,000 USD+70%
Brand Executive166,000 USD+55%
Brand Manager157,000 USD+46%
Business Analytics Specialist75,300 USD-30%
Business Channel Manager108,000 USD+1%
Business Intelligence Team Leader107,000 USD-0%
Campaign Specialist103,000 USD-4%
Chief Content Officer130,000 USD+21%
Chief Digital Marketing Officer158,000 USD+47%
Chief Marketing Officer 168,000 USD+56%
Chief Product Officer160,000 USD+49%
Communications Officer54,400 USD-49%
Content Manager89,400 USD-17%
Content Marketing Strategist98,300 USD-8%
Copy Editer67,800 USD-37%
Copy Writer63,200 USD-41%
Creative Marketing Lead100,000 USD-7%
Creative Writer64,000 USD-40%
Digital Marketer99,000 USD-8%
Digital Marketing Manager132,000 USD+23%
Digital Marketing Specialist90,700 USD-16%
Digital Marketing Strategist 129,000 USD+20%
Digital Media Specialist116,000 USD+8%
Director of Marketing176,000 USD+64%
Director of Research128,000 USD+19%
Email Marketing Specialist86,300 USD-20%
eMarketing Manager131,000 USD+22%
Event Marketing129,000 USD+20%
Experiential Marketing Manager160,000 USD+49%
Gamification Marketer75,700 USD-29%
Head of Executive Search150,000 USD+40%
Internet Marketer91,600 USD-15%
Key Affiliate Manager123,000 USD+15%
Localization Manager115,000 USD+7%
Market Development Executive140,000 USD+30%
Market Development Manager141,000 USD+31%
Market Research Analyst107,000 USD-0%
Market Research Manager120,000 USD+12%
Market Segmentation Director133,000 USD+24%
Marketing Account Supervisor107,000 USD-0%
Marketing Administrator80,800 USD-25%
Marketing Advisor95,500 USD-11%
Marketing Analyst104,000 USD-3%
Marketing and Communications Officer61,000 USD-43%
Marketing and Sales Head179,000 USD+67%
Marketing Assistant58,900 USD-45%
Marketing Associate55,100 USD-49%
Marketing Automation Specialist109,000 USD+2%
Marketing Communications Manager111,000 USD+3%
Marketing Consultant122,000 USD+14%
Marketing Coordinator55,900 USD-48%
Marketing Data Analyst104,000 USD-3%
Marketing Director166,000 USD+55%
Marketing Distribution Executive139,000 USD+29%
Marketing Executive140,000 USD+30%
Marketing Manager169,000 USD+57%
Marketing Officer55,900 USD-48%
Marketing Segment Manager118,000 USD+10%
Marketing Specialist84,100 USD-22%
Marketing Supervisor100,000 USD-7%
Marketing Vice President138,000 USD+29%
Marketing Writer67,100 USD-38%
Mobile Marketing Specialist111,000 USD+3%
Online Marketing Analyst95,400 USD-11%
Online Marketing Manager122,000 USD+14%
Optimization Manager104,000 USD-3%
Outbound Sales78,100 USD-27%
Outreach Coordinator68,700 USD-36%
Outreach Specialist92,000 USD-14%
Podcast Specialist99,100 USD-8%
Product Development124,000 USD+15%
Product Manager142,000 USD+32%
Product Marketing Engineer72,000 USD-33%
Product Marketing Executive127,000 USD+18%
Product Marketing Manager125,000 USD+16%
Product Researcher71,900 USD-33%
Product Strategist102,000 USD-5%
Product Strategy Researcher98,600 USD-8%
Product Training Specialist79,700 USD-26%
Project Manager101,000 USD-6%
Publications Coordinator59,500 USD-45%
Research Executive115,000 USD+7%
Sales and Marketing Assistant51,100 USD-52%
Sales and Marketing Coordinator58,500 USD-46%
Sales and Marketing Director178,000 USD+66%
Sales Director170,000 USD+58%
Sales Management Support58,600 USD-45%
Sales Manager162,000 USD+51%
Search Marketing Strategist144,000 USD+34%
Social Media Administrator92,100 USD-14%
Social Media Specialist96,000 USD-11%
Spaceman Analyst51,300 USD-52%
Sponsorship Consultant88,400 USD-18%
Team Leader104,000 USD-3%
Telemarketer50,800 USD-53%
TikTok marketer119,000 USD+11%
Trade Marketing Executive131,000 USD+22%
Trade Marketing Manager129,000 USD+20%
Trade Marketing Professional101,000 USD-6%
Trade Marketing Specialist78,000 USD-27%
Video Marketing Specialist123,000 USD+15%
Web Analytics Manager109,000 USD+2%
Web Content Manager111,000 USD+3%
Webinar Marketing Specialist105,000 USD-2%

Salary Comparison By City

CityAverage Salary
Boston113,000 USD
Chicago136,000 USD
Houston127,000 USD
Las Vegas108,000 USD
Los Angeles138,000 USD
New York135,000 USD
San Francisco123,000 USD
San Jose123,000 USD

Salary Comparison By State

StateAverage Salary
Alabama118,000 USD
Alaska95,800 USD
Arizona117,000 USD
Arkansas112,000 USD
California131,000 USD
Colorado110,000 USD
Connecticut110,000 USD
Delaware105,000 USD
District of Columbia95,400 USD
Florida122,000 USD
Georgia123,000 USD
Hawaii108,000 USD
Idaho101,000 USD
Illinois123,000 USD
Indiana120,000 USD
Iowa114,000 USD
Kansas107,000 USD
Kentucky113,000 USD
Louisiana116,000 USD
Maine99,400 USD
Maryland116,000 USD
Massachusetts119,000 USD
Michigan127,000 USD
Minnesota112,000 USD
Mississippi108,000 USD
Missouri119,000 USD
Montana97,900 USD
Nebraska104,000 USD
Nevada109,000 USD
New Hampshire108,000 USD
New Jersey116,000 USD
New Mexico106,000 USD
New York128,000 USD
North Carolina116,000 USD
North Dakota97,100 USD
Ohio123,000 USD
Oklahoma115,000 USD
Oregon107,000 USD
Pennsylvania123,000 USD
Rhode Island103,000 USD
South Carolina119,000 USD
South Dakota98,900 USD
Tennessee119,000 USD
Texas130,000 USD
Utah103,000 USD
Vermont97,900 USD
Virginia122,000 USD
Washington124,000 USD
West Virginia103,000 USD
Wisconsin116,000 USD
Wyoming101,000 USD

Government vs Private Sector Salary Comparison

Where can you get paid more, working in a private company or the government? The difference between the public or government sector salaries and the private sector salaries in United States is 5% on average across all career fields.

Private Sector
92,800 USD
Public Sector+5%
97,500 USD
Percentage increase and decrease are relative to the previous value

Salary Statistics and Calculation Guide

What is considered to be a good and competitive salary for the job title Market Research Analyst in United States?

A good and competitive compensation would range anywhere between 100,000 USD and 115,000 USD. This is a very rough estimate. Experience and education play a very huge part in the final earnings.

Gross Salary (before tax) and Net Salary (after tax)

All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.

Base / Basic Salary

The base salary for a careers like Market Research Analyst in United States ranges from 52,600 USD to 81,900 USD. The base salary depends on many factors including experience and education. It is not easy to provide a figure with very little information, so take this range with a grain of salt.

What is the difference between the median and the average salary?

Both are indicators. If your salary is higher than both the average and the median then you are doing very well. If your salary is lower than both, then many people earn more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary

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