Marketing Specialist Average Salary in Wales 2024
How much money does a person working as Marketing Specialist make in Wales?
LOW
29,600
GBP AVERAGE
58,000
GBP HIGH
89,300
GBP
A person working as Marketing Specialist in Wales typically earns around 58,000 GBP. Salaries range from 29,600 GBP (lowest) to 89,300 GBP (highest).
Salary Variance
This is the average salary including housing, transport, and other benefits. Marketing Specialist salaries in Wales vary drastically based on experience, skills, gender, or location. Below you will find a detailed breakdown based on many different criteria.
Marketing Specialist Pay Scale and Salaries in Wales
Salary Structure and Pay Scale Comparison
52,900 GBP or more
47,000 to 52,900 GBP
34,000 GBP or less
34,000 to 47,000 GBP
 29,600 GBP |
53,200 GBP |
89,300 GBP |
Median Salary, maximum and minimum salary, minimum wage, starting salary, and the salary range
Salary Range, Minimum Wage, and Starting Salary
Salaries for the position Marketing Specialist in Wales range from 29,600 GBP (starting salary) to 89,300 GBP (maximum salary). It should be noted that the given figure is not the legally mandated minimum wage; rather, it represents the lowest figure reported in a salary survey that included thousands of participants and professionals from all regions of the country.
Median Salary
With a median salary of 53,200 GBP, half of the professionals who work as Marketing Specialist in Wales earn less than this amount, and the other half earn more. The median salary denotes the middle value of salaries. Ideally, you would want to belong to the group earning more than the median salary, located on the right side of the salary distribution graph.
Percentiles and Salary Scale
The median is closely associated with two other values known as the 25th and 75th percentiles. By examining the salary distribution chart, it can be determined that 25% of professionals employed as Marketing Specialist in Wales earn less than 43,900 GBP, while 75% earn more. Similarly, the chart shows that 75% earn less than 60,500 GBP while 25% earn more.
Pay Scale Structure
To provide a better understanding of expected salaries, we categorized the frequently occurring salaries into different ranges. This approach provides a more precise representation of salary distribution for the job title Marketing Specialist in Wales compared to simply calculating the average. The majority of reported salaries, approximately 65%, fall within the range of 34,000 GBP to 47,000 GBP. About 20% of salaries are below the 34,000 GBP mark, while 10% fall within the range of 47,000 GBP to 52,900 GBP. Only 5% of individuals have salaries exceeding 52,900 GBP.
Salary Comparison by Years of Experience / Marketing Specialist / Wales
How do experience and age affect pay?
| 0 - 2 Years | 33,100 GBP | |
| 2 - 5 Years | +31% | 43,300 GBP |
| 5 - 10 Years | +40% | 60,600 GBP |
| 10 - 15 Years | +20% | 72,800 GBP |
| 15 - 20 Years | +9% | 79,100 GBP |
| 20+ Years | +8% | 85,400 GBP |
The experience level is the most important factor in determining the salary. Naturally, the more years of experience the higher the wage. We broke down salaries by experience level for people working as Marketing Specialist and this is what we found.
Employees with less than two years of experience earn approximately 33,100 GBP.
While someone with an experience level between two and five years is expected to earn 43,300 GBP, 31% more than someone with less than two year's experience.
Moving forward, an experience level between five and ten years lands a salary of 60,600 GBP, 40% more than someone with two to five years of experience.
Additionally, professionals whose expertise span anywhere between ten and fifteen years get a salary equivalent to 72,800 GBP, 20% more than someone with five to ten years of experience.
If the experience level is between fifteen and twenty years, then the expected wage is 79,100 GBP, 9% more than someone with ten to fifteen years of experience.
Lastly, employees with more than twenty years of professional experience get a salary of 85,400 GBP, 8% more than people with fifteen to twenty years of experience.
Typical Salary Progress for Most Careers
Salary Comparison By Education / Marketing Specialist / Wales
How do education levels affect salaries?
Displayed below is the average salary variance between different education levels of professionals working as Marketing Specialist.
| High School | 39,700 GBP | |
| Certificate or Diploma | +15% | 45,700 GBP |
| Bachelor's Degree | +41% | 64,200 GBP |
| Master's Degree | +29% | 82,700 GBP |
We all know that higher education equals a bigger salary, but how much more money can a degree add to your income? We broke down salaries by education level for the position Marketing Specialist in order to make a comparison.
Level 1: High School
Employees at this education level have an average salary of 39,700 GBP.
Level 2: Certificate or Diploma
At this level, the average salary becomes 45,700 GBP, 15% more than the previous level.
Level 3: Bachelor's Degree
At this level, the average salary becomes 64,200 GBP, 41% more than the previous level.
Level 4: Master's Degree
At this level, the average salary becomes 82,700 GBP, 29% more than the previous level.
Is a Master's degree or an MBA worth it? Should you pursue higher education?
A Master's degree program or any post-graduate program in United Kingdom costs anywhere from 29,700 GBP to 89,100 GBP and lasts approximately two years. That is quite an investment.
You can't really expect any salary increases during the study period, assuming you already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.
Many people pursue higher education as a tactic to switch to a higher-paying job. The numbers seem to support the theory. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.
If you can afford the costs of higher education, the return on investment is definitely worth it. You should be able to recover the costs in roughly a year or so.
Typical Salary Difference by Education for Most Careers
Salary and Compensation Comparison By Gender / Marketing Specialist / Wales
Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? For the people who work as Marketing Specialist in United Kingdom, the average difference between the salary of male and female employees is 4%.
| Male | 62,300 GBP | |
| Female | -4% | 59,600 GBP |
Salary Comparison By Gender in United Kingdom for all Careers
Average Annual Salary Increment Percentage / Marketing Specialist / Wales
How much are annual salary increments in Wales for individuals working as Marketing Specialist? How often do employees get salary raises?
Individuals working as Marketing Specialist in United Kingdom are likely to observe a salary increase of approximately % every months. The national average annual increment for all professions combined is 9% granted to employees every 15 months.
United Kingdom / All Professions
The term Annual Salary Increase usually refers to the increase in 12 calendar month period, but because it is rare that people get their salaries reviewed exactly on the one-year mark, it is more meaningful to know the frequency and the rate at the time of the increase.
How to calculate the salary increment percentage?
The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 / Increase Frequency
Worldwide Salary Raises: All Countries and All Jobs
Salary Packages and Schemes
Not all compensation increases are reflected directly in the salary. Some companies offer upgraded packages to their staff instead of cash money. The figures displayed here account only for direct increments to the base salary.
Bonus and Incentive Rates / Marketing Specialist / United Kingdom
How much and how often are bonuses being awarded?
Share This Chart Tweet Get Chart Linkhttp://www.salaryexplorer.com/charts/united-kingdom/marketing/marketing-specialist/annual-salary-bonus-rate-united-kingdom-marketing-specialist.jpg
100% of surveyed staff reported that they haven't received any bonuses or incentives in the previous year while % said that they received at least one form of monetary bonus.
Those who got bonuses reported rates ranging from % to % of their annual salary.
| Received Bonus | % | |
| No Bonus | 100% |
Types of Bonuses Considered
Individual Performance-Based BonusesThe most standard form of bonus, where the employee is awarded based on their exceptional performance.
Company Performance BonusesOccasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.
Goal-Based BonusesGranted upon achieving an important goal or milestone.
Holiday / End of Year BonusesThese types of bonuses are given without a reason and usually resemble an appreciation token.
Bonuses Are Not Commissions!
People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.
What makes a position worthy of good bonuses and a high salary?
The main two types of jobs | |
| Revenue Generators | Supporting Cast |
Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business. | Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations. |
Example: | Example: |
Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.
Bonus Comparison by Seniority Level
Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.
Average Hourly Wage / Marketing Specialist / Wales
28 GBP per hourThe average hourly wage (pay per hour) for individuals working as Marketing Specialist in Wales is 28 GBP.This is the rate they get paid for every worked hour.
About The Hourly Pay Rate
The hourly wage is the salary paid in one worked hour. Usually, jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fixed amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.
What is the minimum hourly rate of pay?
The minimum pay rate per hour for people working as Marketing Specialist in Wales is 14 GBP. This is the minimum as per the gathered data in the salary survey not the minimum hourly rate mandated by law.
Salary comparison with similar jobs
| Job Title | Average Salary |
| Marketing |  -100% | |
| Account Handler | 53,800 GBP | -7% |
| Affiliate Manager | 71,900 GBP |  +24% |
| Affiliate Marketing Manager | 106,000 GBP | +83% |
| Affiliate Marketing Specialist | 64,200 GBP | +11% |
| Analytics Specialist | 52,300 GBP | -10% |
| Assistant Brand Manager | 81,100 GBP | +40% |
| Assistant Product Manager | 88,200 GBP | +52% |
| Associate Marketing Manager | 83,900 GBP | +45% |
| Associate Product Manager | 87,400 GBP | +51% |
| Blockchain Marketing Specialist | 77,800 GBP | +34% |
| Brand Ambassador | 107,000 GBP | +85% |
| Brand Director | 132,000 GBP | +130% |
| Brand Executive | 108,000 GBP | +86% |
| Brand Manager | 109,000 GBP | +88% |
| Business Analytics Specialist | 56,200 GBP | -3% |
| Business Channel Manager | 77,200 GBP | +33% |
| Business Intelligence Team Leader | 84,100 GBP | +45% |
| Campaign Specialist | 68,800 GBP | +19% |
| Chief Content Officer | 94,400 GBP | +63% |
| Chief Digital Marketing Officer | 115,000 GBP | +98% |
| Chief Marketing Officer | 117,000 GBP | +100% |
| Chief Product Officer | 116,000 GBP | +100% |
| Communications Officer | 37,600 GBP | -35% |
| Content Manager | 61,600 GBP | +6% |
| Content Marketing Strategist | 74,600 GBP | +29% |
| Copy Editer | 47,200 GBP | -19% |
| Copy Writer | 43,900 GBP | -24% |
| Creative Marketing Lead | 74,800 GBP | +29% |
| Creative Writer | 47,700 GBP | -18% |
| Digital Marketer | 64,700 GBP | +12% |
| Digital Marketing Manager | 89,400 GBP | +54% |
| Digital Marketing Specialist | 69,500 GBP | +20% |
| Digital Marketing Strategist | 89,800 GBP | +55% |
| Digital Media Specialist | 78,900 GBP | +36% |
| Director of Marketing | 118,000 GBP | +100% |
| Director of Research | 86,400 GBP | +49% |
| Email Marketing Specialist | 61,000 GBP | +5% |
| eMarketing Manager | 93,300 GBP | +61% |
| Event Marketing | 89,500 GBP | +54% |
| Experiential Marketing Manager | 110,000 GBP | +90% |
| Gamification Marketer | 54,600 GBP | -6% |
| Head of Executive Search | 102,000 GBP | +76% |
| Internet Marketer | 65,800 GBP | +14% |
| Key Affiliate Manager | 87,500 GBP | +51% |
| Localization Manager | 79,800 GBP | +38% |
| Market Development Executive | 93,000 GBP | +60% |
| Market Development Manager | 98,100 GBP | +69% |
| Market Research Analyst | 82,200 GBP | +42% |
| Market Research Manager | 83,100 GBP | +43% |
| Market Segmentation Director | 93,600 GBP | +61% |
| Marketing Account Supervisor | 71,900 GBP | +24% |
| Marketing Administrator | 59,400 GBP | +2% |
| Marketing Advisor | 73,700 GBP | +27% |
| Marketing Analyst | 71,900 GBP | +24% |
| Marketing and Communications Officer | 44,700 GBP | -23% |
| Marketing and Sales Head | 119,000 GBP | +110% |
| Marketing Assistant | 40,700 GBP | -30% |
| Marketing Associate | 38,100 GBP | -34% |
| Marketing Automation Specialist | 74,100 GBP | +28% |
| Marketing Communications Manager | 85,000 GBP | +47% |
| Marketing Consultant | 91,800 GBP | +58% |
| Marketing Coordinator | 37,200 GBP | -36% |
| Marketing Data Analyst | 70,200 GBP | +21% |
| Marketing Director | 128,000 GBP | +120% |
| Marketing Distribution Executive | 91,800 GBP | +58% |
| Marketing Executive | 96,100 GBP | +66% |
| Marketing Manager | 129,000 GBP | +120% |
| Marketing Officer | 40,600 GBP | -30% |
| Marketing Segment Manager | 86,100 GBP | +49% |
| Marketing Specialist | 58,000 GBP | +0% |
| Marketing Supervisor | 73,100 GBP | +26% |
| Marketing Vice President | 101,000 GBP | +74% |
| Marketing Writer | 44,800 GBP | -23% |
| Mobile Marketing Specialist | 81,600 GBP | +41% |
| Online Marketing Analyst | 63,900 GBP | +10% |
| Online Marketing Manager | 81,800 GBP | +41% |
| Optimization Manager | 75,800 GBP | +31% |
| Outbound Sales | 54,800 GBP | -5% |
| Outreach Coordinator | 50,200 GBP | -13% |
| Outreach Specialist | 67,100 GBP | +16% |
| Podcast Specialist | 72,100 GBP | +24% |
| Product Development | 85,700 GBP | +48% |
| Product Manager | 94,200 GBP | +63% |
| Product Marketing Engineer | 52,800 GBP | -9% |
| Product Marketing Executive | 93,200 GBP | +61% |
| Product Marketing Manager | 95,100 GBP | +64% |
| Product Researcher | 50,700 GBP | -13% |
| Product Strategist | 71,700 GBP | +24% |
| Product Strategy Researcher | 69,400 GBP | +20% |
| Product Training Specialist | 58,200 GBP | +0% |
| Project Manager | 70,200 GBP | +21% |
| Publications Coordinator | 44,700 GBP | -23% |
| Research Executive | 86,000 GBP | +48% |
| Sales and Marketing Assistant | 35,700 GBP | -38% |
| Sales and Marketing Coordinator | 39,500 GBP | -32% |
| Sales and Marketing Director | 120,000 GBP | +110% |
| Sales Director | 115,000 GBP | +98% |
| Sales Management Support | 43,000 GBP | -26% |
| Sales Manager | 111,000 GBP | +92% |
| Search Marketing Strategist | 96,300 GBP | +66% |
| Social Media Administrator | 69,200 GBP | +19% |
| Social Media Specialist | 65,500 GBP | +13% |
| Spaceman Analyst | 35,600 GBP | -39% |
| Sponsorship Consultant | 65,500 GBP | +13% |
| Team Leader | 72,000 GBP | +24% |
| Telemarketer | 36,100 GBP | -38% |
| TikTok marketer | 80,200 GBP | +38% |
| Trade Marketing Executive | 95,500 GBP | +65% |
| Trade Marketing Manager | 94,000 GBP | +62% |
| Trade Marketing Professional | 73,600 GBP | +27% |
| Trade Marketing Specialist | 51,300 GBP | -11% |
| Video Marketing Specialist | 80,600 GBP | +39% |
| Web Analytics Manager | 75,300 GBP | +30% |
| Web Content Manager | 76,600 GBP | +32% |
| Webinar Marketing Specialist | 78,900 GBP | +36% |
Government vs Private Sector Salary Comparison
Where can you get paid more, working in a private company or the government? The difference between the public or government sector salaries and the private sector salaries in United Kingdom is 4% on average across all career fields.
| Private Sector | 69,700 GBP | |
| Public Sector | +4% | 72,800 GBP |
Salary Statistics and Calculation Guide
What is considered to be a good and competitive salary for the job title Marketing Specialist in Wales?
A good and competitive compensation would range anywhere between 53,200 GBP and 60,500 GBP. This is a very rough estimate. Experience and education play a very huge part in the final earnings.
Gross Salary (before tax) and Net Salary (after tax)
All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.
Base / Basic Salary
The base salary for a careers like Marketing Specialist in Wales ranges from 29,600 GBP to 43,900 GBP. The base salary depends on many factors including experience and education. It is not easy to provide a figure with very little information, so take this range with a grain of salt.
What is the difference between the median and the average salary?
Both are indicators. If your salary is higher than both the average and the median then you are doing very well. If your salary is lower than both, then many people earn more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary
