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Advertising / Graphic Design / Events Average Salaries in Germany 2024

How much money does a person working in Advertising / Graphic Design / Events make in Germany?

Average Monthly Salary
3,600 EUR
( 43,200 EUR yearly)

All salary figures displayed here are per month except when noted otherwise.
All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.

A person working in Advertising / Graphic Design / Events in Germany typically earns around 3,600 EUR. Salaries range from 1,700 EUR (lowest average) to 6,520 EUR (highest average, actual maximum salary is higher).

Salary Variance

The provided figure represents the median compensation that encompasses housing, transportation, and other perks. The salaries within the Advertising / Graphic Design / Events domain in Germany exhibit significant discrepancies across various professions. In case you seek information about the remuneration of a specific position, please refer to the salaries listed below for respective job titles.

Salaries for specific jobs

Job TitleAverage Salary
Advertising / Graphic Design / Events
Advertisement Fraud Analyst3,780 EUR
Advertising Account Executive4,150 EUR
Advertising Account Manager4,400 EUR
Advertising Account Planner2,150 EUR
Advertising and Promotions Manager5,740 EUR
Advertising Coordinator3,000 EUR
Advertising Data Analyst3,780 EUR
Advertising Manager5,940 EUR
Advertising Operations Manager6,060 EUR
Advertising Sales Director6,260 EUR
Advertising Strategic Planner3,780 EUR
Advertising Team Leader3,550 EUR
Animation Director4,670 EUR
Animator2,560 EUR
Art Director3,460 EUR
Art Manager3,680 EUR
Artificial Intelligence Advertising Analyst4,180 EUR
Artist3,010 EUR
Artworker2,200 EUR
Assistant Art Director2,950 EUR
Audio and Video Equipment Technician2,100 EUR
Audio Engineer2,480 EUR
Audiosual Technician2,090 EUR
Branding Consultant4,710 EUR
Broadcast Administrator3,680 EUR
Catering Sales2,300 EUR
Catering Trainer2,620 EUR
Color Consultant2,270 EUR
Commercial and Industrial Designer2,130 EUR
Conference Organiser2,720 EUR
Content and Media Production Lead4,040 EUR
CopyWriter2,570 EUR
Creative Content Strategist4,310 EUR
Creative Designer2,850 EUR
Creative Director3,700 EUR
Creative Technologist4,670 EUR
Crowd Management Specialist3,580 EUR
Design Strategist3,930 EUR
Designer 2,080 EUR
Desktop Publisher1,690 EUR
Digital Campaign Manager3,890 EUR
Digital Media Manager4,660 EUR
Digital Media Strategist4,500 EUR
Director of Events6,350 EUR
Director of Graphic Design3,470 EUR
Director of Social Media Marketing4,570 EUR
Event Experience Designer3,860 EUR
Event Security Specialist3,610 EUR
Event Technology Consultant3,660 EUR
Event Technology Integration Specialist3,370 EUR
Events and Promotions Manager5,830 EUR
Events Director5,980 EUR
Exhibit Designer2,840 EUR
Exhibit Display Coordinator2,700 EUR
Exhibit Display Manager3,900 EUR
Experiential Designer3,430 EUR
Finisher1,950 EUR
Gamification Specialist3,770 EUR
Graphic Artist2,260 EUR
Graphic Design Specialist2,740 EUR
Graphic Designer2,370 EUR
Graphics Artist2,330 EUR
Graphics Design Supervisor3,130 EUR
Group Creative Director4,180 EUR
Imagery Analyst2,220 EUR
Imaging Technologist2,180 EUR
Immersive Storyteller3,280 EUR
Interaction Designer1,900 EUR
Lead Generation Specialist4,640 EUR
Media Analyst2,990 EUR
Media Executive3,820 EUR
Media Planner3,040 EUR
Media Production Coordinator2,830 EUR
Media Production Manager5,000 EUR
Media Project Manager5,010 EUR
Media Relations Representative3,980 EUR
Media Sales Executive4,580 EUR
Meeting and Event Planner2,870 EUR
Mobile Advertising Specialist4,580 EUR
Motion Graphic Artist3,000 EUR
Motion Graphics Designer2,940 EUR
Multimedia Artist2,320 EUR
Multimedia Specialist2,180 EUR
NFT Designer2,630 EUR
NFT Specialist2,780 EUR
Photographer2,010 EUR
PPC Campaign Manager3,560 EUR
Print Production Manager3,880 EUR
Product and Brand Manager6,050 EUR
Sales Promotion Manager5,670 EUR
Search Engine Optimization Specialist (SEO)2,480 EUR
Sketch Artist2,690 EUR
Social Media Event Strategist3,060 EUR
Social Media Executive4,450 EUR
Social Media Graphic Designer2,870 EUR
Social Media Manager4,830 EUR
Social Media Marketing Manager4,590 EUR
Social Media Strategist4,650 EUR
Special Events Supervisor3,750 EUR
Technical Typist1,700 EUR
User Experience UX Designer2,620 EUR
UX Designer2,110 EUR
Virtual / Augmented Reality Advertiser3,540 EUR
Virtual / Augmented Reality Event Producer3,050 EUR
Virtual / Augmented Reality Showroom Designer2,730 EUR
Virtual Events Planner3,220 EUR
Virtual Trade Show Manager2,930 EUR
Voice Search Optimization Specialist3,850 EUR
Web Accessibility Designer3,110 EUR
Web3 Designer2,830 EUR
Webinar Designer2,990 EUR

Advertising / Graphic Design / Events Jobs Pay Scale and Salaries in Germany

Median and salary distribution Germany Advertising / Graphic Design / Events monthly
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Salary Structure and Pay Scale Comparison

5% of people earn
3,770 EUR or more
10% of people earn
3,270 to 3,770 EUR
20% of people earn
2,170 EUR or less
65% of people earn
2,170 to 3,270 EUR
Minimum Salary
1,700 EUR
3,450 EUR
6,520 EUR

Median Salary, maximum and minimum salary, minimum wage, starting salary, and the salary range

All salary figures displayed here are per month except when noted otherwise.
  • Salary Range, Minimum Wage, and Starting Salary

    Salaries in Advertising / Graphic Design / Events in Germany range from 1,700 EUR (starting average salary) to 6,520 EUR (maximum average salary, actual maximum is higher). To clarify, the number presented is not the legally mandated minimum wage. Rather, it represents the lowest figure reported in a salary survey that involved thousands of participants and professionals from across the entire country.

  • Median Salary

    The median income in the field of Advertising / Graphic Design / Events is 3,450 EUR, implying that half of the workforce in Germany earns less than this figure, and the other half earns more. It represents the central value of salaries. As a rule of thumb, you would prefer to be part of the group earning above the median wage, situated on the right-hand side of the salary distribution chart.

  • Percentiles and Salary Scale

    Two values that are highly correlated with the median are the 25th and 75th percentiles. By examining the salary distribution diagram, it is possible to determine that 25% of individuals employed in Advertising / Graphic Design / Events in Germany earn less than 2,800 EUR, while 75% of them earn more. Additionally, the diagram reveals that 75% of individuals earn less than 4,050 EUR, while 25% earn more than that.

  • Pay Scale Structure

    Data was regrouped into brackets to provide a better understanding of what salaries can be expected. This approach was deemed more accurate than relying solely on the average salary, as it offers greater insights into the distribution of salaries in the field of Advertising / Graphic Design / Events in Germany. The analysis revealed that roughly 65% of all reported salaries fell within the range of 2,170 EUR to 3,270 EUR. Approximately 20% of salaries were below the 2,170 EUR mark, while 10% ranged from 3,270 EUR to 3,770 EUR. Only 5% of individuals earned a gross salary of 3,770 EUR or higher.

Salary Comparison by Years of Experience

How does a person's salary progress over time?

Salary Comparison By Experience Level
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The experience level is the most important factor in determining the salary. Naturally, the more years of experience the higher the wage.

Generally speaking, employees in Advertising / Graphic Design / Events in Germany having experience from two to five years earn on average 32% more than freshers and juniors across all industries and disciplines.

Professionals with experience of more than five years tend to earn on average 36% more than those with five years or less of work experience.

As you hit the ten years mark, the salary increases by 21% and an additional 14% for those who have crossed the 15 years mark.

Those figures are presented as guidelines only. The numbers become more significant if you consider one job title at a time.

Change in salary based on experience varies drastically from one location to another and depends hugely on the career field as well. The data displayed here is the combined average of many different jobs. To view accurate figures, choose a specific job title.
On average, a person's salary doubles their starting salary by the time they cross the 10 years* experience mark.
* Based on the average change in salary over time. Salary variations differ from person to person.

Salary Comparison By Education

How does the education level affect your salary?

Salary Comparison By Education
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Change in salary based on education varies drastically from one location to another and depends hugely on the career field as well. The data displayed here is the combined average of multiple jobs. To view accurate figures, choose a specific job title.

It is well known that higher education equals a bigger salary, but how much more money can a degree add to your income?

We compared the salaries of professionals at the same level but with different college degree levels across many jobs in Advertising / Graphic Design / Events in Germany, below are our findings.

Workers with a certificate or diploma earn on average 17% more than their peers who only reached the high school level.

Employees who earned a Bachelor's Degree earn 24% more than those who only managed to attain a certificate or diploma.

Professionals who attained a Master's Degree are awarded salaries that are 29% more than those with a Bachelor's Degree.

Finally, PhD holders earn 23% more than Master's Degree holders on average while doing the same job.

Is a Master's degree or an MBA worth it? Should you pursue higher education?

A Master's degree program or any post-graduate program in Germany costs anywhere from 19,100 EUR to 57,400 EUR and lasts approximately two years. That is quite an investment.

Employees can't expect any salary increases during the study period, assuming they already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.

Many people pursue higher education as a tactic to switch to a higher-paying job. The numbers seem to support this tactic. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.

The decision really depends on the situation and experience among many other factors. Putting all variables aside, if a person can afford the costs of higher education then the return on investment is definitely worth it. Degree costs can be recovered roughly in a year or so.

Salary and Compensation Comparison By Gender / Advertising / Graphic Design / Events / Germany

Salary comparison by gender Germany Advertising / Graphic Design / Events monthly
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Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? In the field of Advertising / Graphic Design / Events in Germany, the average difference between the salary of male and female employees is 6%.

3,710 EUR
3,500 EUR
Percentage increase and decrease are relative to the previous value

Salary Comparison By Gender in Germany for all Careers

Salary comparison by gender monthly Germany
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Average Annual Salary Increment Percentage / Advertising / Graphic Design / Events / Germany

How much are annual salary increments in Germany for individuals working in Advertising / Graphic Design / Events? How often do employees get salary raises?

Professionals working in Advertising / Graphic Design / Events in Germany are likely to observe a salary increase of approximately 9% every 15 months. The national average annual increment for all professions combined is 8% granted to employees every 16 months.

Annual Salary Increment Rate Germany Advertising / Graphic Design / Events
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The figures provided here are averages of numbers. Those figures should be taken as general guidelines. Salary increments will vary from person to person and depend on many factors, but your performance and contribution to the success of the organization remain the most important factors in determining how much and how often you will be granted a raise.

Germany / All Professions

Annual Salary Increment Rate Germany
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The term Annual Salary Increase usually refers to the increase in 12 calendar month period, but because it is rare that people get their salaries reviewed exactly on the one-year mark, it is more meaningful to know the frequency and the rate at the time of the increase.

How to calculate the salary increment percentage?

The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 / Increase Frequency

The average salary increase in one year (12 months) in Germany is 6%.

Worldwide Salary Raises: All Countries and All Jobs

World Average Annual Salary Increment
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Salary Packages and Schemes

Not all compensation increases are reflected directly in the salary. Some companies offer upgraded packages to their staff instead of cash money. The figures displayed here account only for direct increments to the base salary.

Bonus and Incentive Rates / Advertising / Graphic Design / Events / Germany

How much and how often are bonuses being awarded?Annual Salary Bonus Rate Germany Advertising / Graphic Design / Events
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41% of surveyed staff in Advertising / Graphic Design / Events reported that they haven't received any bonuses or incentives in the previous year while 59% said that they received at least one form of monetary bonus.

Those who got bonuses reported rates ranging from 2% to 7% of their annual salary.

Received Bonus
No Bonus

Types of Bonuses Considered

Individual Performance-Based Bonuses

The most standard form of bonus, where the employee is awarded based on their exceptional performance.

Company Performance Bonuses

Occasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.

Goal-Based Bonuses

Granted upon achieving an important goal or milestone.

Holiday / End of Year Bonuses

These types of bonuses are given without a reason and usually resemble an appreciation token.

Bonuses Are Not Commissions!

People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.

What makes a position worthy of good bonuses and a high salary?

The main two types of jobs

Revenue GeneratorsSupporting Cast

Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business.

Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations.

A graphics designer working for a graphics designing company.

A graphic designer in the marketing department of a hospital.

Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.

Try to work for companies where your skills can generate revenue. We can't all generate revenue and that's perfectly fine.

Bonus Comparison by Seniority Level

Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.

Hourly Average Wage / Advertising / Graphic Design / Events / Germany

21 EUR per hour

The average hourly wage (pay per hour) in Advertising / Graphic Design / Events in Germany is 21 EUR.This is the rate they get paid for every worked hour.

Hourly Wage = Annual Salary / ( 52 x 5 x 8 )

About The Hourly Pay Rate

The hourly wage is the salary paid in one worked hour. Usually, jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fixed amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.

What is the minimum hourly rate of pay?

The minimum pay rate per hour for people working in Advertising / Graphic Design / Events in Germany is 10 EUR. This is the minimum as per the gathered data in the salary survey not the minimum hourly rate mandated by law.

Salary Comparison By City

CityAverage Salary
Berlin4,100 EUR
Bremen3,560 EUR
Dortmund3,470 EUR
Dresden3,350 EUR
Dusseldorf3,770 EUR
Essen3,620 EUR
Frankfurt3,830 EUR
Hamburg4,030 EUR
Hannover3,270 EUR
Koln3,900 EUR
Leipzig3,420 EUR
Munchen3,960 EUR
Nurnberg3,210 EUR
Stuttgart3,690 EUR

Government vs Private Sector Salary Comparison

Where can you get paid more, working in a private company or the government? The difference between the public or government sector salaries and the private sector salaries in Germany is 5% on average across all career fields.

Private Sector
3,740 EUR
Public Sector+5%
3,910 EUR
Percentage increase and decrease are relative to the previous value

Salary Statistics and Calculation Guide

What is considered to be a good and competitive salary in Advertising / Graphic Design / Events in Germany?

A good and competitive compensation would range anywhere between 3,450 EUR and 4,050 EUR. This is a very rough estimate. Experience and education play a very huge part in the final earnings.

Gross Salary (before tax) and Net Salary (after tax)

All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.

Base / Basic Salary

The base salary for jobs in Advertising / Graphic Design / Events in Germany ranges from 1,700 EUR to 2,800 EUR. The base salary depends on many factors including experience and education. It is not easy to provide a figure with very little information, so take this range with a grain of salt.

What is the difference between the median and the average salary?

Both are indicators. If your salary is higher than both the average and the median then you are doing very well. If your salary is lower than both, then many people earn more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary

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